scholarly journals PENGARUH MEREK DAN NEGARA ASAL TERHADAP SIKAP KONSUMEN DALAM MEMILIH PRODUK HANDPHONE

Author(s):  
Yogi Fransiskus ◽  
Armin Rahmansyah Nasution

This research aims to determine the Influence of Brand and Country of Originto Consumer Attitude when Choosing Handphone Product at Erafone Medan Fair. Population in this research is 4210 persons. and sample is 98 persons. Sampling technique that use in this research is random sampling technique. Data analysis technique used is Multiple Linear Regression. Before we do the regression, first we need to test is the relationship between variables using classical assumption test. Then t test for parcial test and F test for simultaneous test, to know whether there is influence of brand to consumer attitude in choosing handphone product, influence of country of origin to consumer attitude in choosing handphone product, and influence of brand and country of origin simultaneous to consumer attitude in choosing handphone product. Based on research that conducted, found that brand and country of origin have positive effect to consumer attitude when choosing handphone product. Keywords: Brand, Country of Origin, Consumer Attitude

2019 ◽  
pp. 103-121
Author(s):  
Mispa Adelistra Br Ginting ◽  
Anitha Paulina Tinambunan

This study aims to test and analyze the influence of socioeconomic factors and work motivation on the work performance of the CU Cinta Kasih Tigapanah Cooperative Karo District employees. The sampling technique used is Proportional Random Sampling. The data analysis technique is multiple linear regression. From the results of data processing, socioeconomic factors were found to have a positive and significant effect on the work performance of the CU Cinta Kasih Tigapanah Cooperative employees in Karo District. T test results show that the socio-economic variable variable 2,819> t table 1,668 and with a significant level of 0.009 t table 1,668.


2018 ◽  
Vol 6 (1) ◽  
pp. 79-92
Author(s):  
Puput Melati ◽  
Setiawati Setiawati ◽  
Solfema Solfema

Level moral development in early childhood in Kenagarian Lunang Barat, Kecamatan Lunang, Kabupaten Pesisir Selatan is still low category. This is allegedly due to the low attention give by parents. This study aims to reveal a picture of the attention given by parents to children, a picture of the level of early childhood moral development and the relationship between the two variables. This research is correlational research, with population and sampled are parent. Sampling with area random sampling technique. Tools for data collection used in the form of questionnaires and data analysis technique using the formula percentage and product moment formula. The results of the study include: (1) Attention given by the parents is still low category. (2) The level of early childhood moral development is still low category. (3) There is a significant relationship between the attention given to parents and the level of early childhood moral development. The suggestions in this study are that parents need to improve understanding, knowledge, and increase attention to children, so that children can show the good level of moral development.


2021 ◽  
Vol 9 (3) ◽  
pp. 352
Author(s):  
Desmira Wati ◽  
Wirdatul Aini

The low interest in entrepreneurship of graduates of BLK Padang barista training, which is thought to be due to the low achievement of barista training graduates at BLK Padang, is the background of this research. Objectives (1) aim to excel (2) describe interest in entrepreneurship (3) describe the relationship between achievement motivation and entrepreneurial interest for barista trainer graduates. The approach in this study is a quantitative correlational type. In this study, the population was 64 people. The sampling technique used cluster random sampling, the 50% sample consisted of 32 people. The data collection technique is a questionnaire. The data analysis technique used theoretical theory, percentage and Spearman Rho. This study found that (1) achievement motivation was categorized as moderate. (2) the entrepreneurship interest of the barista training students is categorized as moderate. (3) There is a significant relationship between achievement motivation and the interest of graduates of barista training at BLK Padang.


2021 ◽  
Vol 9 (2) ◽  
pp. 266
Author(s):  
Rizka Darmawan ◽  
Alim Harun Pamungkas

This research is motivated by the low attitude of the students participating in the PMW (Student Entrepreneurial Program) in running a business, this is presumably because it has something to do with the SEM (Smart Entrepreneur Model) training held by UPKK UNP properly. This study aims to: 1) describe the implementation of SEM (Smart Entrepreneur Model) training; 2) describe the attitudes of PMW participants in running a business; and 3) see the relationship between the Smart Entrepreneur Model Training and the attitudes of PMW participants in running a business. This type of research is quantitative research with correlational descriptive technique. The population of this study were all participants of the Smart Entrepreneur Model training, totaling 85 students. While the research population was 43 students who were taken using simple random sampling technique. Data collection techniques in the form of a Likert scale with data collection tools in the form of a questionnaire. The data analysis technique uses the percentage formula and product-moment correlation. The results showed that: (1) The implementation of the SEM (Smart Entrepreneur Model) training had not been carried out properly, (2) The attitude of the PMW participant students in running a business was relatively low, (3) There was a significant relationship between the SEM (Smart Entrepreneur Model) training and the attitude of PMW participants in running a business. It is recommended to UPKK UNP as the organizer of the SEM (Smart Entrepreneur Model) Training to improve and further improve the implementation of the training to improve students' abilities in entrepreneurship and to PMW participating students to be more active in participating in training so that knowledge and knowledge in entrepreneurship will increase.


2021 ◽  
Vol 9 (3) ◽  
pp. 41-50
Author(s):  
Galih Kristian

This study aims to determine the effect of brand ambassador and brand image on purchasing decisions with trustworthiness as an intervening variable in the Yogyakarta Starcross distribution. the type of research used in this research is descriptive quantitative. The population used is the customer of the Starcross Yogyakarta distribution as many as 100 people. The sample used in this study is 100 customers using the sampling technique used is non-probability sampling using a data collection method using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, brand ambassadors have a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, brand ambassadors have a significant positive effect on trustworthiness, brand image has a significant positive effect on trustworthiness, trustworthiness has a significant positive effect on purchasing decisions. In this case, trustworthiness as an intervening variable is able to mediate the relationship between brand ambassadors on purchasing decisions, and brand image on purchasing decisions.


2020 ◽  
Vol 7 (3) ◽  
pp. 156-167
Author(s):  
I Made Dwi Adnyana ◽  
Anik Yuesti

Application of the reporting system using e-SPT, e-Invoice, and e-Filing can facilitate taxpayers to report their tax returns 24 hours for 7 days. This means that taxpayers can report their tax returns even on holidays. The purpose of this study was to examine and obtain empirical evidence of the influence of the application of e-SPT, the application of e-Invoicing, and the application of e-Filing to taxpayer compliance at the East Denpasar Pratama Tax Office in 2018. The samples used in this study were 100 obtained based on sampling technique incidental, which is a technique of determining samples based on chance, i.e. anyone who accidentally met with the researcher can be used as a sample if it is deemed that the person met by chance is suitable as a source of data. Data collection techniques used were questionnaires. The data analysis technique used in this study is the multiple linear regression analysis. The results of this study indicate that the application of e-SPT, application of e-Invoicing, and application of e-Filing positive effect on taxpayer compliance, at the East Denpasar Pratama Tax Office.


2020 ◽  
Vol 8 (3) ◽  
pp. 348
Author(s):  
Afif Perdana ◽  
Ismaniar Ismaniar

ABSTRACTThis research was motivated by the high level of juvenile delinquency in the Mega Permai V Complex, Lubuk Buaya Village, Padang. This can be caused by many factors including the low parental social control. This study aims to see a picture of parental social control, a picture of juvenile delinquency and the relationship between juvenile delinquency in Mega Permai V Complex, Lubuk Buaya Village, Padang. This type of research is descriptive correlational where parental social control is a variable (X) and juvenile delinquency as a variable (Y). The population in this study were 55 people. The sampling technique used was simple random sampling technique as many as 35 people. Data collection techniques used were questionnaires and data collection tools in the form of questionnaires. Meanwhile, the data analysis technique uses the percentage formula and the product moment. The results showed that the description of parental social control to adolescents was still categorized as low, the description of juvenile delinquency was categorized as high and there was a significant relationship between juvenile delinquency in Mega Permai V Complex, Lubuk Buaya Village, Padang.Keywords: Parental social control, juvenile delinquency


Author(s):  
Aliza Alfionita ◽  
Ujang Jamaludin ◽  
Dinar Sugiana Fitrayadi

This study aims to find out the relationship between Intellectual Intelligence and Student Learning Citizenship Education Lessons. The research method of this research is a quantitative correlation approach. Samples were taken by Proposal Random Sampling technique, which was 72 samples. The instruments used in this study were Intelligence Tests and used Achievement Tests and observations as supporting data. While the data analysis used Simple Linear Regression with intellectual intelligence (x) as a predictor and learning achievement of Citizenship Education (Y). by komasiasi obtained the following correlation coefficient of 0.716  means (0,513 x 100%) = 51.3%. Learning Achievement Citizenship Education is influenced by intellectual intelligence while the remaining 48.7% is determined by other variables which are not examined in this study. Based on the results of the study, it can be concluded that Intellectual Intelligence has a Significant Relationship with Student Achievement in Citizenship Education.


2021 ◽  
Vol 9 (4) ◽  
pp. 601
Author(s):  
Della Widia Sari ◽  
Jalius Jalius

This research is motivated by the low learning achievement of class VIII students at SMP Negeri 6 Lubuk Basung, this is forgotten because the use of smartphones in students is not good. This study aims to describe the use of smartphones in class VIII students, describe student achievement in class VIII, and see the relationship between smartphone use and student achievement in class VIII at SMP Negeri 6 Lubuk Basung. This type of research is quantitative with correlational descriptive technique. The population was all class VIII students and the sample was taken using a sampling technique, namely cluster random sampling. The data analysis technique uses the percentage formula and product moment correlation. The results showed that: the use of smartphones in students was classified as poor, student learning achievement was low, and there was a significant relationship between smartphone use and student achievement in class VIII. Furthermore, it is recommended for schools to apply strict rules regarding the use of smartphones in students so that they can affect student achievement. Hope for educators and parents to be able to monitor the use of smartphones on students to avoid negative things and decrease student achievement. For further researchers to see other variables related to student achievement.


Author(s):  
Meida Ratna Sari ◽  
Mudji Astuti

The purpose of this study was to determine and analyze the effect of word of mouth, competitive advantage and brand image on the decision to use expeditionary services at PT. Lintas Samudra Jaya Expres. This research uses a quantitative approach. The population in this study are customers who are bound by a contract with PT. Lintas Samudra Jawa Express, while the probability sampling technique using the Slovin formula obtained a sample of 93 respondents. The data analysis technique was performed using multiple linear regression, and hypothesis testing was carried out by partial test, simultaneous test and multiple determination coefficient test with the help of SPSS version 25. The results show that: 1) word of mouth affects the decision to use shipping services, 2) competitive advantage affects the decision to use shipping services, 3) brand image affects the decision to use shipping services, and 4) word of mouth, competitive advantage and brand image affects the decision to use courier services at PT. Lintas Samudra Jaya Espress.


Sign in / Sign up

Export Citation Format

Share Document