Complexity Aversion in Risky Choices and Valuations: Moderators and Possible Causes
In the age of digitalization and globalization, our decision environments have become increasingly complex. However, it remains unclear under what circumstances complexity affects risk taking. In two experiments (one with a representative sample), we go beyond the behavioral effects and provide a cognitive explanation for the impact of complexity on risk taking. Results show that complexity, defined as the number of outcomes of a risky lottery, decreased choice propensity in choices between two lotteries but had a smaller effect on valuations of individual lotteries. Importantly, participants who spent less time looking at the complex option in choices, were less affected by complexity. Thus, a dislike of cognitive effort can explain the effect of complexity and the difference between choice and valuation. The small effect of complexity on valuations could be explained by individual differences in cognitive ability. Together, we showed that the decision environment as well as individual differences affected the impact of complexity on risk taking and we discuss cognitive explanations for these phenomena.