scholarly journals The Influence of Public Relations on Consumer Purchasing Decisions: Study on CV. Ranjang 69 Garut

2019 ◽  
Vol 1 (3) ◽  
Author(s):  
Hari Mulia
Keyword(s):  
Public Relations ◽  
Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Marketing Department ◽  
Sales Data ◽  
Research Instrument ◽  
The Past ◽  
A Value ◽  
Consumer Tastes

This research is motivated by consumer purchasing decisions on CV. Ranjang 69 Garut which has decreased in the past few years based on sales data from the marketing department and found several problems that occur in the field. This can be caused by several things, namely the desire of different consumers in choosing the ramen noodle shop, consumer tastes that are constantly changing along with the increasing number of similar products, unpleasant experiences of consumers who have consumed them, store locations that are less visible to consumers, consumers are less sure to buy the product, the influence of information from consumers who have bought is negative, consumers feel less satisfied with the product so they do not make repeat purchases. Based on the analysis, the results obtained that the research instrument used in this study was declared valid because it has a value of> 0.30 and is reliable because the research instruments from public relations have a value of > 0.553 and the research instruments from consumer purchasing decisions have a value > 0.444. From the results of the correlation coefficient test obtained information that public relations has a moderate influence on consumer purchasing decisions with a correlation value of 0.542 and the magnitude of the test coefficient of determination to determine the contribution of public relations to consumer purchasing decisions by 26.5% and the remaining 73.5%.Respondents about public relations on CV. Beds 69 Garut is included in the agreed category, as well as the responses of respondents about consumer purchasing decisions on CV. Ranjang 69 Garut is included in the agreed category as well.

scholarly journals ANALISIS SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA MEREK VARIO PADA PD. DAYA MOTOR SUNGAI BAHAR MUARO JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 18
Author(s):  
Ahmad Tarmizi
Keyword(s):  
Simple Random Sampling ◽  
Motor Vehicles ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Significance Level ◽  
Variable Expression ◽  
Independent Variables ◽  
A Value ◽  
Probability Table

The purpose of the research is to find out and analyze the attitude of consumers towards products of honda motor vehicles branded vario on PD. Motor Power Muaro Jambi. The number of samples that will be taken is as much as 100 people respondents. Sample withdrawal technique is done in a non probability of simple random sampling. Analysis tools are used multiple linear regression. Research results from theTest F F values obtained to calculate probability with 41.855 of 0.000. Because F count 42.193 > F 2.47 and the probability Table is much smaller than 0.05 regression models then can be used to predict future purchasing decisions (the dependent variable) or it can be said that all independent variables namely Utilitarian Function, the expression value, maintain the ego and knowledge together effect on the dependentvariable consumer purchasing decisions against the Honda brand Vario. The coefficient of determination (R2) above shows the magnitude of the adjusted R2 is 0.640, this means that 64% of the variations in purchase decisions can be explained by the variation of 4 independent variables. The t-test analysis results above is a value t calculate on variable Utilitarian (X 1). variable expression of the value (X 2) Defending the Ego (X 3), variable knowledge (X 4) significance level of 0.000 significance probability α = < 0.05, then Ho denied and Ha is received. This means the variables x 1, x 2,x 3, X 4 positive and significant effect against the decisionKey word: attitude, consumer, purchase

scholarly journals Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada PT Gratia Prima Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Jeni Irnawati ◽  
Samcay Samcay
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Compensation Effect ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
A Value ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
A Company ◽  
Descriptive Method

The purpose of this study is to determine whether there is an influence between compensation and employee performance at PT Gratia Prima Indonesia. Compensation is income in the form of money, direct or indirect goods received by employees in return for services rendered to employees. Compensation is one of the important things in a company. With compensation, employees will be compelled to do something to meet their needs. The data analysis technique used in this research is a quantitatively descriptive method by describing the condition of the respondent as well as the description of the research variables in the frequency and percentage tables of the results of questionnaire distribution through data analysis procedures, namely interviews, questionnaires and observations. The results showed that there was a positive and significant effect between compensation on employee performance at PT Gratia Prima Indonesia with a correlation coefficient of 0.833 meaning the effect of compensation on employee performance was STRONGLY related. This refers to table 4.14 that (0.80-1.00) is stated to be very strong. From the calculation of the coefficient of determination obtained a value of 69.39%, while the rest (100% -64.39%) = 30.61% is influenced by other factors. And the results of the formula test then tcount> t-table is 10.82> 2.006 which means H0 is rejected and Ha is accepted, meaning that the Compensation Effect (X) has a significant effect on Employee Performance (Y). Because the results obtained to state that there is a positive and significant effect between compensation on employee performance, these results can provide input or information to PT Gratia Prima Indonesia.

scholarly journals PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA CV CEMILAN KUNIK GARUT

2020 ◽  
Vol 7 (2) ◽  
pp. 29-37
Author(s):  
Hari Mulia
Keyword(s):  
Product Quality ◽  
Strong Influence ◽  
Food Products ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Correlation Test ◽  
Determination Coefficient ◽  
A Value ◽  
R Value ◽  
Descriptive Method

The purpose of this study was to determine the advertising, product quality and purchase decisions at CV Cemilan Kunik Garut and to determine the effect of advertising on purchasing decisions, the effect of product quality on purchasing decisions, and the effect of advertising and product quality on purchasing decisions on food products CV Cemilan Kunik. Arrowroot. The research method used is descriptive method. Descriptive method is a research conducted to determine the value of the independent variable, either one or more (independent) variables without making comparisons, or connecting one variable to another. The population in this study were all consumers who had purchased products in CV Cemilan Kunik Garut food products, while the samples taken were 68 people and the sampling was carried out using incidental sampling. Based on data processing using SPSS veri 20, the research instrument used in this study was declared valid because it had a value greater than the r table of 0.238 and reliable because it had a value greater than the Cronbach alpha value of 0.600. From the results of the correlation test, advertising has a strong influence on purchasing decisions with an r value of 0.646 and a determination coefficient of 41.3% and the remaining 58.7% is influenced by other factors not examined, while the results of the product quality correlation test have a strong influence on purchasing decisions. r value of 0.634 and coefficient of determination of 43.3% and the remaining 56.7% influenced by other factors not examined. Then the results of the advertising correlation test and product quality have a very strong influence on purchasing decisions with an r value of 0.824 and a determination coefficient of 67.9% and the remaining 32.1% is influenced by other factors not examined.

scholarly journals PENGARUH SALURAN DISTRIBUSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ALAT KESEHATAN MEREK OMRON PADA PT. SUMBER MEDIKA INDONESIA MEDAN (DISTRIBUTOR ALAT KESEHATAN)

2019 ◽  
Vol 27 (2) ◽  
pp. 973
Author(s):  
Felicia Wijaya ◽  
Andy Andy ◽  
Vincent Vincent ◽  
Steven Steven ◽  
Rahmat Alamsyah Harahap
Keyword(s):  
Service Quality ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
A Value ◽  
Quantitative Descriptive ◽  
T Distribution

This research aims at finding the effect of (1) distribution channels for purchasing decisions, (2) service quality for purchasing decisions, (3) distribution channels and service quality on purchasing decisions. The research method is a quantitative approach, a type of quantitative descriptive research in which it is explanatory research. Techniques of collecting data are by having interview, questionnaire and documentation study. Data analysis method is multiple linear regressions by testing the classical assumptions of normality, multicollinearity and heteroscedasticity. The population of this research is 232 customers, samples were taken by simple random sampling, as many as 147 customers and 30 customers were tested both validity and reliability. Research findings show that simultaneous distribution channels and service quality (Test F) have a positive effect on purchasing decisions with a value of 18,568. Partially (Test t) distribution channels have a positive and significant effect with a value of 2.802 and service quality has a positive and significant effect with a value of 2.963 on purchasing decisions. The test results of the coefficient of determination (R Square) obtained Adjusted R Square of 0.194 means that the distribution channels and service quality affect the purchasing decisions with a percentage level of 19.4% while the remaining 80.6% are other factors that were not examined by researcher.

scholarly journals PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 131
Author(s):  
Nur Annisa Fitri ◽  
IGPB. Sasrawan Mananda ◽  
I Putu Agus Wikanatha Sagita
Keyword(s):  
Mobile Application ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
A Value ◽  
Analysis Technique ◽  
Airline Tickets ◽  
Selection Of

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

scholarly journals THE EFFECTS OF PROMOTION MIX ON CUSTOMERS’ BUYING DECISION

2018 ◽  
Vol 7 (2) ◽  
pp. 63-70
Author(s):  
Adrian Ekky A. Wahyudi ◽  
Tina Melinda
Keyword(s):  
Regression Analysis ◽  
Public Relations ◽  
Multiple Regression Analysis ◽  
Correlation Coefficient ◽  
Personal Selling ◽  
Coefficient Of Determination ◽  
Normality Test ◽  
Linearity Test ◽  
Test Correlation ◽  
Buying Decisions

The purpose of the research is to determine the effect of promotion mix, namely, advertising, personal selling, and public relations on buying decision. The population of the research included the consumers of Warung Ndeso Jancuocok. While the numbers of samples using Slovin showed 85.7, the researcher decided to take 89 respondents for this research. Sixteen questions in the questionnaire were used to collect data, weighted by Likert scale. The research was conducted from October to November 2017. This present study used multiple regression analysis and validity – reliability tests. Hypothesis testing was performed using F test, t test, correlation coefficient of determination and partial determination coefficient. The research used classical assumption test such as multicollinearity test, heteroskedastic test, autocorrelation test, normality test and linearity test. This study found that Advertising and Personal Selling had a significant effect on customers’ buying decisions. Meanwhile, public relation variable had no significant effect on customers’ buying decisions.

scholarly journals Pengaruh Disiplin Rohani Keluarga Kristen terhadap Tingkah Laku Anak Usia 10-11 Tahun Pada Jemaat Gereja HKBP Paronan Nagodang Ressort Laguboti Tahun 2020.

2021 ◽  
Vol 19 (1) ◽  
pp. 15-28
Author(s):  
Novita Simbolon
Keyword(s):  
Sample Size ◽  
Correlation Coefficient ◽  
Significant Influence ◽  
Significant Relationship ◽  
Coefficient Of Determination ◽  
Spiritual Discipline ◽  
Pearson Product Moment Correlation ◽  
A Value ◽  
Christian Family

Pengaruh Disiplin Rohani Keluarga Kristen terhadap Tingkah Laku Anak Usia 10-11 Tahun Pada Jemaat Gereja HKBP Paronan Nagodang Ressort Laguboti Tahun 2020.Novita SimbolonInstitut Agama Kristen Negeri (IAKN) [email protected] ini bertujuan untuk mengetahui besarnya pengaruh disiplin rohani keluarga Kristen terhadap tingkah laku anak usia 10-11 Tahun Pada Jemaat gereja HKBP Paronan Nagodang Ressort Laguboti Tahun 2020. Penelitian ini menggunakan penelitian Sampel dengan jumlah sampel 31 orang. Uji coba dilakukan kepada 31 responden di luar sampel, yaitu di Gereja HKBP Paronan Nagodang Ressort Laguboti. Uji validitas instrument dengan menggunakan rumus koefisien korelasi product moment Pearson diperoleh semua angket valid.Dari hasil uji signifikan hubungan, diperoleh bahwa yaitu dengan demikian dapat diketahui bahwa terdapat hubungan yang signifikan antara variable X dan Variabel Y yaitu hubungan yang signifikan antara Disiplin Rohani Keluarga Kristen dengan Tingkah Laku Anak Usia 10-11 Tahun. Dari uji koefisien determinasi diperoleh dari nilai determinasi ( dapat diketahui persentase pengaruh Disiplin Rohani Keluarga Kristen terhadap Tingkah Laku anak Usia 10-11 Tahun Pada Jemaat Gereja HKBP Paronan Nagodang Ressort Laguboti Tahun 2020 adalah : %. Dari hasil hipotesa diperoleh nilai sebesar 65,64 dan jika dikonsultasikan dengan =65,64, maka yaitu 65,64 4,17.. Maka dari ketentuan tersebut ditolak dan diterima yaitu terdapat pengaruh yang positif dan signifikan antara Disiplin Rohani Keluarga Kristen terhadap Tingkah Laku anak Usia 10-11 Tahun Pada Jemaat Gereja HKBP Paronan Nagodang Ressort Laguboti Tahun 2020.Kata Kunci : Disiplin Rohani, Tingkah Laku Anak Usia 10-11 Tahun.The Effect of Christian Family Spiritual Discipline on the Behavior of Children Aged 10-11 Years Old in the HKBP Paronan Nagodang Ressort Laguboti Church in 2020.Abstract This study aims to determine the magnitude of the influence of Christian family spiritual discipline on the behavior of children aged 10-11 years at the HKBP Paronan Nagodang Ressort Laguboti church in 2020. This study used a sample study with a sample size of 31 people. The trial was carried out on 31 respondents outside the sample, namely in the HKBP Paronan Nagodang Ressort Laguboti Church. Test the validity of the instrument using the Pearson product moment correlation coefficient formula. All questionnaires are valid. From the results of the significant relationship test, it is found that there is a significant relationship between the X variable and the Y variable, namely a significant relationship between the Spiritual Discipline of the Christian Family and the Behavior of Children aged 10-11 Years. From the test of the coefficient of determination obtained from the value of determination (it can be seen that the percentage of the influence of the Spiritual Discipline of the Christian Family on the Behavior of Children aged 10-11 Years in the HKBP Paronan Nagodang Ressort Laguboti Church in 2020 is:%. From the results of the hypothesis a value of 65.64 is obtained and if it is consulted with = 65.64, it is 65.64 4.17. Therefore, this provision is rejected and accepted, namely that there is a positive and significant influence between the Spiritual Discipline of the Christian Family on behavior. The behavior of children aged 10-11 years at the HKBP Paronan Nagodang Ressort Laguboti Church congregation in 2020.Keywords: Spiritual Discipline, Behavior of Children aged 10-11 Years. 

THE EFFECT OF ALTERATION OF THYROXINE BINDING CAPACITY ON THE DIALYZABLE AND ABSOLUTE FRACTIONS OF TRIIODOTHYRONINE IN CIRCULATION

1973 ◽  
Vol 72 (2) ◽  
pp. 265-271 ◽  
Author(s):  
J. H. Dussault ◽  
D. A. Fisher ◽  
J. T. Nicoloff ◽  
V. V. Row ◽  
R. Volpe
Keyword(s):  
Correlation Coefficient ◽  
Inverse Relationship ◽  
Binding Capacity ◽  
Hormone Concentration ◽  
Thyroxine Binding Globulin ◽  
Serum Thyroxine ◽  
A Value ◽  
The Mean ◽  
Male Subjects ◽  
Female Subjects

ABSTRACT In order to determine the effect of alterations in binding capacity of thyroxine binding globulin (TBG) on triiodothyronine (T3) metabolism, studies were conducted in 10 patients with idiopathically low (7 subjects) or elevated (3 subjects) TBG levels and 10 subjects given norethandrolone (7 male subjects) or oestrogen (3 female subjects). Measurements of serum thyroxine (T4) concentration, maximal T4 binding capacity, serum T3 concentration and per cent dialyzable T3 were conducted. Serum T3 was measured both by chemical and radioimmunoassay methods. In patients with idiopathically low TBG, the mean serum T4 concentration was low (2.4 μg/100 ml), the mean serum T3 level low (55 ng/100 ml), the mean per cent dialyzable T3 increased (0.52%), and the calculated free T3 concentration normal (186 pg/100 ml). In patients with idiopathically high TBG levels the mean T4 concentration was high (10.3 μg/100 ml), the mean T3 level slightly elevated (127 ng/100 ml), the% dialyzable T3 low (0.10%) and the calculated free T3 concentration low normal (123 pg/100 ml). The correlation coefficient between the per cent dialyzable T3 and maximal TBG binding capacity in the 20 subjects was 0.68, a value significant at the P < 0.01 level. Thus, alterations in binding capacity of TBG seem to influence T3 and T4 metabolism similarly; the inverse relationship between the % of dialyzable hormone and total hormone concentration tends to keep the absolue levels of free hormones stable.

Analysis of the Effect of Cash Turnover on Liquidity at PT. Pekebun Nusantara VIII, Sukabumi Regency, West Java

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Linear Regression ◽  
Correlation Coefficient ◽  
Secondary Data ◽  
Positive Influence ◽  
West Java ◽  
Financial Reports ◽  
A Value ◽  
Ex Post ◽  
Ex Post Facto

Research aims to understand gyrations cash pt .Had provided nusantara viii , liquidity to pt .Had provided nusantara viii , and to know the influence of gyrations cash on the level of liquidity to PT .Perkebunan nusantara VIII sukabumi .The methodology used is the method ex-post facto capital .This research using primary and secondary data obtained from financial reports and non financial from pt .Pekebunan nusantara viii sukabumi .To test hypotheses used linear regression and the correlation with on the spss 15.0 for windows. Based on the results of research shows that there is a positive influence between second match of cash and liquidity pt .Had provided nusantara viii sukabumi .A level of closeness ( correlation ) the second variables strong enough , are r = 0,800 with a value of a correlation coefficient r &amp; gt; 0 it means if cash second match of getting up and liquidity will increase , and vice versa . While from the results of the equation above the results linear regression simple as follows: y = 185,137 + 0,045x means value ( a ) or constant of 185,137 who have the meaning that if cash two zero ( 0 ) or not increased so level of 185,137 liquidity .The score regression ( b ) of 0,045 the show the relation in line that every 1 increase point in cash and two rate rose to 185,137 liquidity

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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