scholarly journals Ystävyyttä vai illuusiota?

2021 ◽  
Vol 34 (2-3) ◽  
pp. 95-110
Author(s):  
Miisa Rotola-Pukkila ◽  
Pekka Isotalus

Sosiaalisen median vaikuttajien seuraajille voi muodostua affektiivisia ystävyyden kaltaisia tunnesiteitä eli parasosiaalisia suhteita seuraamiansa mediapersoonia kohtaan. Sosiaalisessa mediassa on otolliset lähtökohdat parasosiaalisten tunteiden syntymiselle ja kehittymiselle, kun vaikuttajat päästävät katsojat kurkistamaan elämäänsä kuvien ja videoiden välityksellä, kertovat itsestään henkilökohtaisia asioita seuraajilleen ja puhuttelevat yleisöä tuttavalliseen tyyliin.Artikkelissa syvennytään parasosiaalisen suhteen syntyyn ja sitä edistäviin tekijöihin. Tutkimuksen kohteena on sosiaalisen median vaikuttaja Mmiisas eli Miisa Rotola-Pukkila. Tutkimus toteutettiin netnografisella tutkimusmenetelmällä, ja parasosiaalisen suhteen ilmenemistä vaikuttajalle tarkasteltiin seuraajien lähettämistä Instagramin yksityisviesteistä. Lisäksi vaikuttaja kirjasi havaintojaan ja ajatuksiaan parasosiaalisesta ilmiöstä kolmen viikon ajan tutkimuspäiväkirjaan.Tuloksista ilmeni, että ainakin osalla seuraajista saattaa olla hyvinkin vahva parasosiaalinen suhde sosiaalisen median vaikuttajaan. Seuraajien yksityisviesteistä oli havaittavissa monia kuvitellun ystävyyden piirteitä, jotka osoittavat vahvaa yksipuolista tunnesidettä vaikuttajaan. Mmiisas-vaikuttajan lähes kaikki sisältö perustuu itsestäkertomiseen. Tuloksista on nähtävissä, että kaikista henkilökohtaisimmat aiheet edistivät vahvimmin seuraajien parasosiaalisen suhteen ulottuvuuksien ilmenemistä viesteissä.Tulosten pohjalta artikkelissa myös pohditaan, missä mielessä parasosiaalinen suhde on vaikuttajalle tavoittelemisen arvoista, sillä Mmiisas-vaikuttaja rakentaa tiivistä ja lähes ystävyydenkaltaista suhdetta seuraajiinsa yksityisyytensä kustannuksella. Seuraajien vastavuoroinen viestintä ja avoin itsestäkertominen antavat uudenlaista näkemystä siitä, että parasosiaalinen suhde voi olla kuvitellun ystävyyden lisäksi vastavuoroinen ja vahva luottamussuhde vaikuttajan ja yleisön välillä.Avainsanat: parasosiaalisuus, parasosiaalinen suhde, sosiaalinen media, julkisuus, InstagramFriendship or illusion? The appearance of parasocial relationships in followers’ messages to the social media influencerFollowers may develop an emotional, affective, and one-sided friendship-like bond with a social media influencer, also known as a parasocial relationship. Social media creates a good basis for the development of parasocial relationships because followers have an opportunity to peek into influencers’ private lives, while the influencers disclose personal issues and address the audience in an acquaintance-like style.In this article, the formation of parasocial relationships and the elements that foster them are considered. The study aims to investigate an audience’s relationship with Finnish social media influencer Mmiisas (Miisa Rotola-Pukkila). The method used was netnography. The data were collected from private messages, which the followers sent to the influencer on Instagram. The influencer Mmiisas also kept a research journal during the three-week research period.Results revealed that at least some of the followers had a strong parasocial relationship with the influencer. In the private messages, there were many features of imagined friendship that showed a strong one-sided relationship with the influencer. Nearly all of Mmiisas’ content is based on self-disclosure. The results showed that highly personal content seems to foster the characteristics of followers’ parasocial relationships in their messages.The article discusses how beneficial a parasocial relationship is for an influencer. For example, Mmiisas seemed to build a strong friendship-like bond with her followers by sharing pieces of private information. The followers’ reciprocal communication and self-disclosure create the perspective that a parasocial relationship may also be a confidential relationship between an influencer and his or her followers.Keywords: parasociality, parasocial relationship, social media, publicity, Instagram

Author(s):  
Jeffry Hirawan ◽  
Itmam Al Rasyid

Nowadays social networks become very common. People use social media to keep people in touch, businesses, organizations, and many more. The information you share with your friends in the social media allows them easily to keep in touch with you. However beside friends, colleges, relatives, there are many people that are interested in the private information on social media.  Identity thieves, scam artists, debt collectors, stalkers, companies use social networks to gather information. Companies that use social networks for getting information about people are intended to personalize their services for the users and to sell to advertisement. In this paper we will discuss the advantage and disadvantage of using social media and what kind of information is safe to post and how to protect it.


2018 ◽  
Vol 52 (1) ◽  
pp. 16-26 ◽  
Author(s):  
Frances V.C. Ryan ◽  
Peter Cruickshank ◽  
Hazel Hall ◽  
Alistair Lawson

Results are reported from a study that investigated patterns of information behaviour and use as related to personal reputation building and management in online environments. An everyday life information seeking (ELIS) perspective was adopted. Data were collected by diary and interview from 45 social media users who hold professional and managerial work roles, and who are users of Twitter, Facebook and/or LinkedIn. These data were first transcribed, then coded with NVivo10 according to themes identified from a preliminary literature review, with further codes added as they emerged from the content of the participant diaries and interviews. The main findings reveal that the portrayal of different personas online contributes to the presentation (but not the creation) of identity, that information-sharing practices for reputation building and management vary according to social media platform, and that the management of online connections and censorship are important to the protection of reputation. The maintenance of professional reputation is more important than private reputation to these users. They are aware of the ‘blur’ between professional and private lives in online contexts, and the influence that it bears on efforts to manage an environment where LinkedIn is most the useful of the three sites considered, and Facebook the most risky. With its novel focus on the ‘whole self’, this work extends understandings of the impact of information on the building and management of reputation from an information science perspective.


Author(s):  
Esty Wulandari ◽  

Along with the rapid development of technology, the current use of social media by the community is also increasing. One of the social media that is currently on the rise is the TikTok application. TikTok application users come from various backgrounds and ages, including teenagers. Video-based TikTok features accompanied by music, writing, and pictures are considered attractive so that they are liked by teenagers as a means of showing their existence and self-disclosure. TikTok is also currently developing as a way to share information. The theory applied by the researcher was Alman and Taylor's Social Penetration Theory. In addition to such theory, this paper are supported and strengthened by the concepts of Self-Disclosure, Social Media, Teenagers, TikTok, and also Self-Existence. This paper was a qualitative descritpive study which applied a qualitative study method. This paper involved several informants namely teenagers who were also the users of the TikTok application. The inclusion criteria here were teenagers who had a TikTok account, were active on TikTok, and used TikTok as part of their existence and self-disclosure. The results of this study explored the process of self-disclosure and also the existence carried out by the informants in accordance with the stages proposed in the social penetration theory. Informants passed through the stages of self-disclosure sequentially from the orientation stage to the stable stage so that the existence of teenagers in presenting themselves on social media could be observed.


Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.


Author(s):  
Víctor Hernández-Santaolalla

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.


Author(s):  
Yi Song ◽  
Xuesong Lu ◽  
Sadegh Nobari ◽  
Stéphane Bressan ◽  
Panagiotis Karras

One is either on Facebook or not. Of course, this assessment is controversial and its rationale arguable. It is nevertheless not far, for many, from the reason behind joining social media and publishing and sharing details of their professional and private lives. Not only the personal details that may be revealed, but also the structure of the networks are sources of invaluable information for any organization wanting to understand and learn about social groups, their dynamics and members. These organizations may or may not be benevolent. It is important to devise, design and evaluate solutions that guarantee some privacy. One approach that reconciles the different stakeholders’ requirement is the publication of a modified graph. The perturbation is hoped to be sufficient to protect members’ privacy while it maintains sufficient utility for analysts wanting to study the social media as a whole. In this paper, the authors try to empirically quantify the inevitable trade-off between utility and privacy. They do so for two state-of-the-art graph anonymization algorithms that protect against most structural attacks, the k-automorphism algorithm and the k-degree anonymity algorithm. The authors measure several metrics for a series of real graphs from various social media before and after their anonymization under various settings.


2021 ◽  
Vol 12 ◽  
Author(s):  
Yuren Qin ◽  
Hichang Cho ◽  
Pengxiang Li ◽  
Lianshan Zhang

This study aims to understand how the valence of self-disclosure (operationalized as the dominantly positive vs. balanced vs. dominantly negative social media posts of a future collaborator) influences first impression formation on social media. We also focus on trustworthiness as a mediator and perceived homophily as a moderator to specify the underlying mechanisms through which self-disclosure valence affects first impression formation. The results from an online experiment (N = 204) suggest that self-disclosure valence has a significant effect on perceived trustworthiness and likability when individuals evaluate an unknown future collaborator using the social media profile. Trustworthiness mediates the effect of self-disclosure valence on likability when the individuals feel that they are dissimilar or even slightly similar to strangers. At that time, individuals tend to seek cues from both self-disclosure valence and perceived homophily to form the trustworthiness perception, and the influence of self-disclosure depends on the level of perceived homophily.


2020 ◽  
Vol 3 (1) ◽  
pp. 34-54
Author(s):  
Lisa Mardiana ◽  
Anida Fa’zia Zi’ni

AbstrakFenomena  curhat  atau  mencurahkan  masalah  pribadi  sebagai  bentuk pengungkapan diri melalui media sosial semakin marak terjadi. Salah satu media sosial yang dimanfaatkan oleh masyarakat Indonesia adalah akun autobase atau automatic  fanbase Twitter yang bersifat anonim sehingga  menjadi wadah  bagi pengikutnya   untuk   menanyakan   dan   menyampaikan   segala   permasalahan, seperti halnya pada akun @subtanyarl. Tujuan penelitian ini adalah untuk mengetahui  bentuk  dan  alasan  pengungkapan  diri  pengguna  akun  autobase twitter  @subtanyarl  dengan  menggunakan  analisis  teori  self-disclosure. Penelitian dilakukan dengan metode kualitatif melalui wawancara mendalam dengan 7 orang narasumber yang merupakan pengguna akun tersebut. Hasil penelitian menunjukan bahwa pengungkapan diri atau self-disclosure yang dilakukan  oleh  pengguna  akun  @subtanyarl  berupa  pengungkapan  diri evaluative yang dilakukan dengan cara mengeskpresikan  rasa emosi, kesedihan dan kegundahan  pemikiran  melalui pesan  tertulis  yang menceritakan  masalah kehidupan  pribadi. Adapun  alasan pengungkapan  diri dalam akun @subtanyarl dilakukan untuk melepaskan beban perasaan agar lega dan nyaman, tanpa kekhawatiran bahaya ekstrem self disclosure berupa penolakan antarpribadi dan sosial, ataupun kesulitan intrapersonal,  karena dilakukan dalam media anonim. Pengungkapan   diri  juga  dilakukan  dengan   harapan  mendapatkan   dukungan moril, jawaban atau sekedar rasa empati dan simpati dari pengguna lainnya. Kata Kunci: Pengungkapan Diri, Twitter, Autobase, Ekspresi AbstractThe phenomenon  of confiding in or confessing personal problems as a form of self-disclosure through social media is increasingly happening. One of the social media used by the Indonesian  people is an anonymous autobase or automatic Twitter fanbase account so that it becomes a place for followers to ask questions and submit all problems, such as the @subtanyarl  account. The purpose of this study was to determine the form and reasons for self-disclosure  of users of the autobase twitter @subtanyarl account using self-disclosure theory analysis. The research was conducted  using qualitative methods through in-depth interviews with 7 informan  who  are users of the account.  The  results  showed  that  self-disclosure by users of the @subtanyarl account was in the form of evaluative self- disclosure by expressing feelings of emotion, sadness and anxiety through written messages that told about personal life problems. The reasons for self-disclosure in the @subtanyarl account are carried out to release the burden of feelings so that  they  are  relieved  and  comfortable,  without  worrying  about  the  extreme dangers  of self-disclosure  in the  form  of  interpersonal  and  social  rejection,  or intrapersonal difficulties, because it is done in anonymous media. Self-disclosure is also carried out in the hope of getting moral support, answers or just a sense of empathy and sympathy from other users. Keywords: Self-Disclosure, Twitter, Autobase, Expression


2021 ◽  
Vol 6 (2) ◽  
pp. 211-219
Author(s):  
Nesya Pravitasari Suherman ◽  
Dhita Widya Putri ◽  
Yolanda Stellarosa

One of many social media phenomena, especially on Instagram, is the rising number of accounts with pseudonymous identity, commonly known as Fake Instagram (Finstagram). A private account appears  with a fake username and photo display and small number of followers, with the purpose of being unidentified. The phenomenon starts from the social media standards Instagram trends to social judgements, resulting in users feeling uncomfortable when sharing aside from the implicit standards and trends which are currently happening. From that perspective, this research aims to see whether an influence is present in pseudonymous identity usage on Instagram on self-disclosure. Data of this research is gathered from 100 respondents through questionnaire  using a purposive sampling technique. The result of questionnaire is later researched using a quantitative research method. With the use of simple regression analysis, it is known that pseudonymous identity usage on Instagram (variable X) and self-disclosure (variable Y) have a strong correlations and a significant influence on one another. Based on self-disclosure theory, the result shows that pseudonymous identity usage on Instagram (also known as Finstagram) contributed 43,6% to self-disclosure, whereas the remaining 56,4% is contributed by other factors than pseudonymous identity usage on Instagram.


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