scholarly journals Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Sale Pada Hotel Galuh Anindita Yogyakarta

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Aji Wicaksosno
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Marketing Mix ◽  
Validity And Reliability ◽  
Correlation Test ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
The Relationship ◽  
Calculation Analysis

Abstract - Galuh Anindita Hotel is a non-star hotel located strategically in the center of Yogyakarta. As a non-star hotel located not far from the center of Yogyakarta tourism, of course the challenge is greater because they have to compete with other hotels, especially star hotels, so various efforts need to be made to get the expected sale. This study aims to determine the effect of marketing mix on sales at Galuh Anindita Hotel Yogyakarta. The method used in this research is quantitative descriptive by collecting data through questionnaires, observation, and documentation. The questionnaire was distributed to visitors of the Galuh Anindita Hotel in Yogyakarta during May-July 2019. Analysis of the data used was linear regression test. The instrument test using validity and reliability shows that all items are declared valid and reliable so that it can be used for calculation analysis. Based on the results of the correlation test it was concluded that the relationship between marketing mix and sale was categorized strong with a correlation value of 0.728. Hypothesis testing shows that the marketing mix has a significant effect on sales as indicated by a probability value of 0,000 (<0.05) and t of 10.498. The magnitude of the effect of the marketing mix on sales was 52.9%. Keywords: marketing mix, sale, hotel Abstrak - Hotel Galuh Anindita adalah hotel non bintang yang berlokasi strategis di tengah kota Yogyakarta. Sebagai hotel non bintang yang terletak tidak jauh dari pusat pariwisata Yogyakarta, tentunya tantangan lebih besar karena harus bersaing dengan hotel lain terutama hotel berbintang sehingga berbagai upaya perlu dilakukan untuk mendapatkan sale yang diharapkan. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap sale di Hotel Galuh Anindita Yogyakarta. Metode yang digunakan dalam penelitian ini yaitu deskriptif kuantitatif dengan pengumpulan data melalui angket, observasi, dan dokumentasi. Angket disebarkan kepada pengunjung Hotel Galuh Anindita Yogyakarta selama bulan Mei-Juli 2019. Analisis data yang digunakan yaitu dengan uji regresi linear. Uji instrumen dengan menggunakan validitas dan reliabilitas menunjukkan bahwa seluruh item dinyatakan valid dan reliabel sehingga dapat digunakan untuk analisis perhitungan. Berdasarkan hasil uji korelasi disimpulkan bahwa hubungan antara bauran pemasaran dengan sale dikategorikan kuat dengan nilai korelasi sebesar 0,728. Uji hipotesis menunjukkan bahwa bauran pemasaran berpengaruh secara signifikan terhadap sale yang ditunjukkan dengan nilai probabilitas sebesar 0,000 (< 0,05) dan t sebesar 10,498. Besarnya pengaruh bauran pemasaran terhadap sale sebesar 52,9 %. Kata kunci: bauran pemasaran, sale, hotel

scholarly journals Relationship between Students’ Emotional Intelligence and Their Tadarus Al-Qur’an Activities

2019 ◽  
Vol 5 (2) ◽  
pp. 149-158
Author(s):  
Zaitun Syahbudin ◽  
Rita Ayu Muthia ◽  
Musa Thahir
Keyword(s):  
Emotional Intelligence ◽  
Linear Regression ◽  
Extracurricular Activities ◽  
Test Results ◽  
High Group ◽  
Correlation Test ◽  
Regression Test ◽  
Correlational Method ◽  
The Relationship ◽  
Medium Group

Emotional intelligence has been considered as contributing factor to students’ achievement in their academic life. Unfortunately, this intelligence seems to neglect on the part of students. In SMK (Sekolah Menengah Kejuruan/Vocational School)  Negeri 2 Pekanbaru, students had religious program namely Tadarus Al-Qur’an from 2013 until now but this program contributes less to their emotional intelligence. This study is aimed at investigating the relationship between students’ participation in extracurricular activities of Tadarus Al-Qur’an with their emotional intelligence. This study was quantitative and it applied correlational method. Data were collected through questionnaires and 232 students participated in this study. The results were analyzed by product-moment correlation test and linear regression. The results showed that based on the grouping of students’ answer scores for emotional intelligence as follows: high group of 9.57%, medium group 69.57% and low group, 20.87%. This is based on the product-moment correlation test results and linear regression test results, both at the 5% level and at the 1% level. It can be concluded that there was a significant relationship between students’ participation in extracurricular activities Al-Qur’an and their emotional intelligence.

scholarly journals Pengaruh Fasilitas Kerja Terhadap Kepuasan Karyawan Di Imelda Hotel-Waterpark-Convention Padang

2020 ◽  
Vol 11 (02) ◽  
pp. 117
Author(s):  
Nova Shabrina ◽  
Ira Meirina Chair
Keyword(s):  
Linear Regression ◽  
Employee Satisfaction ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Program Version

The This study aims to determine the Effect of Working Facilities on Employee satisfaction at Imelda Hotel-Waterpark-Convention Padang. This type of research is classified into quantitative descriptive research with causative associative methods.1The population in this study were all employees who worked at Imelda Hotel-Waterpark-Convention Padang as many as 72 people using saturated sampling techniques. Data collection techniques usingma questionnaire with a Likert scale that has been tested for validity and reliability. Data were analyzed through description analysis and simple linear regression test and coefficient of determination with the help of SPSS Computer Program version 16.00. The results of the study show that: Work Facilities in the category of Good have a percentage of 51.39% and Satisfaction of employees with the category of Good has a percentage of 86.11%. Furthermore, the R Square value is 0.094 with the level of sig. 0.009 <0.05, the Work Facility variabledcan explain the variable Employee Satisfaction of 9.4% and 90.6% influenced by other factors.

scholarly journals Pengaruh Motivasi Keluarga Terhadap Kemampuan Kognitif Anak Usia 5-6 Tahun: Studi Masa Pandemi

2022 ◽  
Vol 6 (4) ◽  
pp. 209-220
Author(s):  
Fanny Afsari ◽  
Isti Rusdiyani ◽  
Siti Khosiah
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Cognitive Abilities ◽  
School Environment ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Research Subjects ◽  
Regression Test ◽  
Time To Learn

During the pandemic, children aged 5-6 years need time to learn from home so that cognitive abilities during the pandemic experience obstacles. Family motivation has an important role in empowering children's cognitive abilities. The purpose of this study was to determine the effect of family motivation on the cognitive abilities of children aged 5-6 years during the pandemic. The research method used is quantitative. The research subjects found 60 children consisting and 60 parents of: grades B1, B2, B3, B4 at the Putera Bhineka Institute. Data collection techniques using observation, questionnaires, and documentation. The validity and reliability test showed that all the item instruments used were valid and reliable. Data analysis using SPSS 22.0 with simple linear regression test based on hypothesis testing. The results showed that there was no significant effect of motivation on children's cognitive abilities during the pandemic aged 5-6 years. The results of calculations with simple linear regression analysis and hypothesis testing can be said that tcount is 1.311 and a significance value is 0.195. The significant value is 0.195 > 0.05 or seen in the tcount of 1.311 < ttable 2.001. These results can be influenced by environmental factors in the community and the school environment. The findings of this study contribute that during the pandemic, children's cognitive abilities are not influenced by family motivation, but rather by environmental and other factors.

scholarly journals ANALISIS PENGARUH CR DAN ROE TERHADAP PER PADA PT. INDOFOOD SUKSES MAKMUR TBK TAHUN 2011-2018

2021 ◽  
Vol 6 (1) ◽  
pp. 1-10
Author(s):  
Firanti Hardianti ◽  
Sukma Febrianti
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
T Test ◽  
Test Plot ◽  
F Test ◽  
Normal Probability ◽  
Regression Test ◽  
Independent Variable ◽  
Quantitative Descriptive

PER is an important ratio in analyzing stocks, research was conducted at PT. Indofood Sukses Makmur Tbk by using two ratios as analysis tools, namely CR and ROE. The author chooses to conduct research at PT. Indofood Sukses Makmur Tbk because it is the largest consumer food company compared to its peers in Indonesia. This research was conducted to see the effect of CR and ROE simultaneously, partially and dominantly on PER using quantitative descriptive methods. The results showed that the data used were normal using the normal probability test plot. If using multiple linear regression test, the CR has a unidirectional relationship, while the ROE is not in the same direction as the PER. The results of hypothesis testing using the F test and t test. The F test states that the CR and ROE have a simultaneous effect and the t test partially affects the PER. To see how much influence the independent variable has on the dependent variable, a determination coefficient test is carried out with the result that the independent variable is quite influential on the dependent variable by 79.5%, and finally the dominant test with the results of ROE which has the most influence on the PER

scholarly journals PENGARUH ATMOSFER RUANGAN TERHADAP KEPUASAN KONSUMEN DI BALLON D’OR SPORT CAFÉ PADANG PARIAMAN

2019 ◽  
Vol 11 (1) ◽  
pp. 72
Author(s):  
Yorizal saputra Yorizal Saputra
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Destination Image ◽  
Indirect Communication ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Data Collection Technique

This purpose of research aims to determine the effect Store Atmosphere Against Customer Satisfaction in Ballon D’or Sport Cafe. The type of this research is quantitative descriptive with causal assosiative method which aims to see how big the influence of variable Store Atmosphere (X) on Customer Satisfaction (Y) in Ballon D’or Sport Cafe. The number of samples in this research amounted to 92 people taken using the technique of taking purposive sampling. Data collection technique is done by indirect communication through questionnaire (questionnaire) by using Likert scale that has been tested the validity and reliability. Further data is analyzed through data analysis, simple linear regression analysis through determinant coefficient analysis (R square), using SPSS Computer Program 16.00. The results showed that: (1) Store Atmosphere is in the less good category (59.78%), (2) Customer Satisfaction is in less good category (45,65%), (3) The result of simple linear regression test is obtained with R Square equal to 0,518 with sig level. 0,000 <0.05. This means that the destination image influences the visiting decision significantly by 51.8%, and the remaining 48.2% is influenced by other factors.

PENGARUH AKUNTANSI PERTANGGUNGJAWABAN, KOMITMEN ORGANISASI, DAN PARTISIPASI ANGGARAN TERHADAP KINERJA MANAJERIAL

Wahana ◽  
2019 ◽  
Vol 22 (1) ◽  
pp. 50-60
Author(s):  
Wiwik Pratiwi ◽  
Andari Asri Kartika
Keyword(s):  
Organizational Commitment ◽  
Linear Regression ◽  
Hypothesis Test ◽  
Descriptive Statistics ◽  
Survey Method ◽  
Manufacturing Companies ◽  
Validity And Reliability ◽  
Managerial Performance ◽  
Regression Test ◽  
Responsibility Accounting

This study is meant to test empirically the influence of responsibility accounting, organizational commitment, and budget participation to the managerial performance on manufacturing companies in Jakarta. This research used survey method by questionnaries. The data were examined using descriptive statistics, test of validity and reliability, classic assumption test, multiple linear regression test, and hypothesis test by using SPSS versi 24.0 for windows. The results of this research showed that responsibility accounting, organizational commitment, and budget participation were effect on managerial performance partially and simultaneously. Keywords: responsibility accounting, organizational commitment, budget participation, managerial performance

PENGARUH AKUNTANSI PERTANGGUNGJAWABAN, KOMITMEN ORGANISASI, DAN PARTISIPASI ANGGARAN TERHADAP KINERJA MANAJERIAL

Wahana ◽  
2019 ◽  
Vol 22 (1) ◽  
pp. 50-60
Author(s):  
Wiwik Pratiwi ◽  
Andari Asri Kartika
Keyword(s):  
Organizational Commitment ◽  
Linear Regression ◽  
Hypothesis Test ◽  
Descriptive Statistics ◽  
Survey Method ◽  
Manufacturing Companies ◽  
Validity And Reliability ◽  
Managerial Performance ◽  
Regression Test ◽  
Responsibility Accounting

This study is meant to test empirically the influence of responsibility accounting, organizational commitment, and budget participation to the managerial performance on manufacturing companies in Jakarta. This research used survey method by questionnaries. The data were examined using descriptive statistics, test of validity and reliability, classic assumption test, multiple linear regression test, and hypothesis test by using SPSS versi 24.0 for windows. The results of this research showed that responsibility accounting, organizational commitment, and budget participation were effect on managerial performance partially and simultaneously. Keywords: responsibility accounting, organizational commitment, budget participation, managerial performance

scholarly journals ANALISIS FAKTOR PEMBENTUK BAURAN PEMASARAN PADA NASABAH BANK BNI SYARIAH CABANG PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 925
Author(s):  
Aulia Agusatria ◽  
Abel Tasman
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Research Data ◽  
Primary Data ◽  
Islamic Banks ◽  
Validity And Reliability ◽  
Instrument Testing ◽  
Quantitative Descriptive ◽  
The City

This study aims to analyze the factors forming the marketing mix at BNI Syariah customers in Padang Branch. This type of research is quantitative descriptive. The population of this research is customers of Islamic banks in the city of Padang with a sample of 100 customers obtained using Slovin formula. The sampling technique is accidental sampling. Research data are primary data collected by questionnaire. Instrument testing uses validity and reliability tests. Data were analyzed by descriptive analysis and factor analysis. The results of the study showed that of the eight factors there were six factors that influence the form of the marketing mix for customers of the BNI Syariah branch of Padang Branch.Keyword: Marketing Mix

scholarly journals The Influence Of Motivation And Discipline On The Work Productivity Of Employees In Camat Office Of Sukaraja District, Seluma Province, Bengkulu Province

2021 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Ida Ayu Made Er Meytha Gayatri ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Work Productivity ◽  
Positive Influence ◽  
Regression Equation ◽  
Head Office ◽  
Regression Test

The purpose of this study was to determine factors such as motivation and work discipline tahat affect the work prductivity of employees at the Head Office of Sukaraja District, Seluma Regency. The sample in this study was 29 employees at the Head Office of Sukaraja District, Seluma Regency. Data collectiion using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The result of the regression equation is Y = n10,107 + 0,417 X1 + 0,361X2 + e, which means that motivation and work discipline have a positive influence of the work productivity of employees at the Head Office of Sukaraja District, Seluma Regency. The results of the determination test was 0,567 0r (56,7%). This shows that motivation and work discipline have an effect on the work  productivity of employees at the Subdistrict Head Office of Sukaraja District, Seluma Regency by 56,7 % while the rest are explained or influenced by other variables not examined.

scholarly journals DAMPAK SISTEM PEMBAYARAN SEWA KENDARAAN TRUCKING TERHADAP KEGIATAN OPERASIONAL PERUM DAMRI LOGISTIK

LOGISTIK ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 55-67
Author(s):  
Sylvira Ananda Azwar ◽  
Kencana Verawati ◽  
Meliana Safitri ◽  
Anthony Costa
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Relevant Information ◽  
Simple Linear Regression ◽  
Statistical Data Analysis ◽  
Regression Test ◽  
Correlation Tests ◽  
Operational Activities ◽  
The Relationship ◽  
Regression Tests

This Research aims to find out the causes and impacts caused by delays in payment of trucking vehicle rentals at Perum DAMRI Logistik, especially on the company's operational activities. Data collection was carried out in 3 divisions in Perum DAMRI Logistics, namely the operational division, the financial division and the engineering division. Data collection was done by interviewing the staff on duty and making observations and observations while in the field. The data obtained is then analyzed and elaborated so as to form a relevant information. In addition to describing the results of interviews, there are some data that are processed using statistical analysis using correlation tests and simple linear regression tests. The statistical data analysis was used to determine the relationship between vehicle rental payments and operational activities and to find out what percentage of the effect was obtained from the two variables. The results of the correlation test using SPSS statistic 25 which shows that vehicle rental payments and operational activities have a positive relationship, the results of a simple linear regression test get the equation Y = 200534,257 + 0.659X. The value of R square is 0.559.

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