scholarly journals Perbandingan Personal Branding Perempuan Kepala Daerah Tingkat II di Indonesia melalui Instagram

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 98
Author(s):  
Vanessa Junaidi ◽  
Suzy Azeharie
Keyword(s):  
Political Communication ◽  
Communication Theory ◽  
Research Approach ◽  
Female Leaders ◽  
Literature Study ◽  
Descriptive Case Study ◽  
Political Messages ◽  
The Public ◽  
Personal Branding ◽  
The Difference

Having a strong self-image in the minds of the public is a way for political figures to create positive perceptions of themselves. In order to be realized, political figures need to package their abilities in attractive packaging or in other words, political figures need to do and have strong personal branding. Tjhai Chui Mie as Mayor of Singkawang and Karolin Margret Natasa as Regent of Landak are two Second Stage Local Female Leaders in Indonesia who do personal branding through their Instagram accounts. This study aims to determine the form of personal branding carried out by Tjhai Chui Mie and Karolin through their Instagram account and to find out the differences. The theories used in this research are communication theory, political communication, and personal branding. In this study, the authors used a qualitative research approach with a descriptive case study method. Data processing is sourced from data obtained through literature study and interviews with four sources. The results showed that the forms of personal branding performed by Tjhai Chui Mie and Karolin were both ceremonial and related to official activities. The difference is only in the concept of delivering political messages which are packaged into various Instagram content. The political communication that was built by the two of them was not interactive because the communication only went one way.Memiliki citra diri yang kuat dalam benak masyarakat merupakan salah satu cara tokoh politik dalam menciptakan persepsi positif atas dirinya. Agar dapat terwujud, tokoh politik perlu mengemas kemampuannya dengan kemasan yang menarik atau dengan kata lain, tokoh politik perlu melakukan dan memiliki personal branding yang kokoh. Tjhai Chui Mie selaku Wali Kota Singkawang dan Karolin Margret Natasa selaku Bupati Landak merupakan dua perempuan Kepala Daerah Tingkat II di Indonesia yang melakukan personal branding melalui akun Instagramnya masing-masing. Penelitian ini bertujuan untuk mengetahui bentuk personal branding yang dilakukan oleh Tjhai Chui Mie dan Karolin serta mengetahui perbedaan personal branding yang dilakukan keduanya melalui akun Instagram. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, komunikasi politik, dan personal branding. Dalam penelitian ini, penulis menggunakan pendekatan penelitian kualitatif dengan metode studi kasus deskriptif. Pengolahan data bersumber dari data-data yang didapatkan melalui studi pustaka dan wawancara dengan empat narasumber. Hasil penelitian menunjukkan bahwa bentuk personal branding yang dilakukan Tjhai Chui Mie dan Karolin sama-sama bersifat seremonial dan berkaitan dengan kegiatan kedinasan. Perbedaannya hanya terdapat pada konsep penyampaian pesan politik yang dikemas menjadi konten Instagram yang beragam. Komunikasi politik yang dibangun keduanya juga belum interaktif sebab komunikasinya hanya berjalan satu arah.

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN

2021 ◽  
Vol 1 (4) ◽  
pp. 453-460
Author(s):  
Achmad Nafhis Ubaydillah ◽  
Effy Zalfiana Rusfian
Keyword(s):  
Political Communication ◽  
Communication Process ◽  
The Political ◽  
Communication Model ◽  
Semiotic Analysis ◽  
Political Messages ◽  
The Public ◽  
Figures Of Speech ◽  
Close Relationship ◽  
Nahdlatul Ulama

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

scholarly journals The Urgency of Management Functions in Improving the Quality of Education Services in Public Senior High Schools 1 Biak

2020 ◽  
Vol 9 (2) ◽  
pp. 335
Author(s):  
Hermanu Iriawan ◽  
Wilda Sasmita ◽  
Muhammad Rusdi
Keyword(s):  
High School ◽  
Quality Of Education ◽  
Research Approach ◽  
Literature Study ◽  
Education Services ◽  
The Public ◽  
Analysis Technique ◽  
The Republic ◽  
Management Functions

The quality of education services is a "fixed price" in realizing the quality of education by the objectives of the Republic of Indonesia. This study aims to determine the importance of management functions in improving the quality of education in the Public Senior High School (SMAN) 1 Biak. A qualitative research approach carried out at Biak 1 High School located in Biak Numfor Regency, West Papua. Data collection techniques are done through observation, interviews, literature study, and documentation. The data analysis technique is done descriptively in compiling information systematically, from existing data so that it is easily understood and interpreted. The results showed that the management functions applied in the Biak Kota 1 High School were: planning, organizing, directing, coordinating, and controlling. In the process seen based on the condition of the school in implementing management functions. These results provide good results from every aspect of the implementation of management functions.

scholarly journals SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN

2021 ◽  
Vol 1 (4) ◽  
pp. 453-460
Author(s):  
Achmad Nafhis Ubaydillah ◽  
Effy ZalfianaRusfian
Keyword(s):  
Political Communication ◽  
Communication Process ◽  
The Political ◽  
Communication Model ◽  
Semiotic Analysis ◽  
Political Messages ◽  
The Public ◽  
Figures Of Speech ◽  
Close Relationship ◽  
Nahdlatul Ulama

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

scholarly journals KRISIS KOMUNIKASI PADA MASA PANDEMI COVID-19 (Studi Kasus Pemberitaan Penyebaran Covid-19 melalui Udara)

2020 ◽  
Vol 7 (1) ◽  
pp. 1-11
Author(s):  
Fera Indasari ◽  
Ida Anggriani
Keyword(s):  
Crisis Communication ◽  
Human Error ◽  
Communication Theory ◽  
Public Trust ◽  
World Health ◽  
Situational Crisis Communication Theory ◽  
The Public ◽  
Corona Virus ◽  
The Media ◽  
The Difference

This study discusses the communication crisis in the mass pandemic Covid-19, a case study in the coverage of the spread of Covid-19 by air. This research uses the theory of SSCT (Situational crisis communication theory) by Choombs, 2007. The method used in this research is descriptive qualitative. the crisis that occurred at WHO could result in the loss of public trust in WHO as a reliable source of world health information, WHO was proven wrong. Based on an understanding of crisis communication, the crisis of the difference in information conveyed by WHO regarding the spread of the corona virus through the air is an information crisis that occurs due to human error, where WHO is considered negligent in reviewing any information before it is submitted to the public. Based on crisis communication theory, WHO is trying to rebuild public trust using the rebuild method, here WHO is rebuilding trust by not condemning the actions of some researchers who think that WHO has been wrong in conveying information to the public, In addition to having acknowledged to the media that based on available evidence regarding the spread of Covid-19 WHO has also not posted information that contains opposition that the corona virus could not be transmitted through the air a few months ago, based on the results of a survey conducted by researchers by checking the WHO Instagram account, and the WHO official website.  Keywords: situational crisis communication theory, WHO, Covid-19

scholarly journals Towards the Efficient Communication of Political Messages in Thailand: An Empirical Investigation

2012 ◽  
Vol 4 (4) ◽  
pp. 145-152
Author(s):  
Wilaiporn Laohakosol
Keyword(s):  
Political Communication ◽  
Political Institutions ◽  
Effective Means ◽  
Personal Contact ◽  
Political Messages ◽  
The Public ◽  
Political Communications ◽  
Eclectic Paradigm ◽  
Quantitative Sample ◽  
Consumption Decision

Models of consumer behavior generally posit an eclectic paradigm in which diverse elements may have an influence on an individual consumption decision. These elements might include personal experience, bias, the influence of family members and peer groups. This understanding of human behavior has been relocated from the commercial realm to the political realm with a view to helping to understand how the formation of people is voting intentions might take place and how it might be influenced. Since politics consists of a series of competing ideologies contending for the scarce resource of votes with a view to aligning state policies and the distribution of state resources along the lines of the manifesto on which a party is fighting, it follows that politicians will wish to use communication strategies to encourage as many eligible individuals as possible to vote for their policies. To date, in Thailand, most forms of political communication have been based on establishing personal contact and, hence, a form of personal relationship based on personality rather than policies. This situation is beginning to change, there is a need for those involved in determining the nature, and extent of political communications to understand which channels are appropriate for which groups of voters and which voters will not be influenced by any medium or message. Using a quantitative sample of 400 voters in four provinces of Thailand, this paper provides evidence to show that the degree to which people pay attention to political communications and to different channels varies in reasonably predictable fashions. This will enable political institutions and parties to work together to determine good and effective means of communicating their policies to the public in ways which will strengthen democratization in the country.

scholarly journals Ethics On Political Communication

2018 ◽  
Author(s):  
Mirza Shahreza
Keyword(s):  
Political Communication ◽  
Social Life ◽  
Technical Solution ◽  
High Stakes ◽  
Political Messages ◽  
Election Result ◽  
Political Events ◽  
Third Stage ◽  
The Face ◽  
The Difference

Ethics of communication in politics is the value of communicating in political events. Political problems are activities in the highest hierarchy of social life. So this study will focus on political communicators, political messages and political channels. Political communicators are the main actors or who initiate the formation of messages up to the use of certain channels addressed to the recipients of political messages (political audiences). Political problems not only occur linearly (one-way), or interactionally limited in the form of action-reaction in the form of feedback (feedback) only, but there is a continuous (transactional). Transactionally materialized in the presence of "crucial talks". Starting from the first stage, which is a small talk in the form of consultation and minimal coordination between two or more political communicators, this atmosphere is because among them still the same in terms of views and interests. The second stage, the talks are in the form of discussions, negotiations or political lobbying between two or more compromises to determine the technical solution, because this stage of the different views but still an important one. The third stage, which is a crucial conversation where there are differences of views and differences of interests. Crucial conversation is a discussion between two or more people when (1) high stakes, (2) different opinions, and (3) High emotions. These conditions are usually resolved by voting or by walkout. In the face of a crucial conversation we can do three things: avoid, face in a good way, and deal with it in a bad way. Facing elections, feud is a necessity, there are differences of view will make the society split into two or several axis of politics. The election result that determines the winning Party that will propose the presidential candidate will be colored by political messages in the form of persuasive or negative (negative and black campaign). So that we can always keep the unity and the unity of the nation we must understand the meaning of politics with the maturity of thinking and empathy in the difference, so hopefully we can be a wise man.

scholarly journals Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 280
Author(s):  
Shani Dwi Putri ◽  
Suzy Azeharie
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Participant Observation ◽  
Management Strategies ◽  
Case Study Research ◽  
Research Approach ◽  
Literature Study ◽  
Communication Management ◽  
Circular Model ◽  
Personal Branding

One of the features that characterize TikTok social media is its main page called For You Page or FYP. Users who are frequently featured on FYP can become popular and have many followers, known as TikTok celebrities. The strategies used by each TikTok celebrity in forming personal branding tend to be different from one another. This research aims to find out the authentic personal branding that TikTok celebrities want to form in their TikTok accounts and the communication management strategies they are doing to form their personal branding on TikTok. This research is conducted because there has not been any research that discussed communication management strategies to form personal branding on TikTok social media before. The theories used in this research are new media theory, personal branding, and communication management strategy Circular Model of SoMe for Social Communication. The research uses descriptive qualitative research approach with case study research method. The datas are obtained from in-depth interviews with five key informants, non-participant observation, documentation, and literature study. The results show that the communication management strategies carried out by each TikTok celebrity was through their interaction and content. The types of interactions differ according to their personal choices and do not always depend on the category of content they create.Salah satu ciri khas media sosial TikTok adalah halaman utamanya yang bernama For You Page atau FYP. Pengguna yang sering ditayangkan dalam FYP dapat menjadi populer dan memiliki banyak pengikut, disebut sebagai seleb TikTok. Strategi yang digunakan setiap seleb TikTok dalam membentuk personal branding cenderung akan berbeda satu sama lain. Tujuan penelitian adalah untuk mengetahui personal branding autentik yang ingin dibentuk seleb TikTok dalam akun TikTok mereka dan untuk mengetahui strategi pengelolaan komunikasi yang dilakukan para seleb TikTok dalam membentuk personal branding masing-masing di media sosial TikTok. Penelitian ini dilakukan karena belum ada penelitian yang membahas mengenai strategi pengelolaan komunikasi dalam pembentukan personal branding di media sosial TikTok.Teori yang digunakan dalam penelitian ini adalah teori media baru, personal branding, dan strategi pengelolaan komunikasi Circular Model of SoMe for Social Communication. Penelitian menggunakan pendekatan penelitian kualitatif deskriptif dengan metode penelitian studi kasus. Data hasil penelitian diperoleh dari hasil wawancara mendalam, observasi non-partisipan, dokumentasi, dan studi kepustakaan terhadap lima narasumber. Hasil penelitian menunjukkan bahwa strategi pengelolaan komunikasi yang dilakukan setiap seleb TikTok adalah melalui interaksi dan konten. Jenis interaksi yang dilakukan berbeda sesuai kehendak pribadi setiap seleb TikTok, serta tidak selalu bergantung pada kategori konten yang dibuat.

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

The Conceptualisation of Human Capital Management in the Public Sector in the 20th Century

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
John Mamokhere
Keyword(s):  
Human Capital ◽  
Public Sector ◽  
20Th Century ◽  
Secondary Data ◽  
Research Approach ◽  
Capital Management ◽  
Human Capital Management ◽  
The Public ◽  
Private And Public ◽  
The Difference

The purpose of the study is to conceptualise human capital management in the public sector. The study also evaluates the difference and evolution of human capital management and human resource management, although in practice, the phenomena seem similar. The study attempts to introduce the conceptualisation of human capital management in the 20th century. It is absolutely clear that employees play an essential role in both private and public institutions; employees are the lifeline of an organisation. An organisation cannot survive if there are no employees. An organisation runs with the help of individuals who contribute in their own way to its success and productivity. Human capital management is defined as the process of recruiting, training, managing, and retaining employees for them to contribute effectively to the processes of the organisation. Thus, to realise the purpose of this article, the author adopted a qualitative research approach, whereby secondary data have been utilised.

Sign in / Sign up

Export Citation Format

Share Document