INNOVATION AND STABILITY OF THE MODERN RUSSIAN LANGUAGE (VOCABULARY)

2020 ◽  
Vol 6 (99) ◽  
pp. 144-152
Author(s):  
GALINA N. SKLIAREVSKAYA
Keyword(s):  
Russian Language ◽  
The World ◽  
The Russian Language ◽  
Modern Russian

The material of the article, according to the author, gives reason to believe that the well-known modern linguistic processes, which are perceived as harmful and destructive (and have been characterized as damage , destruction , impoverishment , degradation and even deathof the Russian language for 30 years), occur on the periphery lexical system without affecting its core. The lexical core, in terms of conceptualization of the world, corresponding to the center of the linguistic picture of the world, remains stable and comprises the linguistic standard that is based on linguistic traditions and norms.

Diminutive Functioning in Modern Russian Speech

2020 ◽  
Vol 81 (5) ◽  
pp. 49-54
Author(s):  
N. A. Nikolina
Keyword(s):  
Subjective Assessment ◽  
Russian Language ◽  
Consumer Service ◽  
The World ◽  
The Russian Language ◽  
Modern Russian

The article discusses the features of diminutives in modern Russian speech. The focus is on the use of expressive diminutives, mainly nouns. The main areas of the use of derivatives with suffixes of subjective assessment in Russian speech at the turn of the 21th century are distinguished: unceremonious treatment, communication with children, the gastronomic sphere and consumer service situations. The evaluative ambivalence of expressive diminutives and an increase in the number of contexts involving these derivative words to express irony are stated. A number of trends in the use of expressive diminutives in modern Russian speech are revealed: the use of derivative words, in which the affix semantics contradict the meaning of the stem, and the distribution of status category words and adverbs with diminutive suffixes. The role of diminutives in the Russian language picture of the world and its dynamics associated with changes in the nature of the use of the derivatives in question are emphasized.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Zastupljenost i obrada antropomorfnih i zoomorfnih frazema u Rusko-hrvatskome frazeološkom rječniku (2019)

2021 ◽  
pp. 107-121
Author(s):  
Branka Barčot
Keyword(s):  
Russian Language ◽  
The World ◽  
The Russian Language ◽  
Animal World

This paper presents the analysis of Russian animalistic phraseological units included in the Russian-Croatian Phraseological Dictionary (2019). In our research we focused on etalons that have the simile structure. Anthropomorphism and zoomorphism are two antipodes of the same reality within the language picture of the world – in our case it is the Russian language picture of the world. We believed that the anthropocentric perspective of the animal world was stronger than the ecocentric perspective, and that it has influenced the Russian language correspondingly, which has led us to the conclusion that there must be more Russian anthropomorphic similes than zoomomorphic similes. But the analysis that we have performed within the frames of the Russian-Croatian Phraseological Dictionary has not proven our hypothesis. The findings of this study suggest that there is an equal number of anthropomorphic and zoomorphic similes within the analyzed phraseological material.

scholarly journals Formation of linguistic and cultural competencies during russian language lessons (on the example of the lexeme "rainbow")

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 46-51
Author(s):  
Usmanova Liliya Abrarovna ◽  
Minakhmetova Aliya Ildarovna ◽  
Arkin Rosy Artuchi
Keyword(s):  
Data Analysis ◽  
Integrated Approach ◽  
Competence Development ◽  
Word Formation ◽  
Russian Language ◽  
Creative Work ◽  
Semantic Field ◽  
Cultural Specificity ◽  
The World ◽  
The Russian Language

This article is devoted to the linguoculturological competence development among schoolchildren in the process of teaching the Russian language. The object of scientific consideration was the lexeme "rainbow", which refers to the most ancient layer of words and has a deep national and cultural specificity. In accordance with the set tasks of our work, we used descriptive-analytical, stylistic, component, distributive methods of data analysis, the method of the semantic field. An integrated approach to the study of the lexeme "rainbow" implies a multifaceted analysis, including the analysis of dictionary definitions, collection of etymological information, consideration of word-formation relations, study of the paremiological status of a word, its discursive features, identification of traditional and individual author's meanings and, thus, reflection in the form of creative work of students, reflecting the information received about this lexeme... An upbringing approach in Russian language lessons helps students discover aesthetic ways of understanding the world, without which it is impossible to describe the Russian language picture of the world.    

scholarly journals EXTENSION OF THE SEMANTICS OF WORDS RELATING TO THE THEMATIC GROUP ‘PLANT WORLD’ (on the Material of the ‘Lexical Atlas of Russian Folk Dialects’)

2020 ◽  
Vol 12 (3) ◽  
pp. 41-48
Author(s):  
Nelli A. Krasovskaya ◽  
Keyword(s):  
Russian Language ◽  
Extended Sense ◽  
Systemic Analysis ◽  
Semantic Maps ◽  
The World ◽  
Secondary Meaning ◽  
The Subject ◽  
Transfer Mechanisms ◽  
The Russian Language

This article discusses the semantics of lexical units included in the thematic group ‘Plant World’. For a person with a traditional worldview, nature is the basis for the formation of a system of views, values, for numerous rethinking. The material for analysis in the article is provided not by a lexicographic source but by a linguo-geographical one. A collection of maps of the recently published first issue of The Plant World of the Lexical Atlas of Russian Folk Dialects allows us to make rather interesting observations. Work with the material of semantic maps makes it possible not only to establish changes in the semantics of lexical units but also to find areas that are associated with the use of a word in one or another secondary meaning. In some cases, there were created duplicate maps devoted solely to the functioning of lexical units in extended sense. Systemic analysis of maps makes it possible to identify patterns in the semantic shifts of lexemes denoting facts and phenomena of the world around as the main meaning. There have been revealed semantic shifts of lexemes from the thematic group ‘Plant World’ to the field of subject, locative and anthropomorphic registers. Such examples of the extensive use of words are not unexpected for the Russian language. It should also be emphasized that the analysis of comments and other materials accompanying maps allows us to establish the features of shifts in semantics. It has been determined that a shift to the subject and locative semantic register is mainly associated with metonymy mechanisms, while a shift to the area of the anthropomorphic semantic register – with the metaphorical transfer mechanisms. The author draws conclusions concerning both the use of map materials for analyzing the extension of semantics and the features of secondary nominations in lexemes belonging to the thematic group ‘Plant World’.

scholarly journals THE METHODOLOGY OF THE APPLICATION OF SUBJECT-LANGUAGE INTEGRATIVE TECHNOLOGIES FOR TEACHING THE RUSSIAN LANGUAGE AND TEACHING IN RUSSIAN USING THE EDUCATIONAL PLATFORM

2020 ◽  
Author(s):  
В.В. Богданчиков ◽  
Е.А. Тренкина ◽  
Т.А. Шорина
Keyword(s):  
Digital Technologies ◽  
Practical Experience ◽  
Russian Language ◽  
Nikolai Gogol ◽  
Communicative Skills ◽  
Advantages And Disadvantages ◽  
The World ◽  
Subject Areas ◽  
The Subject ◽  
The Russian Language

В статье рассматривается методика применения технологий предметно-языкового интегративного обучения в русских школах за рубежом. Рассматривается и анализируется опыт интеграции предметных областей «Русский язык» и «Окружающий мир». Описываются практический опыт занятий по русскому языку с использованием образовательной платформы в русской школе «Николай Гоголь» в Италии и примеры практической методики обучения фонетике, грамматике, лексике, видам речевой дея-тельности. Выявлены преимущества и недостатки применения цифровых технологий для обучения русскому языку и на русском языке. The article discusses the methodology of applying technologies of subject-language integrative teaching in Russian schools abroad. The experience of integration of the subject areas «Russian language» and «The world around us» is considered and analyzed. The practical experience of classes in the Russian language using the educational platform at the Russian school «Nikolai Gogol» in Italy is described, examples of practical methods of teaching phonetics, grammar, vocabulary, communicative skills activity are described. The advantages and disadvantages of using digital technologies for teaching the Russian language and in Russian are revealed.

scholarly journals Child as an object of affectionate attitude in the russian linguistic view of the world

2021 ◽  
Vol 27 (1) ◽  
pp. 116-121
Author(s):  
Sara Alfalki
Keyword(s):  
Social Relations ◽  
Subjective Evaluation ◽  
Word Formation ◽  
Russian Language ◽  
Composition And Structure ◽  
The World ◽  
Love Relationship ◽  
Lexical Field ◽  
Russian Linguistic ◽  
The Russian Language

This article presents the composition and structure of the associative-semantic field Child and the structure of the image (concept) of the same name in the Russian linguistic view of the world. According to the results of the conducted research and other scientific works related to the study of this object we describe the basic lexical-semantic groupings within ASP, which are called the most important meanings that characterize child with age, size, gender, physical, physiological, psychological, cognitive, behavioral and active characteristics in terms of education, in his social relations. These meanings determine the structure not only of this lexical field, but also the structure of the mental formation of the same name. First proposed and justified the selection as a separate aspect of the structure of ASP and the structure of the concept of the dimension of the attribute child emotional object (sweet, tender, love) relationship. The emphasis on this aspect is justified by the fact that the system of the Russian language has a significant number of units of lexical, morphemic, word-formation levels that regularly convey this meaning. Along with the use of these means in the direct meaning for the characteristics of the child, they are used as genre-forming means in various speech situations, including metaphorically, in order actualizing the affectionate attitude towards adult speech participants. For the article, we also wrote about (diminutives) containing suffixes of subjective evaluation, as defined by many authors, its role in our work and how to make nouns with diminutive or affectionate suffixes that indicate a small size, a small age of the child and at the same time an affectionate, loving attitude.

scholarly journals Influence of the world wide web to the modern Russian language

2020 ◽  
Vol 2 ◽  
pp. 80-85
Author(s):  
Natavan Kamilova ◽  
Keyword(s):  
Social Network ◽  
World Wide Web ◽  
World Wide ◽  
Russian Language ◽  
The Internet ◽  
The World ◽  
Network Language ◽  
Modern Russian

In this article we made an attempt to resolve a problem, which impends over our society. Getting involved in the Internet, using social network language, humanity, distorting their language, forget about great traditions of each nation, about originality, harmony, euphony of a language. In this case, we are talking about rich and expressive Russian language.

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