scholarly journals Co-branding of compass shoes on social networks

2021 ◽  
Vol 5 (2) ◽  
pp. 302-318
Author(s):  
Abdul Basit ◽  
Siti Munfarida ◽  
Rully Rully ◽  
Mateo Jose A. Vidal
Keyword(s):  
Social Networks ◽  
Data Collection ◽  
Social Networking ◽  
Exogenous Variable ◽  
Endogenous Variable ◽  
Branding Strategy ◽  
Shared Identity ◽  
Digital Era

Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quantitative-explanatory methodology, a data collection using a random questionnaire with a total of 398 respondents who meet the characteristics of the sample. The results of this study have a hypothesis where the exogenous variable, namely co-branding, has a significant effect on the endogenous variable, namely social networking. Creating co-branding, of course, must have a strong strategy in innovation and be able to understand consumer desires by providing collaboration space to build a shared identity.

scholarly journals Pemanfaatan Media Komunikasi dan Informasi dalam Perwujudan Pembangunan Nasional

2019 ◽  
Vol 17 (2) ◽  
pp. 177-187
Author(s):  
Dharlinda Suri
Keyword(s):  
Social Networks ◽  
Data Collection ◽  
National Development ◽  
Scientific Work ◽  
Descriptive Study ◽  
Data Presentation ◽  
Digital Era ◽  
Collection Data ◽  
The Media ◽  
Information Media

This scientific work is the result of the analysis and study of literature that reviews the communication and information media, namely social media in the form of social networks as a very effective medium used as a medium of communication and information to convey problems or aspirations of the community, especially for regions that have not been touched by the media optimally. widely known by the general public, especially officials who are currently serving. This study has a purpose for: first, to describe the characteristics of digital age society that uses communication media. Second, describing the linkages of the media of communication with national development and Third, describing the opportunities and challenges that arise in the digital era society. And fourth, describe the efforts that must be done in the digital era.This research method is a descriptive study with a qualitative approach. Researchers conduct data collection in accordance with existing events. Then the data is analyzed by means of data collection, data reduction, data presentation then drawing conclusions or verification. The results of the study show that national development will be well realized if there is a communication medium in the form of social networks that are used by the community correctly, ethically and can be accounted for. This can be reached in the wider community with the existence of cooperation between the community and the local government, namely by conducting counseling in all places evenly.

scholarly journals Jejaring Sosial Dalam Penanganan Bencana Banjir Di Kota Pangkalpinang Tahun 2016

2019 ◽  
Vol 2 (1) ◽  
pp. 1-10
Author(s):  
Sujadmi ◽  
Luna Febriani
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Data Collection ◽  
Qualitative Methods ◽  
Social Networking ◽  
Network Model ◽  
Recovery Process ◽  
Flood Disasters ◽  
Descriptive Qualitative

Abstract This paper discusses on social networks in overcoming disasters that occurred in Pangkalpinang in 2016. This is the second largest flood after thirty years ago, 1986. Flood disasters bring many impacts to community, both psychologically, economically and sociologically. There are many efforts made by the parties concerned to overcome this flood. This condition arises with the existence of social networking systems that exist in the community.This study uses descriptive qualitative methods, and data collection techniques used are observation, interviews and documentation studies.The results of the study showed that social networks that emerged in the community were able to help the recovery process of the community after the flood, both economically, psychologically and sociologically. The network model developed is quite diverse which is supported by social capital in the community. Tulisan ini membahas tentangjaringan sosial dalam menyikapi musibah bencana banjir bandang yang terjadi di Kota Pangkalpinang pada awal tahun 2016 lalu. Banjir besar yang terjadi kedua kalinya setelah kurun waktu tiga puluh tahun yakni tahun 1986 lalu. Bencana banjir di Kota Pangkalpinang ini tentu membawa dan memberikan dampak dalam berbagai lini kehidupan baik secra psikologis, ekonomi, maupun sosiologis. Beragam upaya dilakukan oleh berbagai pihak dan kalangan untuk menyelesaikan persoalan ini baik pada saat bencana maupun pasca bencana banjir. Tindak tanggap darurat pun muncul dari berbagai sisi dan pihak. Kondisi ini muncul dengan adanya sistem jejaring sosial yang tumbuh subur di kalangan masyarakat. Metode kualitatif deskriptif digunakan untuk melakukan kajian ini dengan teknik pengumpulan data yang dilakukan adalah observasi, wawancara dan studi dokumentasi. Hasil kajian menunjukkan bahwasannya jejaring sosial yang muncul dalam masyarakat mampu membantu proses pemulihan masyarakat pasca banjir baik secara ekonomi, psikologis, maupun sosiologis.model jejraing yang dikembangkan pun cukup beragam yang kesemuanya tidaklah luput dari kuatnya modal sosial yang tumbuh subur dalam masyarakat

scholarly journals SOSIAL MEDIA DAN PRESTASI BELAJAR: STUDI HUBUNGAN PENGGUNAAN FACEBOOK TERHADAP PRESTASI BELAJAR SISWA

2019 ◽  
Vol 17 (1) ◽  
pp. 70-86
Author(s):  
Najamuddin Najamuddin ◽  
Habibi Ratu Perwira Negara ◽  
Deddy Ramdhani ◽  
Muhammad Nurman
Keyword(s):  
Social Networks ◽  
Student Achievement ◽  
Data Analysis ◽  
Data Collection ◽  
Social Networking ◽  
Student Learning ◽  
Significant Relationship ◽  
Correlational Research ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui hubungan antara penggunaan jejaring sosial facebook terhadap prestasi belajar siswa. Subjek dalam penelitian ini adalah siswa MTs. Syamsul Huda Peresak yang berjumlah 34 orang. Penelitina ini merupakan penelitian korelasional. Pengumpulan data menggunakan angket tentang penggunaan jejaring sosial facebook dan dokumentasi hasil prestasi belajar siswa. Analisis menggunakan korelasi product moment. Hasil analisis data diperoleh bahwa nilai sig. = 0.775 > 0.05 = α, sehingga disimpulkan bahwa tidak terdapat hubungan yang signifikat antara penggunaan jejaring sosial facebook terhadap prestasi belajar siswa.   Abstract The purpose of this research was to find out the relationship between using the facebook as social networking toward student achievement. The subjects in this study were students of MTs Syamsul Huda Peresak with total 34 students. This research is a correlational research. The data collection uses a questionnaire about the user of social networking Facebook and the documentation results of student learning achievements. The analysis uses product moment correlation. The results of data analysis show that the sig value. = 0.775> 0.05 = α, so it can be concluded that there is no significant relationship between using of Facebook as social networks to student learning achievements.

scholarly journals HOW SOCIAL MEDIA MAINTAINED SOCIALITY IN THE PANDEMIC

2021 ◽  
Vol 14(63) (1) ◽  
pp. 101-112
Author(s):  
G. CERSOSIMO ◽  
◽  
L. LANDOLFI ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Environment ◽  
Social Isolation ◽  
Digital Era ◽  
Spanish Flu

The aim of this paper is to reflect on how, during the digital era, new forms of social isolation have emerged, quite different from the forms we found in other pandemics, before the rise of social networking. Through the use of images and information, this research aims to outline similarities between the Covid19 pandemic and earlier pandemics (specifically the Spanish flu) in terms of containment practices. We will also illustrate how the photos and testimonies that people shared online during this period have led to the interpretation of social networks as a social environment where self-representation and sociability take place.

scholarly journals Pengaruh Pembiayaan Murabahah Terhadap Laba Melalui Variabel Intervening Pembiayaan Bermasalah Bank Umum Syariah di Indonesia Periode 2009-2013

2015 ◽  
Vol 1 (8) ◽  
pp. 565
Author(s):  
Zaim Nur Afif ◽  
Imron Mawardi
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Secondary Data ◽  
Financial Statements ◽  
Exogenous Variable ◽  
Endogenous Variable ◽  
Islamic Banks ◽  
Positive Effects

This study aims to investigate the effect of murabaha financing to profit through non performing financing as an intervening variable of islamic banks in Indonesia. This study uses quantitive approach with path analysis and three kinds of variables, they are murabaha financing as exogenous variable, non performing financing as intervening endogenous variable and profit as endogenous variable. The banks are used in this study is the Bank Muamalat Indonesia, Bank Syariah Mandiri, Bank Mega Syariah, Bank BRI Syariah, and Bank Syariah Bukopin. This study uses secondary data. Data collection is conducted by collecting semester financial statements for 2009-2013 period.The results obtained that, murabaha financing has positive effects to non performing financing. It also happens to the effect of murabaha financing to profit. Meanwhile, non performing financing does not have effect to profit.

Facebook History Collector

2013 ◽  
Vol 3 (1) ◽  
pp. 57-67
Author(s):  
Rosanna E. Guadagno ◽  
Tonio A. Loewald ◽  
Nicole L. Muscanell ◽  
Joan M. Barth ◽  
Melissa K. Goodwin ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Data Collection ◽  
Software Development ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Community ◽  
Ethical Considerations ◽  
Development Data ◽  
Technical Details

Social networking sites are a rich source of untapped data. While much research has focused on Facebook and other social networks, less has done so by collecting information straight from the source. The purpose of this paper is to present a new and innovative means of gathering raw data from Facebook via a software program the authors call the Facebook History Collector. Initially developed to study Facebook activity in the wake of a destructive tornado that occurred in Tuscaloosa, Alabama on April 27, 2011, this tool allows for retrieving massive amounts of text, photographs, and videos directly from Facebook during a period of time set by the researcher. In this article, the authors argue that the new method has broad implications for use within the research community as it allows capturing real-time social media interactions. The process of software development, data collection, technical details, and ethical considerations are discussed.

The value, costs, and meaning of transnational migration in rural Oaxaca, Mexico

2006 ◽  
Vol 3 (1) ◽  
pp. 15-25 ◽  
Author(s):  
Jeffrey H. Cohen ◽  
Bernardo Rios ◽  
Lise Byars
Keyword(s):  
Social Networks ◽  
Sense Of Belonging ◽  
Southern California ◽  
Transnational Migration ◽  
Urban Centers ◽  
Cultural Economic ◽  
Southern Mexico ◽  
Shared Identity ◽  
The Social

Rural Oaxacan migrants are defined as quintessential transnational movers, people who access rich social networks as they move between rural hometowns in southern Mexico and the urban centers of southern California.  The social and cultural ties that characterize Oaxacan movers are critical to successful migrations, lead to jobs and create a sense of belonging and shared identity.  Nevertheless, migration has socio-cultural, economic and psychological costs.  To move the discussion away from a framework that emphasizes the positive transnational qualities of movement we focus on the costs of migration for Oaxacans from the state’s central valleys and Sierra regions.   

scholarly journals Preserving professional identities, behaviors, and values in digital professionalism using social networking sites; a systematic review

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Social Networking ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Healthcare Professionals ◽  
Professional Identities ◽  
Professional Behaviors ◽  
Digital Era ◽  
Use Of Social Media

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

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