scholarly journals Analisis bauran komunikasi pemasaran di KSPPS Karisma Kantor Cabang Grabag dalam meningkatkan jumlah anggota

SOROT ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Vina Al Azizah ◽  
Andhatu Achsa
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Sampling Technique ◽  
Marketing Communication ◽  
Interactive Marketing ◽  
Purposive Sampling ◽  
The Public ◽  
Qualitative Descriptive ◽  
Descriptive Method ◽  
Data Analysis Methods

Penelitian ini memiliki tujuan untuk mengetahui lebih dalam dan mendeskripsikan kondisi bauran komunikasi pemasaran yang diterapkan oleh KSPPS Karisma kantor cabang Grabag dalam menarik minat anggota sehingga jumlahnya meningkat. Kegagalan sebuah koperasi dalam memperoleh anggota salah satu faktornya adalah kurangnya media komunikasi pemasaran, sedangkan anggota adalah sumber keberlangsungan hidup bagi koperasi, maka dibutuhkan komunikasi pemasaran yang baik untuk menginformasikan adanya suatu produk sekaligus membujuk agar masyarakat melakukan pembelian.  Metode deskriptif kualitatif menjadi metode yang digunakan dalam penelitian ini. Metode analisis data yang digunakan yaitu pengumpulan data, penyajian data yang ditemukan, dan kesimpulan. Data diperoleh dari observasi dan wawancara dengan purposive sampling sebagai teknik pengambilan sampelnya, dokumentasi, internet, dan studi kepustakaan yang dilaksanakan pada February 2020 sampai Mei 2020. Bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag untuk meraih anggota adalah periklanan,penjualan personal, pemasaran dari mulut ke mulut, pemasaran langsung dan interaktif, dan hubungan masyarakat dan publisitas. Dalam penelitian ini, bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag berpengaruh terhadap peningkatan jumlah anggota.This study aims to know deeply and describe the conditions of marketing communication mix applied by KSPPS Karisma Grabag offices in attracting members’ interest so that the numbers increase. The failure of a cooperative in getting members one of the factors is the lack of the marketing communication media, while members are source of survival for cooperatives, so good marketing communication is needed to inform the existence of a product and persuading the public to make a purchase. The qualitative descriptive method is used in this research. Data analysis methods used are data collection, presentation of data, and conclusions. Data obtained from observations and interviews with purposive sampling as a sampling technique, documentation, internet, and literatur study conducted on February to May 2020. The marketing communication mix used by KSPPS Karisma Grabag office to reach members is advertising, personal selling, word of mouth marketing, direct and interactive marketing, and public relations and publicity. In this study, the marketing communication mix used by KSPPS Karisma Grabag office affect on increasing number of members.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals Komunikasi Pemasaran Terpadu “Lemospirés Batik” dalam Menarik Minat Pembelian Konsumen

2019 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Cindy Andita Kirana
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Research Data ◽  
Marketing Communication ◽  
Sales Promotions ◽  
Distinctive Features ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.

scholarly journals Pengkajian Evaluasi Pelatihan Vokasi Juru Sembelih Halal di Balai Besar Pelatihan Peternakan Batu Jawa Timur Tahun 2020

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Kharisma Imam Adinata
Keyword(s):  
Data Analysis ◽  
Vocational Training ◽  
Sampling Technique ◽  
Data Sources ◽  
Training Center ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Data Validity ◽  
Descriptive Method ◽  
Selection Of

The purpose of this research was to describe results evaluation of implementation halal slaughter vocational training at International Livestock Training Center Batu East Java using a qualitative descriptive method. The selection of informants was carried out by using purposive sampling technique. Data is tabulated from interviews with informants. Data analysis was carried out by classifying and taking the connection between the interview data. Validity of the data was tested by using triangulation technique data sources based on interviews with informants.

scholarly journals Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic

2021 ◽  
Vol 9 (2) ◽  
pp. 7-13
Author(s):  
Ainur Rochmaniah ◽  
Adella Eka Ridwanti ◽  
Asiyatul Ulfiyah ◽  
Rachma Sari Octaviani ◽  
Ayu Diah Oktaviana
Keyword(s):  
Public Relations ◽  
Sampling Technique ◽  
Local Scale ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Observation Data ◽  
Marketing Communication ◽  
The Public ◽  
Service Staff ◽  
Hotel Managers

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.

scholarly journals Studi Analisis Laporan Keuangan dan Return Saham Pada Perusahaan di Jakarta Islamic Index Sebagai Pijakan Berinvestasi

2018 ◽  
Vol 3 (1) ◽  
pp. 67
Author(s):  
Yusi Septa Prasetia
Keyword(s):  
Sampling Technique ◽  
Financial Statements ◽  
Purposive Sampling ◽  
Investment Return ◽  
Qualitative Descriptive ◽  
Ratio Approach ◽  
Solvency Ratio ◽  
Positive Return ◽  
Descriptive Method ◽  
Selection Of

Abstract: Due to the advancement of economic era, inflation is an entity that cannot be avoided. However, in order to elude the reducing of the currency purchasing power as an effect of e inflation is by investing. An alternative way for investment is by purchasing shares of companies listed on the Indonesian Share Exchange. In fact, it require smart selection of Shares Company which provide growth returns above inflation. This study aims to scrutinize the company's shares as a basis for investment through the analysis of financial statements and share returns. This research employed qualitative descriptive method by using purposive sampling technique and it took seven companies as the research object. Then it analyzed the corporate financial statements for the period of 2011-2016 by using the liquidity ratio, solvency ratio and profitability ratio approach while in analyzing share returns, the researcher employed realized return approached. The finding showed that not all companies have a good performance or provide a positive return. The companies which is considered appropriate for investment meets the following requirements, namely, firstly, it has an average liquidity ratio above one and it increases in the subsequent year. Secondly, it has a solvency ratio of less than one and it consistently decreases. Thirdly, it has an increased level of profitability in each year. Fourthly, it has a linear price progress with the company's performance. Fifthly, it distributes dividends annually. The Sixth is the investment return is above inflation value. The seventh requirement is the investment return above the deposit interest rate.Abstrak: Pada era perekonomian saat ini, inflasi merupakan salah satu hal yang tidak bisa dihilangkan. Walaupun demikian, untuk menghindarkan berkurangnya daya beli mata uang karena inflasi adalah dengan melakukan investasi. Salah satu alternatif untuk berinvestasi ialah berinvestasi pada saham perusahaan yang terdaftar di Bursa Efek Indonesia. Tetapi dengan banyaknya jumlah perusahaan di Bursa Efek Indonesia maka dibutuhkan alternatif pemilihan saham perusahaan yang mampu memberikan pertumbuhan return di atas inflasi. Penelitian ini bertujuan untuk menelaah saham perusahaan sebagai dasar berinvestasi melalui analisis laporan keuangan dan return saham. Berdasarkan penelitian ini yang menggunakan metode kualitatif dan bersifat deskriptif dengan menggunakan teknik purposive sampling, menghasilkan tujuh perusahaan yang menjadi objek penelitian. Berdasarkan tujuh perusahaan kemudian di analisis laporan keuangan perusahaan periode 2011-2016 dengan menggunakan pendekatan rasio likuiditas, rasio solvabilitas dan rasio profitabilitas sedangkan return saham menggunakan penedekatan realized return. Berdasarkan metode ini menunjukkan bahwa tidak semua perusahaan mempunyai kinerja yang baik dan tidak semua perusahaan memberikan return yang positif. Berdasarkan sampel perusahaan dengan menggunakan dua alat analisis laporan keuangan dan return saham menunjukkan bahwa perusahaan yang layak dijadikan investasi adalah perusahaan yang memenuhi karakteristik berikut, pertama, mempunyai rasio likuiditas rata-rata di atas satu dan mengalami peningkatan dari tahun ke tahun. Kedua, mempunyai rasio solvabilitas lebih kecil dari satu dan konsisten mengalami penuruanan. Ketiga, mempunyai tingkat profitabilitas yang meningkat dari tahun ke tahun. Keempat, mempunyai pergerakan harga yang linier dengan kinerja perusahaan. Kelima, perusahaan membagikan dividen setiap tahunnya. Keenam, return investasi di atas nilai inflasi. Ketujuh, return investasi di atas bunga deposito.

scholarly journals Analisis Hubungan Resiliensi Matematik Terhadap Kemampuan Pemecahan Masalah Siswa Pada Materi Lingkaran

2018 ◽  
Vol 1 (5) ◽  
pp. 819
Author(s):  
Sri Maharani ◽  
Martin Bernard
Keyword(s):  
Problem Solving ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Class Viii ◽  
Relationship Of ◽  
The Relationship ◽  
Academic Year ◽  
Descriptive Method ◽  
Student Problem

The purpose of this study to determine the relationship of mathematical resilience to students problem solving abilities. This research was conducted in MTs Negeri Kota Cimahi class VIII-I even semester in academic year 2017-2018. The method used is qualitative descriptive method. Population taken is all students of class VIII MTs Negeri Kota Cimahi. Sampling using purposive sampling technique, which is a determination and sampling technique determined by the researchers with certain considerations. The sample consists of 34 students. Circle material used in research. Research instrument as many as 5 items about problem solving and resilience statement scale as many as 40 statement. The conclusion gained is that there are difficulties experienced by students in solving problem solving problem and there is correlation between mathematical resiliency to student problem solving ability equal to 0,649.

scholarly journals ANALISIS STRATEGI BAURAN KOMUNIKASI PEMASARANDALAM MENINGKATKAN PENJUALAN SENJATA KERIS DIDESA AENG TONG – TONG SUMENEP

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Andi Barri Albar ◽  
Suyono Suyono
Keyword(s):  
Research Method ◽  
Field Data ◽  
Personal Selling ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Marketing Communication ◽  
Interactive Marketing ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
The Village

This study aims to determine what strategies are used to increase the sale of keris weapons in the village of Aeng Tong-Tong Sumenep. The research method used is descriptive qualitative, descriptive research aims to collect detailed information by describing the situation in the field, data obtained through interviews with researchers from informants. From the results of research that can be obtained that the marketing communication mix that has been used by businessmen in the village of Aeng Tong-Tong Sumenep currently is Advertising, Sales promotion, Event and experiences, Online and social media marketing,interactive marketing, Personal selling. With the marketing communication mix relatively increased compared to before using only conventional sales methods.

scholarly journals STRATEGI GURU DALAM MENGATASI KESULITAN BELAJAR DI SEKOLAH DASAR

2019 ◽  
Vol 6 (2) ◽  
pp. 173
Author(s):  
Faizal Chan ◽  
Issaura Sherly Pamela ◽  
Irma Sari Sinaga ◽  
Mesariani Mesariani ◽  
Rica Oktarina ◽  
...  
Keyword(s):  
Teaching And Learning ◽  
Learning Difficulties ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Data Source ◽  
Teacher Data ◽  
Research Type ◽  
Descriptive Method

AbstrakTujuan dari penelitian ini adalah untuk mengetahui jenis-jenis kesulitan belajar yang dialami peserta didik dan strategi guru dalam menghadapi peserta didik yang mengalami kesulitan belajar di SD Negeri 80/I Muara Bulian. Penelitian ini menggunakan pendekatan penelitian deskriptif kualitatif dan jenis penelitian yang digunakan adalah penelitian fenomenologi. Teknik sampling yang digunakan purposive sampling. Sumber data utama pada penelitian ini adalah guru. Teknik pengumpulan data yang digunakan dalam penelitian ini merupakan observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan terdiri dari reduksi data, penyajian data, dan verifikasi data. Hasil penelitian menunjukkan bahwa ada beberapa peserta didik yang mengalami kesulitan belajar, yaitu kesulitan belajar membaca, kesulitan belajar menulis, dan kesulitan belajar berhitung. Untuk mengatasi masalah tersebut, guru harus memilih strategi, pendekatan, metode, dan teknik belajar mengajar yang dianggap tepat dan efektif sehingga dapat dijadikan pedoman oleh guru dalam melaksanakan kegiatan pembelajaran.Abstract The purpose of this study was to determine the types of learning difficulties faced by the students and the teachers’ strategies to overcome the students’ learning difficulties in SD Negeri 80/I Muara Bulian. The research method used was qualitative descriptive method along with the phenomenological research type. The sampling technique used was purposive sampling. The main data source in this study was the teacher. Data collection techniques were through observation, interviews, and documentation. Data analysis technique used was the theory of Miles and Huberman which consisted of data reduction, data presentation, and data verification. The results of this study indicated that there were several students faced learning difficulties including reading, writing, and counting difficulties. To solve those problems, the teachers should determine approppriate strategies, approaches, methods, and techniques as the teachers’ guide of teaching and learning process. 

scholarly journals E-Word Of Mouth For Tourism Futures: A Case in Travel Agency

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Dinarsiah Chendraningrum
Keyword(s):  
Digital Media ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Online Reviews ◽  
Research Data ◽  
Travel Agency ◽  
Tourist Attractions ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Method

The development of technology, especially digital media, has encouraged one of the tourism business industries, namely Jacktour, to use the Tripadvisor website to introduce and sell tour packages. Online reviews on websites are crucial to form an e-word mouth that is easy to access by future tourists. This study aims to determine both positive and negative tourist reviews regarding tour packages purchased from Jack Tour. The attributes of the tour packages include tourist attractions, people in charge (PIC), accessibility, transportation, accommodation, restaurants, prices, and final impressions. A qualitative descriptive method was applied to this research; data was collected from Jacktour on the Tripadvisor website. The sampling technique used purposive sampling. From 431 tourist populations, 325 tourists became the sample. From the results of the research, PIC (Person in Charge) is very important and is often reviewed positively or negatively. At the same time, in the impression aspect, tourists are satisfied with the services provided by Jacktour and will recommend it to others.

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