scholarly journals Program Pendampingan Strategi Pemasaran Digital untuk IKM Renafa Food

2021 ◽  
Vol 3 (3) ◽  
pp. 201-206
Author(s):  
Hetty Karunia Tunjungsari ◽  
Frangky Slamet ◽  
Bagus Mulyawan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Community Engagement ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mentoring Programs ◽  
Problem Identification ◽  
Promotional Materials ◽  
Food Needs ◽  
Identification Analysis

ABSTRACT Kegiatan PKM ini dilakukan degan melibatkan mitra IKM Renafa Food yang berlokasi di Tanjung Gedong, Kecamatan Grogol Petamburan, Jakarta Barat. Kegiatan berlangsung dari bulan Juli hingga Oktober 2021 yang diawali dengan identifikasi permasalahan, analisis kebutuhan, hingga program pendampingan. Hasil identifikasi permasalahan yang dilakukan oleh tim menunjukkan bahwa IKM Renafa Food membutuhkan bantuan untuk mendesain strategi pemasaran digital dalam memasarkan produknya. Dengan demikian, tujuan kegiatan PKM ini adalah untuk menyusun strategi pemasaran digital bagi IKM Renafa Food, khususnya pemasaran di media sosial. Dalam kegiatan ini, tim PKM melakukan komunikasi intensif dengan pemilik IKM Renafa Food baik secara daring maupun luring. Hasil kegiatan ini berupa materi pemasaran digital yang dapat digunakan oleh IKM Renafa Food untuk melakukan promosi di media sosial. Secara keseluruhan, kegiatan PKM dapat berjalan dengan lancar tanpa kendala yang berarti. Manfaat dari kegiatan PKM ini secara langsung dapat dirasakan oleh IKM Renafa Food untuk membantu melengkapi materi promosi di media sosial Instagram dalam bentuk poster digital.   Keywords: UMKM, strategi, pemasaran digital, pendampingan   ABSTRACT   This community engagement activity was carried out by involving the MSME's partner, Renafa Food, which located in Tanjung Gedong, Grogol Petamburan District, West Jakarta. The activity takes place from July to October 2021, starting with problem identification, analysis of partner's needs, and mentoring programs. From the identification of the problems, team indicates that Renafa Food needs assistance in designing digital marketing strategies in marketing their products. Thus, the purpose of this community engagement activity is to develop a digital marketing strategy for Renafa Food, especially marketing on social media. In this activity, the community engagement team had intensive communication with the owners of Renafa Food both online and offline. The results of this activity are in the form of digital marketing materials that can be used by Renafa Food to promote their products on social media. Overall, these activities can run smoothly without any significant problems. The benefits of these activities give advantages directly to Renafa Food to equip promotional materials on Instagram in the form of digital posters.   Keywords: MSMEs, strategy, digital marketing, mentoring

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

2019 ◽  
Vol 16 (4) ◽  
pp. 58
Author(s):  
I Putu Lugra Agusta Pranawa ◽  
Agus Putu Abiyasa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Marketing Strategy ◽  
Social Factors ◽  
Reference Group ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

scholarly journals Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi

2021 ◽  
Vol 5 (6) ◽  
pp. 505-515
Author(s):  
Muhamad Azis Firdaus ◽  
Achmad Daeng GS ◽  
Indrawati Indrawati ◽  
Gerdha Erlinda Sari Lapoliwa ◽  
Jacky Chin
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Digital Products ◽  
Advertising Strategy ◽  
Related Information ◽  
Technological Advances

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Pemberdayaan Masyarakat Kampung Rempang Cate Melalui Pelatihan Pemasaran Digital untuk Produk Unggulan Pasir Panjang

2019 ◽  
Vol 1 (2) ◽  
pp. 104-117
Author(s):  
Evaliata Br Sembiring ◽  
Fandy Neta ◽  
Muhammad Nashrullah ◽  
Adhitomo Wirawan ◽  
Liony Lumombo
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Positive Impact ◽  
Digital Marketing ◽  
The People ◽  
Marine Products ◽  
Processed Products ◽  
Bad Weather

Riau Islands, which are identical with the fishermen's profession for the people, has the potential to process marine products into superior products. One area that work as a fisherman is Kampung Rempang Cate. This village is located in Galang sub-district, Batam City. Fish catches are processed into food and souvenirs such as fish crackers, rose cakes, lung crackers, empek-empek and others. This village has internet so that people can access social media, but it has not been fully utilized in the economic field. Social media can be used as a media for promoting products and has the potential to improve the economy of the community. Bad weather sometimes happens, causing fishermen not possible to go to sea. When this happens, people can process resource from the sea into food or souvenir that can be sold to other regions such as Batam City through digital marketing. The purpose of this community engagement is to provide training on how to promote products from fish catches and other resources through digital marketing. The community no longer needs to sell processed products directly to Batam City, with no small costs and uncertain buyers. The current positive impact that has been seen is the increase in people's knowledge and insights into digital marketing and improving the community's economy from the implementation of activities.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

Search engine marketing and social media marketing predictive trends

2020 ◽  
Author(s):  
Brighton Nyagadza
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Global Scale ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Survey Method ◽  
Research Approach ◽  
Search Engine Marketing ◽  
Continuous Dynamic

The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.

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