scholarly journals Impact of Sales Promotion, Advertising and Direct Marketing on Sale of Cosmetic Products

2021 ◽  
Vol 2 (1) ◽  
pp. 20-34
Author(s):  
Zawar Khan
Keyword(s):  
Customer Loyalty ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Retail Sector ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Sales Promotions ◽  
Retail Markets ◽  
The Impact ◽  
Consumer Buying Behavior

Retail markets have been one of the most rapid-growing markets in the world for the last decade; to stay competitive, retailers use effective sales promotions tools and that become a vital technique for marketers to stimulate consumer buying behavior towards purchasing any product. This study aims to determine the impact of the most used tools of sales promotion in the retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects: brand switching and customer loyalty. This study based on a literature review, conceptual framework and hypothesis which open the door for future researchers to expand more in this field.

scholarly journals STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

2020 ◽  
Vol 3 (11) ◽  
pp. 1-6
Author(s):  
Manish Dubey ◽  
Siddharth Saini ◽  
Srishti Umekar
Keyword(s):  
Customer Loyalty ◽  
Sales Force ◽  
Sales Promotion ◽  
Retail Sector ◽  
Audience Participation ◽  
Brand Name ◽  
Buying Behavior ◽  
Sales Promotions ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibility of shared sales promotions is weighed.

scholarly journals The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan

2014 ◽  
Vol 4 (3) ◽  
pp. 402 ◽  
Author(s):  
Aurangzeb Mughal ◽  
Asif Mehmood ◽  
Ammar Mohi-ud-deen ◽  
Bilal Ahmad
Keyword(s):  
Natural Environment ◽  
Significant Relationship ◽  
Business Plan ◽  
Sales Promotion ◽  
The Other ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Maximum Profit ◽  
The Impact ◽  
Consumer Buying Behavior

The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in consumer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior.. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of consumers. Traders can develop their business plan more effectively through the results of this study and plans help entrepreneurs and traders to gain a competitive benefit over their competitors and enable businesses to gain maximum profit.

scholarly journals The impact of retail shoes sales promotional activities on ladies’ purchase intentions

2014 ◽  
Vol 4 (2) ◽  
pp. 166 ◽  
Author(s):  
Sameen Akhter ◽  
Muhammad Rizwan ◽  
Shufa Shujaat ◽  
Zarmina Durrani
Keyword(s):  
Customer Loyalty ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Survey Method ◽  
Sales Promotions ◽  
Spss Software ◽  
The Impact

In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis. The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationship with purchase intention. The results of this study will assist retailers to select the best promotional tool that will influence purchase intentions of customer. These plans help businessmen and marketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

scholarly journals The impact of Influencer marketing on consumer buying behavior in social networks

2019 ◽  
Author(s):  
Miglė Černikovaitė
Keyword(s):  
Social Networks ◽  
Research Area ◽  
Buying Behavior ◽  
Shared Information ◽  
The Impact ◽  
Conceptual Research ◽  
Practical Implications ◽  
Scientific Topic ◽  
Customer Satisfaction And Loyalty ◽  
Consumer Buying Behavior

Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

scholarly journals Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari
Keyword(s):  
Social Sciences ◽  
Electronic Media ◽  
Sales Promotion ◽  
Kathmandu Valley ◽  
Buying Behavior ◽  
Multimedia Tool ◽  
Growing Economy ◽  
The Impact ◽  
Shed Light ◽  
Structured Questionnaire

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Esmeralda Crespo-Almendros ◽  
M. Belén Prados-Peña ◽  
Lucia Porcu ◽  
Juan Miguel Alcántara-Pilar
Keyword(s):  
Social Network ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Sales Promotions ◽  
Content Type ◽  
Heritage Sites ◽  
Negative Effect ◽  
Quasi Experimental ◽  
The Impact

Purpose This study seeks to analyze the influence of the consumer's perceived benefits deriving from two different promotional incentives offered via social media on the perceived quality of the heritage complex.Design/methodology/approach A quasi-experimental study was carried out among online users, implementing two different promotional stimuli. Facebook was selected as the social network through which the promotional incentives were offered in the experiment. The sample was obtained via a panel of Internet users provided by Sondea Internet SL.Findings The results showed that the benefits perceived by the tourists will depend on the sales promotion type offered. On the one hand, free VIP pass was found to be mostly related to hedonic benefits that positively affect perceived quality. On the other hand, 2 × 1 offer would be perceived as a utilitarian benefit and is likely to exert a fairly negative effect on perceived quality.Practical implications Tourism managers and practitioners are encouraged to analyze the characteristics of certain types of sales promotions, as each promotional incentive bears different values and associated benefits. The findings of this study suggest managers and practitioners to implement non-monetary promotions to enhance brand equity and perceived quality. Thus, it is paramount for the managers of cultural institutions and heritage sites to trust in sales promotions which can be very helpful if they are designed carefully.Originality/value This study pioneers the analysis of the impact of the benefits associated with different typologies of sales promotions on social networks on the perceived quality of a heritage site.

scholarly journals The Impact of Promotional Tools on Sales Promotion

2014 ◽  
Vol 4 (2) ◽  
pp. 202 ◽  
Author(s):  
Adeel Meo ◽  
Muhammad Daniyal Abbas ◽  
Muhammad Nadeem Sajjad ◽  
Muhammad Rizwan ◽  
Sayed shahbaz hussain Bukhari ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Research Paper ◽  
Vital Role ◽  
Sales Promotion ◽  
The Other ◽  
Buying Behavior ◽  
Other Hand ◽  
Relationship Of ◽  
The Impact

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS.  This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

scholarly journals The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County, Romania

2020 ◽  
Vol 17 (15) ◽  
pp. 5485 ◽  
Author(s):  
Alina Butu ◽  
Ioan Sebastian Brumă ◽  
Lucian Tanasă ◽  
Steliana Rodino ◽  
Codrin Dinu Vasiliu ◽  
...  
Keyword(s):  
Sociodemographic Factors ◽  
The State ◽  
Buying Behavior ◽  
State Of Emergency ◽  
Purchasing Intention ◽  
Starting Point ◽  
Fresh Vegetables ◽  
Before And After ◽  
The Impact ◽  
Consumer Buying Behavior

The present paper intends to address the impact of COVID-19 crisis upon the consumer buying behavior of fresh vegetables directly from local producers as observed 30 days later, after enforcing the state of emergency in Romania within a well-defined area, namely, the quarantined area of Suceava. The study relies on the interpretation of answers received from the quarantined area (N = 257) to a questionnaire applied online nationwide. The starting point of this paper is the analysis of the sociodemographic factors on the purchasing decision of fresh vegetables directly from local producers before declaring the state of emergency in Romania (16 March 2020). Further research has been conducted by interpreting the changes triggered by the COVID-19 crisis on the purchasing intention of such products before and after the end of the respective crisis. The aim of this scientific investigation relies on identifying the methods by which these behavioral changes can influence the digital transformation of short food supply chains.

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