scholarly journals KOMODITIFIKASI BUDAYA TRADISIONAL KOMUNITAS KAMPUNG PITU DI GUNUNG KIDUL, DAERAH ISTIMEWA YOGYAKARTA

Kebudayaan ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 53-66
Author(s):  
Bambang H. Suta Purwana

Abstract The name Kampung Pitu was created in 2015 with the aim of promoting Kampung Pitu to become one of the leading tourist destinations in Gunung Kidul. The Tourism Awareness Group Nglanggeran Tourism Village and the Gunung Kidul District Culture Office are encouraging the commoditization process of Kampung Pitu's traditional culture to attract as many tourists as possible to visit Kampung Pitu. This paper aims (1) To know the context of the political economy of branding the name of Kampung Pitu in the development of Nglanggeran Village. (2) Analyzing the tendency of the commodification of the tradition of Kampung Pitu to become a tourist destination to bring economic prosperity to the residents of Kampung Pitu. Data collection and analysis methods in this study are field observations, interviews and literature studies. All data collected was analyzed using qualitative descriptive techniques. The findings of this study, the process of commoditification of traditional culture in Kampung Pitu has been going well and promoted online and gave birth to more than 30 videos on YouTube Channel about Kampung Pitu that have been watched thousands of times, but tourist visits to Kampung Pitu are still very few, less than 0 , 7 percent, compared to hundreds of thousands of tourists visiting Nglanggeran Tourism Village. The failure of traditional cultural commoditification in attracting tourists to Kampung Pitu is caused by the access road to Kampung Pitu, which is relatively narrow, rocky and steep.

Author(s):  
Anubha ◽  
Mahender Reddy Gavinolla

Terrorist incidents at tourist destinations create several negative impacts. Many studies have focused on the intent of the tourists to visit a place affected by terrorism. However, there are no studies gauging the perceptions of travel agencies and tour operators. In this regard, this particular study intends to understand the detrimental effects of terrorism on various travel agencies and tour operators operating in Kashmir in India, which also form a part of MSMEs. Case study and semi-structured interviews have been used. The findings clearly illustrate that terrorism does have detrimental effects on a tourist destination and, in turn, deleterious effects on the travel agencies and tour operators operating in the region. It is also evident that there are political instabilities and lack of promotion and marketing of the destination. It is hoped that the political stability and proper promotion will lead to positive destination image and better management of the destination.


2018 ◽  
Vol 34 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Haryani Haryani ◽  
Nurul Huda

Spatial potentials and problems in coastal areas are complex, ranging from potential and economic problems, geographical vulnerability, social vulnerability to human resources and resources being managed less than optimal. This study aims to develop a fishing village based on the concept of “Anak Nagari” as a new tourist destination in the city of Padang with community empowerment. This research uses qualitative descriptive research method with scoring/weighting analysis and SWOT analysis (Strength, Weakness, Opportunity and Threat). The result obtained is the high potential of fishing village of Pasie Nan Tigo with its many attractions of fishing communities’ activities and original environment that can be developed as tourist destinations. Having high access of location close to the center of Padang City and Minangkabau International Airport as its strength and opportunity, Pasie Nan Tigo Fisherman Village is a fishing village which still holds a strong social and cultural life of “Anak Nagari”. It exists as cultural treasure in the middle of modern life, but at the same time can also be a threat for the development of fishing village. 


2017 ◽  
Vol 15 (1) ◽  
pp. 165-178
Author(s):  
Ika Maratus Sholikhah ◽  
Dian Adiarti ◽  
Asrofin Nur Kholifah

This article discusses the heritage of Banyumas culture conserved by the inhabitants. Banyumas is famous not only for its tourist destination but also for its art performances such as begalan, lengger, calung,kentongan, and ebeg. One of the famous tourist destinations in Banyumas is a mosque called Masjid Saka Tunggal Baitussalam (MSTB). This research emphasizes on the description of MSTB as the heritage of Banyumas culture as well as explains the meanings and messages reflected in the symbols found in MSTB. This mosque was buit in 1288 and is the oldest mosque in Indonesia. The symbols were analyzed with semiotic theory using qualitative descriptive analysis. The data were gained through observation, documentation, and interviews. This research found that there were 13 symbols found in MSTB representing Islamic and Javanese philosophy, especially in spiritual activities. MSTB is a promising tourism site of Banyumas to be be developed as cultural heritage. Artikel ini membahas warisan budaya Banyumas yang masih sangat dipertahankan oleh penduduk setempat. Banyumas tidak hanya terkenal dengan destinasi wisatanya, tetapi juga pertunjukan seni, seperti Begalan, Lengger, Calung, Kentongan, dan Ebeg. Salah satu tujuan wisata yang terkenal di Banyumas ialah Masjid Saka Tunggal Baitussalam (MSTB). Penelitian ini menekankan pada deskripsi Masjid Saka Tunggal Baitussalam sebagai salah satu warisan budaya Banyumas sekaligus menjelaskan makna dan pesan yang tercermin pada simbol-simbol yang ditemukan di MSTB. Masjid ini didirikan pada tahun 1288 dan merupakan masjid tertua di Indonesia. Simbol-simbol yang ditemukan dianalisis berdasarkan teori semiotik dengan menggunakan metode deskriptif kualitatif. Data dihimpun melalui observasi, dokumentasi, dan wawancara dengan informan.  Hasil penelitian mengungkapkan 13 simbol yang ditemukan di MSTB yang merepresentasikan filsafat Islam dan Jawa, khususnya dalam aktivitas spiritual. MSTB merupakan situs wisata Banyumas yang menjanjikan untuk terus dikembangkan sebagai warisan budaya.


2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Dwi Nur Laela Fithriya

The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat  dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara  pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.


2016 ◽  
Vol 10 (02) ◽  
pp. 7-14
Author(s):  
Bima Setya Nugraha ◽  
Lana Prihanti Putri

Daerah Istimewa Yogyakarta known to have many tourist destinations in the form of heritage for example Ratu Boko site. The site Ratu Boko is a historic relic that was built around the 8th century during the reign of Rakai Panangkaran, one of the descendants Wangsa Syailendra. The development of these tourist destinations are increasingly dynamic. The development of tourism activities in sites of historical and cultural heritage of course have an impact on the environment around the site. This study used qualitative descriptive methods, using data derived from primary data source (observations and interviews) and secondary data sources (study of literature). This papers restrain only on based descriptive analysis from data and not using statistic to analysis. The results of this research found that there are positive and negative impacts arising from the development of this tourist destination. Keywords: tourism destination, the site Ratu Boko, impact, qualitative


2018 ◽  
Vol 10 (9) ◽  
pp. 3160 ◽  
Author(s):  
Patrizia Modica ◽  
Alessandro Capocchi ◽  
Ilaria Foroni ◽  
Mariangela Zenga

The European Tourism Indicators System (ETIS) is a product of the European Union (EU) Sustainable Development Strategy, which was formulated with the objectives of promoting economic prosperity, social equity, cohesion, and environmental protection. In this paper, we present an analysis of the results of the implementation of the ETIS during the period 2013–2016, in the Italian tourist destination of South Sardinia. While the implementation of ETIS constitutes a significant advancement in Italy, and more widely in Europe, our findings reveal that an adaptive management approach is necessary for achieving the anticipated objectives and adapting these standardized indicators to different territorial contexts. Difficulties were encountered in both data collection and stakeholders’ involvement in the implementation process. Insufficient knowledge, and familiarity with the complex technical aspects of the indicator toolkit among primary stakeholders, was another constraint associated with its implementation. We believe that the findings of this analysis can provide guidelines and inputs for other European countries and tourist destinations that are currently in the process of implementing the ETIS toolkit or similar methodologies. In particular, the pioneering sustainable tourism performance measurement system (STPMS) can be adapted to meet local needs.


Author(s):  
Agustrijanto Agustrijanto ◽  
Dyah Kusumawati

<p><em>Kelenteng Kampit in the East Belitung is one of tourist destinations religious and it is very interesting . Tourism religious like this composes view the majority of the community about the function the temple become more wise, from limited only to inform understood as personal areas vertical relations people by The Lord has become a tourist destination for mutual open itself up and respect fellow / between adherent of the religion or faith . Tolerance between religious communities go well in Beltim , especially between Moslem and Buddhist. Research on tourism marketing campaigns strategy Kelenteng Kampit in the local government Beltim it uses the qualitative method with the approach qualitative descriptive , and appreciate communication theory a campaign that emphasizes communication a message that its operation the workshop uses . It uses in the study paradigm constructivism. This research is expected can give advice , inspiration , and ideas about the importance of convey messages of  peace tour through religious in Kelenteng Kampit. This research can resumed to writing or similar research</em></p><p><em> </em></p><p><em>Keyow</em><em>ord: Communication , marketing, tourism , religious tourism</em></p>


2018 ◽  
Vol 4 (1) ◽  
pp. 59
Author(s):  
I Made Sudjana ◽  
I Made Darsana

Pura Gunung Kawi Sebatu is a tourist destination in Bali. The temple is located in Sebatu Village, Tegallalang, Gianyar Regency. However, unlike most tourist destinations in general, Gunung Kawi Temple is infrequently visited by both foreign and domestic tourists, especially when compared with similar destinations, such as Pura Tirta Empul Tampaksiring. The purpose of this study is to determine the development strategy of “Pura Gunung Kawi Sebatu” and the impact of tourist visits on the welfare of community in Sebatu Village. This study used qualitative descriptive approach which aims to describe, record, analyze, and interpret current conditions of Pura Gunung Kawi Sebatu. The results from this study is the development strategies of Pura Gunung Kawi relies on some factors such as: the stability of various levels, such as security, comfort, support facilities and infrastructure; the quality and quantity of human resources; partnerships with funding agencies; the linkage function development of tourism activities; increased community participation in tourism development; and programs implementation for effective promotion on an ongoing basis. These stabilities help increase the number of tourist visits, which leads to community’s welfare in the area surrounding Pura Gunung Kawi Sebatu.


2018 ◽  
Vol 1 (1) ◽  
pp. 286
Author(s):  
Hendra Sukmana ◽  
Kukuh Sinduwiatmo

Lumpur Lapindo is one of the new potential tourism in Sidoarjo which has strategic value to be managed, developed and marketed. The development of new tourism "Geopark" Lumpur LapindoSidoarjo can show the world that the humanitarian natural disaster can generate economic potential of local communities. This study aims to describe the involvement of stakeholders in the implementation of revolving funds program in Sidoarjo. Through a qualitative descriptive approach, this research seeks to provide an objective and comprehensive picture of the true state of development of the tourist destination "Geopark" Lumpur Lapindo. Data obtained through interviews with resource persons from PT. LapindoBrantas, NGOs, and Head of BappedaSidoarjo. The results of this study indicate that the development of "Geopark" Lumpur Lapindo tourism need the involvement of stakeholders from the government, in this case the Government of Sidoarjo, PT MinarakLapindoBrantas as the corporation responsible for the disaster, the owner of the land in the area affected of mud, and the surrounding community who participated in the development of "geopark" tourist destinations.


2019 ◽  
Vol 6 (2) ◽  
pp. 274
Author(s):  
Elya Kennis Rozana ◽  
I Nyoman Sunarta

In a development of tourist destination area has several stages that can show the position and situation of development in that tourist destination area. Dreamland Beach is located in the south of Bali precisely in the Pecatu area. This research aims to provide an overview of the existing conditions of Dreamland Beach in terms of tourism product components and the development of Dremland Beach, also explore suitable strategies for Dreamland Beach development. This research used qualitative descriptive data analysis and analysis using SWOT. Theories and concepts that used are the concept of beach, touris destination area, development and theory of Butler or tourism area life cycle. The result of this study is indicate the existing condition of Dreamland Beach that viewed from the components of tourist attraction products. The Facilities and infrastructure is support but still lacking. The acces road to Dreamland Beach is nice and easy to reach and additional service are still overlapping and not yet comprehensive. The development of Dreamland Beach is still in the stage involvement. As well as a suitable develompmet of Dreamland Beach is to maintain the cleanliness of the beach and open new access to attract tourists, providing easy access to the location of Dreamland Beach to overcome the competition with other tourist destination, open new access and do promotion more vigorously to attract more tourists to visit Dreamland Beach.   Keywords : existing conditions, components of tourism products, the development of tourist destination areas, the development of tourist destinations  


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