scholarly journals THE EFFECT OF PRODUCT QUALITY, FEATURES, WORD OF MOUTH AND E-COMMERCE ON PURCHASE DECISIONS

2020 ◽  
Vol 1 (2) ◽  
pp. 99
Author(s):  
Shochibul Mighfar ◽  
Sukaris Sukaris ◽  
Moch. Saleh ◽  
Ahmad Qoni Dewantoro
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
F Test ◽  
Significance Level ◽  
Quality Features

This study aims to examine the Effect of Product Quality, Features, Word of Mouth and E-commerce on Xiaomi smartphone purchasing decisions. This type of research is quantitative research. The sampling technique uses accidental sampling technique with a total sample of 100 consumers who are members of the MI community application. To analyze the relationship between dependent and independent variables is multiple linear regression with classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t-test and F test), and also model test (test coefficient of determination). The results of the t-test indicate that product quality and features influence the Xiaomi smartphone purchase decision with a significance level (0,000 and 0.005), word of mouth and e-commerce have no effect on Xiaomi smartphones with a significance level (0.311 and 0.568). Simultaneous results with the F test, product quality, features, word of mouth and e-commerce simultaneously influence the purchase decisions of Xiaomi smartphones. The determination coefficient shows that the Adjusted R Square value is 0.974 that product quality, features, word of mouth and e-commerce can be explained by the independent variable of 97.4%, while the rest is explained by other factors.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN UMKM MIE AYAM DAN BAKSO BAROKAH INA KABUPATEN BUNGO)

2021 ◽  
Vol 1 (1) ◽  
pp. 533-546
Author(s):  
Delila Fitri Harahab ◽  
Yuniar Mryanti ◽  
Herawati Herawati
Keyword(s):  
Product Quality ◽  
Secondary Data ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
Consumer Study ◽  
Collection Methods

This study aims to analyze the influence of product quality, price and location on purchasing decisions of the UMKM consumer study of Mie Ayam and Bakso Barokah Ina in Bungo. The research method used is quantitative, the data sources used are primary and secondary data. The population in this study were all consumers who had bought at Mie Ayam and Bakso Barokah Ina stalls in Bungo. The sample in this study as many as 96 respondents with sampling taken by using accidental sampling technique. Data collection methods used: interviews and questionnaires. The data analysis method used is multiple linear analysis and hypothesis testing using t test, F test and coefficient of determination. From the results of the t-test analysis shows that product quality, price and location partially affect purchasing decisions. The results of the F-test show that product quality, price and location simultaneously affect purchasing decisions. The results of the analysis of the coefficient of determination obtained adjusted R square (R2) of 0.670, this means that 67% of changes in purchasing decisions are caused by the changes in product quality, price and location variables. While the remaining 33% is due to changes in other variables included in the variables studied

scholarly journals Kualitas Produk, Servicescape dan Word of Mouth Serta Pengaruhnya terhadap Keputusan Pembelian Ulang

2021 ◽  
Vol 3 (1) ◽  
pp. 38-44
Author(s):  
Muhammad Zulkarnain
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
F Test ◽  
Test Product ◽  
Positive Effect

Abstract- This writing was done in order to determine the effect of product quality, servicescape, word of mouth on repurchase decisions. This study uses primary data sourced from questionnaires and the sample used is 75 respondents who are consumers of the Warung Kopi Rahmat. Methods of data analysis using multiple linear regression equations, coefficient of determination (R2), t test and F test. The results showed that product quality, servicescape, word of mouth have a positive effect on repurchase decisions at Warung Kopi Rahmat . The coefficient of determination test results obtained 61.1% product quality, servicescape, word of mouth can explain the repurchase decision. While the t test results of product quality, servicescape partially have a significant effect on repurchase decisions and word of mouth has no significant effect on repurchase decisions. The results of the F test, product quality, servicescape, word of mouth simultaneously have a significant effect on repurchase decisions.   Keywords- Product Quality; Servicescape; Word of Mouth; Repurchase Decision   Abstrak- Penulisan ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, servicescape, word of mouth terhadap keputusan pembelian ulang. Penelitian ini menggunakan data primer yang bersumber dari kuesioner dan sampel yang digunakan sebanyak 75 responden yang merupakan konsumen dari Warung Kopi Rahmat. Metode analisis data menggunakan persamaan regersi linier berganda, uji koefisien determinasi (R2), uji t dan uji F. Hasil penelitian diketahui bahwa kualitas produk, servicescape, word of mouth berpengaruh positif terhadap keputusan pembelian ulang pada Warung Kopi Rahmat. Hasil uji koefisien determinasi diperoleh 61,1% kualitas produk, servicescape, word of mouth dapat menjelaskan keputusan pembelian ulang. Sementara hasil uji t kualitas produk, servicescape secara parsial berpengaruh signifikan terhadap keputusan pembelian ulang dan word of mouth berpengaruh tidak signifikan terhadap keputusan pembelian ulang. Hasil uji F, kualitas produk, servicescape, word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian ulang.   Kata Kunci- Kualitas Produk; Servicescape; Word of Mouth; Keputusan Pembelian Ulang

scholarly journals Pengaruh Service Quality terhadap Customer Satisfaction Pada PT. Bank Jateng KCP Cepu

2018 ◽  
Vol 6 (1) ◽  
pp. 86
Author(s):  
Zariahwati Ajining Pambudi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Test Of Hypothesis ◽  
Study Population

<p><em>This research has a purpose to know the implementation of Service Quality, to know the Customer Satisfaction at PT. Bank Jateng KCP Cepu. </em><em>In this study population consists of 1.000 customer satisfaction with a sample of 286 using Incidental sampling technique. Data were taken by questionnaire, observation and documentation. The analysis was processed with SPSS program version 22.0 </em>using simple linear regression with test of hypothesis test of determination and t test. <em>The result of research shows that the result of Simple Linear Regression Test is Y = 9,311 + 0,763 X, constant of 9,311 means if variable of Service Quality is still value then Customer Satisfaction is 0,763 so there is influence between Service Quality to Customer Satisfaction. The result of Coefficient of Determination (</em> <em>) is known 0,400 means 40% Service Quality is influenced by Customer Satisfaction, while the rest 60% Service Quality is influenced by other variables not examined in this research. Then, the result of t test obtained </em> <em>value is 13,765 while  </em> <em> equal to 1,9683. This means that the value of</em><em> </em><em> </em> <em> &gt; </em> <em> (13,765&gt;1,9683) so it can be concluded that Ho is rejected and Ha accepted, meaning there is influence the Service Quality to Customer Satisfaction at </em><em>             </em><em>PT. Bank Jateng KCP Cepu.</em></p>

scholarly journals Efikasi Akademik dan Prokrastinasi Akademik Sebagai Prediktor Prestasi Akademik

2018 ◽  
Vol 5 (1) ◽  
pp. 74-85
Author(s):  
Zummy Anselmus Dami ◽  
Paula Alfa Loppies
Keyword(s):  
Academic Achievement ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Academic Procrastination ◽  
Test Results ◽  
Academic Efficacy ◽  
Significance Level ◽  
The Relationship ◽  
Detailed Questionnaire

The purpose of this research is to investigate the relationship between significance or know the academic efficacy and procrastination academic with achievement students academic of project study guidance and counseling, Teaching and Education Faculty University PGRI East Nusa Tenggara. The number of samples used in the study as much as 92 students drawn from population 1180 includes force 2009 as much as much as 102 students 2010 force 205 students, 2011 as much as 368 students, and force as many as 505 2012 student. The sampling technique used is the purposive sampling technique. Tool collecting data using a detailed questionnaire with Likert scale, which consists of a detailed questionnaire for academic procrastination and academic efficacy. While the achievement of student learning is measured based on the CPI. The analysis used in this study is the technique of correlation of Product Moment with the help of SPSS Version 18.0. The first hypothesis test results showed that the relationship between academic procrastination and academic achievement, known (r) correlation coefficient between academic procrastination and academic achievement of 0.015 with p 0.890 > 0.05 negative correlation, direction and with the guidelines of the wear level of significance of 5%, obtained p 0.890 > 0.0.5 then correlation between academic procrastination and academic achievement is declared not significant. The second hypothesis test results showed a relationship between academic efficacy with academic achievement, known coefficient of correlation (r) between academic efficacy and academic achievement -0.004 0.970 > with p 0.05, direction correlation negative and wear guidelines significance level 5%, obtained p 0.970 > 0.05 then correlation between academic efficacy with academic achievement is expressed is not significant. While the third hypothesis test results showed the absence of significant correlation between academic procrastination and academic efficacy simultaneously toward academic achievement with the retrieved R square (coefficient of determination) of 0000, and the coefficient correlation of 0.015 with 0.990 > p 0.05. Further, it is known from the Fcount of 0.010 of Ftable of 3.10, so that H0 is accepted and Ha was rejected.

scholarly journals Analisis Pengaruh Kecerdasan Emosional dan Kecerdasan Spiritual Terhadap Kinerja Karyawan Perusahaan Daerah Air Minum Tirta Peusada

2018 ◽  
Vol 10 (2) ◽  
pp. 182
Author(s):  
Syardiansah Syardiansah ◽  
Afriadi Afriadi ◽  
Muhammad Nur Daud
Keyword(s):  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Analysis Method ◽  
F Test ◽  
Emotional Quotient

This study aims to determine the effect of emotional Quotient and spiritual Quotient on employee performance at PDAM Tirta Peusada, East Aceh Regency. The number of samples in this study is 65 respondents using non-probability sampling technique that is saturated sampling. Data analysis method used is multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination. The regression equation obtained is K = 2.138 + 0.442X1 + 0.218X2. The results of this study explain that emotional Quotient and spiritual Quotient have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh District, where from the results of the t test, the value of t sig is obtained. emotional Quotient variable is 0.018 <0.05, and spiritual Quotient variable is 0.033 <0.05. Emotional Quotient and spiritual Quotient simultaneously have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh Regency, where the F test results obtained t sig values. 0.011 <0.05. From the analysis of the coefficient of determination, it is known that emotional Quotient and spiritual Quotient affect employee performance at PDAM Tirta Peusada Aceh Timur by 47.2%, while the remaining 52.8% is influenced by other variables outside this research model.

scholarly journals PERSEPSI KEMUDAHAN, RESIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN GOPAY

2020 ◽  
Vol 15 (1) ◽  
pp. 144-153
Author(s):  
Buyung Nova Tri Anggono ◽  
Istiatin . ◽  
Solichul Hadi A B
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Reduce Risk ◽  
Quantitative Descriptive ◽  
Descriptive Method

The aims of this study is to determine and explain the simultaneous and partial influence of perceptions of ease, risk and trust in the decision to use Gopay. The research method of this study was quantitative descriptive method. The population is all active student of Batik Islamic Surakarta University. The number of sample was determined by using Slovin formula which has result of 100 respondents. The sampling technique was using purposive sampling method meanwhile questionnaire was used to collect the data. The technique of the data analysis used in this study are the classical assumption test instrument and hypothesis test (multiple linear regression analysis, F test, t test and coefficient of determination) with the help of SPSS Statistics. The results of this study shows that the variable perception of ease, risk and trust affect the decision to use Gopay. The t-test results shows the perception of ease affect the decision to use Gopay. The risk does not affect the decision to use Gopay. Trust influences the decision to use Gopay. Suggestions from this research are Gopay should increase its convenience, reduce risk, and maintain credibility so that consumers will continue to trust Gopay

scholarly journals PENGARUH KOMPENSASI, STRES KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT BANK RAKYAT INDONESIA CABANG PUWOKERTO

Media Ekonomi ◽  
2016 ◽  
Vol 16 (2) ◽  
pp. 220
Author(s):  
Lynawati Lynawati
Keyword(s):  
Path Analysis ◽  
Work Stress ◽  
Significant Influence ◽  
Research Method ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
F Test ◽  
Communication Performance ◽  
Level Of Significance

This research aimed to know the influence of compensation, work stress, and communication towards employees performance and which variable among compensation, work stress, and communication have biggest influence towards employees performance. The hypothesis proposed is : 1) Compensation, work stress, and communication have significant influence towards employees performance of BRI Purwokerto Branch. 2) Compensation has biggest influence towards employees performance of BRI Purwokerto Branch compared by work stress and communication. This research was conducted at BRI Purwokerto Branch with the target is employees at its bank. Research method used survey. Data collecting method used questionnare, observation and documentation. Sampling technique used total sampling. Data analyzed method used path analysis. The first hypothesis test used F-test and t-test, while second hypothesis test used proportionate influence. Results of research showed that compensation, work stress, and communication both of partially and simultantly, have significant influence towards employees performance. It was proved by value of F-test and t-test bigger than F-table and t-table in level of significance 95%. Based from the result, so the first hypothesis was accepted. Compensation have biggest influence towards employees performance compared by work stress and communication. It was proved by value of proportionate influence is on variable of compensation. Based from that result, so the second hypothesis was accepted. Keywords: Compensation, Work stress, Communication, Performance

scholarly journals Pengaruh Komitmen, Komunikasi Dan Penanganan Masalah Terhadap Kepercayaan Nasabah Pada Bank Jatim Cabang Banyuwangi

2020 ◽  
Vol 16 (2) ◽  
pp. 311-325
Author(s):  
Angga Ade Permana ◽  
Muhammad Firdaus ◽  
Muhaimin Dimyati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
F Test ◽  
Purposive Sampling ◽  
Communication Problem ◽  
Customer Trust

This study analyzes the effect of commitment, communication, and problem handling on customer trust. The purpose of this study is to test and analyze commitment, communication, and handling problems to customer trust simultaneously or partially. The sampling technique in this study is nonprobability sampling and uses purposive sampling. The sample in this study amountedto 125 sample respondents to customers. The research method used in this study is multiple linear regression, t-test, f test,and the coefficient of determination R2. based on the results of the study indicate that the variables commitment (𝑋1), communication(𝑋2), and problem handling (𝑋3) simultaneously influence the customer's trust and commitment variable (𝑋1) and problem handling (𝑋3) partially effect on customer trust while communication (𝑋2) has no partial effect on customer trust in the East Java bank in Banyuwangi. Keywords:commitment, communication, problem handling,andtrust

scholarly journals PENGARUH HARGA, KUALITAS PRODUK DAN WOM (WORD OF MOUTH) TERHADAP KEPUASAN KONSUMEN

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Upik Aldiana ◽  
Setyo Adji ◽  
Edi Santoso
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Pharmaceutical Companies ◽  
Herbal Products ◽  
Probability Sampling

This study aims to determine the effect of price, product quality, WOM (word of mouth) on consumer satisfaction on Herbal Soman Products at Yasmaga fm Ponorogo outlets. PT. Soman Indonesia is one of the original pharmaceutical companies in Indonesia, Soman (Sozo Formula Manggata 1) is Herbal Drops Herbal made from ingredients 39 Natural ingredients consisting of fruits, vegetables and also selected spices. The population in this study were consumers of Soman Herbal Products at Yasmaga Radio FM Ponorogo. This study used the Probability Sampling Technique by means of Random Sampling. Samples taken amounted to 80 respondents with the characteristics of consumers who have made a minimum purchase of 2x. The results showed that price, product quality, WOM (word of mouth) had a positive and significant effect on customer satisfaction both simultaneously and partially. While the coefficient of determination shows the value of 53.1%, which means the price, product quality and WOM (word of mouth) contribution to consumer satisfaction is 53.1% and the remaining 46.9% is influenced by other variables not explained in this study.

scholarly journals PENGARUH KECERDASAN SPIRITUAL DAN DISIPLIN TERHADAP KINERJA GURU DI SD AL FIRDAUS SURAKARTA

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Ari Wibowo ◽  
R Arie Febrianto
Keyword(s):  
Regression Analysis ◽  
Teacher Performance ◽  
Sampling Technique ◽  
T Test ◽  
Spiritual Intelligence ◽  
Coefficient Of Determination ◽  
F Test

The objectives of this study were: (1) To measure and test the influence of spiritual intelligence and discipline on teacher performance at SD Al Firdaus Surakarta. (2) To measure and test the interaction of spiritual intelligence and discipline on teacher performance at SD Al Firdaus Surakarta. The number of samples in this study were 28 respondents, with the sampling technique using a census. The results of the regression analysis found that there was a positive and significant effect of spiritual intelligence and discipline on teacher performance at SD Al Firdaus Surakarta. The results of the t test and the F test prove that the variables of spiritual intelligence and discipline have a positive and significant effect both partially and simultaneously on teacher performance. Based on the value of the coefficient of determination which has a positive value of 0.66, it shows that the performance of teachers at SD Al Firdaus Surakarta can be explained by the spiritual intelligence and discipline variables of 66.0%, while the remaining 34.0% is explained by other factors that are not observed in this study. Keywords: spiritual intelligence, discipline, teacher performance and regression

Sign in / Sign up

Export Citation Format

Share Document