scholarly journals Analisis Faktor Pengusaha Kuliner Menggunakan Jasa Iklan Instagram "Jakul Semarang" Sebagai Endorser

JEMAP ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 69
Author(s):  
Amanda Ayu ` Dani ◽  
Sentot Suciarto A.
Keyword(s):  
Factor Analysis ◽  
Dominant Factor ◽  
Purposive Sampling ◽  
Characteristic Product

Culinary Businessman uses advertising service like Jakul Semarang Instagram as endorser. Sample chosen for this research were 65 respondents by purposive sampling. Based on factor analysis, it was found that some factors pushing some businessmen in Semarang City to promote at Jakul Semarang included endorser account credibility, endorser characteristic, product picture which liked by follower, and endorser effectiveness. The dominant factor was endorser account credibility. There were four variables in this factor namely number of followers’ and likers’ credibility, the easily known hashtag, the simplicity of endorser performance, and the number of likers per picture.

scholarly journals ANALISIS KOMUNIKASI TENTANG FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UKM PENYAMAKAN KULIT DI SUKAREGANG KABUPATEN GARUT

2021 ◽  
Vol 7 (1) ◽  
pp. 635
Author(s):  
Fitrin Rawati Suganda ◽  
Erik Kartiko
Keyword(s):  
Factor Analysis ◽  
Business Performance ◽  
Test Reliability ◽  
Production Factor ◽  
Dominant Factor ◽  
Communication Analysis ◽  
Purposive Sampling ◽  
Business Units ◽  
Leather Tanning ◽  
Factor Production

Abstrak Sentra penyamakan kulit yang terletak di Sukaregang Kabupaten Garut didominasi Usaha Kecil dan Menengah (UKM). Dari 282 unit usaha tersebut, hanya 53 unit usaha dengan kategori kinerja yang baik, dengan indikator utama jumlah produksi yang dihasilkan setiap periodenya. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi kinerja dan faktor yang paling dominan yang mempengaruhi kinerja UKM penyamakan kulit di Sukaregang Kabupaten Garut. Jumlah responden sebanyak 53 orang, dengan jumlah variabel awal adalah 30 variabel. Pengambilan sampel dengan teknik Purposive Sampling. Sedangkan metode analisis data menggunakan Uji Validitas, Uji Reliabilitas, dan Analisis Faktor Ekploratori. Berdasarkan uji kelayakan instrumen penelitian, hasilnya data valid dan reliabel. Berdasakan hasil Analisis Faktor dari 30 variabel awal, sebanyak 26 variabel yang memenuhi untuk proses analisis faktor selanjutnya, kemudian dari 26 variabel yang dianalisis tersebut terbentuk menjadi delapan faktor yang mempengaruhi kinerja UKM  penyamakan kulit di Sukaregang Kabupaten Garut. Kedelapan Faktor tersebut diberi nama berdasarkan pertimbangan-pertimbangan tertentu, kedelapan faktor tersebut adalah: Faktor Skala Usaha, Faktor Proses Produksi, Faktor Unsur Produksi, Faktor Kinerja Karyawan, Faktor Eksternal, Faktor Entrepreneurship, Faktor Sumber Daya Manusia, Faktor Rantai Pasokan. Sedangkan faktor yang paling dominan yang mempengaruhi kinerja UKM penyamakan kulit di Sukaregang Kabupaten Garut adalah Faktor Unsur Produksi. Secara teoritis, hasil penelitian ini diharapkan dapat menjadi rujukan bagi penelitian berikutnya. Sedangkan secara praktis dapat memberikan informasi dan rekomendasi bagi para pelaku industri penyamakan kulit khususnya yang kinerja usahanya belum begitu bagus agar dapat memperhatikan dan menerapkan faktor-faktor yang dapat meningkatkan kinerja usahanya.Kata-kata kunci: Analisis komunikasi; factor produksi; kinerja usaha; usaha kecil; usaha menengah Abstract The tannery center located in Sukaregang, Garut Regency, is dominated by Small and Medium Enterprises (SMEs). Of the 282 business units, only 53 business units have a good performance category, with the main indicator being the number of products produced in each period. The purpose of this study was to determine and analyze the factors that influence the performance and the most dominant factors that affect the performance of the leather tanning SMEs in Sukaregang, Garut Regency. The number of respondents was 53 people, with the number of first variables, was 30 variables. Sampling with purposive sampling technique. Meanwhile, the data analysis method used a validity test, reliability test, and exploratory factor analysis. Based on the feasibility test of the research instrument, the results are valid and reliable data. Based on the results of the Factor Analysis of the first 30 variables,. 26 variables were fulfilled for the next factor analysis process, then the 26 analyzed variables were formed into eight factors that influenced the performance of the leather tanning SMEs in Sukaregang, Garut Regency. The eight factors are named based on certain considerations, the eight factors are: business Scale Factor, Production Process Factor, Production Element Factors, Employee Performance Factors, External Factors, Entrepreneurship Factors, Human Resources Factors, Supply Chain Factors. While the most dominant factor affecting the performance of the leather tanning SMEs in Sukaregang, Garut Regency is the Production Element Factor. Theoretically, the results of this study are expected to be a reference for further research. While practically it can give information and recommendations for the leather tanneries, especially those whose business performance is not so good, so they can pay attention to and apply factors that can improve their business performance.Keywords: Communication analysis; production factor; business performance; small business; medium-sized businesses

scholarly journals PENGARUH KEPEMIMPINAN, PENDIDIKAN DAN PELATIHAN, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KANTOR WILAYAH DIREKTORAT JENDERAL PERBENDAHARAAN PROVINSI KALIMANTAN SELATAN

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Kun Sri Hartanto
Keyword(s):  
Work Environment ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Education And Training ◽  
Leadership Education ◽  
Dominant Factor ◽  
Regional Office ◽  
Purposive Sampling ◽  
Training Compensation ◽  
And Training

Abstract : The purpose of this study was to determine the effect of leadership, education and training, compensation, and work environment on employee performance at Regional Office of Directorate General of Treasury of South Kalimantan Province. The population of this study were 79 people and 40 people samples by using purposive sampling technique. Data analysis technique using multiple linear regression analysis. The results showed that leadership, education and training, compensation, and work environment simultaneously and partially have a significant effect on employee performance, with education and training became the dominant factor influencing work performance. Keywords: Leadership, Education and Training, Compensation, Work Environment, and Employee Performance. Abstrak : Tujuan penelitian ini adalah untuk menguji pengaruh kepemimpinan, pendidikan dan pelatihan, kompensasi, dan lingkungan kerja terhadap kinerja pegawai pada Kantor Wilayah Direktorat Jenderal (Kanwil Ditjen) Perbendaharaan Provinsi Kalimantan Selatan. Populasi penelitian ini sebanyak 79 orang dengan sampel sebanyak 40 orang, menggunakan teknik pengambilan sampel purposive sampling.  Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kepemimpinan, pendidikan dan pelatihan, kompensasi, dan lingkungan kerja secara simultan maupun parsial berpengaruh positif signifikan terhadap kinerja pegawai, dengan faktor Pendidikan dan pelatihan yang menjadi faktor yg berpengaruh dominan terhadap kinerja pegawai. Kata kunci : Kepemimpinan, Pendidikan dan Pelatihan, Kompensasi, Lingkungan Kerja, Kinerja Pegawai.

scholarly journals FAKTOR INTERNAL YANG MENENTUKAN KINERJA USAHA RITEL PRODUK FASHION di TANGERANG

2018 ◽  
Vol 2 (1) ◽  
pp. 113
Author(s):  
Rodhiah Diah Diah
Keyword(s):  
Factor Analysis ◽  
Internal Factor ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang menentukan kinerja suatu usaha kecil ritel fashion , menentukan diantara faktor tersebut mana yang paling dominan dapat  dilakukan untuk mengukur kinerja usaha ritel. Diteliti 200 pedagang  ritel produk fashion yang terdapat di 10 lokasi usaha ritel pasar tradisional di Tangerang, dipilih secara purposive sampling pada  beberapa pasar tradisional di Tangerang. Sebuah evaluasi dilakukan dengan sejumlah  pendekatan  faktor-faktor kinerja yang ditemukan dalam beberapa literature. Meliputi faktor internal yang dipersepsikan dari pemilik ritel berdasarkan penilaian subyektif. Pengumpulan data diperoleh melalui kuesioner dengan menggunakan skala likert. Analisis dilakukan dengan menggunakan analisis faktor melalui program SPSS Versi 20. Hasil dari penelitian menunjukan bahwa dari 27 item faktor internal direduksi menjadi 6 buah  faktor yang dominan yaitu SDM2 (Sumber daya manusia pada item jiwa kepemimpinan, TO3 (Operasional pada ketersediaan mesin/peralatan), PSR2 (Pasar dan Pemasaran pada daya beli masyarakat), PSR9 ( pasar dan pemasaran pada kegiatan promosi), KEU2 (keuangan modal pinjaman),PSR4 (pasar dan pemasaran pada produk pengganti) merupakan faktor yang terbentuk sebagai penentu kinerja usaha ritel. Dan yang paling dominan mempengaruhi kinerja usaha ritel terdapat pada faktor PSR2 (pasar dan pemasaran dalam daya beli masyarakat). Dengan demikian hasil penelitian diharapkan dapat memberikan kontribusi bagi pedagang ritel dan input berbagai faktor internal kinerja pada usaha kecil ritel yang harus diperbaiki. Sehingga kelayakan strategis bagi usaha ritel dapat terus ditingkatkan.   Kata Kunci: usaha ritel, kinerja, faktor internal, factor analysis

scholarly journals FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI KRL / COMMUTER LINE DENGAN METODE ANALISIS FAKTOR

2019 ◽  
Vol 2 (1) ◽  
pp. 38
Author(s):  
Besse Arnawisuda Ningsi ◽  
Ani Putriyani
Keyword(s):  
Factor Analysis ◽  
Reduction Process ◽  
Principal Component ◽  
Dominant Factor ◽  
Transportation Services ◽  
Consumer Interest ◽  
Number Of Factors ◽  
Interference Test ◽  
Spss Software ◽  
Determining Factor

The purpose of this study was to find out how many factors were formed through the reduction process, to determine which factors most dominantly influence consumer interest in using KRL Commuter Line transportation services, to find out how much influence the most dominant factors influence consumer interest in using KRL Commuter transportation services Line. In this study, the Factor Analysis method was used with principal component analysis techniques using SPSS software. 7 stages of factor analysis, namely: (1) formulating a problem, (2) Variable Interference Test, (3) forming a correlation matrix, (4) determining factor analysis methods, (5) extracting factors, (6) rotating factors, and (7) interpret factors. Based on the results of the study, the number of factors formed from the reduction process is 7 factors. Consisting of one factor (F1) with a correlation value of 0.608, factor two (F2) with a correlation value of -0.277, factor three (F3) with a correlation value of -0.246, factor four (F4) with a correlation value of 0.419, factor five (F5) with the correlation value is 0.716, factor six (F6) with a correlation value of -0.392, factor seven (F7) with a correlation value of 0.570. The most dominant factor affecting consumer interest in using KRL Commuter Line transportation services is factor five (F5) with a correlation value of 0.716 or 71.6%.

scholarly journals Keputusan Mahasiswa dalam Memilih Indekos dengan Analisis Faktor

2021 ◽  
Vol 21 (2) ◽  
pp. 119
Author(s):  
Janet Graciela Paruntu ◽  
Djoni Hatidja ◽  
Yohanes A.R Langi
Keyword(s):  
Factor Analysis ◽  
Dominant Factor ◽  
Study Program ◽  
Location Factor ◽  
Boarding House

Tujuan penelitian ini yaitu mengetahui faktor yang menjadi keputusan mahasiswa Program Studi Matematika Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Sam Ratulangi (FMIPA UNSRAT) dalam memlilih indekos. Penelitian dilakukan dengan membagikan kuesioner kepada 60 responden mahasiswa aktif Program Studi Matematika FMIPA UNSRAT angkatan 2016-2019. Data dianalisis dengan menggunakan analisis faktor. Hasil penelitian menunjukkan ada empat faktor yang terbentuk dan bisa menjelaskan variabel-variabel yang ada dengan baik. Faktor paling dominan yang mempengaruhi keputusan mahasiswa dalam memilih Indekos adalah faktor lokasi dan harga dengan nilai eigen 4.130 dengan keragaman varian sebesar 31.769%.Kata kunci: Analisis faktor; fasilitas; indekos;Decision Students in Choosing Indekos with Factor AnalysisABSTRACTThe objective of this research was conducted to determine what factors are the student of mathematics study program Sam Ratulangi University decision in choosing boarding house. The study was conducted by distributing questionnaires to 60 respondents, namely, active students of the Mathematics Study Program Elemental School of 2016-2019. By using factor analysis, the results of the study showed that there explain the variables correctly. The most dominant factor affecting students’ decision to select indexes is the location factor and price of 4.130 with a varied varan of 31.769%.Keywords : Factor analysis, facility; indekos

scholarly journals FAKTOR-FAKTOR YANG MENENTUKAN KEPUASAN PELANGGAN SEPEDA MOTOR MATIC HONDA DI KOTA DENPASAR

2015 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
NI KADEK LESTARI PUTRI ◽  
NI MADE ASIH ◽  
DESAK PUTU EKA NILAKUSMAWATI
Keyword(s):  
Factor Analysis ◽  
Service Quality ◽  
Marketing Strategy ◽  
Data Sources ◽  
Dominant Factor ◽  
Service Reliability ◽  
Emotional Factor ◽  
Eigen Value ◽  
Variance Explained

This study aimed to elaborate the dominant factor affecting consumer’s loyalties regarding Honda motor matic and to determine effective marketing strategy for this product.  This study conducted at Denpasar where 150 respondents randomly chosen as the data sources.  From factor analysis, we found emotional factor is the most dominant factor for consumer’s loyalties with eigen value as much as 3,365 and variance explained by this factor is 48,08 percent.  Meanwhile, to determine effective marketing strategy, we found the product’s quality dominated by its design; service quality dominated by service reliability, emotional factor dominated by the product’s esthetic, each of these has communalities as much as 56,38 percent; 72,33 percent, and 65,20 percent respectively.

The Dominant Factor Analysis of Production Technology of Poplar LVL Based on Grey Theory

2010 ◽  
Vol 658 ◽  
pp. 284-287
Author(s):  
Feng Li ◽  
Ying Cheng Hu
Keyword(s):  
Mechanical Properties ◽  
Factor Analysis ◽  
Production Technology ◽  
Dominant Factor ◽  
Process Conditions ◽  
Grey Theory ◽  
Experimental Conditions ◽  
Laminated Veneer Lumber ◽  
Press Temperature ◽  
Production Processes

Wood is one kind of natural renewable eco-material. Laminated veneer lumber (LVL) is an engineered wood product made from veneers glued together with parallelly oriented grains under heat and pressure. This paper designed Poplar LVL production experiments under different process conditions, and measured the mechanical properties of poplar LVL specimens under different experimental conditions. In this study, grey theory was used to analyze the influences of different production processes on the mechanical properties, such as press duration, press temperature, pressure and adhesive spread. The result showed that, it is feasible that grey theory is used to analyze the influence level of production technology of poplar LVL on the mechanical properties. So this paper offered a new method to analyze and design the production technology of LVL.

scholarly journals FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN KEPATUHAN PENGGUNAAN ANTIBIOTIKA UNTUK TERAPI PNEUMONIA

2020 ◽  
Vol 7 (1) ◽  
pp. 16
Author(s):  
Nita Pujianti ◽  
Lia Anggraini
Keyword(s):  
Community Health ◽  
Health Center ◽  
Community Health Center ◽  
Sampling Technique ◽  
Dominant Factor ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Purposive Sampling ◽  
Under Five

ABSTRAKPneumonia merupakan penyebab banyak kematian balita di dunia. Selama tahun 2016 terdapat 568.146 (65,27%) jumlah kasus pneumonia pada balita yang ada di Indonesia. Berdasarkan data Dinas Kesehatan Provinsi Kalimantan Selatan tercatat kasus pneumonia tahun 2017 sebesar 66,52%, data tertinggi pada Puskesmas Beruntung Raya dengan angka 105 kasus (10,80%) di tahun 2017. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berhubungan dengan kepatuhan penggunaan antibiotika pada orang tua pasien anak yang terdiagnosa pneumonia di wilayah kerja Puskesmas Beruntung Raya serta menganalisa faktor yang paling dominan mempengaruhi. Penelitian ini menggunakan rancangan observasional analitik melalui pendekatan cross sectional. Populasi dalam penelitian ini adalah semua orang tua yang memeriksakan anaknya dalam satu tahun terakhir di Puskesmas Beruntung Raya. Sampel dalam penelitian ini berjumlah 77 responden ditentukan dengan teknik purposive sampling dan berlangsung selama 3 (tiga) bulan. Analisa data menggunakan uji chi square dan regresi logistik biner dan kuisioner sebagai Instrumen penelitian. Hasil penelitian menunjukkan bahwa terdapat hubungan antara kedisiplinan (p-value= 0,001), sugesti sembuh (p-value= 0,012), dan komunikasi (p-value= 0,025). Variabel kedisiplinan merupakan yang paling berpengaruh dominan terhadap kepatuhan penggunaan antibiotika, sehingga pasien yang disiplin lakan lebih patuh dalam meminum obat antibiotika daripada pasien yang tidak disiplin.Kata-kata kunci: Kepatuhan, pneumonia, kedisiplinan, sugesti sembuh, komunikasiABSTRACTPneumonia is the cause of many under-five deaths in the world. During 2016 there were 568,146 (65.27%) of the number of pneumonia cases in children under five in Indonesia. From the data of the South Kalimantan Provincial Health Office recorded pneumonia cases in 2017 amounted to 66.52%, the highest data in Beruntung Jaya Community Health Center with a number of 105 cases (10.80%) in 2017. The purpose of this study was to analyze the factors related by adhering to the use of antibiotics in the parents of pediatric patients with diagnosed with pneumonia in the work area of Beruntung Jaya Community Health Center and analysis the most dominant factor influencing. This study uses an observational analytic design through a cross sectional approach. The population in this study were all parents who had their children examined in the past year at Beruntung Raya Health Center. The sample in this study amounted to 77 respondents determined by purposive sampling technique and lasted for 3 (three) months. Data analysis using chi square test and binary logistic regression and questionnaires as research instruments. The results showed that there was a relationship between discipline (p-value= 0.001), recovery suggestions (p-value= 0.012), and communication (p-value= 0.025). Disciplinary variable is the most dominant influence on adherence to the use of antibiotics, so that disciplined patients are more obedient in taking antibiotic drugs than patients who are not disciplined.Key words: Compliance, pneumonia, discipline, healing suggestion, communication

scholarly journals FACTOR ANALYSIS OF PERSONAL BRANDING FORMING OF PSSI FORMER GENERAL PERSON EDY RAHMAYADI

2020 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Fibriyani Nur Aliya
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Mass Media ◽  
News Coverage ◽  
Public Image ◽  
Dominant Factor ◽  
The Internet ◽  
The Third ◽  
Internet Users ◽  
Personal Branding

Abstrak. Personal branding seorang eksekutif merupakan proses menjaga identitas, reputasi, dan citra publik seseorang. Mantan Ketua Umum PSSI, Edy Rahmayadi, menerima petisi online yang memaksanya mundur. Petisi online tersebut dipicu oleh maraknya pemberitaan di media massa dan media sosial. Meme kontroversial yang dibuat oleh Edy menanggapi pertanyaan jurnalis dibuat dan disebarluaskan di internet. Diketahui bahwa pengguna internet didominasi oleh pengguna internet. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor personal branding Edy Rahmayadi dalam pandangan kaum milenial sebagai pengguna internet dan media sosial terbesar. Variabel origin yang digunakan dalam penelitian ini. adalah Authentic Personal Branding variable. Hasil penelitian menunjukkan empat faktor baru terbentuk, yaitu Mampu menjelaskan sebelas faktor asal dan faktor personal branding pembentuk Edy Rahmayadi, Faktor pertama adalah Faktor Keunggulan, faktor kedua adalah Faktor Inovasi, Faktor ketiga adalah Faktor Pakar, dan Faktor keempat adalah Keunikan. Faktor yang menjelaskan variabel asal adalah faktor keunggulan.Abstract. An executive's personal branding is the process of maintaining one's identity, reputation and public image. Former PSSI Chairperson, Edy Rahmayadi, received an online petition that forced him to resign. This is happened when he handled the crisis that occurred in the PSSI organization. The online petition was triggered by the rise of news coverage on him in the mass media and social media. The controversial memes made by Edy in response to journalists' questions were made and disseminated on the internet. It is known that internet users are dominated by millennial generation, where this is directly proportional to social media users. Based on this, this study aims to analyze Edy Rahmayadi's personal branding factors in the view of millennials, as the biggest internet and social media user. The origin variable uses in this study is the Authentic Personal Branding variables. The results shows four new factors formed, which are able to explain eleven origin factors and the personal branding factors forming Edy Rahmayadi. The first factor is the Excellence Factor, the second factor is the Innovation Factor, the third Factor is the Expert Factor, and the fourth Factor is Uniqueness. The most dominant factor explaining the origin variable is the excellence factor.

scholarly journals Analisis Faktor-Faktor Yang Memengaruhi Partisipasi UKM Tahu Dalam Pengelolaan Lingkungan Hidup di Kota Semarang

2020 ◽  
Vol 9 (2) ◽  
pp. 149-159
Author(s):  
Sri Suryoko
Keyword(s):  
Environmental Management ◽  
Factor Analysis ◽  
Competitive Advantage ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Business Environment ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City

Until 2015, in the city of Semarang, there are 92 Tofu SMEs. The contribution of SME’s Tofu to the economic quite large, but the industry has the potenstial to pollute teh environment. The purpose of this study was to determine the factors that affect partisipation of Tofu SME’s in environmental management. Tipe of research is explanatory. The sampling technique using non-probability sampling, and the  samples in this study is thirty Tofu SMEs. The analysis is a factor analysis test using SPSS 15,0 for windows. Results of the analysis found that the factors that affect participation of Tofu SME’s consists of variables competence, commitment, and the business environment. Recommendation in this study is the skill to manage the buniness impact Tofu SME’s need to be improved and and increased understanding  that the product is environmentally friendly can be a competitive advantage, from business competitors of the same type or from substitte products.Di Kota Semarang sampai dengan tahun 2015, terdapat 92 usaha kecil dan menengah (UKM) Tahu yang memberi sumbangan cukup besar terhadap perekonomian, namun UKM Tahu berpotensi mencemari lingkungan. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi partisipasi UKM Tahu dalam pengelolaan lingkungan hidup. Tipe penelitian ini adalah ekaplanatori dengan teknik pengambilan sampel yakni purposive sampling dan jumlah sampel 30 usaha Tahu. Analisis data yang digunakan adalah uji analisis faktor dengan bantuan SPSS 15,0 for windows. Hasil analisis ditemukan bahwa faktor-faktor yang memengaruhi partisipasi IKM Tahu di Kota Semarang terdiri dari variabel-variabel kompetensi, komitmen; dan lingkungan usaha. Rekomendasi yang diajukan adalah bimbingan teknis dalam mengelola dampak lingkungan perlu terus ditingkatkan dan peningkatan pemahaman bahwa produk yang ramah lingkungan dapat menjadi keunggulan dalam bersaing, baik dari pesaing usaha sejenis maupun usaha produk pengganti.

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