KONSTRUKSI PESAN TARI „KECAK‟ PADA MASYARAKAT BADUNG, BALI
<p>Bali becomes the world‟s tourism that has varied culture, one of them is „Tari Kecak‟ („Tari<br />Cak‟ or „Fire Dance‟). Different with other dance using music („gamelan‟), „Tari Kecak‟ just uses the<br />dancer‟s sound/shouting like “cak cak ke cak cak ke”as the art. Through qualitative research based on<br />constructive paradigm, the researcher depended on participative observation and in depth interview to<br />the key informants and informants (from local society and tourists). By using Semantic Meaning Theory<br />from Charles Osgood, the results show five meanings from „Tari Kecak‟, namely (a) avoiding curse, (b)<br />as a belief system, (c) as a holy thing, (d) as an art and culture and also (e) as economic income.<br />Keywords: Message, Tari Kecak, Semantic Meaning Theory</p>