ANALISIS EFISIENSI PEMASARAN BAGLOG DAN JAMUR TIRAM PUTIH PADA UD AROMA JAMUR DI KABUPATEN LUMAJANG

Demand for white oyster mushroom continues to increase because it has a good nutritional content. The increasing mushroom demand positively affects the needs of baglog and white oyster mushroom, causing many producers who work baglog and white oyster mushroom one of them is UD Aroma Jamur. Research conducted at UD Aroma Jamur aims to know: (1) marketing channel of baglog and white oyster mushroom; (2) marketing function of each marketing agency of baglog and white oyster mushroom; (3) the efficiency and marketing margin of baglog and white oyster mushroom. Location of research in UD Aroma Jamur is determined intentionally (Purposive Method). Sampling used is purposive sampling and snowball sampling. The data used are primary and secondary data analyzed by using margin analysis and marketing efficiency. The results of the study showed that: (1) The marketing channel of baglog consist of zero-level channel, one-level, two-level. The white oyster mushroom marketing channel consists of a zero-level, a two-level, three-level, and four-level: (2) marketing functions undertaken by marketing agencies of baglog and white oyster mushroom, is a function of purchasing, sales function, transport function, storage function, market information function, risk function, packaging function, and sorting function: (3) an efficient marketing channel of baglog is a one level channel with marketing margin of Rp. 1,000 / baglog and profit share equal to 87,5% and efficiency value equal to 12,5%. The most efficient white oyster mushroom marketing channel is a two-tier channel with a marketing margin of Rp. 5.250 / kg and a profit share of 94.77% and an efficiency rating of 4.54%.

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ANALISIS EFISIENSI PEMASARAN BAGLOG DAN JAMUR TIRAM PUTIH PADA UD AROMA JAMUR DI KABUPATEN LUMAJANG

JSEP (Journal of Social and Agricultural Economics) ◽

10.19184/jsep.v11i1.5832 ◽

2018 ◽

Vol 11 (1) ◽

pp. 9

Author(s):

Dadang Adi Kusuma ◽

Evita Sholiha Hani ◽

Julian Adam Rijal

Keyword(s):

Risk Function ◽

Secondary Data ◽

Marketing Channel ◽

Oyster Mushroom ◽

Snowball Sampling ◽

Zero Level ◽

Channel One ◽

Marketing Function ◽

Margin Analysis ◽

Profit Share

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Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi

Jurnal Agribisnis Indonesia ◽

10.29244/jai.2021.9.1.23-28 ◽

2021 ◽

Vol 9 (1) ◽

pp. 23-28

Author(s):

Riza Rahimi Bachtiar ◽

Abdul Holik ◽

Danang SWPJ Widakdo

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Cost Share ◽

Dragon Fruit ◽

Share Value ◽

Profit Share

Red dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels.

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PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

Buletin Ilmiah IMPAS ◽

10.35508/impas.v21i02.2626 ◽

2020 ◽

Vol 21 (2) ◽

pp. 122-129

Author(s):

Maria C K Nadjib ◽

Alfetri N.P Lango ◽

Paulus Un

Keyword(s):

Sampling Methods ◽

Descriptive Analysis ◽

Marketing Channel ◽

Simple Random Sampling ◽

Market Information ◽

Snowball Sampling ◽

Zero Level ◽

Farming Community ◽

Profit Analysis ◽

The Village

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

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SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v12i1.14190 ◽

2017 ◽

Vol 12 (1) ◽

pp. 1

Author(s):

Amelira Haris Nasution ◽

Ratna Winandi Asmarantaka ◽

Luqman M Baga

Keyword(s):

Sampling Method ◽

Marketing Channel ◽

Operational Efficiency ◽

Marketing Channels ◽

Cost Ratio ◽

Snowball Sampling ◽

Marketing Function ◽

Commodity Export ◽

Production Area ◽

Channel Analysis

Gambier is one of the commodity export in Indonesia and it has been supplied 80% of the world’s needs. The largest gambier production area is Lima Puluh Kota Regency, West Sumatera (70,39%). The benefit from its position as the biggest gambier supplier or producer is not enjoyed by gambier farmer because of weak gambier marketing and the role of merchand middlement had a more powerful and dominant for determine of gambier prices. The purpose of this study is analyzing marketing system of gambier through marketing channel analysis, marketing channel’s role analysis (farmer group and merchand middlemen) and operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in Kapur IX Subdistrict, Lima Puluh Kota Regency, West Sumatera. Farmer s were chosen by purposive sampling method and middlemen were chosen by snowball sampling method. Data processing in this study was using descriptive qualitative and quantitative analysis. The result of this study showed that there are 4 marketing channels of gambier marketing. Based on operational efficiency indicator, all marketing channels had been inefficiency because of weak farmer’s bargaining power so their role is just as a price taker. But among all marketing channels, channel 4 is more efficient relatively based on benefit and cost ratio, price share and marketing function implementation. The result of this study also showed that farmer group and farmer association of gambier are still in starter institution so that they are not capable to contribute in marketing gambier.

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MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

International Journal of Scientific Research and Management ◽

10.18535/ijsrm/v8i12.em01 ◽

2020 ◽

Vol 8 (12) ◽

pp. 2003-2010

Author(s):

Emmy Lilimantik

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Profit Distribution ◽

Climbing Perch ◽

Marketing Costs ◽

Channel Patterns ◽

Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

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Analisis Saluran dan Efisiensi Pemasaran Sayuran Hidroponik di KUTP Hidrotani Sejahtera Desa Suka Maju Kecamatan Sunggal Kabupaten Deli Serdang

Jurnal Agriuma ◽

10.31289/agr.v3i1.5113 ◽

2021 ◽

Vol 3 (1) ◽

pp. 9-19

Author(s):

Ahmad Sutan Nauli Lubis ◽

Gustami Harahap ◽

Mitra Musika Lubis

Keyword(s):

Research Method ◽

Sampling Method ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Calculation Methods ◽

Microsoft Excel ◽

Efficient Level ◽

Marketing Agency

The purposes of this study are to determine the hydroponic vegetable marketing channels and efficiency level of hydroponic vegetables’ marketing channels in KUTP Hidrotani Sejahtera Suka Maju Village, Sunggal District, Deli Serdang Regency. The research method used in this study was purposive sampling method. The sample of this research were 28 samples. Based on the survey conducted there were 2 modern markets as retailer, Brastagi Supermarket and Transmart Carrefour which sell hydroponic vegetables. Twenty-five customers were taken as samples. The method used was snowball sampling and Microsoft Excel calculation methods. Data used were primary and secondary data. The study was conducted in May 2019. The results showed that the marketing channel for hydroponic vegetable in KUTP Hidrotani Sejahtera began from producers to retailers then last to consumers. The hydroponic vegetable marketing channel at the level of the marketing agency was an efficient with efficient level of 0.15%.

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Efisiensi Pemasaran Cabai Rawit Hiyung Di Kecamatan Tapin Tengah Kabupaten Tapin-Kalimantan Selatan

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i1.13035 ◽

2021 ◽

Vol 2 (1) ◽

pp. 8

Author(s):

Yusuf Azis ◽

Emy Rahmawati ◽

A.Yousuf Kurniawan

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Share Price ◽

Market Area ◽

Snowball Sampling ◽

Distribution Costs ◽

Marketing Efficiency ◽

Marketing Area ◽

Marketing Agency ◽

Sampling Approach

The purpose of this study is to determine the marketing of Hiyung cayenne pepper, calculate the share price, cost, margin, and profit earned by producers/farmers and each marketing agency, and examine the level of marketing efficiency of Hiyung cayenne pepper. This study took place in the Tapin Tengah Subdistrict of the Tapin Regency of South Kalimantan Province. The Snowball Sampling approach was used to pick merchant responses. Primary and secondary data are both required. The findings revealed that Hiyung's cayenne pepper marketing channel is divided into two sections: Channel IA (Farmers – Collector Traders – Retailers at the Keraton Market – Consumers), Channel B (Farmers – Collecting Traders – Retailers at Binuang Market – Consumers), and Channel II (Farmers at the Binuang Market – Consumers). - Wholesalers – Collecting Merchants). The greatest marketing cost is Rp. 2,834,39/kg in channel II, and the lowest cost is Rp. 1,967,80 in channel IA with the marketing area in the Keraton market. In channel II, the highest margin is Rp.13,500,00./kg. Meanwhile, the smallest margin, Rp. 4,000.00/kg, is found in channel IA at the Keraton Market Retailer level. The highest marketing profit in channel II is Rp. 17,678.00/kg, whereas the highest profit is Rp. 7,999,46 in channel IA in the Keraton Market area. Channel IA Pasar Keraton has the highest percentage of farmers at 77.44 percent, while channel II has the lowest percentage of farmers at 62.59 percent. The largest profit share for wholesalers is 37.00 percent in channel II, while the lowest is 22.56 percent in channel 1 in the Keraton Market region. The most efficient marketing channel is channel IA, which serves the Keraton market. Its economic efficiency is superior to that of channels IB and II, and its technical efficiency is superior to that of the Keraton market. This translates to lower distribution costs and more acceptability by major institutions.

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ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.3.2018.22326 ◽

2019 ◽

Vol 14 (3) ◽

pp. 305

Author(s):

Cendy Claudia Wowiling ◽

Lyndon R. J. Pangemanan ◽

Joachim N. K. Dumais

Keyword(s):

Sampling Method ◽

Secondary Data ◽

Marketing Channel ◽

Primary Data ◽

Snowball Sampling ◽

The North ◽

North Sulawesi ◽

Marketing Costs ◽

Consumer Marketing ◽

The Village

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *

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Analisis Pemasaran Susu Segar di Kabupaten Klaten

Sains Peternakan ◽

10.20961/sainspet.9.1.41-52 ◽

2017 ◽

Vol 9 (1) ◽

pp. 41

Author(s):

Sugiharti Mulya Handayani ◽

Ivana Nurlaila

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Observation Data ◽

Snowball Sampling ◽

Dairy Farmers ◽

Fresh Milk ◽

Milk Marketing ◽

Marketing Margins

This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers → TPS → KUD → IPS, home industry, retailers and consumers. Channel II: dairy farmers → collectors → traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.

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