scholarly journals Strategi Pemasaran Komunitas Pedagang Berbasis Online Dan Personalisasi Pemasaran Terhadap Kinerja Pemasaran

2020 ◽  
Vol 4 (2) ◽  
pp. 99-106
Author(s):  
Taat Kuspriyono
Keyword(s):  
Online Community ◽  
Quantitative Methods ◽  
Online Shopping ◽  
Active Role ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Questionnaire Data ◽  
Marketing Performance ◽  
Spss Software ◽  
Community Marketing

Abstrak - Belanja online semakin diminati oleh berbagai kalangan karena berbagai kemudahan yang diberikan baik dalam bertransaksi maupun keamanan. Masing-masing pedagang e-commerce saling memberikan bonus ataupun diskon untuk menarik minat pelanggan. Untuk membangun kerjasama tim serta sharing berbagai pengalaman terkait dengan penjualan tidak jarang banyak pedagang online yang membentuk suatu komunitas. Bahkan keuntungan lain yang didapatkan oleh pedagang online adalah dapat melakukan strategi pemasaran secara personalisasi. Strategi personalisasi ini dinilai cukup efektif dalam mencari konsumen  berdasarkan pesan yang dikirimkan oleh pedagang kepada konsumen. Namun pada dasarnya semua hal yang dilakukan tersebut dilakukan untuk meningkatkan hasil penjulanan. Jumlah hasil penjualan dapat dilihat dari kinerja pemasaran yang dilakukan. Melalui kinerja tersebut dapat diketahui sampai sejauh mana kinerja pedagang dalam memasarkan barang. Dalam hal ini pedangan merupakan seorang yang berperan akif dalam penjualan. Dengan sistem personalisasi pemasaran pedagang dapat memperkirakan barang yang dibutuhkan oleh konsumen. Metode yang dilakukan dalam penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui penyebaran kuesioner. Data kuesioner yang telah diisi oleh konsumen  diolah dengan menggunakan software SPSS. Hasil penelitian menunjukkan bahwa strategi pemasaran komunitas pedangang online dan personaliaasi pemasaran secara simultan berpengaruh terhadap kinerja pemasaran. Kata Kunci : Komunitas Online, Personalisasi Pemasaran, Kinerja PemasaranAbstract - Online shopping is increasingly in demand by various groups because of the various conveniences provided both in transactions and security. Each e-commerce merchant gives each other bonuses or discounts to attract customers. To form teamwork and share various experiences related to sales, it is not uncommon for many online merchants to form a community. In fact, another advantage gained by online merchants is being able to personalize marketing strategies. This personalized style is considered quite effective in finding consumers based on messages sent by merchants to consumers. But basically all of the things done are done to improve the results of selling. The amount of sales can be seen from the marketing performance carried out. Through this performance can be known to what extent the performance of traders in marketing goods. In this case the sword is a person who plays an active role in sales. With a marketing personalization system the merchant can estimate the goods needed by consumers. The method used in this study uses quantitative methods by collecting data through questionnaires. Questionnaire data that has been filled out by consumers will be processed using SPSS software. The results of the study showed that the online marketing strategy of the online community and marketing personnel simultaneously affected the marketing performance.Keywords: Online Community, Marketing Personalization, Marketing Performance

scholarly journals An An Analysis of Customer Satisfaction towards Online Shopping with Special Reference to Madurai City

2021 ◽  
Vol 9 (1) ◽  
pp. 164-168
Author(s):  
J Akila Mary ◽  
S Benita
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Online Marketing ◽  
Advanced Technology ◽  
Business Organizations ◽  
Marketing Performance ◽  
Factors Influencing ◽  
Online Retailers ◽  
The World ◽  
Convenience Sampling

In recent days, online marketing is a great revolution in the world. Over the last decade, most business organizations are running with modern technological change. The advanced technology getting better marketing performance. In this society, retailers are devising strategies to meet out the demand of online buyers. Online retailers are studying buyer’s behavior and perception of the consumer in the field of web shopping. Therefore, we have also chosen to analyses consumer’s attitudes towards online shopping and also studying the factors influencing consumers to buy their product on the web in this busiest fast-moving world. The population selected for the research is Madurai city, and narrowed down to buyers who are using the internet to buy online, includes students, homemakers, professionals; the sample size selected for this analysis is 50, and we have used the convenience sampling technique.

scholarly journals ECONOMIC EMPOWERMENT THROUGH BUYING INTENTION ON ONLINE MARKETING IN INDONESIA

2019 ◽  
Vol 2 (2) ◽  
pp. 71
Author(s):  
Deden Novan Setiawan Nugraha
Keyword(s):  
Structural Change ◽  
Quantitative Methods ◽  
Online Shopping ◽  
Sampling Technique ◽  
Market Mechanism ◽  
Online Marketing ◽  
Personal Relevance ◽  
Economic Empowerment ◽  
Structural Constraints ◽  
Brand Familiarity

Community economic empowerment is an effort to make the economy strong, large, modern and highly competitive in the right market mechanism. The constraints of people's economic development are structural constraints; the empowerment of the people's economy must be carried out through structural change. One of them is structural change through technology by online shopping application. The purpose of this research is to find out how the influence of online marketing variables which consist of Personal Relevance, Online Interactivity, Message, and Brand Familiarity Brand towards buying intention. In this study, researchers took objects on the online shopping application Qlapa.com which specifically sells handmade products. The sampling technique used by researchers is a non-probability sampling technique, because not all samples have criteria which are in accordance with what the researcher determined. Based on the calculations made, the sample used in this study was 100 people. The research method used in this research is quantitative methods. The analysis was conducted using the method of multiple regression analysis to explain the effect of the variables. The problems examined in this study are Personal Relevance (X1), Online Interactivity (X2), Message (X3), Brand Familiarity (X4), and Buying Intention (Y). The results of the study found that simultaneously and partially the variables Personal Relevance, Online Interactivity, Message, and Brand Familiarity have a significant influence on buying intention.

scholarly journals The Impact of the Covid-19 Pandemic on Retail Consumer Behavior

2021 ◽  
Vol 5 (1) ◽  
pp. 79-88
Author(s):  
Sayyida Sayyida ◽  
Sri Hartini ◽  
Sri Gunawan ◽  
Syarief Nur Husin
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Online Shopping ◽  
Secondary Data ◽  
The United States ◽  
Marketing Strategies ◽  
Retail Sales ◽  
Face To Face ◽  
Secondary Data Sources ◽  
The Impact

The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector. Consumers tend to use online channels to reduce face-to-face contact with marketers or other consumers. On the other hand, the consumer's need to see, touch and feel a product directly is only available in physical stores. This study aims to analyze the impact of the COVID-19 pandemic on retail consumer behavior. This study uses quantitative methods with secondary data sources obtained from several countries including the United States, England, Germany, France, Canada and Latin America. The results show that the shopping trends during the COVID-19 pandemic are webrooming and pure online shopping. Retail sales data in these countries shows that retail sales in physical stores exceed 70% of total retail sales and retail e-commerce sales are less than 30% of total retail sales. This research is expected to be useful for marketers in improving retail marketing strategies during the COVID-19 pandemic

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

scholarly journals Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

2021 ◽  
Vol 6 (2) ◽  
pp. 8-11
Author(s):  
Anastasia Bernadin Dwi Mardiatmi ◽  
Dahlia Pinem
Keyword(s):  
Marketing Strategy ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Path Coefficient ◽  
Analysis Tool ◽  
West Java ◽  
Marketing Performance ◽  
Pls Analysis ◽  
Advertising Literacy

Micro, Small, and Medium-sized Enterprise (MSME) owners in Depok, West Java, have yet to apply good marketing strategies. Thus, marketing management literacy needs to be done. This research was intended to analyze and understand the effect of marketing strategy literacy, which is applied in MSME’s in Depok, West Java, towards marketing performance. The sampling technique used in this research was random sampling technique, with the samples being 30 MSME owners in Depok, West Java. This is an explanatory research, which used Smart PLS analysis tool. The results showed that R Square’s value is 0.643. Hypothesis testing revealed that advertising literacy variable affects marketing performance with a path coefficient value of 0.400; promotion sales literacy does not affect marketing performance with a path coefficient value of -0.088; personal sales literacy affects marketing performance with a path coefficient value of 0.641; and lastly, online marketing literacy does not affect marketing performance with a path coefficient value of -0.177.

scholarly journals The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City

2020 ◽  
Vol 3 (2) ◽  
pp. 1114-1127
Author(s):  
Marlizar Marlizar ◽  
Taufik Hidayat Harahap ◽  
Mirjan Fajri Alda ◽  
Marwiadi Marwiadi
Keyword(s):  
Market Orientation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Strategies ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Spss Software ◽  
Banda Aceh

This study aims to analyze the effect of market orientation and creativity on marketing performance in apparel traders in the Aceh Market in Banda Aceh City. The research sample of 96 respondents with accidental sampling sampling technique. Data collection techniques used were observation and questionnaires. The data analysis technique used multiple linear regression analysis and was treated with the help of SPSS software version 22.0. The results showed that partially market orientation and creativity variables influenced marketing performance. While the creativity variable has no effect. This means that the higher the market orientation will improve marketing performance. Simultaneously market orientation and creativity play a role in marketing performance improvement. To improve marketing performance in Aceh market traders, traders are required to be more creative in marketing their merchandise. The recommendations for further research are expected to be able to add variables such as innovation, competitive advantage, and marketing strategies.

scholarly journals An Economic Study on Consumer Satisfaction towards Online Shopping in Madurai City

2021 ◽  
Vol 9 (2) ◽  
pp. 57-63
Author(s):  
K R Srinivasan ◽  
T P Ramprasad
Keyword(s):  
Developing Countries ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Online Shopping ◽  
Simple Random Sampling ◽  
Online Marketing ◽  
Satisfaction Level ◽  
Economic Study ◽  
Spss Software

Now-a-days developing countries like India converting their traditional marketing strategy into modern electronic mode or online marketing us people in India also felt comfortable in online shopping, Madurai is a business city where can find lot of business emerging here and there. People in Madurai are considerably tradition in their virtues. This study has been taken to analyse the satisfaction level of the customer towards online shopping; objective of the study is to find satisfaction level and the factor influencing online shopping. Using simple random sampling method, data has been collected from 45 respondents from Madurai city. Data analysed with the help of SPSS software.

scholarly journals Consumers’ attitude towards online shopping

2016 ◽  
Vol 6 (3) ◽  
pp. 219-255
Author(s):  
Balusamy S ◽  
Giri N
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Online Marketing ◽  
Customer Requirements ◽  
Marketing Performance ◽  
Factors Influencing ◽  
Use Of Technology ◽  
Online Shoppers ◽  
Online Channel

E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online shopping or marketing is the use of technology (i.e., computer, internet) for better marketing performance. And retailers are mixing strategies to meet the demand of online shoppers; they are busy in studying consumer in the field of online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. e- retailers should keep in mind that consumer behavior might change in time to time especially in online market so the e-retailer should investigate the consumer behavior in time to time and adapt the products and services to serve as the customer requirements

scholarly journals ECONOMIC EMPOWERMENT THROUGH BUYING INTENTION ON ONLINE MARKETING IN INDONESIA

2019 ◽  
Vol 2 (2) ◽  
pp. 71
Author(s):  
Deden Novan Setiawan Nugraha
Keyword(s):  
Structural Change ◽  
Quantitative Methods ◽  
Online Shopping ◽  
Sampling Technique ◽  
Market Mechanism ◽  
Online Marketing ◽  
Personal Relevance ◽  
Economic Empowerment ◽  
Structural Constraints ◽  
Brand Familiarity

Community economic empowerment is an effort to make the economy strong, large, modern and highly competitive in the right market mechanism. The constraints of people's economic development are structural constraints; the empowerment of the people's economy must be carried out through structural change. One of them is structural change through technology by online shopping application. The purpose of this research is to find out how the influence of online marketing variables which consist of Personal Relevance, Online Interactivity, Message, and Brand Familiarity Brand towards buying intention. In this study, researchers took objects on the online shopping application Qlapa.com which specifically sells handmade products. The sampling technique used by researchers is a non-probability sampling technique, because not all samples have criteria which are in accordance with what the researcher determined. Based on the calculations made, the sample used in this study was 100 people. The research method used in this research is quantitative methods. The analysis was conducted using the method of multiple regression analysis to explain the effect of the variables. The problems examined in this study are Personal Relevance (X1), Online Interactivity (X2), Message (X3), Brand Familiarity (X4), and Buying Intention (Y). The results of the study found that simultaneously and partially the variables Personal Relevance, Online Interactivity, Message, and Brand Familiarity have a significant influence on buying intention.

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

Sign in / Sign up

Export Citation Format

Share Document