scholarly journals COMPONENT-STRUCTURAL ANALYSIS OF MARKETOLOGIST LEADERSHIP COMPETENCE

Author(s):  
Olena Kazakevych

The article analyzes the views of domestic and foreign scientists on the essence of «leadership competence» concept, identifies and scientifically conditions the structure of leadership competence of future marketing analysts. As a result of the research the author states that, firstly, leadership competence is a steady integral component of supraprofessional competence of a marketing analyst; secondly, leadership competence of future marketing analysts, as well as its components in most cases is not a natural phenomenon, but emerges as a result of certain experience of a person, which runs on their positive attitude to this phenomenon, awareness of motives and needs in it, acquired knowledge, skills and personal qualities of people, which then find practical implementation in the form of leadership behaviour. Based on the analysis of psychological and pedagogical investigations we have identified the following structural components of leadership competence of future market analysts: motivational (motives, needs, emotions, values in regard to leadership), cognitive (knowledge, leadership beliefs), activity (actions, skills, abilities, leadership behaviour) and personality (complex of leadership qualities, reflexivity, empathy, emotional intelligence). According to the analysis of the primary positions that can be held by a bachelor of marketing, the functions and corresponding professional competences that require the formed leadership competency of a marketing analyst are identified and it is demonstrated how the leadership competency is realized in the marketing activity. Thus, leadership competence provides grounds for efficient activity in the field of marketing, creating conditions for manifestation of initiative, responsibility and active economic position of a marketing specialist and ensuring his/her professional mobility and competitiveness.

10.12737/1832 ◽  
2013 ◽  
Vol 7 (4) ◽  
pp. 30-40 ◽  
Author(s):  
Екатерина Хломова ◽  
Ekaterina Khlomova ◽  
Николай Каргин ◽  
Nikolay Kargin ◽  
Вячеслав Миронов ◽  
...  

Our study focuses on the possibility of using technology of mass monitoring of leadership, opportunities for selecting students with leadership qualities and their development in the educational process. It is assumed that the leadership, although it is genetically determined, but under the influence of directed learning, can be improved and the severity can be increased. Objective knowledge of the personal qualities of the individual students will approach the issue of education. The possibility of purposeful selection of students for leadership qualities will improve the effectiveness of training by teaching students those roles, which is adequate to their psychophysical possibilities.


Author(s):  
S. NESTULIA

The article describes the concept of the leader's competence of the modern manager as an integrated personality quality, which consists of the following structural components: cognitive (knowledge), operational-activity  (ability  and ability) and personality (personality traits, general and specific features of the leader). Leadership competence serves as the basis for the successful work of the modern manager in the team, because it consists not only in the qualitative performance of his official duties, but also in the peculiarities of his personal qualities. Therefore, the dominant component is the personal component.


Author(s):  
Nadezhda V. Sycheva ◽  
Alina O. Aleynikova

The changes taking place in modern society and production naturally have an impact on the education system, making new requirements for it, which are associated not only with the professional qualities of a university graduate, but also with personal ones. These requirements are fixed in the federal state educational standards of higher education in the form of universal and professional competences. One of the directions that will contribute to the formation of personal qualities of a graduate is related to the training of students in search activities. We consider the issues of organising the search activity of students of a technical university in the process of studying higher mathematics. To do this, we have developed a technology for organising students' search activity based on the analysis of solutions to applied mathematical problems. We have identified three stages in the developed technology – preparatory, basic, and final. The goal of each stage is formulated both from the position of the student and from the position of the pedagogue. Also in the article we show an example of the practical implementation of the developed technology of organising the search activity of students of a technical university for the analysis of solutions to applied mathematical problems, which are reduced to calculating a certain integral. The proposed technology of organising students' search activities contributes to the development of their communication skills – students gain experience in preparing a report, presentation, public speaking, learn to answer additional questions, defend and argue their point of view.


Author(s):  
S. NESTULYA

In the article, based on the analysis of theoretical literature and practical experience of the University, the concept of formation of the leadership competence of future bachelors of management in the educational environment of the University is described. The author's concept reflects the concept, purpose, task, and expected results, criteria of achievement, methodological approaches, principles, and main directions of development of leadership competence of future bachelors of management in the educational environment of the university. The concept includes three interconnected concepts that contribute to the implementation of the leading idea of research: methodological, theoretical and technological.It is proved that the modern concept of forming the leadership competence of future bachelors in management in the educational environment of the university now becomes of particular importance. It is the answer to the challenges of a rapidly changing world. The system of higher education should have the appropriate conditions not only for the formation and satisfaction of cognitive, spiritual needs, the development of abilities and the implementation of self-education of students, but also for the formation of their leadership competence. The prospects of the study are to expand the means of practical implementation of the proposed concept to prepare future bachelors of management - specialists of the new generation, who in the era of knowledge and innovation of the modern information society are ready for the challenges of a rapidly changing, dynamic environment.


Author(s):  
Л.С. Пастухова

Актуальность статьи обусловлена необходимостью изучения основных характеристик дидактического сопровождения молодежной проектной деятельности и социальных инициатив в контексте возможностей повышения эффективности данной педагогической категории. Цель статьи состоит в рассмотрении основных компонентов дидактики учебной проектной деятельности и социальных инициатив молодежи в единстве целей, организационных принципов, содержания, форм, методов, педагогических условий и алгоритма реализации. Обозначен ресурсный потенциал метода проектов для работы с молодежью, заключающейся в более широком включении студентов в социально-значимую для регионов деятельность в рамках «третьей миссии» университетов. Данные обстоятельства будут содействовать более эффективному раскрытию их образовательно-поискового, научного и творческого потенциала, интеллектуальных и профессионально-деловых личностных качеств (ответственность, инициативность, коммуникабельность, исполнительность, лидерские качества и т.п.). В статье обосновано, что молодежная проектная деятельность предполагает прохождение ее участниками определенного образовательного маршрута, в котором они применяют имеющиеся у них компетенции и навыки проектной деятельности, необходимые для решения реальных прикладных задач проекта. Раскрывается сущность гипотезы: образовательная и социально-проектная деятельность молодежи эффективна, если начинается со студенческих проектов, привязанных к реальным социально-экономическим проблемам территорий их постоянного места проживания (малой Родины), и выступающих в данном аспекте как личностно-познавательный и социально-воспитательный фактор развития профессиональных компетенций, навыков проектной деятельности и коммуникативно-деловой культуры. The relevance of the article is due to the need to study the main characteristics of didactic support of youth project activities and social initiatives in the context of opportunities to increase the effectiveness of this pedagogical category. The purpose of the article is to consider the main components of didactics of educational project activities and social initiatives of youth in the unity of goals, organizational principles, content, forms, methods, pedagogical conditions and implementation algorithm. The resource potential of the project method for working with young people is indicated, which consists in a wider inclusion of students in socially significant activities for the regions within the framework of the "third mission" of universities. These circumstances will contribute to a more effective disclosure of their educational and search, scientific and creative potential, intellectual and professional-business personal qualities. (responsibility, initiative, sociability, performance, leadership qualities, etc.). The article substantiates that youth project activity involves the passage of a certain educational route by its participants, in which they apply their existing competencies and skills of project activity necessary to solve real applied tasks of the project. The essence of the hypothesis is revealed: the educational and socio-project activity of young people is effective if it begins with student projects tied to the real socio-economic problems of the territories of their permanent residence (small homeland), and acting in this aspect as a personal-cognitive and socio-educational factor in the development of professional competencies, project skills and communicative and business culture.


2020 ◽  
Vol 224 ◽  
pp. 80-86
Author(s):  
Yu.V. Markelova ◽  
◽  
V.V. Baranov ◽  
V.K. Vorobyov ◽  
E.A. Popova ◽  
...  

Changes in the economy associated with the emergence of various types and forms of economic activity, economic freedom, stimulate a creative and innovative approach to professional activity, a professional with leadership qualities is in demand. University complexes as centers of education, science and culture of the region accumulate and transmit innovative pedagogical experience from Central universities to branches, creating a modern educational space for the multidimensional development of personal qualities of students. Analysis of scientific research in the field of sociology, psychology, and leadership pedagogy allowed us to specify a set of qualities that characterize the future leader in various areas of management-industrial, sports, tourism, and educational. The formation and development of students ‘ leadership qualities includes a multi-aspect diagnostics of leadership. Diagnostic tools are characterized by a significant variety, due to the ambiguity of the idea of a set of personal qualities needed by the leader. Integrative assessment of leadership qualities requires the use of a representation of the profile of leadership qualities. To select diagnostic methods, a critical analysis of tools for diagnosing students ‘ leadership qualities was carried out. A matrix of conformity of the diagnosed quality and the methodology used to assess its development was created. The presented tools were used to determine the main directions of work on the development of these qualities in students. A computer program for individual assessment of a student’s leadership profile has been developed, which functions through a personal account on the University’s website. Diagnostics of students from different universities allowed us to track the dynamics of changes in the development of leadership qualities of graduates, to assess the effectiveness of the proposed pedagogical measures, and differences in the mentality of young people in large and small cities.


2020 ◽  
Vol 4 (39) ◽  
pp. 17-25
Author(s):  
Päivi Huotari ◽  
◽  
Hannele Tiittanen ◽  

zakhstan. Methods. In this study the leadership competency dimensions were summarized into six leadership competency domains: Setting direction, Managing services and driving results, Leading people and teams, Enhancing nursing professionalism and ethics, Communication and team collaboration skills, and Self-leadership. The questionnaire based on these competency domains was sent to respondents electronically and in paper version for the respondents to assess their own leadership competencies. Results. According to the results, all competency domains and different competency statements in the questionnaire were relevant. In all competency domains, the managers have some or good competency level. However, in enhancing nursing professionalism and ethics, the ability to apply the nursing reform in service development was seen challenging as only half of the respondents had good or excellent competency. The nursing reform described in the Comprehensive Plan of Nursing Care Development in the Republic of Kazakhstan until 2020 was not familiar to almost half of the respondents. According to the results, the educational degree in nursing required should be a higher education degree (bachelor level). Conclusions. Medical universities have an important role in enhancing nursing research, nursing profession and nursing leadership education. It is recommended that the medical universities promote and support the structural changes in healthcare organizations by competence development of chief and senior nurses


Author(s):  
S. Yunel'

The article presents a study conducted to study the relationship between personality traits and leadership qualities of military personnel in the Armed Forces of the Russian Federation. Approaches to the study of leadership as a socio-psychological phenomenon are described. Scientific approaches to the concepts of "personal qualities" and "leadership qualities" are analyzed. The features of the personality of military personnel are considered. The aim is to identify the relationship between personality traits and leadership qualities of military personnel. The objectives of the study are: description of approaches to the definition of personality and personal properties in the works of foreign and domestic psychologists; empirical identification of personality traits in military personnel; identification of the severity of leadership qualities in military personnel; establishing the relationship between personality traits and leadership qualities of military personnel. The research uses theoretical, empirical, and statistical research methods. The obtained data suggest that the relationship between personal characteristics and leadership qualities is reliable. The results of the study can be useful for improving the effectiveness of working with military personnel, the formation of professionally important leadership qualities.


2019 ◽  
Vol 9 (2) ◽  
pp. 1
Author(s):  
Yusnaini Yusnaini ◽  
Lisnawati Lubis

Perawat memiliki peran penting dalam pemberian pelayanan kesehatan di rumah sakit. Kepemimpinan klinis merupakan  suatu kemampuan yang mendukung peran perawat pada semua level manajerial. Simon (2014) dan Ferguson, et all. (2007), mendefinisikan kepemimpinan klinis merupakan kompetensi yang mendukung peningkatan kualitas dan keselamatan pasien secara inovasi dan kreativitas dalam praktek keperawatan. Penelitian Ruedy, J. dan Ogilvie, R.(2004), menyebutkan Kejadian Tidak Diharapkan (KTD) di rumah sakit pendidikan Kanada diperkirakan 24% dan 62% disebabkan efek samping dari pemberian obat, 9% infeksi nasokomial. KTD tersebut berkaitan dengan kurangnya kemimpinan klinis perawat dalam menjamin keselamatan pasien selama perawatan. Penelitian ini bertujuan untuk mengetahui perbandingan kepemimpinan klinis perawat berdasarkan pendekatan clinical leadership competence framework di rumah sakit pemerintah dengan rumah sakit swasta di Kutacane. Metode penelitian bersifat kuantitatif dengan pendekatan cross sectional. Hasil penelitian didapatkan bahwa tidak ada perbedaan antara kepemimpinan klinis perawat berdasarkan pendekatan clinical leadership competence framework pada rumah sakit pemerintah dan rumah sakit swasta di Kutacane. Kepemimpinan klinis sangat penting bagi perawat, diharapkan pihak manajerial rumah sakit memberikan dukungan bagi perawat melalui pendidikan, pelatihan dan mengevaluasi efektifitas kepemimpinan klinis berdasarkan clinical leadership competence framework.


HUMANITARIUM ◽  
2019 ◽  
Vol 43 (1) ◽  
pp. 66-74
Author(s):  
Oksana Kozak

The article presents results theoretical study of the leadership. The author analyzes leadership qualities in the field of psychological research, reveals the results of theoretical interpretation of the concept leadership by modern domestic and foreign scientists, the concept of leader’s personality as a set of integrative psychological qualities of the person is researched. Actuality the theoretical and practical research of the leadership concepts, leadership qualities and leader’s personality in modern psychological research has been confirmed. New social realities require the creation of conditions for the training of a person capable of adapting as quickly as possible to study and develop. This necessitates research in the personality of leadership qualities, through which it will be able to make timely independent decisions, persuade others to correct their position, lead them on their way to achieving their goals, effectively interact with the society, self-actualize and become an active full and, above all, a productive part of society. Therefore, the problem of leadership and leader’s personalit, becomes the great importance in the context of modern psychological discourse. The student’s personality of the vocational education system is analyzed, and the essence of the structure vocational’s educational institution as the environment for the development of students' leadership qualities and the psychological properties of the leader's personality are revealed. The psychological aspects of the empirical study of leadership qualities in the psychological structure of student’s personality of vocational institution education are revealed. The results of the study levels of development the key personal qualities of students, corresponding to the most significant leadership qualities, are analyzed.


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