scholarly journals The Influence of Cultural Communication on Institutionalization: Libraries, Museums and Archives in Today's Media Space

2021 ◽  
Author(s):  
Zhanna Myna
Keyword(s):  
Social Networks ◽  
Cultural Values ◽  
Cultural Communication ◽  
Societal Needs ◽  
Media Space ◽  
The Media ◽  
The Masses ◽  
Cultural Reality ◽  
The Impact

The study analyzes the impact of cultural communication on the institutionalization of changes in library, archival and museum affairs in a digital society. Cultural communication is shown as a process of interaction between the subjects of socio-cultural reality in order to transmit or exchange messages. It is emphasized that the media, as an attribute of modern communication, is one of the means of constructing socio-cultural reality. Institutionalization is defined as the process of identifying and consolidating certain norms, rules, statuses and roles and bringing them into a system that is able to adapt to new conditions, challenges, progress and act to meet societal needs. Innovative technologies in the activities of libraries, archives and museums are analyzed. The role of social networks in advertising and information representation of information institutions is considered. The positive and negative sides of mediatization processes are shown. It has been proved that the media carry out one of the most important tasks of preserving and transmitting cultural values to the masses, and the indicator of the maturity of society is the attitude to the monuments of history and culture

scholarly journals Problems of socialization of young people in the conditions of COVID-19

2021 ◽  
Vol 10 (3) ◽  
pp. 48-56
Author(s):  
A.A. Polosina ◽  
A.Yu. Shilin
Keyword(s):  
Young People ◽  
Cultural Values ◽  
Learning Process ◽  
Value Transfer ◽  
Complex Process ◽  
Media Space ◽  
Global Problems ◽  
The Media ◽  
Training Courses

Socialization of young people is a rather complex process and is very significant for the whole society. The relevance of the study of the problems of socialization of young people in the context of the COVID 19 pandemic is due to the change and transformation of social norms and attitudes among modern youths as a new social reality. The article examines the process of socialization of young people through the prism of generational theories, and also analyzes data on global problems of the world's youngsters that arose during the COVID 19 pandemic and ways to support them. The authors came to the conclusion that, during the period of self-isolation, there was a transformation of the role of the media space in the learning process, as well as the assimilation by young people of traditional cultural values, norms formulated by the older generation. The authors pay special attention to the need to develop a trajectory for the transformation of training courses in the online space, contributing to the implementation of the structure of value transfer within the framework of intergenerational transactions. The results of the study showed that during the pandemic, new mechanisms for the socialization of young people appeared, which require being taken into account when working with this category and implementing measures to control them.

scholarly journals Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

2022 ◽  
Vol 35 (1) ◽  
pp. 177-195
Author(s):  
María-Jesús Fernández-Torres ◽  
Alejandro Álvarez-Nobell ◽  
Nerea Vadillo-Bengoa
Keyword(s):  
Social Networks ◽  
Digital Media ◽  
Super Bowl ◽  
Impact Measurement ◽  
Sports Events ◽  
The Media ◽  
Objectification Of Women ◽  
The Impact ◽  
First Time

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

scholarly journals The demands made to the RAE about sexism in the dictionary: The impact of media discourse

2019 ◽  
pp. 43-60 ◽  
Author(s):  
Susana Guerrero Salazar
Keyword(s):  
Social Networks ◽  
Media Discourse ◽  
The Press ◽  
The Media ◽  
The Subject ◽  
The Impact ◽  
Point Of Reference ◽  
Linguistic Attitudes

The press and social networks constitute the most recurrent platform for debate on the subject of “women and language”. The media discourse on this subject covers many aspects that have not yet been addressed in depth, including the discourse that is generated when the academic dictionary is taken as a point of reference. This article analyses sexism (or not) of some definitions in the dictionary through a press corpus obtained from the Hemeroteca Virtual de las Lenguas de España (HEVILE), which has allowed us, in the first place, to catalogue the words and definitions related to women which have been news in recent years and, therefore, the object of debate; secondly, to verify the beliefs and linguistic attitudes regarding the role of the Academy and its dictionary in society; and, finally, to decide what effects the debate generated (especially through social networks) on the latest changes carried out in some of these definitions.

scholarly journals Memórias postadas, histórias compartilhadas: a educação rondoniense nas páginas do Facebook / Posted memories, shared stories: Rondonian education on the Facebook pages

2019 ◽  
Vol 3 (8) ◽  
pp. 198
Author(s):  
Robson Fonseca Simões
Keyword(s):  
Cultural Values ◽  
School Life ◽  
School Stories ◽  
Media Space ◽  
Shared Stories ◽  
History Of ◽  
The Media ◽  
Facebook Pages ◽  
Porto Velho

Numa tentativa de trazer para o debate as postagens dos estudantes que também transitam na web, este estudo traz para a discussão os posts que circulam no Facebook, mais especificamente na Página da Escola Duque de Caxias, Página do Colégio Carmela Dutra e Página do Colégio Barão de Solimões de Porto Velho, estado de Rondônia, procurando destacar que os registros compartilhados, possíveis fontes para a historiografia da educação, mantêm acesas a memória e as vivências compartilhadas de participação dos usuários junto à vida escolar. Quais as histórias escolares mais lembradas? Conhecer sobre as histórias dessas escolas pode ser um caminho para tentar compreender os sentidos atribuídos à memória das experiências manifestadas através dos relatos dos sujeitos. Os usuários desempenham papéis indicadores de parâmetros culturais que condicionam as ações cotidianas, as representações e lugares. Cabe à tela, a capacidade de conceder um brilho à vida recriada no espaço midiático, no qual produtores e receptores manejam a linguagem, com vistas à produção de sentidos, demandando novas interpretações. Valho-me dos estudiosos Certeau (1982), Chartier (2002), Lèvy (1999) e Sibilia (2008) instigando-me a pensar que essas postagens representam valores culturais, criatividades cotidianas, práticas sociais para a produção e significação das histórias escolares, ampliando, os repertórios de fontes para a História da Educação rondoniense.* * *In an attempt to bring to the debate the postings of students who also travel on the web, this study brings to the discussion the posts circulating on Facebook, more specifically the Page of the Duque de Caxias School, Page of the College Carmela Dutra and Page of the College Barão de Solimões of Porto Velho, state of Rondônia, seeking to emphasize that shared records, possible sources for the historiography of education, keep alive the memory and the shared experiences of users' participation in school life. Which school stories are most remembered? Knowing about the stories of these schools can be a way to try to understand the senses attributed to the memory of the experiences manifested through the subjects' reports. Users play the role of indicators of cultural parameters that condition daily actions, representations and places. It is the capacity to give a brightness to the life recreated in the media space, in which producers and receivers manage the language, with a view to the production of senses, demanding new interpretations. I think the researchers Certeau (1982), Chartier (2002), Lèvy (1999) and Sibilia (2008) help me to that these postings represent cultural values, everyday creations, social practices for the production and signification of school histories, amplifying, the repertoires of sources for the History of the rondonian Education.

scholarly journals Terror Through Screen Images as a Power Discourse

2021 ◽  
Vol 4 (1) ◽  
pp. 28-34
Author(s):  
Iryna Gavran ◽  
Olena Levchenko ◽  
Olha Pasichnyk
Keyword(s):  
Detailed Consideration ◽  
Modern Media ◽  
Media Space ◽  
Analysis And Synthesis ◽  
The Media ◽  
Art Research ◽  
Intellectual Potential ◽  
The Impact ◽  
Scientific Achievements

The purpose of the research is to analyze terror through screen images as a power discourse and to establish the role of an impact in the field of television art. Research methodology. The following methods were used: analysis and synthesis (the interdependence of the screen images, which are a kind of amplifier of intellectual potential on the screen, was analyzed); generalization (summary was made based on the analyzed links); systematization (all information collected during the research is systematized). The scientific novelty lies in the detailed consideration of the terror’s components in the screen arts. An attempt to influence the modern viewer with “terrorist” images. Conclusions. During the research, the scientific achievements of domestic researchers on the topic of coverage of power discourse in the media and cinema were analyzed. The role of the power discourse’s impact in the field of television art has been established. The peculiarities of screen images, their role and their influence on society have been revealed. The peculiarities of terror by screen images in the modern media space have been generalized. The impact of social networks and TV channels on the consciousness of people through manipulations has been determined.

scholarly journals Post-Truth as a Rhetorical Phenomenon in Modern Media Space

2020 ◽  
Vol 19 (6) ◽  
pp. 250-257
Author(s):  
Yury V. Shatin
Keyword(s):  
Radical Change ◽  
Rhetorical Theory ◽  
Point Of View ◽  
Information Warfare ◽  
Media Space ◽  
The Media ◽  
The Impact ◽  
Single Publication ◽  
Selection Of

The article considers the impact of CH. Perelman’s new rhetorical theory on post-truth phenomenon. Although the term “post-truth” appeared in the 1990s the peak of its popularity is the 2016–2020s. In 2016 the Oxford dictionary ranked it as the most used word in the media. The reason for this popularity according the most researchers is related to the spread and functioning of social networks where objective facts are less important in comparison with emotions and personal beliefs. The last five years are characterized by an increasing number of works in which the phenomenon of post-truth is investigated in the aspects of political science, social sociology, psychology, ethics. However, over the years not a single publication has appeared that treats post-truth as rhetorical phenomenon. The author of the article tries to fill this gap and highlight the main characteristic of post-truth rhetoric. Such features include a biased selection of facts and the way they are placed in media text, rigid scheme which includes four elements: a media person, criminal plot, step by step development of narrative and non-finished final. In the first of the scheme the media person can act as an organizer of an actual or imaginary event or as on object of extremal influence (a victim). The criminal nature of the plot is associated with a violation of the normal course of things. Moreover, such a violation should not be a one-time act but should assume development through the accumulation of new details. Also, to become a post-truth the event must contain the development potential associated with collision of opposite version explaining its meaning. In a situation of post-truth the role of the speaker in relation to audience changes. The speaker seeks not so much to join those who disagree with his point of view as to strengthen the split of the recipients who oppose each other. Thus, the post-truth as a method of information warfare and / or mastering the mass consciousness has become possible thanks to radical change in the media space excluding control over it. At the same time, its hidden premises appeal to the new rhetorical theory of Ch. Perelman.

scholarly journals Fake News in the Ukrainian Media Space: Technologies of Experimental Projects

2019 ◽  
pp. 29-37
Author(s):  
Alla Mykolaienko
Keyword(s):  
Media Literacy ◽  
Fake News ◽  
False Information ◽  
Research Organizations ◽  
System Method ◽  
Media Space ◽  
The Media ◽  
Fact Checking ◽  
The Impact

The article considers dissemination of experimental fake messages by research organizations through analysis of media and audience feedback. The objective of the research is to study the main techniques of fake creation on the basis of experimental fakes traced in the Ukrainian information space. The methods used in the article are the following: analysis – to study the state of media landscape as to availability of fake news; the system method – to establish the ways of fake dissemination; the systematization method – to determine fakes’ features and characteristics. The preconditions, reasons and specifics of creation and intentional dissemination of false information in the society are studied in the article. As a result of the research, the role of pilot projects related to fake dissemination as part of popularization of ideas of media literacy and media education has been identified. It is analyzed the impact of experimental fake news on the media and the general public, in particular on dissemination of messages by the users in social networks. Simultaneously the thesis that regional journalists automatically rewrite and repost the Ukrainian mass media is refuted, as we have traced their professional response to dissemination of false information. The verification of facts (fact checking) is mandatory for journalists and necessary for every consumer of information, as making the media responsible for the facts is not an indication of media literacy.

scholarly journals Essential Characteristics of the Process of Media Socialization of Personality

2020 ◽  
pp. 68-75
Author(s):  
Oleh Chernysh ◽  
Keyword(s):  
Social Networks ◽  
Political Life ◽  
The Internet ◽  
Basic Principles ◽  
Development Potential ◽  
Media Space ◽  
Subjective Factor ◽  
The Media ◽  
The Individual

The article reveals the features, essence and structure of the process of media socialization of the individual; the role of the media in socio-political life, the formation and development of personality. Theoretical aspects and features of functioning of media space, basic principles and reasons of popularity and availability of the Internet are characterized. The essential characteristics of positive and negative features of the process of media socialization of the individual are presented. Types of media socialization are revealed, in particular: spontaneous, relatively directed and socially controlled. The article reflects the characteristics of the mechanisms of media socialization. Particular attention is paid to personal activity as an internal subjective factor of socialization. It is noted that in the media space and the Internet, the individual shows his own activity in relation to the case, the act through the mechanism of self-expression. The development potential of the media space in the context of solving the problems of education of modern youth, the risks of the process of media socialization and communication in social networks is revealed.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Environmental Conservation Through Study Value of Bali Aga Tenganan Pegringsingan Community Culture

2020 ◽  
Vol 21 (1) ◽  
pp. 27
Author(s):  
Nyoman Wijana ◽  
I Gusti Agung Nyoman Setiawan ◽  
Sanusi Mulyadiharja ◽  
I Gede Astra Wesnawa ◽  
Putu Indah Rahmawati
Keyword(s):  
Cultural Values ◽  
Environmental Conservation ◽  
Time Orientation ◽  
Cultural Value ◽  
Community Culture ◽  
Community Activities ◽  
Orientation Time ◽  
The Impact ◽  
Relational Orientation

This research aimed to know the implementation of environmental conservation in terms of cultural value orientation, including humanistic nature orientation, man-nature orientation, time orientation, activity orientation, and relational orientation. The population of this research was the entire community in traditional village Tenganan Pegringsingan, Karangasem, Bali. This research sample amounted to 25 people, consisting of the conventional village apparatus, community leaders, and the general public. Methods of data collection were the method of observation, interview, questionnaire, and checklist. The collected data were analyzed descriptively. This research indicated that the orientation of cultural values of humanistic nature orientation and man-nature orientation had an excellent quality. The time orientation, activity orientation, and relational orientation parameters had good quality. Culture in the study community generally showed a positive thing, so the impact of culture on the quality of the environment, in general, was excellent. The results of observations in the field revealed that there were all community activities at Tenganan Pegringsingan that could not cause environmental pollution. Therefore, the role of traditional regulation or awig-awig to regulate environmental and social-culture.

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