scholarly journals Strategi Pengembangan Agribisnis Kentang (Solanum tuberosum L.) di Kabupaten Brebes

JURNAL AGRICA ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 149-161
Author(s):  
Khusnul Khatimah ◽  
Wahyu Febriyono
Keyword(s):  
Development Strategy ◽  
External Factor ◽  
Solanum Tuberosum L ◽  
Alternative Strategies ◽  
Central Java ◽  
Depth Interview ◽  
The Development Strategy ◽  
Production Growth ◽  
Swot Matrix ◽  
Potato Producer

Brebes Regency is the third largest potato producer in Central Java. Potatoes have decreased production growth, but the amount of demand is increasing. In fact, the highlands of Brebes Regency have the potential for potatoes agribusiness. The purpose of this study to analyze the internal and external factor, and formulate the development strategy of potatoes agribusiness in Brebes Regency. Respondents consisted of potato farmers, stakeholder, and key person through in-depth interview. The internal and external factor are identified using the IFE and EFE matrix. The combination of it are used as a basis of the preparation of alternative strategies with IE and SWOT matrix by considering stakeholder and key person. The result showed that potatoes agribusiness in Brebes Regency is in a position to grow and build (cell I). The alternative strategies divided into 4 strategic groups; S-O, S-T, W-O, and W-T. The strategic priority is in the S-O strategy.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tubagus Imron ◽  
Rizal Syarief Sjaiful Nazli ◽  
Sapta Raharja
Keyword(s):  
Sampling Method ◽  
External Factor ◽  
Matrix Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Market Demand ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Internal And External Factors

<p>Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.</p>

scholarly journals PENGEMBANGAN PARIWISATA KABUPATEN KEPULAUAN TALAUD PROVINSI SULAWESI UTARA

2017 ◽  
Author(s):  
Yovanca Yully Feniaty Koondoko ◽  
I Nyoman Darma Putra ◽  
Syamsul Alam Paturusi
Keyword(s):  
Development Strategy ◽  
Matrix Analysis ◽  
Public Facilities ◽  
North Sulawesi ◽  
Institutional Strategy ◽  
Slow Development ◽  
The Development Strategy ◽  
Swot Matrix ◽  
Tourism Potential ◽  
Tourism Attractions

This article analisys tourism development strategy of Talaud regency, North Sulawesi Province. This regency has a great tourism potential but faces vaious problems. Its tourism potentials is evidenced from the diversity of the natural, culture, and man made tourism attractions. The great tourism potential has not been able to make Talaud widely known by tourists. As the outermost regions, the problems of accessibility are the main obstacles faced by the region of Talaud Islands. Other obstacles such as limited electricity and telecommunication access, and the lack of supporting facilities of tourism activities, have an impact, on the slow development of tourism potential in Talaud. Stages in the research were: described the potentials of tourism, then explained the obstacles that hinder the potential, and finally formulated strategies for the development of tourism potentials. SWOT matrix analysis is used to find the strategies to develop the tourism potential in Talaud. S-O strategy includes the development strategy of attraction. S-T strategy is the institutional strategy. W-O strategy includes the development strategy of public facilities and the supporting facilities at each tourist attraction. W-T strategy includes the making of programs intended for the community participation.

scholarly journals MODERNISASI PRODUKSI GULA AREN DI DESA TONGO KECAMATAN SEKONGKANG KABUPATEN SUMBAWA BARAT

2020 ◽  
Vol 4 (2A) ◽  
pp. 133-142
Author(s):  
Muhammad Saleh ◽  
Harjito
Keyword(s):  
Development Strategy ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Sugar Production ◽  
Alternative Strategies ◽  
The Development Strategy ◽  
Specific Goal ◽  
Palm Sugar ◽  
The Village

This study aims to formulate alternative strategies that must be appliedin the development of palm sugar production through modernization to increasethe quality and quantity of the product so that it has a direct impact on improvementwelfare of the village community, especially palm sugar craftsmen. Research sitesimplemented in Sejorong Hamlet, Tongo Village, Sekongkang District, DistrictWest Sumbawa. When the research was carried out in November 2019 andFebruary 2020. The type of research used in this study is a methoddirect survey. The data collected comes from primary data and datasecondary. Primary data is done by means of field observations, documentation andinterview with palm sugar crafter using a list of questions(Question). Secondary data were obtained from various related agencies andinformation from various literatures related to this research. PopulationIn this study, there are 4 traditional palm sugar craftsmenand the craftsmen of the Jalit L estari group of Tongo Village. The sample in this study was takenby means of purpose sampling, namely determining the sample with a specific goal. Techniquedata analysis using descriptive analysis to find out about modernizationpalm sugar production in Tongo Village and analysis of alternative strategies usingSWOT analysis is used to determine the development strategy. Resultresearch shows that based on internal and external analysis, small industryPalm sugar in Tongo Village, Sekongkang District has the power tomaintained or improved, and has opportunities that can be exploitedwell and as much as possible. The best development strategyused is a strategy that supports aggressive growth.

scholarly journals Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project

2018 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
Anas Mujahid ◽  
Murianai Emelda Isharyani ◽  
Dharma Widada
Keyword(s):  
Marketing Strategy ◽  
Joint Venture ◽  
External Factor ◽  
Alternative Strategies ◽  
Input Stage ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Marketing Tool ◽  
Stage Matching ◽  
Evaluation Matrix

<p><em>Borneo Project is a new business in the field of ordering services of various types of clothing. In doing its marketing strategy Borneo Project relies on marketing through friendship, word of mouth from one to another one and using social media as a marketing tool. This has not had a much positive effect on sales in Borneo Project. Therefore it is necessary to analyze the marketing strategy that can be applied in Borneo Project.</em></p><p><em>Determining the strategy carried out in three stages: an input stage, matching stage, and the stage of the decision. The input stage is done by using Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). In the IFE matrix, obtained a total score of 2.407, while the EFE Matrix obtained score of 2.831. Based on internal and external factor analysis then matching phase with IE Matrix method and SWOT Matrix. The final stage was the decision stage used QSPM method. QSPM is used to evaluate alternative strategies obtained in the SWOT Matrix, then rank them. The first rank is the strategy of applying for credit funds, seeking investors or business joint venture partners and seeking financial assistance from corporate CSR with the acquisition of power score Pull of 5,824. Alternative strategies are prioritized to be applied is to ask a credit fund, seek a joint venture partner and investor or business and are looking for financial aid CSR.</em><em></em></p><strong><em>Keywords: Marketing Strategy, Borneo Project, QSPM</em></strong>

scholarly journals STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Milda Selvia ◽  
Endah Djuwendah
Keyword(s):  
Swot Analysis ◽  
Solanum Tuberosum L ◽  
External Environment ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Potato Seed ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Training Activities ◽  
Main Factors

ABSTRAKKelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang). Salah satu kendala yang dihadapi oleh Kelompok Tani Palintang Jaya adalah produktivitas kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor-faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.Kata Kunci : Pendapatan, Strategi, Pengembangan, Usahatani, KentangABSTRACTPalintang Jaya Farmers Group is the only farmer group that participates in the training activities organized by the Lembang Agricultural Training Center (BBPP-Lembang). One of the obstacles faced by the Palintang Jaya Farmers Group is that potato productivity is not optimal. This study aims to determine the income received by farmers, analyze the internal and external environment, and formulate alternatives and priority strategies that can be done by the Palintang Jaya Farmers Group. The main factors of the internal and external environment are identified using the IFE and EFE matrices. The results of the IFE and EFE matrices are used for the basis of the preparation of alternative strategies with IE matrix and SWOT matrix analysis tools. The results showed that potato seed farming income and potato farming consumption were profitable to run. Based on the IE matrix, the farmer group is in a position to maintain and maintain (cell V). Based on the SWOT analysis, 6 alternative strategies were produced. The strategic priority that can be recommended to be implemented in advance by the Palintang Jaya Farmers Group is to increase the ability of members to cultivate potato seeds.Keywords: Income, Strategy, Development, Farming, Potatoes

scholarly journals Pengembangan Potensi Pantai Echo Beach Sebagai Daya Tarik Wisata Di Desa Canggu Kecamatan Kuta Utara

2018 ◽  
Vol 5 (1) ◽  
pp. 7
Author(s):  
I Putu Aditya Adi Guna Hanum ◽  
Ida Bagus Suryawan
Keyword(s):  
Development Strategy ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Coastal Development ◽  
Northern District ◽  
Depth Interview ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Tourism Potential ◽  
The Village

Pantai Batu mejan (Echo Beach). Beach Echo Beach is located in the village of Canggu, northern district of Kuta, Badung regency. Distance traveled to this location approximately 14 km from the city of Denpasar. Many foreign tourists come this beach for sunbathing, swimming and surfing while enjoying the beautiful scenery at sunset (sunset). The beach is famous as a sport surf for foreign tourists. The purpose of this study to determine the potential of Echo Beach and to determine the development strategy in Echo Beach.                        The method of research is qualitative descriptive analysis with SWOT approach. The technique of collecting data is divided into four: observation, in-depth  interview, documentation and literatureFor informants using purposive sampling technique. Results from this study is the tourism potential held in Turkish Echo Beach as a tourist attraction is the natural potential as sport surfing. Cultural potential that there is a sacred place (temple) and the Rejang Dance and Mask Dance. In anticipation of threats and weaknesses and increase the opportunity and power to develop the potential of Echo Beach Beach this to be sustainable, then reviewing the SWOT approach for Coastal Development Strategy in Echo Beach.   Key words: StrategyDevelopment, Potential Tourism, Coastal Tourism

scholarly journals Strategi Pengembangan Usaha Peternakan dan Pengolahan Susu Kambing di Goatzilla Farm

2018 ◽  
Vol 2 (1) ◽  
pp. 7-14
Author(s):  
Anang Febri Prasetyo ◽  
Nurkholis Nurkholis
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
Goat Milk ◽  
Distribution Networks ◽  
Bargaining Position ◽  
The Development Strategy ◽  
Swot Matrix ◽  
The Government ◽  
Product Sales

This study aimed to analyze the development strategy of business and goat milk processing in the Goatzilla Farm, Lumajang, East Java. This research was descriptive. Methods of data by surveys using questionnaires. Data were analyzed by SWOT matrix to find out opportunities and threats in Goatzilla Farm. The results of the study used SWOT analysis. Alternative strategies recommendated in the Goatzilla Farm were SO strategies (Strength Opportunities), namely comparative strategy primacy, efficiency and internal development, and information technology to improve product quality. The results of the study showed to need cooperation with the government, farmers, and distribution networks to provide raw materials and increased product sales. The threat of Goatzilla Farm needed to watch out for was licensing which was processed immediately to support a bargaining position. There was no sufficient licensing, it could threat the sustainability of the business. 

scholarly journals STRATEGI PENGEMBANGAN KELEMBAGAAN KELOMPOK NELAYAN SEBAGAI KELEMBAGAAN PENGELOLA WADUK DI PERAIRAN WADUK WADAS LINTANG, KABUPATEN WONOSOBO

2017 ◽  
Vol 2 (2) ◽  
pp. 209
Author(s):  
Fatriyandi Nur Priyatna ◽  
Kunto Purnomo
Keyword(s):  
Development Strategy ◽  
Learning Process ◽  
Group Discussion ◽  
Interaction Model ◽  
Reservoir Management ◽  
Primary Data ◽  
Central Java ◽  
Local Institution ◽  
Depth Interview

Tulisan ini bertujuan untuk mempelajari kelembagaan lokal yang ada di Waduk Wadas Lintang dan peluang serta upaya pengembangannya menjadi kelembagaan pengelola waduk. Penelitian dilakukan di empat desa di Kecamatan Wadas Lintang, Waduk Wadas Lintang, Kabupaten Wonosobo, Propinsi Jawa Tengah pada bulan Agustus - Oktober tahun 2006. Pemilihan ini didasari pertimbangan mengenai konsentrasi nelayan, sifat kelembagaan nelayan yang sudah ada dan aksesibilitas lokasi. Metodologi yang digunakan dalam penelitian ini bersifat kualitatif dan studi kasus intrinsik, yaitu penetapan tujuan penelitian dilakukan berdasarkan ketertarikan suatu fenomena kelembagaan nelayan di perairan waduk. Data primer yang dikumpulkan terkait dengan kelembagaan lokal dan persepsi masyarakat terhadap status pemanfaatan sumberdaya perikanan. Pemilihan informan dilakukan secara sengaja dan pengumpulan data menggunakan teknik wawancara mendalam, diskusi kelompok dan pengamatan. Analisis data menggunakan pendekatan model interaksi dengan alat analisis data berupa pendekatan kelembagaan dan prinsip-prinsip co-management. Hasil penelitian menunjukkan kelembagaan yang ada adalah kelembagaan formal dan kelembagaan informal dan memiliki pengaruh signifikan terhadap faktor penerimaan anggota terhadap keberadaan dan fungsi kelembagaan lokal serta tingkat partisipasi anggota yang lebih tinggi pada kelembagaan formal. Pilihan strategi fasilitasi dapat diterapkan oleh pemerintah dalam upaya pengembangan kelembagaan kelompok nelayan dengan melalui tahapan pembentukan dan penyusunan kelembagaan; penguatan; dan pengembangan kelompok nelayan menggunakan pendekatan partisipasi dan “learning process” dalam semua proses pengambilan keputusan. Tittle: Strategy for Local Fisheries Local Institution Development as Reservoir Management Authority at the Wadas Lintang Reservoir of Wonosobo DistrictThe objectives of this research were to study local institution at the Wadas Lintang reservoir and its opportunity to be promoted as a reservoir management authority. The research was conducted in August to October 2006 using qualitative and intrinsic case study at four villages of Wadas Lintang Sub District, Wonosobo District, Central Java Province considering fishers concentration sites, current local fishers institution and also sites' accessibility. Primary data were mostly related to current local fishers institution and resource utilization perception which were collected using in depth interview, group discussion and observation from informants which were selected using purposive technique. Data were analyzed descriptively using interaction model technique with institutional theory and co-management principles. Results indicated that there were formal and informal local institution which is significantly influenced to the members' acceptance of institution existence and roles and also the level of member's participation which is higher at formal institution. Facilitating strategy could be chosen by local government as fishers local institution development strategy following the stage of initiating, developing and empowering local institution with participation and learning process approach on each stages.

scholarly journals Strategi Pengembangan Pelayanan Publik di Bandar Udara Internasional Soekarno Hatta - Cengkareng

WARTA ARDHIA ◽  
2017 ◽  
Vol 41 (4) ◽  
pp. 181
Author(s):  
Dina Yuliana
Keyword(s):  
Development Strategy ◽  
Public Service ◽  
Public Services ◽  
Swot Analysis ◽  
Alternative Strategies ◽  
Airport Management ◽  
International Airport ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Cartesian Diagram

The Ministry of Transportation has instructed to Airport Management to improve public service. The instructions contained in the Circular of the Ministry of Transportasion No. HK.209/I/16PHB.2014 dated December 31, 2014 about Improvement of Public Service at the Airport in Indonesia. This research is aimed to evaluate development strategy of Soekarno Hattta Airport in improving public services based on a combination of internal and external factors. The method used SWOT analysis which is then formulated in the Cartesian diagram, External Internal matrix and SWOT matrix. Result of the analysis shows that the Cartesian Diagram of Soekarno Hatta International Airport in Cengkareng currently resides in quadrant I that means the Soekarno Hatta International Airport in Cengkareng on the competitive position of a very strong market in the business of airport with high competitiveness. There are four alternative strategies (SO, WO, ST, WT) which can be applied in the development of public services at Soekarno Hatta International Airport Cengkareng. Keywords: public services, airport, SWOT, alternative strategies. Kementerian Perhubungan telah menginstruksikan kepada pengelola bandara untuk meningkatkan pelayanan kepada publik. Instruksi tersebut termuat dalam Surat Edaran Kementerian Perhubungan No. HK.209/I/16PHB.2014, tertanggal 31 Desember 2014, tentang Peningkatan Pelayanan Publik di Bandar Udara Seluruh Indonesia. Tujuan penelitian untuk mengetahui strategi pengembangan Bandara Soekarno Hattta Cengkareng dalam peningkatan pelayanan publik di bandara berdasarkan kombinasi dari faktor internal dan faktor eksternal bandar udara. Metode penelitian menggunakan analisis SWOT yang kemudian dirumuskan pada Diagram Cartesius, Matrik Internal Eksternal dan Matrik Swot. Hasil analisis pada Diagram Cartesius menunjukkan bahwa posisi Bandara Internasional Soekarno Hatta Cengkareng terletak pada kuadran I berarti Bandara Internasional Soekarno Hatta Cengkareng pada posisi kompetitif pasar yang sangat kuat dalam bisnis kebandarudaraan dan berdaya saing tinggi. Terdapat empat alternatif strategi (SO, WO, ST, WT) yang dapat diterapkan dalam pengembangan pelayanan publik di Bandara Internasional Soekarno Hatta - Cengkareng. Kata kunci: pelayanan publik, bandar udara, SWOT, strategi alternatif

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