scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN UMKM MIE AYAM DAN BAKSO BAROKAH INA KABUPATEN BUNGO)

2021 ◽  
Vol 1 (1) ◽  
pp. 533-546
Author(s):  
Delila Fitri Harahab ◽  
Yuniar Mryanti ◽  
Herawati Herawati
Keyword(s):  
Product Quality ◽  
Secondary Data ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
Consumer Study ◽  
Collection Methods

This study aims to analyze the influence of product quality, price and location on purchasing decisions of the UMKM consumer study of Mie Ayam and Bakso Barokah Ina in Bungo. The research method used is quantitative, the data sources used are primary and secondary data. The population in this study were all consumers who had bought at Mie Ayam and Bakso Barokah Ina stalls in Bungo. The sample in this study as many as 96 respondents with sampling taken by using accidental sampling technique. Data collection methods used: interviews and questionnaires. The data analysis method used is multiple linear analysis and hypothesis testing using t test, F test and coefficient of determination. From the results of the t-test analysis shows that product quality, price and location partially affect purchasing decisions. The results of the F-test show that product quality, price and location simultaneously affect purchasing decisions. The results of the analysis of the coefficient of determination obtained adjusted R square (R2) of 0.670, this means that 67% of changes in purchasing decisions are caused by the changes in product quality, price and location variables. While the remaining 33% is due to changes in other variables included in the variables studied

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Thoriq Amri Yahya ◽  
Burhanuddin Burhanuddin ◽  
Rochmi Widayanti
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
A Value

This study was conducted to determine how much the influence of the independent variables consisting of product quality, price and brand image on the purchase decision of the Toyota Calya car in Nasmoco slamet Riyadi Surakarta. The sample in this study was 78 respondents taken from the consumer population who bought a Toyota Calya car at Nasmoco Slamet Riyadi in the period 2017-2018. The technique used is purposive sampling. As in general quantitative research, this research uses t-test analysis techniques for hypothesis testing, F test and multiple linear regression analysis. The results of the f test produce Fcalculate = 35,644 indicating that the variable of product quality, price and brand image jointly influence the purchasing decision of the Toyota Calya car at Nasmoco Slamet Riyadi. The results of the t test show the most dominant price variable influencing the dependent variable (Y) with a value of t calculate = 2.688 Keywords : product quality, price, brand image, purchasing decisions

scholarly journals PENGARUH STORE’S ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN NICK COFFEE

2021 ◽  
Vol 9 (1) ◽  
pp. 1-14
Author(s):  
Ade Tiara Yulinda ◽  
Erwin Febriansyah ◽  
Fenti Sukma Riani
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
F Test ◽  
Positive Effect

This study aims to determine the effect of store's atmosphere and product quality on purchasing decisions Nick Coffee Consumers in Bengkulu City. This research is a quantitative study with a sample of 100 respondents, using accidental sampling technique . Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with calculations are performed using SPSS, the comparison between  the  (n-k-1) = 100-2-1 = 97 (1.9826).) . From the results of hypothesis testing that Store's Atmosphere (X1) has a positive effect on purchasing decisions on Nick Coffee consumers in Bengkulu City , with T test results showing a significance value of 0,000 <0.050 and Product Quality (X2) has a positive effect on purchasing decisions on Nick Coffee City consumers Bengkulu , with the T test results showing a significance value of 0,000 <0.050 . Testing the hypothesis of the T test and F test shows that the Store's Atmosphere and Product Quality have a significant effect on purchasing decisions with a significance level <0.05. This means that Ho was refused Ha was accepted. In other words Store's Atmosphere and Product Quality have a significant effect both partially and jointly on purchasing decisions at Nick Coffee Bengkulu City . This is evidenced by the f test showing a significance value of 0.000 <0.05.

scholarly journals ANALISIS STRATEGI BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DISTRIBUTION OUTLET MAILBOX, YOGYAKARTA

2011 ◽  
Vol 1 (1) ◽  
pp. 42
Author(s):  
Aunul Khaq Syaifti Arfiyandi ◽  
Fitroh Adhilla
Keyword(s):  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Test Analysis ◽  
Beta Coefficient ◽  
Partial Factor

This study aims to determine whether there is influence simultaneously and partial factor product, price, promotion and location of the purchasing decisions of consumers in the Distribution Outlet Mailbox in Yogyakarta and the factor of whether the greatest effect on consumer purchase decisions. The analysis used in this study is the analysis of t test (partial), f test analysis (simultaneously) and test the coefficient of multiple determination (R2). Samples taken in this study of 100 respondents who considered sufficiently representative of the population studied. Sampling technique using the incidental sampling (sampling with respondents met by chance at the time of the study). While data collecting technique using a questionnaire that is a list of questions given to a number of respondents to obtain data required in the research.Based on the results of t test analysis (partially) by Level of Significant (05) that there is influence of the partial product variable (X1) of (0,024), Price (X2) equal to (0.325), Promotion (X3) (0,000), and Location (X4) of (0.028) of the Consumer Buying Decision (Y). And based on results of test analysis f (simultaneously) is (0.000) with Level of Significant (05) and stated there is the influence of variables simultaneously Products (X1), Promotion (X3), and Location (X4) of the Consumer Buying Decision (Y) and variable rates (X2) has no effect signifika partially towards Consumer Purchase Decision (Y). The most dominant factor of influence on consumer purchasing decisions based on the data if the beta coefficient of the variable product (X1) of (0.222), Price (X2) equal to (0,110), Promotion (X3) (0.449), and Location (X4) for (0.201), factors that contribute the greatest value is a factor Promotions (X3), amounted to (0.449). The results obtained from the regression R 2 (coefficient of determination or R Square) of 0.623 means that the dependent variable (Y) in the model: Consumer Buying Decision (Y) explained by independent variables (X), namely Products (X1), Price (X2), Campaign (X3), and Location (X4) of 62.3%, while the remaining amount of 37.7% explained by other variables outside the model.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA, DAN GETOK TULAR TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO PD. PESAGI JAYA TANI DI SEKINCAU LAMPUNG BARAT

2020 ◽  
Vol 8 (2) ◽  
pp. 180
Author(s):  
Deny Sekti Gumelar A. ◽  
Fitroh Adhilla
Keyword(s):  
Hypothesis Testing ◽  
Product Quality ◽  
Equal Opportunity ◽  
T Test ◽  
Coefficient Of Determination ◽  
Questionnaire Data ◽  
Validity And Reliability ◽  
F Test ◽  
Test Analysis ◽  
Independent Variables

This study aims to analyze the effect of product quality, prices, and infectiousness to the purchasing decision at PD Pesagi jaya farmers in West Lampung Sekincau. In this study the population used is a customer who once bought at a PD Pesagi glorious farmer. Based on the results of questionnaire data analysis of 60 customer respondents who once bought at a PD Pesagi glorious farmer using techniques non probability sampling which is a technique that does not provide opportunities or equal opportunity for each element or member of the population to be elected be sampled using purposive sampling, test instruments use validity and reliability test analysis, analysis tools with using multiple regression, hypothesis testing through t test and F test, as well as analysis of the coefficient of determination (R2). Hypothesis testing using the t test shows that three variables independent studied are the variables of product quality, price, and infectiousness proven to have a positive and significant effect on the dependent variable, i.e buying decision. Then through the F test can be seen that the third independent variables are feasible to test the dependent variable decision the purchase.

scholarly journals THE EFFECT OF PRODUCT QUALITY, FEATURES, WORD OF MOUTH AND E-COMMERCE ON PURCHASE DECISIONS

2020 ◽  
Vol 1 (2) ◽  
pp. 99
Author(s):  
Shochibul Mighfar ◽  
Sukaris Sukaris ◽  
Moch. Saleh ◽  
Ahmad Qoni Dewantoro
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
F Test ◽  
Significance Level ◽  
Quality Features

This study aims to examine the Effect of Product Quality, Features, Word of Mouth and E-commerce on Xiaomi smartphone purchasing decisions. This type of research is quantitative research. The sampling technique uses accidental sampling technique with a total sample of 100 consumers who are members of the MI community application. To analyze the relationship between dependent and independent variables is multiple linear regression with classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t-test and F test), and also model test (test coefficient of determination). The results of the t-test indicate that product quality and features influence the Xiaomi smartphone purchase decision with a significance level (0,000 and 0.005), word of mouth and e-commerce have no effect on Xiaomi smartphones with a significance level (0.311 and 0.568). Simultaneous results with the F test, product quality, features, word of mouth and e-commerce simultaneously influence the purchase decisions of Xiaomi smartphones. The determination coefficient shows that the Adjusted R Square value is 0.974 that product quality, features, word of mouth and e-commerce can be explained by the independent variable of 97.4%, while the rest is explained by other factors.

scholarly journals ANALISA PEMBELIAN KOPI DI DIALOGKOPI SUKOHARJO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
F Test

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision

scholarly journals ANALISIS PERSEPSI HARGA, MEMBERSHIP CARD, DAN SERVICE PERFORMANCE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTE MART SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Heri Agus Setiawan ◽  
Ida Aryati DPW ◽  
Burhanudin Burhanudin
Keyword(s):  
Quantitative Methods ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Service Performance ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Perceived Price ◽  
Simultaneous Influence

This study aims to determine the effect of perception price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. This type of research uses descriptive quantitative methods. The population of this study is consumers who buy product at Lotte Mart Surakarta whose numbers are not infinite. The sample in the study amounted to 100 people with the sampling technique using non probability. Sampling is the accidental sampling method, method of collecting data by distributing questionnaires. Technique of data analysis in the contents of this study using multiple linier regression, t test, F test, coefficient of determination. The results of the analysis show that the results of the F test show that there ia a simultaneous influence between perceived price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. Based on the t test in this study shows that the perceptions price has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. Membership card has a positive and significant effect on purcashing decisions at Lotte Mart Surakarta. Service performance has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. The coefficientof purchasing descisions perceptions price, membership card, and service performance have an effect of 0,54% on purchasing descisions at Lotte Mart Surakarta. Keyword: Perception Price, Membership Card, Service Performance, Purchasing Decision

scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

2017 ◽  
Vol 1 (01) ◽  
Author(s):  
M. Hasan Ma'ruf
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
F Test ◽  
Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO

2020 ◽  
Vol 8 (2) ◽  
pp. 17-24
Author(s):  
Iwan Upbatam ◽  
Asron Saputra
Keyword(s):  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Positive Effect

The purpose of this paper is to determine the effect of brand image and promotion on purchasing decisions PT prima brima distribusindo.The research was done by spreading the quaterner, while the research method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X1) is 2.062 and the value of t arithmetic for promotion (X2) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at  PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.

scholarly journals Analisis Pengaruh Kecerdasan Emosional dan Kecerdasan Spiritual Terhadap Kinerja Karyawan Perusahaan Daerah Air Minum Tirta Peusada

2018 ◽  
Vol 10 (2) ◽  
pp. 182
Author(s):  
Syardiansah Syardiansah ◽  
Afriadi Afriadi ◽  
Muhammad Nur Daud
Keyword(s):  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Analysis Method ◽  
F Test ◽  
Emotional Quotient

This study aims to determine the effect of emotional Quotient and spiritual Quotient on employee performance at PDAM Tirta Peusada, East Aceh Regency. The number of samples in this study is 65 respondents using non-probability sampling technique that is saturated sampling. Data analysis method used is multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination. The regression equation obtained is K = 2.138 + 0.442X1 + 0.218X2. The results of this study explain that emotional Quotient and spiritual Quotient have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh District, where from the results of the t test, the value of t sig is obtained. emotional Quotient variable is 0.018 <0.05, and spiritual Quotient variable is 0.033 <0.05. Emotional Quotient and spiritual Quotient simultaneously have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh Regency, where the F test results obtained t sig values. 0.011 <0.05. From the analysis of the coefficient of determination, it is known that emotional Quotient and spiritual Quotient affect employee performance at PDAM Tirta Peusada Aceh Timur by 47.2%, while the remaining 52.8% is influenced by other variables outside this research model.

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