scholarly journals Pemanfaatan Digital Marketing dan Pengelolaan Keuangan Pada Toko Bahan Kue

2020 ◽  
Vol 3 (1) ◽  
pp. 6-12
Author(s):  
Ni Luh Ratniasih ◽  
Dwi Haryadi Nugraha
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Digital Marketing ◽  
Market Area ◽  
Business Partners ◽  
Service Activity ◽  
Product Marketing ◽  
Achievement Indicators

Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.

scholarly journals Peningkatan Usaha Kreatif dan Pengelolaan Keuangan Berbasis Akuntansi Keluarga di Desa Pabelan Kabupaten Semarang dalam Rangka Peningkatan Ketahanan Ekonomi Keluarga

2021 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Indri Kartika ◽  
Sri Sulistyowati ◽  
Sri Dewi Wahyundaru ◽  
Afri Aulia Rahman
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Digital Marketing ◽  
Outdoor Activity ◽  
Economic Resilience ◽  
Income Loss ◽  
Financial Difficulties ◽  
The Family ◽  
Service Activity ◽  
Business Income

Di masa pandemi saat ini banyak keluarga yang mengalami penurunan penghasilan karena menurunnya aktivitas di luar rumah, bahkan beberapa keluarga mengalami kesulitan keuangan karena menjadi korban PHK. Diperlukan usaha-usaha kreatif serta pengelolan keuangan yang cerdas agar ketahanan ekonomi keluarga bisa tetap terjaga. Kelompok ibu-ibu PKK di Desa Pabelan, Kecamatan Pabelan, Kabupaten Semarang memiliki latar belakang, tingkat sosial, pendidikan dan ekonomi yang berbeda-beda. Sebagian merupakan pekerja, pedagang, wirausaha kecil menengah, buruh industri dan pegawai harian lepas, namun kebanyakan masih memiliki waktu luang dapat diberdayakan dalam kegiatan pengembangan usaha kreatif. Kegiatan pengabdian masyarakat yang dilaksanakan oleh Team dari Fakultas Ekonomi Unissula yang terdiri dari Indri Kartika, Sri Sulistyowati, Sri Dewi Wahyundaru dan Afri Aulia Rahman dilakukan guna meningkatkan penghasilan dari usaha kreatif melalui pemasaran digital sederhana serta pengelolaan keuangan berbasis akuntansi keluarga. Peserta pelatihan meliputi ibu-ibu kelompok PKK di Desa Pabelan Kecamatan Pabelan Kabupaten Semarang. Metode pengabdian masyarakat dilaksanakan dengan penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masyarakat dapat disimpulkan bahwa masyarakat tertarik untuk memulai usaha kreatif dan menerapkan pengelolaan keuangan berbasis akuntansi keluarga. ��During pandemic condition, many families have experienced income loss due to outdoor activity limitation. Some families even experience financial difficulties for losing job. Creative activities and smart financial management are needed so that the economic resilience of the family can be maintained. PKK women's group in Pabelan Village, Pabelan District. Semarang Regency has different backgrounds, social, educational and economic levels. Some are workers, traders, small and medium entrepreneurs actors, industrial laborers and casual daily employees. However, most of them still have free time to be empowered in creative business development activities. This community service activity was performed by members of Economic Faculty of Unissula which are: Indri Kartika, Sri Dewi Wahyundaru, Sri Sulistyowati and Afri Aluia Rahman. The purpose of this activity is to increase participant�s business income during this pandemic situation through applying simple digital marketing and financial management based on family accounting in Pabelan Village so that it can increase the income and welfare of the Pabelan villagers. Community service methods are carried out with counseling, discussion, followed by practice. From the implementation of community service, it can be concluded that the community is interested in starting creative businesses and implementing family accounting-based financial management.�

scholarly journals PENGELOLAAN KEUANGAN BERBASIS KOMPUTER BAGI UPK KECAMATAN KISARAN BARAT DAN KECAMATAN KISARAN TIMUR KABUPATEN ASAHAN

2018 ◽  
Vol 1 (2) ◽  
pp. 63-68
Author(s):  
Elly Rahayu ◽  
Wan Mariatul Kifti ◽  
Rohminatin Rohminatin
Keyword(s):  
Capacity Building ◽  
Public Housing ◽  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Management Unit ◽  
Public Works ◽  
Government Aid ◽  
Service Activity ◽  
Micro Enterprises

Abstract: The Financial Management Unit (UPK) is one of the managing units of financial activities. One of its tasks is to bring together people who have the same needs or types of businesses to form business groups. The UPK is also tasked with channeling and developing government aid funds for the development of micro enterprises in each kelurahan. Government through the Ministry of Public Works and Public Housing continue to develop the capacity of the community through various types of training that are scheduled each year. One of training forms conducted is financial management training for the Financial Management Unit located in 25 urban subdistricts of East Kisaran and West Kisaran District. This financial management training is considered very important because UPK capacity building is needed in performing its duties as a financial management unit. The purpose of this Community Service activity is to improve the knowledge of UPK on Financial Management so that it can be applied to the community, to be able to do the recording of income and expenditure with good and detailed, to give reference to UPK in order to be able to educate financial management to community and introduce MYOB application for UPK. The result of this activity is the implementation of Community Service activity which attended by UPK as many as 48 people.Keywords: UPK, Financial, Management,MYOBAbstrak: Unit Pengelola Keuangan (UPK)    merupakan salah satu unit pengelola kegiatan  keuangan. Salah satu tugasnya adalah menghimpun masyarakat yang memiliki kebutuhan atau jenis usaha yang sama untuk membentuk kelompok-kelompok usaha. UPK ini juga bertugas menyalurkan serta mengembangkan dana bantuan pemerintah untuk pengembangan usaha mikro di masing-masing kelurahan.Pemerintah melalui Kementerian Pekerjaan Umum dan Perumahan Rakyat terus melakukan pengembangan kapasitas masyarakat melalui berbagai jenis pelatihan yang diagendakan setiap tahun. Salah satu bentuk pelatihan yang dilakukan adalah pelatihan pengelolaan keuangan bagi Unit Pengelola Keuangan   yang berada di 25 kelurahan Kecamatan  Kisaran Timur dan Kecamatan  Kisaran Barat. Pelatihan pengelolaan keuangan ini dipandang sangat penting karena, pengembangan kapasitas UPK sangat dibutuhkan dalam menjalankan tugasnya  sebagai unit pengelola keuangan. Tujuan dilakukannya kegiatan Pengabdian Masyarakat ini adalah untuk meningkatkan pengetahuan UPK terhadap Pengelolaan Keuangan sehingga dapat diterapkan ke masyarakat, untuk dapat melakukan pencatatat pemasukan dan pengeluaran dengan baik dan rinci, untuk memberikan acuan kepada UPK agar mampu melakukan edukasi pengelolaan keuangan kepada masyarakat dan mengenalkan aplikasi MYOB bagi UPK .Hasil kegiatan ini adalah terlaksananya kegiatan Pengabdian Masyarakat  yang dihadiri UPK sebanyak 48 orang.Kata kunci: UPK, Keuangan, Manajemen, MYOB

scholarly journals Pemberdayaan ekonomi masyarakat pelaku usaha UMKM di Kelurahan Limbungan Kecamatan Rumbai Pesisir Kota Pekanbaru

2020 ◽  
Vol 2 ◽  
pp. 494-497
Author(s):  
Sri Endang Kornita ◽  
Syafril Basri ◽  
Restu Restu ◽  
Ufira Isbah ◽  
Selly Prima Desweni
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Well Being ◽  
Online Marketing ◽  
Added Value ◽  
Training Methods ◽  
Service Program ◽  
Student Community ◽  
Service Activity

The community service activities carried out are Community Economic Empowerment of MSME Entrepreneurs in Limbungan Village, Rumbai Pesisir District, Pekanbaru City. This activity integrated with the implementation of the Student Community Service Program of 2020. The role of the community service team is business management training (financial management, taxation), strategy of business development, and accompaniment for the 19 MSME entrepreneurs in this area that participated. The aims of this community service activity are to improve understanding and implementation of MSME management in a professional, efficient, and effective way, with the result that can manifest independence and well-being of the community to optimize the existing potential. It is also expected that this training will provide an added value for the community development of MSME entrepreneurs’s business. This training can change community behavior into more creative and improve community income in this area. The training methods are a combination between lectures and accompaniment, where participants will obtain material manual books about finance and taxation of MSME. It can be seen that the participants have more understanding about bookkeeping and finance of MSME, taxation, and online marketing after participating in the integrated community service and student community service program of LPPM UNRI.

scholarly journals Financial Management Training for Empowerment of Mosque Youth in Pelawad Village, Serang

2021 ◽  
Vol 2 (2) ◽  
pp. 114-120
Author(s):  
Rina Nopianti ◽  
Prastika Tjeng Suwandi ◽  
Leni Triana
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Preliminary Information ◽  
Training Materials ◽  
Training Approach ◽  
Service Activity ◽  
Almost All ◽  
University Lecturers ◽  
Communication Board

Pelawad Village is one of the villages in the Ciruas sub-district, Serang Regency, where the majority of the population is Muslim. Pelawad Village has eight mosques. In the management of mosque finances, based on preliminary information received from the BKPM (Mosque Youth Communication Board) it has not been carried out properly. Almost all mosques do not yet have a good bookkeeping system. This activity aims to provide simple financial bookkeeping training with the theme Financial Management Training for Empowerment of Mosque Youth. The method used in this community service activity is an action study through a training approach for youth and adolescents in the Pelawad-Ciruas village environment. To make this happen, BKPM has collaborated with several Bina Bangsa University lecturers. The partnership cooperation between BKPM and Abdimas team at Bina Bangsa University is carried out with the following agreements: BKPM is responsible for providing training facilities and infrastructure as well as coordinating training participants. The community service team served as resource persons and provided training materials. This activity has an outcome that must be achieved, namely increasing the ability of mosque-based financial management. The activity was carried out by after isha considering that the participants were mosque administrators and BKPM members who were caretakers of the mosque, and lasted for 3 days while still observing strict health protocols.

scholarly journals Pemberdayaan Kelompok PKK Desa Ilomata melalui Wirausaha Keripik Pisang Aneka Rasa

2021 ◽  
Vol 7 (2) ◽  
pp. 185-191
Author(s):  
Tri Handayani ◽  
Nurhayati Olii ◽  
Kartika Chandra Pelangi
Keyword(s):  
Community Service ◽  
Service Activity ◽  
Group Members ◽  
Training Activities ◽  
Product Marketing

Ilomata Village is one of the villages in Gorontalo District which has the potential of banana farming commodities, but it has not been utilized optimally. The aim of this community service activity are empowering the Ilomata Village PKK group through training activities for making various flavors of banana chips, simple bookkeeping training and product marketing training. The method applied is training and mentoring, whose activities include 1) Training in making various flavored banana chips; 2) Simple bookkeeping training; 3) Product marketing training; and 4) Mentoring in determining the name of the product, making packaging labels, and handling PIRT distribution permit. The results of the activity showed that the PKK group members understood and had skills in making banana chips with various flavors, doing simple bookkeeping and marketing the product. The availability of a banana chip product named banana chips I-Bas (Ilomata-Banana chips) with No. distribution license for PIRT 214750201001324 and has been marketed both offline and online. Thus, the empowerment of the PKK groups through banana chips entrepreneurship can increase the utilization of the potential of the banana commodity in line with the increased understanding and skill of PKK group members in making and marketing various flavored banana chips products.

scholarly journals INCREASING COMMUNITY PARTICIPATION IN MAINTAINING CLEANLINESS AND HEALTH TO REALIZE COMFORTABLE TOURISM VILLAGE IN THE VILLAGE OF RINDU HATI

2021 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Rina Delfina ◽  
◽  
Sardaniah Sardaniah ◽  
Keyword(s):  
Community Participation ◽  
Community Service ◽  
Economic Value ◽  
Management Training ◽  
Household Waste ◽  
Disposal Site ◽  
Community Skills ◽  
Service Activity ◽  
Tourist Village ◽  
The Village

A clean and healthy tourist village is the main attraction for visitors because the beautiful and clean environment makes visitors feel comfortable. Based on the results of the FGD conducted by the University of Bengkulu LPPM in the village of Rindu Hati, several problems were found, such as the cleanliness of the village, the absence of a garbage disposal site. This of course can cause various problems for visitors and the community, one of which can affect public health and the environment. Efforts that can be made are the Guidance of Clean and Healthy Life Behavior (PHBS). The purpose of this community service activity is to provide education to the Rindu Hati village community so that they can maintain environmental cleanliness and health through the proper and correct application of PHBS, increase community knowledge and skills in managing household waste and environmental waste, and improve community skills in disease management. environmental impacts and independently in preventing and overcoming the health problems it faces. The methods used are: health education about waste management, training to utilize waste. The participants who took part in this activity were 50 people consisting of environmental groups, PKK cadres, health cadres, village officials, and housewives. The results of this community service activity show an increase in community participation in maintaining environmental cleanliness and health, this can be seen from the community's ability to implement PHBS and utilize waste that has economic value.

scholarly journals Pengelolaan Usaha Mikro Berbasis Kelompok Perempuan Desa Ngemplak II Yogyakarta

2021 ◽  
Vol 3 (1) ◽  
pp. 1-19
Author(s):  
Monica Weni Pratiwi ◽  
◽  
Dominica Arni Widyastuti ◽  
Jurica Lucyanda
Keyword(s):  
Small Business ◽  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Marketing Management ◽  
Processed Food ◽  
Women's Groups ◽  
Goods And Services ◽  
Women’S Groups ◽  
Break Even Point

The phenomenon of ever-increasing needs, such as the need for goods and services in household life, requires that people seek alternative income by producing processed food. However, to increase the processed food business, it does not only focus on the product aspect, but must also pay attention to marketing management and financial aspects so that this becomes the concern of the women's group of Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. The purpose of this Community Service is to provide training to women's groups to increase their understanding and ability to produce and develop processed food and use accounting to support the progress of their business. This activity provides an understanding of how to calculate product costs and prices (cost accounting), and accounting (financial aspect). In addition, the women's group was given training from marketing management aspect that how to make brands and register their product brands to the Directorate General of Intellectual Property Rights. Based on the results of the implementation of Community Service activities related to providing management training and financial empowerment programs for women in productive food management, there is enthusiasm from women's groups in Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. This Community Service Activity have been an impact on increasing knowledge in the field of small business management, especially in the field of trademarks and determining the price and break-even point. In addition, it also has an impact on knowledge about small business financial management, especially in the field of simple financial statement and profit and loss calculations, and also pricing.

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

scholarly journals Pelatihan Pelaporan Keuangan Berbasis Aplikasi Di Lingkup Antar RT Dalam RW Kelurahan Kauman Kecamatan Klojen Malang

2020 ◽  
Vol 4 (1) ◽  
pp. 68
Author(s):  
Sutrisno Sutrisno ◽  
Imam Cholissodin ◽  
Arief Andy Soebroto ◽  
Dian Eka Ratnawati ◽  
Lailil Muflikhah
Keyword(s):  
Community Service ◽  
Financial Services ◽  
Financial Management ◽  
Management System ◽  
The People ◽  
Service Activity ◽  
Financial Application ◽  
Information And Communication ◽  
Financial Management System ◽  
User Friendly

ABSTRAK  Pemanfaatan teknologi informasi dan komunikasi untuk aplikasi keuangan berbasis online telah banyak dikembangkan, diantaranya di bidang perbankan, keuangan, transportasi, jual beli, kesehatan, dan sebagainya. Demikian juga aplikasi berbasis perangkat bergerak seperti telepon seluler, komputer, laptop maupun lainnya juga sudah lazim dan banyak digunakan oleh masyarakat. Berdasarkan kondisi tersebut, maka dilaksanakan kegiatan pengabdian masyarakat antar RT dalam satu RW di wilayah Kelurahan Kauman Kecamatan Klojen Kota Malang (khususnya RT-02 dan RT-03 di RW-03) untuk menggunakan aplikasi keuangan. Aplikasi yang dikembangkan diharapkan dapat mempermudah dalam melakukan pengelolaan keuangan di tingkat RT, sehingga lebih efektif, efisien, akurat dan transparan. Tahapan kegiatan pengabdian kepada masyarakat ini diawali dengan melakukan observasi dan survei khususnya RT-02 dan RT-03 di RW-03 Kelurahan Kauman Kecamatan Klojen Kota Malang. Hasil survei ini dijadikan dasar implementasi aplikasi keuangan yang dikembangkan. Selanjutnya dilakukan sosialisasi dan pelatihan penggunaan aplikasi yang telah berhasil dikembangkan dari referensi terpilih, agar masyarakat lebih terbiasa dalam menggunakan sistem layanan keuangan tersebut. Dengan adanya aplikasi ini, diharapkan pengelolaan layanan keuangan menjadi lebih mudah dan pengguna aplikasi juga dimudahkan dengan adanya fitur-fitur yang telah disediakan. Hasil dari kegiatan ini yaitu, Sistem Pengelola Keuangan RT (SIPUT) dapat diakses dalam berbagai platform baik perangkat PC desktop maupun web, lalu sistem ini menggunakan tampilan yang user friendly sehingga Staff RT-02 dan RT-03 RW-03 Kelurahan Kauman dapat dengan mudah melakukan manajemen pengelolaan keuangan dengan cepat dan akurat, sehingga kinerja mereka menjadi lebih baik. Jadi SIPUT ini sangat sesuai dengan kebutuhan objek pengabdian masyarakat. Staff RT dapat melakukan berbagai pengelolan beberapa kegiatan seperti membuat manajemen keuangan, manajemen surat, dan manajemen kegiatan warga. Kata kunci : sistem pengelola keuangan RT; Kauman Malang; teknologi web dan dekstop  ABSTRACT  The use of information and communication technology for online-based financial applications has been widely developed, including in the fields of banking, finance, transportation, buying and selling, health, and so on. Likewise, mobile device-based applications such as cell phones, computers, laptops and others are also common and are widely used by the public. In accordance with these conditions, a community service activity was carried out in several RTs in one RW in Kauman Sub-District, Klojen District, Malang City (specifically RT-02 and RT-03 in RW-03) to use a financial application. The developed application is expected to facilitate financial management at the RT level, so that it becomes more effective, efficient, accurate and transparent. The stages of community service activities began with observations and surveys, especially in RT-02 and RT-03 in RW-03 Kauman Sub-District, Klojen District, Malang. The results of this survey formed the basis for implementing the financial application that was developed. After that, socialization and training on the use of applications that had been successfully developed from selected references were performed, so that the people were more accustomed to using the financial service system. With this application, it is hoped that the management of financial services will become easier and application users will also be facilitated by the features provided. The results of this activity are that RT Financial Management System (SIPUT) can be accessed in various platforms both desktop PC and web devices, and this system uses a user friendly display so that RT-02 and RT-03 Staffs in RW-03 Kauman Sub-District can easily conduct financial management quickly and accurately that improves their performance. Therefore, SIPUT is very suitable with the needs of the object of community service. RT staffs can carry out a variety of management of several activities such as making financial management, mail management, and citizen activity management. Keywords : RT financial management system; Kauman Malang; web and desktop technology

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

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