STRATEGI PENGEMBANGAN KEWIRAUSAHAAN

Abstract : Enviromental protection and good management is one of the program mandated in UU No.32 Tahun 2009. Plastic waste to increase every year was a serious problem for the sustainability of natural ecosystems. This study to aim the analyze of Tryada Craft entrepeneurship development strategy in the utilization of plastic waste to be a product selling value. The research method is descriptive analysis through SWOT analysis. The results showed that the availability of raw materials were easily obtained, and that give the entrepreneurs to improve the product quantity, but the lack of available business capital and the use of online media that were not optimal in promotional activities, so made the product not yet interest in society and business training have not been implemented. The emergence of negative public perseptions of waste based products was still a threat to the future development of this business. Therefore, government support for these entrepreneurial activites including providing socialization to the public regarding the safety of using recycled products was an important thing to do. Keywords : SWOT Analysis, Plastic Waste, Environment.

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Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v14i2.25002 ◽

2018 ◽

Vol 14 (2) ◽

pp. 124

Author(s):

Fajar Kurnia Mustaqim ◽

Kusnandar Kusnandar ◽

Agustono Agustono

Keyword(s):

Swot Analysis ◽

Raw Materials ◽

Descriptive Analysis ◽

External Factors ◽

Consumer Confidence ◽

Market Demand ◽

Alternative Strategies ◽

The Public ◽

Swot Matrix ◽

Internal And External Factors

This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public sector, voluntary sector and private sector; (2) identification of internal and external factors obtained strengths, weaknesses, opportunities and threats in improving the competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation about the importance of business continuity that has quality products according to market demand, establish cooperation with suppliers to ensure theavailability of raw materials; and improve product quality and maximum service to maintain consumer confidence.

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Strategi pengembangan budidaya perikanan air tawar di Kecamatan Dimembe Kabupaten Minahasa Utara Provinsi Sulawesi Utara

e-Journal BUDIDAYA PERAIRAN ◽

10.35800/bdp.6.2.2018.20635 ◽

2018 ◽

Vol 6 (2) ◽

Author(s):

Bacthiyar C.G.S. Worang ◽

Hengky J. Sinjal ◽

Revol D. Monijung

Keyword(s):

Water Quality ◽

Freshwater Fish ◽

Development Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Fish Farming ◽

Government Support ◽

Factors Affecting ◽

Qualitative Descriptive ◽

Using Data

The objectives of this research were to study the profile of freshwater fish culture in Dimembe District, Analyse the prospects for the development of aquaculture in Dimembe District, determine cultivation development strategy that is suitable with the condition and potential of Dimembe District. The method used in this research was descriptive using data in the last 5 years. Data were analysed using quantitative and qualitative descriptive analysis and SWOT analysis. Fish farmers in Dimembe District amounted to 226 people and the location of water quality supports the business of freshwater fish cultivation of indigo and carp in Dimembe District. Internal factors included business location, water quality, local government support, existance of BPBAT. Factors weaknesses were availability of less deed, and lack of human resources. External factors affecting the development of fish farming in Dimembe District consist of opportunity factor that were high fish selling value, high market share, big business opportunity, government policy. Treat factors: theft and security. Strategy steps for developing fish farming business in Dimembe District could be conducted by increasing the production of tilapia fish and goldfish, providing training on freshwater fishery cultivation and maintainng the quality of fish farming products, making agreement among farmers in maintaining the security of pond cultivation. Keywords: Dimembe District, freshwater cultivation, fish farmers, SWOT analysis

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STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

10.31219/osf.io/r5268 ◽

2019 ◽

Author(s):

Onsardi Onsardi

Keyword(s):

Swot Analysis ◽

Raw Materials ◽

External Factors ◽

Consumer Loyalty ◽

Internal Factors ◽

The Public ◽

Typical Food ◽

Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

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Studi pengembangan unit perbenihan ikan laut di Pulau Gumilamo Kabupaten Halmahera Utara

e-Journal BUDIDAYA PERAIRAN ◽

10.35800/bdp.3.3.2015.10360 ◽

2015 ◽

Vol 3 (3) ◽

Author(s):

Yitzhak Koloba ◽

Hengky J Sinjal ◽

Ockstan Kalesaran

Keyword(s):

Local Government ◽

Development Strategy ◽

Marine Fish ◽

Government Regulation ◽

Swot Analysis ◽

Fishing Effort ◽

Government Support ◽

Fish Hatchery ◽

The Development Strategy ◽

Internal And External Factors

This research intended to evaluate the development strategy of Marine Fish Hatchery Unit at Gumilamo Island, North Halmahera. Analysis SWOT was used to determine the development strategy. Data were collected by questionnaire, interview and literature relevant to the research. SWOT analysis showed the internal and external factors that affected the development of Marine Fish Hatchery at Gumilamo island. The strenght were location, water quality , local government support, and availability of seeds and feed. Weakness were lack of public interest, lack of extension and human resources. Opportunity were the high value of the sale, business opportunities and local government regulation. Treat were dependence on fishing effort and safety. Keywords : hatchery, gumilamo, north halmahera, SWOT analysis

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STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.3.2018.21536 ◽

2018 ◽

Vol 14 (3) ◽

pp. 79

Author(s):

Julia ., Lendombela ◽

Melsje Y. Memah ◽

Agnes E. Loho

Keyword(s):

Swot Analysis ◽

Raw Materials ◽

Secondary Data ◽

Production Equipment ◽

External Factors ◽

Government Support ◽

Primary Data ◽

Internal Factors ◽

Market Opportunities ◽

The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

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Strategi Pengembangan Lada (Studi Kasus Kelompok Tani Indatu di Desa Blang Panyang Kecamatan Muara Satu Kota Lhokseumawe)

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i3.4097 ◽

2017 ◽

Vol 2 (3) ◽

pp. 142-155

Author(s):

Auzan Syahmi ◽

Irwan Irwan ◽

Romano Romano

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Agricultural Land ◽

Raw Materials ◽

Factors Affecting ◽

Pests And Diseases ◽

Factors Analysis ◽

Strategic Factors ◽

Rot Disease

Abstrak . Lada merupakan salah satu tanaman rempah-rempah yang berasal dari tanaman perkebunan yang sangat terkenal dahulu di Aceh. Khususnya Petani lada di Aceh saat ini sudah mulai memperhatikan lada untuk dikembangkan dengan tujuan meningkatkan pendapatan dan kesejahteraan. Dengan kata lain, Lada menjadi komoditi primadona yang banyak diminati di perdagangan dunia. Karena berbagai negara menggunakan lada ini sebagai bumbu dapur masakan. Disisi lain disebabkan berkembangnya usaha makanan, berkembangnya industri farmasi, kosmetika yang menggunakan lada sebagai salah satu bahan baku, meningkatnya konsumsi dunia, konsumsi dalam negeri semakin meningkat dengan bertambahnya produk-produk industri makanan berbasis lada. Akibat permintaan lada yang tinggi menyebabkan terjadinya masalah bagi petani Aceh dalam keterbatasan produksi lada. Salah satunya lahan pertanian dikonversikan menjadi non pertanian seperti perumahan, gedung dan pertokoan. Sehingga lahan pertanian menjadi berkurang dan menjadi masalah bagi petani lada sendiri dalam mengembangkan lada. Penyebab masalah lain juga yang akibat hama dan penyakit terutama penyakit layu, penyakit keriting daun serta penyakit busuk pangkal batang. Tujuan Penelitian untuk mengetahui faktor-faktor yang diperhatikan pada pengembangan lada, serta mengetahui strategi pengembangan lada yang tepat. Metode Penelitian yang digunakan adalah metode studi kasus. Teknik Pengumpulan data digunakan dengan pendekatan wawancara. Hasil analisis menunjukkan faktor internal yang mempengaruhi usaha pengembangan lada adalah bibit, pestisida, sumber daya alam, pupuk, dan sumber daya manusia. Sedangkan faktor eksternal yang mempengaruhinya adalah pemerintah, pasar, harga, pesaing, hama dan penyakit. Berdasarkan hasil analisis SWOT didapatkan nilai IFAS (Internal Strategic Factors Analysis Summary) sebesar 1,756 dan EFAS (Eksternal Strategic Factors Analysis Summary) sebesar 2,773 berada pada kuadran I , maka strategi pengembangan yang cocok untuk strategi pengembangan lada adalah strategi agresif yang artinya usaha tersebut sangat dimungkinkan untuk terus berkembang, meningkatkan pertumbuhan dan meraih kemajuan secara maksimal, dimana strategi agresif ini merupakan kondisi yang sangat menguntungkan, peluang dan kekuatan begitu besar sehingga pelaku usaha bisa memanfaatkan peluang dan kekuatan yang ada secara maksimal.Strategy of pepper development (case study of indatu farmer group in blang panyang village sub-district estuary one, Lhokseumawe City) Abstract. Pepper is one of the most popular herbs from Aceh plantations. Especially pepper farmers in Aceh are now starting to pay attention to pepper to be developed with the aim of increasing income and welfare. In other words, Pepper became the most popular commodity in the world trade. Because various countries use this pepper as a spice cooking kitchen. On the other hand, due to the development of food business, the development of pharmaceutical industry, cosmetics using pepper as one of the raw materials, the increasing of world consumption, domestic consumption is increasing with the increase of pepper based food industry products. As a result of high pepper demand causes problems for Acehnese farmers in the limitations of pepper production. One of them agricultural land converted into non-agricultural such as housing, buildings and shops. So that agricultural land becomes reduced and become a problem for pepper farmers themselves in developing pepper. Other causes of problems are also caused by pests and diseases, especially wilt disease, leaf curling disease and stem rot disease. Research Objectives to determine the factors that are considered in the development of pepper, as well as to know the appropriate pepper development strategy. The research method used is case study method. Technique Data collection is used with interview approach. The results of the analysis show that the internal factors affecting pepper development are seeds, pesticide, natural resources, fertilizer and human resources. While on external factors that include government, markets,prices, competitors,pest and diseases. Based on the result of SWOT analysis, the value of IFAS (Internal Strategic Factors Analysis Summary) of 1.756 and EFAS (External Strategic Factors Analysis Summary) of 2.773 are in quadrant I, then a suitable development strategy for pepper development strategy is aggressive strategy which means the business is very possible To continue to grow, to increase growth and to achieve maximum progress, where aggressive strategy is a very favorable condition, opportunities and strength so large that business actors can take advantage of opportunities and strengths that exist maximally.

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Analisis Pengembangan Program Coorporate Social Responsibility (CSR) Pengelolaan Taman Nasional (PTN) Cianjur Taman Nasional Gunung Gede Pangrango

ETHOS (Jurnal Penelitian dan Pengabdian) ◽

10.29313/ethos.v0i0.2227 ◽

2017 ◽

pp. 42

Author(s):

Tun Susdiyanti

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Development Strategy ◽

National Park ◽

Swot Analysis ◽

Descriptive Analysis ◽

Field Observations ◽

Evaluation Stage ◽

Strategic Position ◽

Corporate Social

This study aims to analyze the development of Corporate Social Responsibility (CSR) programs based on field observations and recommend appropriate strategies in implementing CSR in the National Park Management ( PTN ) Cianjur Gunung Gede Pangrango National Park. Working methods in this study include the evaluation stage uses a conceptual framework for descriptive analysis and recommendations on technical and drafting stage strategy using SWOT analysis. SWOT analysis, CSR program in Cianjur PTN is aggressive ( points 2.22; 1.74 ) is a strategic position. Proposed development strategy that can be implemented that increase the public's understanding, increase community participation, the optimization of the use of funds, and improve the performance extension, Polhut, PEH and operators in the implementation of CSR activities.

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Açaí production in the municipality of São Miguel do Guamá, Pará: perspective of açaí beaters

Revista Agro mbiente On-line ◽

10.18227/1982-8470ragro.v15i0.7115 ◽

2021 ◽

Vol 15 ◽

Author(s):

Leinara Onça Ribeiro ◽

Adriene De Oliveira Bastos ◽

Cassio Rafael Costa dos Santos ◽

Ana Paula Donicht Fernandes

Keyword(s):

Applied Research ◽

Regional Economy ◽

Swot Analysis ◽

Raw Materials ◽

Great Distance ◽

Market Potential ◽

Production Chain ◽

The Public ◽

Qualitative And Quantitative ◽

Challenges And Opportunities

The pulp of the açaí fruit is a staple food for a large part of the population of Pará. Nonetheless, despite the significance of açaí product for the regional economy, there is a gap in the literature on the market potential for processing this fruit. Thus, the objective of this study was to identify the challenges and opportunities of açaí beaters in the development of the activity in the municipality of São Miguel do Guamá, state of Pará, Brazil. This investigation is characterized as applied research, composed of qualitative and quantitative approaches. Data collection was based on interviews with açaí beaters and with linked production chains: middlemen, waste loaders, financial support institutions, and support institutions. The results were submitted to SWOT analysis to determine the risk factors of the internal-external matrix. As an internal risk factor, it was observed the difficulty to maintain income during the harvest period, given the decrease in the availability of raw materials and the drop in the price of the product. Externally, the risk is due to the lack of strengthening of collective organizations. It was also observed that there is a great distance between the açaí beaters and the public actors of the support institutions. The SWOT analysis was effective in identifying the activity that faces severe threats and weaknesses, internally and externally, which serves as a warning to the municipality, institutions, and actors regarding the greater attention needed to its production chain, which is evidenced by the lack of investments in this activity.

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VALUASI EKONOMI DAN PENGEMBANGAN POTENSI PARIWISATA DANAU LABUAN CERMIN DI KECAMATAN BIDUK-BIDUK KABUPATEN BERAU PROVINSI KALIMANTAN TIMUR

EnviroScienteae ◽

10.20527/es.v12i3.2449 ◽

2016 ◽

Vol 12 (3) ◽

pp. 235

Author(s):

Jevon Ona Ivena ◽

Idiannor Mahyudin ◽

Emmy Sri Mahreda ◽

Wahyuni Ilham

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Economic Valuation ◽

Economic Value ◽

Secondary Data ◽

Environmental Benefits ◽

Tourist Destinations ◽

Tourism Resources ◽

Development And Management

Natural attractions Labuan Cermin Lakes one of the potential of this attraction to be developed in order to increase investment, employment, business opportunity and ultimately to improve the welfare of society. The development of tourism sector in the economy has a trickle-down effect to other sectors. This study aims to identify the conditions of the environmental setting Subdistrict Biduk-biduk in terms of the socio-economic and cultural as well as the structure of the population, analyzing the perception of tourists to the natural attractions of Labuan Cermin Lakes, analyzing the growth of travelers who make Danau Labuan Cermin as a tourist destination, analyze the economic valuation of resource benefits environment and natural nature Labuan Cermin Lakes and designing models of development and management of Labuan Cermin Lakes nature in a sustainable manner. The method used is descriptive analysis method, analysis Travel Cost Method and SWOT analysis by respondents as many as 100 tourists and is supported by other primary and secondary data. The results based on primary and secondary data, Subdistrict Biduk-biduk with an area of 3.002.99 km, tropical climate and altitude of 1 (one) to 3 (three) meters above sea level. The total population of 5,631 inhabitants with a growth of 3.38% in 2014. The majority of fishermen and coconut plantations for copra. There are three tourist destinations, Labuan Cermin Lakes, Kaniungan Island and Bidadari Waterfalls. Perception rating of the facility Labuan Cermin Lakes is quite satisfactory with the percentage of 30% and the perception of tourists to services is 51%. Trend tourists who come to the tourist attraction of Labuan Cermin Lakes continue to increase from year to year with forecasts in 2016 to 2021 there was an increase of 12.4% annually. The magnitude of the economic value of natural resources and environmental benefits nature Labuan Cermin Lakes, 100 respondents from eight zones pay to enjoy the natural scenery of Lake Labuan Cermin Rp.1.099.437,- and if in 2015 as many as 22 504 tourists then obtained the value of tourism resources of Labuan Cermin Lakes Rp. 24,741,741,500,- as well as the surplus value amounted Rp.2.969.008.980,- travel traveler growth at 12.4% per year. Shape the direction of the development strategy of Labuan Cermin Lakes nature in a sustainable manner, Labuan Cermin Lakes facilities must have a good support for, the development of additional recreational facilities, development of creative entrepreneurial community and increased accessibility to Labuan Cermin Lakes.

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STRATEGI PEMASARAN TEMPAT PERTUNJUKAN TARI BARONG DI CATUR EKA BUDI DESA KESIMAN, KOTA DENPASAR

Jurnal Penelitian Agama Hindu ◽

10.25078/jpah.v1i1.144 ◽

2017 ◽

Vol 1 (1) ◽

pp. 129

Author(s):

Ni Komang Dewi Widiastari

Keyword(s):

Marketing Strategy ◽

Human Resource ◽

Development Strategy ◽

Market Share ◽

Swot Analysis ◽

Research Result ◽

Modern Technology ◽

Government Support ◽

Alternative Strategy ◽

Fuel Oil

Existence of Catur Eka Budi as a new product component in Bali’s tourism must be remaining to maintain. For continuation of all problems that emerge relate to marketing so that to overcome. With the result that this research discuses about Catur Eka Budi marketing strategy at Kesiman village, Denpasar Timur cities.Aim of this research is to know of internal factor and external factor of Catur Eka Budi and next formulates its marketing strategy then formulated with several of marketing programs. Data was collected by observation, interview, questioner and bibliography study, later data was analyzed with Internal-External approach (IE) and SWOT analysis. The research result indicates that strength factor of Catur Eka Budi is the product owned by Catur Eka Budi, employee’s attitude, and appearance is good, facility is enough complete, beauty and building architecture is beautiful, hygience, ticket price is cheap and hotel distance to Catur Eka Budi is not too far. Whereas its weakness is lack of transportation to Catur Eka Budi, lack of promotion intensity, employees quality in informing about Catur Eka Budi and employees ability in English. Opportunity factor in marketing is its conducive on security in Bali, local society’s attitude, price level that given by tourism travel agent, rupiah rate is weak, modern technology utilization, level of purchasing power of tourist and supporting government. Whereas threat that pursuing is Travel Advisory from some countries, lack of local government support, threat entry of new comer, competition between object and the influence increasing fuel oil price. Based on grand strategy that analyzed with matrix Internal-External (IE), position of Catur Eka Budi is in cell IV, that means grow and construct that is human resource improvement through by training and course. Whereas alternative strategy that formulated by SWOT analysis namely product development strategy and improvement of huan resource. Based on the alternative strategy can be formulated some marketing program fundamental that are: mprove human resource trought by training, education, compensation, optimally website, set billboard or banner always cooperate with all parties that related to marketing of Catur Eka Budi, improve bonus and reward to the guide and it is maintaining market share this time.Based on the discussion result can be suggested to marketing strategy of Catur Eka Budi that is improve product quality, target on market share and improve promotion, keep and cooperation improvement and improve education and training to employees.

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