scholarly journals The Influence of Cultural Factors, Social Factors, and Personal Factors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya

2021 ◽  
Vol 1 (2) ◽  
pp. 77-90
Author(s):  
Rachmat Santosa
Keyword(s):  
Social Factors ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Quality Of Services ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Business Managers ◽  
Age Of Marriage

Wedding organizer services are needed and sought to help resolve problems owned by the prospective bride and groom. This study aims to examine and analyze cultural factors, social factors and personal factors as variables that influence customer purchasing decisions in using wedding organizer services in Surabaya. This type of research is quantitative, the sampling technique used is purposive sampling in the form of a number questionnaire where the population is unknown. By using the criteria of respondents who are married and the age of marriage that runs a maximum of 5 (five) years and uses the services of a wedding organizer. A sample of 97 respondents was obtained from the calculation of the formula unknown population. The results obtained that cultural factors have a positive and significant influence on purchasing decisions. But social factors and personal factors partially do not significantly influence the purchase decision. So business managers must improve their outlook on finding clients and improving the quality of services so that customers are easier to choose these services.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals THE INFLUENCE OF TRUST AND INFORMATION QUALITY ON ONLINE PURCHASE DECISION IN THE SHOPEE APPLICATION (A CASE STUDY ON PT SRI BOGOR’S EMPLOYEE)

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin
Keyword(s):  
Information Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
A Value ◽  
Positive Effect

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  

PENGARUH FAKTOR SOSIAL, PERSONAL, PSYCHOLOGICAL, DAN KULTURAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CENTRO DEPARTMENT STORE MELALUI STIMULUS MIDNIGHT SALE

MODUS ◽  
2016 ◽  
Vol 26 (1) ◽  
pp. 77
Author(s):  
Mega Retna Yuriska ◽  
Ign Sukirno
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Department Store ◽  
Cultural Factors ◽  
Purchase Decision ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Knowing That ◽  
Group Play ◽  
Main Factor

Midnight sale is one strategy that can provide stimuli to the customer purchase decision.However, the main factor or basis that contribute to the purchase decision by Schifman and Kanuk (2004) as quoted by Samuel, et al., (2005) are social factors, personal factors, psychological factors, and cultural factors. Consumer purchasing decisions due to social factors infuenced by some small groups like, group or group play, family, and the role and status (Kotler and Armstrong, 2004).Tis study was conducted to determine consumers’ assessment of social factors, personal factors, psychological factors, and cultural factors, consumer purchasing decisions knowing that stimulated by midnight sale and determine the infuence of social factors, personal factors, psychological factors, and cultural factors on consumer purchasing decisions Centro Department Store which distimuli by midnight sale. This research was conducted in Yogyakarta, namely the consumers Centro Department Store in June 2013.Te results showed that consumers have a good assessment on social factors, personal factors, psychological factors, cultural factors. Consumers have high purchasing decision in Centro Department Store during a midnight sale promotion program. Social factors, personal factors, psychological factors, and cultural factors simultaneously have a signifcant infuence on consumer purchasing decisions. Social factors, personal factors, psychological factors, and cultural factors have a positive and signifcant impact on consumer purchasing decisions.Keywords: Social factors, Personal factors, psychological factors, cultural factors, purchase decision

scholarly journals ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG

2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Asnita Lase ◽  
Agus Setiadi ◽  
Kustopo Budiraharjo
Keyword(s):  
Quantitative Analysis ◽  
Social Factors ◽  
Psychological Factors ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
General Description ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Physical Evidence

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.

scholarly journals FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DESA KEBONAGUNG KECAMATAN PURWOREJO KOTA PASURUAN

2018 ◽  
Vol 11 (2) ◽  
pp. 11-19
Author(s):  
Mochamad Bukhori ◽  
Tutik Ekasari
Keyword(s):  
Social Factors ◽  
Sampling Methods ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Used Cooking Oil ◽  
Five Factors ◽  
Quota Sampling

Consumer behavior towards purchasing decisions is something that should be studied by marketers to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulation to the purchasing decision. So they can know what are the factors that influence consumer purchasing decisions. The purpose of this study was to determine the factors that are considered in the purchase decision of cooking oil Bimoli housewives Kebonagung Village District Purworejo Pasuruan. Population and sample in this study were housewives Kebonagung Village District Purworejo Town of Pasuruan who bought and used cooking oil Bimoli. The number of samples is determined using a quota sampling of 50 respondents, the sampling technique used purposive  sampling.  Methods  of  data  collection  using  observation,  interviews,  and questionnaires. Analyzed using factor analysis to test the hypothesis. The results showed that of the eight factors suspected to be considered in the purchase decision, there are five factors that influence purchasing decisions, namely: price factors, social factors, psychological factors, distribution factors, and personal factors.

scholarly journals Pengaruh Faktor Sosial, Faktor Pribadi, Faktor Psikologi, Faktor Kebudayaan terhadap Keputusan Pembelian Kartu Three

2018 ◽  
Vol 7 (2) ◽  
pp. 81
Author(s):  
Putri Anggreni
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Purchasing Decision

Introduction to consumer demand for a product is the beginning of the decision-making process. The need to communicate is a very important thing in human life. With respect to the existence of diverse consumers and their behavior then the management should really responsive to observations of what is wanted. In connection with the research done on the title : The Effect of Social Factors, Personal Factors, Psychological Factors, Cultural Factors Against Three Card Purchase Decision In Singaraja City, based on the results of multiple linear regression analysis was done in this study, obtained the following regression equation: Y = 6.604 + 0.254X1 + 0.494X2 - 0.298X3 + 0.526X4. The results obtained by the analysis of social factors that variable (X1) has a regression coefficient of 0.254 (is positive) to the purchasing decision (Y) and t value of 1.116 with a significance level of 0.275 (> 0.05). This means that social factors (X1) has no significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, the analysis results obtained that individual factor variables (X2) has a regression coefficient of 0.494 (is positive) to the purchasing decision (Y) and t value of 3.149 with a significance level of 0.004 (> 0.05 ). This means that individual factors (X2) has a significant influence on purchasing decisions (Y). Thus the hypothesis Ho is rejected and Ha accepted, results obtained by analysis of the psychological factors that variable (X3) has a regression coefficient of 0.298 (negative sign) to the purchasing decision (Y) and t value of -0.781 with a significance level of 0.442 (> 0.05). This means that the psychological factor (X3) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, results obtained by analysis of the cultural factors that variable (X4) has a regression coefficient of 0.526 (is positive) to the purchasing decision (Y) and t value of 1.604 with a significance level of 0.121 (> 0.05 ). This means that cultural factors (X4) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis this means that : Ho accepted and Ha is rejected, adjusted R-square value obtained for 0.480 or 48.0%. Than customer satisfaction (Y) can be explained by the variable quality of service (X1), product (X2), promotion (X3), while 52.0% can be explained by factors-factors not examined in this study.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BARANG ELEKTRONIK SECARA KREDIT PADA PT COLUMBUS MEGAH SENTRA SARANA CABANG BERAU

2020 ◽  
Vol 5 (2) ◽  
pp. 45-51
Author(s):  
Warti Ratnasari
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Personal Factors ◽  
Consumer Decisions

This study aims to analyze the factors that influence consumer decisions to purchase electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. The data collection method used a questionnaire distributed to consumers of PT Columbus Megah Sentra Sarana, Berau Branch, as many as 92 people who were selected using probability sampling method with simple random sampling technique. The analytical tools used are: validity test, reliability test, multiple linear regression analysis, coefficient of determination, t test and F test.The results of this study indicate that the factors that have a significant influence are cultural factors, social factors and personal factors. Meanwhile, psychological factors have no significant effect on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. So that the hypothesis of point 1 can be partially accepted and partially rejected.The results of the F test show that cultural factors, social factors, personal factors and psychological factors simultaneously have a significant influence on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch, so the hypothesis point 2 can be accepted

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals Pengaruh Keputusan Nasabah untuk Menggunakan Fasilitas Mobile Banking dalam Standar Pelayanan di PT. Bank BRI Syariah Cabang Pekanbaru

2018 ◽  
Vol 15 (2) ◽  
pp. 31-41
Author(s):  
Rahmawati Rahmawati ◽  
Noer Ariska Idola
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Rapid Development ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Mobile Banking ◽  
Personal Factors ◽  
Service Standards

In modern times, everything is tackled fast and precisely due to the rapid development of technology and development in all fields. This is because human needs for information are increasingly complex and it demands us to be more optimal in accessing all information through technology facilities. In this study, the writers are interested in raising the title Influence of Customer Decisions to Use Mobile Banking Facilities in service standards at PT. Bank BRI Syariah Branch Pekanbaru city. The object of this research was conducted at PT. Bank BRI Syariah Branch Pekanbaru which is located at Jalan Arifin Ahmad No.7-9 in Pekanbaru city. The sampling technique used was the Nonprobability Sampling method with respondents' search procedure techniques based on Accidental Sampling, in which the sample in this study were 67 respondents. The data analysis technique used is quantitative with multiple linear regression method SPSS 16. The results of data processing from the regression equation are Y = 4,297 + 0,635 X1 + 0, O56 X2 + 0,269 X3 + -0,159 X4. Furthermore, from the results of the t-test, the variables that most influence the customer's decision in using mobile bankingis cultural factors proven from the t-count> t-table of 4.438> 1.996, social factors of 0.586 <1.996, personal factors of 2.015> 1.996 and psychological factors of -1.170 <1.996 . While the test F-count> F-table proved to be 5.887> 2.51 with a significant value of 0.000 <0.05 which means that H0 is rejected and H1 is accepted. While the test results of the coefficient of determination show the percentage of variables of cultural factors, social factors, personal factors and psychological factors on customer decisions of 0.275 (27.5%) and the remaining 72.5% are explained by other variables outside the regression model. The conclusion is that the variables of cultural factors, social factors, personal factors and psychological factors simultaneously influence the customer's decision. The factors affecting the customer's decision to use mobile banking facility at PT. BRI Syariah branch Pekanbaru  is generally in accordance with the established rules and service standards in the world of Islamic Banking.  

scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

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