scholarly journals Pengaruh Produk, Pelayanan dan Promosi terhadap Keputusan Nasabah untuk Menabung di Bank Syariah

2019 ◽  
Vol 19 (2) ◽  
pp. 191-206
Author(s):  
Rijlan Hasanuddin ◽  
Ahmad Syukri SS ◽  
Nofrianto Nofrianto
Keyword(s):  
Field Study ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Field Studies ◽  
Multiple Linear Regression Analysis ◽  
Marketing Performance ◽  
Product Service ◽  
Work Mechanism ◽  
Place Promotion ◽  
Customer Profiles

This study aims to determine the effect of products, services, and promotions on customer decisions to save at syari'ah banks. This research is a descriptive quantitative research with multiple linear regression analysis method which is conducted at Bank Muamalat Indonesia, Jambi City using the form of field studies (Field Study). The instrument in this study is a questionnaire. The results of this study indicate that the customer's decision to save has a significant effect on products, services and promotions simultaneously. Then about how the product, service and promotion simultaneously influence the customer's decision to save at BMI. That the factors that influence customer interest in saving include customer knowledge about the products in the Muamalat bank itself and the price and place promotions. Not only that, the marketing performance of the marketing work mechanism in promoting product funding to customers by studying customer profiles before creating an account at BMI. Besides, service to customers is very supportive for promotion in influencing customer decisions to save. Penelitian ini bertujuan untuk mengetahui pengaruh produk, pelayanan, dan promosi terhadap keputusan nasabah untuk menabung di bank syari’ah.  Penelitian ini adalah penelitian kuantitatif deskriptif dengan metode analisis regresi linear berganda yang dilaksanakan di Bank Muamalat Indonesia Kota Jambi menggunakan bentuk studi lapangan (Field Study). Intrumen dalam penelitian ini adalah kuisioner. Hasil penelitian ini yaitu keputusan nasabah untuk menabung memiliki pengaruh signifikan terhadap produk, pelayanan dan promosi secara simultan. kemudian mengenai bagaimana pengaruh produk, pelayanan dan promosi secara simultan terhadap keputusan nasabah untuk menabung di BMI. Bahwa faktor yang mempengaruhi minat nasabah untuk menabung diantaranya pengetahuan nasabah mengenai produk yang ada di bank muamalat itu sendiri dan dengan harga dan place promotion. Tidak hanya itu kinerja marketing atas mekanisme kerja marketing dalam mempromosikan produk funding kepada nasabah dengan mempelajari profil nasabah sebelum membuat rekening di BMI. Disamping itu pelayanan kepada nasabah sangat mendukung untuk promosi dalam mempengaruhi keputusan nasabah untuk menabung.

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

IMPACT OF AIS AND STRESSED OUT AN EMPLOYEES TO THEIR PERFORMANCE AT PT EFRATA RETAILINDO

2019 ◽  
Vol 5 (1) ◽  
pp. 22-30
Author(s):  
Wiwit Ayu Retno Sari ◽  
Suhendro Suhendro ◽  
R. Riana Dewi
Keyword(s):  
Information Systems ◽  
Work Stress ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Accounting Information System ◽  
Accounting Information Systems

This research aims to test the influence of accounting information system and work stress on performance of employees of PT Efrata Retailindo. The type of research used in this research is quantitative research. The source of the data in the research is primary data. The population in this study are all employees of PT Efrata Retailindo totalling 47 people. Sampling techniques in the study using a purposive sample. While the data collection method used is to use the questionnaire to all employees of PT Efrata Retailindo. Data analysis techniques using multiple linear regression analysis. Based on the results of the study it can be concluded that work stress had no effect on performance of employees of PT Efrata Retailindo, while information systems accounting effect on the performance of the employees of PT Efrata Retailindo. The value of the coefficient of determination (R2) amounting to 0.106. This indicates that variansi on a variable performance practice undertaken by the company PT Efrata Retailindo of 10.6% can be explained by work stress variables and accounting information systems, while the remaining 89.4% explained by other factors outside the researched.

Pengaruh Ukuran Perusahaan, Leverage, Kebijakan Dividen dan Profitabilitas terhadap Nilai Perusahaan Studi pada Perusahaan Manufaktur Sektor Food And Beverages

2021 ◽  
Vol 4 (3) ◽  
pp. 626-640
Author(s):  
Nur Anisa ◽  
Sri Hermuningsih ◽  
Alfiatul Maulida
Keyword(s):  
Firm Size ◽  
Firm Value ◽  
Quantitative Research ◽  
Sampling Method ◽  
Dividend Policy ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Manufacturing Companies ◽  
Food And Beverages ◽  
Selection Of

This study aims to examine the effect of firm size, leverage, dividend policy and profitability on firm value in the study of manufacturing companies in the food and beverages sector. This research uses quantitative research. The technique used in sampling is the purposive sampling method, namely the selection of samples is carried out with predetermined criteria. So that as many as 35 data were obtained from 7 food and beverages companies listed on the IDX during the 2016-2020 period. The data analysis method used is multiple linear regression analysis using the SPSS version 23 program. Based on the results of the study, it shows that: (1) firm size has no effect on firm value, (2) leverage has a negative and significant effect on firm value, (3) dividend policy has no effect on firm value, (4) profitability has a positive and significant effect on firm value. Keywords: firm size, leverage, dividend policy and profitability.

PENGARUH PEMBELAJARAN INSERT EKONOMI SYARIAH, PENGETAHUAN PRODUK, LINGKUNGAN SOSIAL DAN RELIGIUSITAS TERHADAP MINAT MENABUNG DI BANK SYARIAH

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Nur Lita Faridah ◽  
Luqman Hakim ◽  
Tri Sudarwanto
Keyword(s):  
Social Environment ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Boarding School ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Ex Post ◽  
Analysis Technique ◽  
Ex Post Facto

This study aims to analyze the effect of the research variables including the insertion of Islamic economics, product knowledge, social environment and religiosity on interest in saving at Islamic banks in high school/MA students at Darul Ulum Islamic Boarding School. This research is a quantitative research using ex-post facto method. The population and sample in this study were students of SMA/MA Darul Ulum Islamic Boarding School class XI IIS with a total of 378 and the number of samples used was 100 students. Data collection techniques using a questionnaire. The data analysis technique used multiple linear regression analysis. The results showed that the insertion of Islamic economics learning and the social environment had a significant effect on students' saving interest in Islamic banks, while product knowledge and religiosity variables had no effect on interest in saving in Islamic banks. Simultaneously, the insertion of Islamic economics learning, product knowledge, social environment and religiosity affect the interest in saving in Islamic banks in the students of the Darul Ulum Islamic Boarding School Jombang.Key word: Economic Learning Insert Sharia Economics, Product Knowledge, Social Environment, Religiosity, Interest in Savings in Islamic Banks 

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals PERSEPSI GURU TENTANG KEMAMPUAN MANAJERIAL KEPALA SEKOLAH DAN MOTIVASI KERJA TERHADAP KINERJA GURU SD MUHAMMADIYAH SE KOTA BANDAR LAMPUNG

2021 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Dinda Permata Sari ◽  
Muhammad Akmansyah ◽  
Achi Rinaldi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Teacher Perceptions ◽  
Quantitative Research ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Managerial Ability ◽  
Data Collection Technique ◽  
Teacher's Perception

The focus of this study was to determine the effect of teacher perceptions about the principal's managerial ability and work motivation on the performance of teachers at Muhammadiyah Elementary School in Bandar Lampung City. This research uses associative quantitative research with a total population of 123 teachers and a sample of 94 teachers. The data collection technique used a questionnaire. The data were analyzed using simple linear regression analysis and multiple linear regression analysis. The results showed that the effect of teacher perceptions about the principal's managerial ability and work motivation on teacher performance was 54.9% while the remaining 45.1% was influenced by other factors. So it can be concluded that the better the teacher's perception of the principal's managerial ability and work motivation, the higher the teacher's performance.

scholarly journals PENGARUH EFISIENSI BIAYA TERHADAP TINGKAT KESEHATAN KOPERASI SIMPAN PINJAM (KSP) DAN UNIT SIMPAN PINJAM (USP) (STUDI PADA KOPERASI DI SURAKARTA TAHUN 2015)

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Nurul Ulfah Hidayati ◽  
Sri Suranta
Keyword(s):  
Cost Efficiency ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Health Assessment ◽  
Multiple Linear Regression Analysis ◽  
Variable Cost ◽  
Paper Sample ◽  
Independent Variable ◽  
The Cost

This paper aims to determine the influence of cost efficiency by six proxies on each KSP and USP Cooperative which has been assessed by Dinas Koperasi and UMKM Surakarta in 2015 on the level of health of the cooperative based on the results of the cooperative health assessment. In total, KSP and USP Cooperative samples in this paper were 25 cooperative that have been assessed an implement RAT in 2016. This research method using a model of quantitative research. The data analysis technical use analysis of the ratio consisting of 6 ratios (BOAPB, BUSK, EP, RA, RMS, and KOP) is calculated with guidelines health assessment to generate score ratings healthy assessment cooperative on each ratios and multiple linear regression analysis with independent variable cost efficiency and the dependent variable levels of health cooperative. Based on the research it was found that the level of efficiency by 6 proxies KSP and USP Cooperative on average have sufficient predicates efficient. However, the results also found 2 of 6 proxies affect cost efficiency and 4 proxies do not affect the level of health cooperatives. Then, the results of the paper concluded that the cost efficiency 4 proxies has no the influence because the paper sample indicated divergence conducted by KSP and USP Cooperative, these statements are based on the data obtained and the analysis of the health assessment score of each ratio. Therefore, 4 proxies is not significant influence partially.

scholarly journals Effect Of Leadership, Motivation And Discipline Of Work On Employee Performance CV. Kiong Ho Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 9-16
Author(s):  
Akbarrudin Karisma Putra
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Stratified Random Sampling ◽  
Independent Variables ◽  
Leadership Motivation

This study aims to determine how much influence both partially and simultaneously leadership, motivation and work discipline that occur in CV Kiong Ho Surabaya. This research is included in quantitative research, namely the data used in this study in the form of numbers. The sample from this study was CV Kiong Ho Surabaya employees which numbered 35 respondents. Using the disproportionate stratified random sampling model and the collected data were analyzed using multiple linear regression analysis. The independent variables used in this study are leadership, work motivation, work discipline. While the performance of CV Kiong Ho Surabaya employees is the dependent variable. This study uses primary data, namely data collection by distributing questionnaires. The results showed that the results of the F test showed that employee performance was influenced jointly by leadership, work motivation, work discipline. And the results of partial tests, independent variables consisting of leadership, work motivation, work discipline.

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