BUYING BEHAVIOR OF ‘GEN Y’ TOWARDS SMARTPHONE OF ANDROID

2019 ◽  
Vol 118 (10) ◽  
pp. 532-541
Author(s):  
J. MANIKANDAN ◽  
MICHAEL DAVID PREMKUMAR
Keyword(s):  
Digital Media ◽  
Sampling Technique ◽  
Basic Feature ◽  
Text Messages ◽  
Wireless Internet ◽  
Chi Square ◽  
Gen Y ◽  
Phone Calls ◽  
The World ◽  
Buying Behaviour

Every generation has its own Characteristics. They have been affected by the changes of world and vice versa they changed the world.  Soon a new generation will rule the world and marketers have to prepare for it. Smartphone of Android is a mobile device which is more than merely make and receives phone calls, text messages, video calls and voice mail etc.,. The basic feature of Smartphone is able to access the internet.  It can also access digital media such as picture, photos, music and videos etc. The expansion of Android mobile communication technology e.g. wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading as a result of Gen Y changing needs and preferences. Thus the main purpose of this paper is to investigate the buying behaviour of “Gen y’ towards Android mobiles in Thiruchirappalli.  The data are collected through questionnaire and the sampling technique is convenient sampling technique.  For statistical analyses, SPSS used and Statistical tools like percentage analysis, ANOVA, Correlation, Chi-square and‘t’ test applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of buying behaviour of ‘Gen Y’ towards Smartphone of Android.  Suggestions and Conclusion are based on these findings.  This paper is important for the marketers to understand the buying behaviour of ‘Gen Y’ towards Smartphone of Android and their purchase decision to more competitive.

scholarly journals WhatsApp, Viber and Telegram which is Best for Instant Messaging?

2016 ◽  
Vol 6 (3) ◽  
pp. 909 ◽  
Author(s):  
Tole Sutikno ◽  
Lina Handayani ◽  
Deris Stiawan ◽  
Munawar Agus Riyadi ◽  
Imam Much Ibnu Subroto
Keyword(s):  
Instant Messaging ◽  
Text Messages ◽  
Phone Call ◽  
Video Sharing ◽  
Phone Calls ◽  
The World ◽  
Instant Messenger ◽  
The Moment ◽  
Selling Point ◽  
Google Play

<p>There are many free instant messengers available now which allow to communicate with friends with text, phone call, video, sharing of files, in group or not and keep contact with them even internationally. But only very few of the instant messengers have gained a popularity and attention. Recent studies have shown that the most popular instant messengers are WhatsApp, Viber and Telegram. Even, Facebook acquired WhatsApp due to have huge users. Viber is another messenger with many integrated features that allows the phone calls and sends the text messages for free and there is no subscription like WhatsApp. While Telegram offers the users an open-source platform with no ads, a clean fast interface, asks for no payments whatsoever and the biggest selling point is security. WhatsApp, Viber and Telegram which instant messenger is best? The popularity of Telegram has reached at the top of Google play store and become the most downloaded messaging app in the world today. But at the moment WhatsApp is still the winner!</p>

scholarly journals Faktor yang Mempengaruhi Perilaku 3M dalam Pencegahan Penularan Covid - 19 di Padukuhan Ngaliyan

2021 ◽  
Vol 12 (1) ◽  
pp. 41-48
Author(s):  
Jamroni Jamroni ◽  
Avifah Fitrianingrum
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Technique ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Test Variable ◽  
The World ◽  
Chi Square Test

Pandemi Covid-19 saat ini menjadi masalah kesehatan terbesar di dunia. Kampanye 3M merupakan satu paket protokol kesehatan untuk mencegah penularan COVID-19. Berdasarkan studi pendahuluan dengan observasi langsung di Padukuhan Ngaliyan diketahui bahwa masih ada beberapa masyarakat yang tidak menerapkan perilaku 3M. Tujuan Penelitian adalah untuk mengetahui faktor-faktor apa yang mempengaruhi perilaku 3M (Mencuci tangan, Memakai masker, Menjaga jarak) dalam pencegahan penularan COVID-19 di Padukuhan Ngaliyan. Jenis penelitian ini adalah penelitian kuantitatif dengan desain penelitian adalah cross sectional. Teknik pengambilan sampel dengan random sampling sebanyak 89 responden. Data dianalisis menggunakan uji Chi-Square. Berdasarkan uji chi square variabel pengetahuan terhadap perilaku 3M diperoleh p-value 0,013 (<0,05), variabel sikap p-value 0,027 (<0,05) dan variabel media informasi 0,020 (<0,05). Kesimpulan penelitian ini yaitu ada pengaruh yang signifikan antara pengetahuan, sikap dan media informasi terhadap perilaku 3M di Padukuhan Ngaliyan.  Pandemic Covid-19, is to be the biggest health problems in the world. Campaign 3M is one package the protocol of health to prevent the transmission of COVID-19. Based on preliminary studies with direct observation in Padukuhan Ngaliyan be aware that there are still some people who do not implement the behavior of 3M. The purpose of the Study was to determine what factors affect the behavior of 3M (Wash hands, Wear a mask, Keep a distance) in the prevention of transmission of COVID-19 in Padukuhan Ngaliyan. This type of research is quantitative research with the research design was cross-sectional. Sampling technique with random sampling as many as 89 respondents. Data were analyzed using Chi-Square test. Based on the chi square test variable knowledge of the behavior of 3M obtained the value of p-value 0,013 (<0.05), attitude 0.02 (< 0.05) and media information 0.020 (<0,05). The conclusion of this research that there is a significant influence between knowledge, attitudes and media information on the behavior of 3M in Padukuhan Ngaliyan.

WhatsApp, Viber and Telegram which is Best for Instant Messaging?

2016 ◽  
Vol 6 (3) ◽  
pp. 909 ◽  
Author(s):  
Tole Sutikno ◽  
Lina Handayani ◽  
Deris Stiawan ◽  
Munawar Agus Riyadi ◽  
Imam Much Ibnu Subroto
Keyword(s):  
Instant Messaging ◽  
Text Messages ◽  
Phone Call ◽  
Video Sharing ◽  
Phone Calls ◽  
The World ◽  
Instant Messenger ◽  
The Moment ◽  
Selling Point ◽  
Google Play

<p>There are many free instant messengers available now which allow to communicate with friends with text, phone call, video, sharing of files, in group or not and keep contact with them even internationally. But only very few of the instant messengers have gained a popularity and attention. Recent studies have shown that the most popular instant messengers are WhatsApp, Viber and Telegram. Even, Facebook acquired WhatsApp due to have huge users. Viber is another messenger with many integrated features that allows the phone calls and sends the text messages for free and there is no subscription like WhatsApp. While Telegram offers the users an open-source platform with no ads, a clean fast interface, asks for no payments whatsoever and the biggest selling point is security. WhatsApp, Viber and Telegram which instant messenger is best? The popularity of Telegram has reached at the top of Google play store and become the most downloaded messaging app in the world today. But at the moment WhatsApp is still the winner!</p>

scholarly journals factors related to the event of gastritis disease in kelurahan tanjung pinang, jambi city in 2018

2019 ◽  
Vol 4 (1) ◽  
pp. 99
Author(s):  
Melda Yenni ◽  
Sugiarto Sugiarto ◽  
Rumiati Rumiati
Keyword(s):  
Coffee Consumption ◽  
Sampling Technique ◽  
Total Sample ◽  
World Health ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Major Health Problem ◽  
The World ◽  
Chi Square Test

Non-communicable diseases are a major health problem in developing countries that are experiencing a demographic transition and a decline in lifestyle in their communities. The WHO 2013 World Health Research Agency, conducted a review of several countries in the world, obtained a percentage of gastritis in the world, including Britain 22%, China 31%, Japan 14.5%, Canada 35%, and France 29.5%. Based on data from the Jambi City Health Office from 20 puskesmas the number of gastritis cases was 83.21% and the highest number of gastritis events was at tanjung pinang health center, which was 5.91%. This study was conducted to determine the factors associated with the incidence of gastritis in Tanjung Pinang Village, Jambi City. The research design used was quantitative with a cross sectional approach. The population in this study was the productive age community in the area of Tanjung Pinang which numbered 9,489 people. The sampling technique uses Random Sampling techniques with a total sample of 95 respondents. This research was conducted on September 28, October 16, 2018. Data obtained were analyzed by univariate and bivariate using the Chi-Square test. The results showed that there was a relationship between eating patterns with the incidence of gastritis p-value 0,000 (P-Value <0.05), coffee consumption with the incidence of gastritis p-value 0.027 (P-Value <0.05) and the relationship of stress levels with Gastritis incidence p-value 0,000 (P-Value <0.05). It is expected that respondents and the community will always maintain a regular diet, reduce or limit coffee consumption in a day, and exercise for one hour and relax regularly, recreation/refreshing, share or manage work time properly

scholarly journals FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN KEJADIAN DISMENOREA PADA SISWI SMAN 1 LOLAK

2021 ◽  
Vol 5 (2) ◽  
pp. 804-813
Author(s):  
Strahmawati Hamzah ◽  
Hamzah B
Keyword(s):  
Sampling Technique ◽  
Cross Sectional Study ◽  
World Health ◽  
Chi Square ◽  
Cross Sectional ◽  
The World ◽  
Chi Square Test ◽  
Secondary Dysmenorrhea ◽  
Health Organization ◽  
Age Of Menarche

ABSTRACT Data from the World Health Organization shows that the incidence of dysmenorrhea is quite high throughout the world. The average incidence of dysmenorrhea in young women is between 16,8%-81%. The prevalence of adolescent girls in Indonesia is that the incidence of dysmenorrhea is 64,25%, consisting of 54,89% primary dysmenorrhea and 9,36% secondary dysmenorrhea. The purpose of this study was to analyze the factors associated with the incidence of dysmenorrhea in SMA Negeri 1 Lolak. This study used an analytic observational design with a cross sectional study design with a sample size of 68 respondents. The sampling technique used was total sampling. Data for each variable was collected using a questionnaire through interviews and then the data was then analyzed by univariate and bivariate with chi square test. The results of research conducted at SMAN 1 Lolak showed that there was a relationship between the age of menarche and the incidence of dysmenorrhea in class XI students (p = 0,030 < 0,05), there was a relationship between family history and the incidence of dysmenorrhea in class XI students (p = 0,039 < 0,05), and there is a relationship between exercise habits and the incidence of dysmenorrhea in class XI students (p=0,024

scholarly journals Cross Border Tourism in Nigeria Border State and its Socio-Economic Impact on Development

2014 ◽  
Vol 39 ◽  
pp. 1-14
Author(s):  
Omolomo Odunayo Tobora
Keyword(s):  
Sampling Technique ◽  
Simple Random Sampling ◽  
Research Approach ◽  
Chi Square ◽  
Interview Method ◽  
Cross Border ◽  
The World ◽  
Socio Economic Impact ◽  
Conceptual Research ◽  
Selection Of

Tourism is very vibrant sector in the world economy apart from contributing significantly to the Gross domestic product (GDP) of many countries, it provides employment for a huge percentage of the world populate. Cross boarder tourism can be defined as the activities of persons traveling across the broader to stay in places outside their usual environment for a reasonable period of time. The objective of this paper is to examine impact of socio-economic of tourism in Lagos Simple random sampling technique will be use in the selection of respondents qualitative interview method will be adopted. Data will be analyzed using percentile and chi-square. The study revealed among other things that tourism had been found to a great player in the economy an endowed nation. Essentially, the study discovered that the nation stand to gain economically from this sector if it is properly developed. In the conclusion, I will present research approach employed for validating conceptual research framework.

scholarly journals Analisis Chi-Square Kebiasaan Merokok Terhadap Kejadian Tuberkulosis Paru Di Wilayah Kerja Puskesmas Patumbak

2019 ◽  
Vol 1 (2) ◽  
pp. 83-89
Author(s):  
Novrika Silalahi ◽  
Santy Fransiska
Keyword(s):  
Data Analysis ◽  
Health Center ◽  
Health Problem ◽  
Data Use ◽  
Sampling Technique ◽  
Case Control ◽  
Chi Square ◽  
Tuberculosis Patients ◽  
Stop Smoking ◽  
The World

Tuberculosis and smoking is a major problem that have an impact to health problem in the world. Indonesia is one of the country with highest incidence of tuberculosis in the world, and one of the biggest three country that high in smoker consumers. Smoking is not the only one connected with health problem because of uninfected disease, but with higher risk of sickness and death cause of infected diseases, like tuberculosis patients in 2016 is 107 people and smoker with 571 people.Purpose of the reseach is to achieve the connection between smoking habituation with a lot of numbers patients tuberculosis in Health Center Patumbak year of 2017. Usingresearch analitic with case control. Thepopulation in this research come from the patients that seek medication in Health Center Patumbak as much as 89 people. The  Purposive of the sampling is used in sampling technique. Gathering the data use interviews with questionnaire. The data analysis is tasted in bivariat and chi square with margin of trust 95%, a=5%. The analysis result showing that majority of smoker 43,8%. The patient with tuberculosis is 80,9%. There’s connection between smoking habituation with tuberculosis p(=0,021)<a(=0,05).For public heatlh service to raise the effort of counselling in person or group to stop smoking.          

COVID-19 Deaths on the Digital Media

2021 ◽  
pp. 446-460
Author(s):  
Ferihan Ayaz
Keyword(s):  
Content Analysis ◽  
Digital Media ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Internet ◽  
Short Term ◽  
Internet Archive ◽  
The World

The COVID-19 pandemic has reached a level that threatens the health of the whole world. This study aimed to prevent misinformation on this subject by examining the death-related dimension of COVID-19 disease. In the study, the internet archive of three newspapers (Sabah, Hürriyet, and Sözcü) with the highest circulation as of October 2020 was searched with the keywords “corona death” and “COVID-19 death.” A total of 120 contents in three newspapers (40 items from each newspaper) were selected by a simple random sampling technique and all of them were subjected to content analysis. As a result, the COVID-19 disease was handled in a panic-inducing manner. This situation reflected the images. The deaths will increase even more in the winter months of 2020. Although there are initiatives regarding vaccination, not all people can benefit equally in the short term. Measures are often emphasized, especially by the Minister of Health. While COVID-19 deaths are increasing all over the world, how are they so low in China? This is a question in the contents.

scholarly journals HUBUNGAN TINGKAT PENGETAHUAN TENTANG COVID-19 DENGAN KEPATUHAN PENGGUNAAN ALAT KONTRASEPSI SUNTIK PADA AKSEPTOR KB SUNTIK

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Warsini ◽  
Sri Aminingsih
Keyword(s):  
Family Planning ◽  
Contraceptive Use ◽  
Sampling Technique ◽  
Chi Square ◽  
Correlational Design ◽  
The World ◽  
Chi Square Test ◽  
Level Of Knowledge ◽  
The Village ◽  
To Receive

Latar belakang : jumlah penduduk dunia semakin meningkat. Di Indonesia, menurut perhitungan BPS tahun 2015, jumlah penduduk Indonesia adalah 255.461.700, atau 3,49% dari jumlah penduduk dunia. Indonesia juga diprediksi akan mendapatkan bonus demografi pada tahun 2025-2035 dan menjadikan Indonesia sebagai negara terpadat keempat di dunia. Untuk itu diperlukan upaya pengendalian laju pertumbuhan penduduk melalui program Keluarga Berencana dengan menggunakan alat kontrasepsi dalam penatalaksanaan persalinan, salah satunya adalah suntik. Namun, selama pandemi Covid-19 terjadi penurunan kepatuhan penggunaan alat kontrasepsi. Tujuan : mengetahui hubungan tingkat pengetahuan tentang Covid-19 dengan kepatuhan penggunaan alat kontrasepsi suntik akseptor KB suntik di Desa Kemasan Kabupaten Sukoharjo. Subjek dan metode: jenis penelitian ini adalah penelitian analitik observasional dengan desain korelasional melalui pendekatan retrospektif. Populasi penelitian adalah seluruh 40 akseptor KB suntik periode Desember 2020 sampai Maret 2021 di Desa Kemasan yang berusia kurang dari 45 tahun. Teknik pengambilan sampel yang digunakan adalah jenuh. Data dianalisis menggunakan Uji Chi Square. Hasil : mayoritas tingkat pengetahuan responden tentang Covid-19 rendah yaitu 72,5% dan kategori tinggi 27,5%, kepatuhan akseptor KB suntik mayoritas tidak patuh yaitu 75% dan sebanyak 25%. responden patuh. Ada hubungan antara tingkat pengetahuan tentang Covid-19 dengan kepatuhan penggunaan kontrasepsi suntik akseptor KB suntik (p <0,001). Kesimpulan : ada hubungan antara tingkat pengetahuan tentang Covid-19 dengan kepatuhan penggunaan alat kontrasepsi suntik akseptor KB suntik di Desa Kemasan Kabupaten Sukoharjo (p <0,001).   Kata kunci: Covid-19, keluarga berencana, kepatuhan, pengetahuan, suntik   Background : the population in the world is increasing. According to BPS calculations in 2015 in Indonesia, the total population of Indonesia is 255,461,700, which is 3.49% of the world's population. Indonesia is also predicted to receive a demographic bonus in 2025-2035 and this makes Indonesia the fourth most populous country in the world. For this reason, efforts are needed to control the population growth rate through the Family Planning program by using contraceptives in managing births, one of which is injections. However, during the Covid-19 pandemic, there was a decline in compliance with the use of contraceptives. The aim of the study : to determine the relationship between the level of knowledge about Covid-19 and the compliance with the use of injection contraceptives for injection family planning acceptors in the village of Kemasan, Sukoharjo Regency. Subjects and Methods : This type of research is an observational analytic study with a correlational design through a retrospective approach. The population of the study was all 40 acceptors of injection family planning from December 2020 to March 2021 in Packaging Village who were less than 45 years old. The sampling technique used was saturated. Data were analyzed using Chi Square Test. Results : the majority of respondents' knowledge level about Covid-19 was low, namely 72.5% and 27.5% in the high category, the majority of acceptors obedience in implementing injection family planning is not obedient, namely 75% and as many as 25% of respondents are obedient. There is a relationship between the level of knowledge about Covid-19 and compliance with injection contraceptive use for injection family planning acceptors (p <0.001). Conclusion : there is a relationship between the level of knowledge about Covid-19 with compliance with the use of injection contraceptives for injection family planning acceptors in the village of Kemasan, Sukoharjo Regency (p <0.001).   Keywords: compliance, Covid-19, family planning, injection, knowledge

The Extent Consumer Awareness On Food Adulteration Influencing The Buying Behaviour Of Consumers With Special Reference To Chennai City

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 105-110
Author(s):  
S.Samuel Thangaraj ◽  
Dr. L. Cesis Dastan
Keyword(s):  
Food Contamination ◽  
Secondary Data ◽  
Sampling Technique ◽  
Food Products ◽  
Good Health ◽  
Research Paper ◽  
Chi Square ◽  
Food Adulteration ◽  
Buying Behaviour ◽  
Chennai City

Food is a most needed to live a healthy life. Food products give us with needed nutrition and play an important role to maintain good health which also prevents us from serious health issues. But, recent times the main cause for a diseases is food, because some of the foods are highly adulterated by producers to earn more gain. The core objective of this research paper is to know the awareness on food adulteration among customers, and to verify the customers’ preference for buying of food products. Primary and secondary data has been collected to justify the objective of the research paper and with the analysis like chi-square test, mean score and simple percentage method. Convenient sampling technique was used to collect the data. 50 respondents were collected through a structured questionnaire. The main finding of the research is that more number of the literate customers also had lacked in knowledge about food adulteration and customers are adopting poor buying practices which are a root cause for rise in food adulteration and food contamination.

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