scholarly journals Network marketing in network society: humanistic and psychological aspects of the problem

HUMANITARIUM ◽  
2021 ◽  
Vol 44 (1) ◽  
pp. 140-151
Author(s):  
Nataliya Savelyuk ◽  
Margaryta Zagariychuk

The article carries out both theoretical and empirical analysis of some humanistic and psychological aspects of the functioning of network marketing in modern network society. In fact, the humanistic vector of research is represented in the importance of formulating and understanding of the problem of human search for a harmonious individual identity and ways of effective self-realization in a globalized and informatized society, in a massive environment of consumption and services; psychological and socio-psychological vectors consist of the study of individual characteristics of the Ukrainian population’s attitude to their own material status and some potential opportunities for its improvement. In particular, the analysis touches the phenomenon of «social psychology of poverty» as a lifestyle, which is often justified by the relevant philosophy of life and morality. The ambivalent components of the image of network marketing in modern society, as well as social and personal factors of attitude formation and personal involvement in this type of employment are revealed. According to the results of a pilot empirical study, it was stated that the dominant majority of online Ukrainian respondents (it was used the methods of «convenient sampling» and «snowball») has been self-identified as «average in their material status». At the same time, almost half consider wealth as mainly the result of their own persistence and activity. The dominant majority of respondents are at least partially informed about the network business, and a little over a third – «tried themselves» in this type of business. The most frequently identified associations with «network marketing» were «sale / sales» and «Internet», fit into his general denotative interpretations. However, about one in five respondents has some distrust of this method of earning, associated with «pyramidal» connotations and fear of «being deceived». And the same number of people trust network marketing instills concrete success and results of relevant activities.

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 598
Author(s):  
Yun-Mi Lee ◽  
Seo-Jin Chung ◽  
John Prescott ◽  
Kwang-Ok Kim

The relationship between food-related individual characteristics and performance in sensory evaluation was investigated. The study focused on differences in discriminative ability and perceptual sensitivity according to levels of product involvement or food neophobia during the intensity rating of sensory attributes in consumer profiling. Consumers (N = 247) rated the intensity of attributes for seven flavored black tea drinks and completed the Food Neophobia Scale and the Personal Involvement Inventory measuring product involvement with the flavored black tea drink. In the higher product involvement (IH) group and the lower food neophobia (NL) group, the number of sensory attributes representing the sample effect and of subsets discriminating the samples were greater, and more total variance of the samples was explained. The higher the product involvement or the lower the food neophobia, the greater the differentiation in characterizing samples with more attributes in the intensity ratings. Interestingly, the high food neophobia (NH) group showed less active performance compared to the NL group during the sensory evaluation overall, but the NH group was more concerned about unfamiliar attributes and samples. The results implied that the positive attitude resulting from high product involvement and low food neophobia may induce more active behavior and better performance during the sensory evaluation.


2011 ◽  
Vol 23 ◽  
pp. 286-308
Author(s):  
Mikael Lindfelt

In is necessary to look more closely at the newly developed understanding of religion and secularization in in the new fluid role it has for many people today, and that religion is seen is part of a need to build up an individual, identity-based narrative. From this perspective it is interesting to note that both the characteristics of postmodern religiosity and the ideology of the modern sports movement point in the same direction: sport can function as a religious sentiment. Both have a seriousness that can be classified as religious, at least in a functional way, towards health, well-being, self-perfection, strength, vitality and beauty—goals which modern society offers as something attainable by all. In the midst of this secularized, this-worldly, immanent and attainable religion stands the notion of the perfect body, the symbol for both control and beauty, for well-being and power of will. The struggle for bodily perfection is, no doubt, an adventurism in itself. While striving at perfection the awareness of imperfection is constantly at hand.


Author(s):  
Marinos Diamantides ◽  
Anton Schütz

While early 20th century Social Darwinism has been discredited, post-WW2 theories have re-emphasized Darwin's notion of the environment. On this basis, and substituting social systems for natural species, society has been analyzed as a system-in-evolution, a machinery that, reflexively or self-referentially, produces itself at every moment anew. Modern society, according to social systems theory, continuously makes itself, thanks to countless simultaneous communications taking place at once. There are two equally disquieting lessons here. On the one hand, modern law, understood as the communicative system that applies the distinction lawful/unlawful to everything that gets in its way, is placed within an environment constituted by other communicative social systems (the economy, politics, religion, art etc) and the conditions created by those. On the other hand, social systems at large are separated from the realm of human consciousness, i.e. of collective or individual identity (the ‘psychic systems’). While ‘social' and ‘psychic’ systems never meet, they rely on absolute indifference with respect to their other side, as only this indifference enables especially social systems to assure their (superior) fact-creating potential. Our own project consists in spelling out the implications of this scissile sense of ‘meaning’, at once understood as a shorthand for what is actually happening (fragmented communications) and as consciousness-as-identity (imaginary unity).


Author(s):  
Valerii Kharitonov ◽  
◽  
Dar’ia Krivogina ◽  
Varvara Spirina ◽  
Anna Salamatina ◽  
...  

The analysis of the dynamics of the function intellectualization control agents’ development, which depends on the stages of formation and changes of technological structures in modern society, is presented. Sequential intellectualization of production factors associated with the development of skills management entities in the field of solving complex problems of choice, convergence of sciences in the techno-humanitarian space, as well as projective thinking – displaying mental variables on a variety of technical properties and characteristics of material objects in socio-economic systems. The article also shows that the main personal factors, the development of which should direct the attention of society, are the ability of a person, his education and mind (thinking). It is prove that their development requires special decision support tools that will ensure transparency, documentability and providing responsibility for possible consequences and attempts to manipulate the results of the choice. It also requires the desire and readiness of the management subject to internal and external interdisciplinary interaction between various scientific fields. The principles of projective control technology with feedback are being develop as a correction of the technical parameters of objects in accordance with the results of projective thinking. A number of classifiers for a variety of humanitarian ideas are introduce, represented by anthropic principles, contradictory attitudes, and various heuristics that can be strictly described by means of predicate calculus. They include the formation of algebraic systems based on modified subject-oriented operations of superposition and composition, as well as displays of ordinal scales on the relationship of scale to correct the parameters of artificial intelligence, modeling choice problem solution set of alternatives to the production process. The model example is given.


Author(s):  
О.В. Кадникова ◽  
С.С. Смагина ◽  
К.А. Демиденко

Актуальность проблемы исследования агрессивности воспитанников учреждения интернатного типа определяется острой социальной значимостью проблем воспитания и развития детей, оставшихся без попечения родителей, а также недостаточной освещенностью и проработанностью проблемы подростковой агрессивности в микросоциальной среде, формирующейся в условиях детского дома и учреждениях интернатного типа. Целью исследования является выявление психологических особенностей агрессивности воспитанников учреждения интернатного типа. Ведущими методами исследования являются опросник Ильина «Личностная агрессивность и конфликтность»; детский вариант методики Розенцвейга «Исследование реакций человека на фрустрацию»; опросник Басса-Дарки, предназначенный для диагностики различных видов агрессивных реакций; а также методы математической и статистической обработки данных. В качестве теоретико-методологической основы исследования выступают труды отечественных и зарубежных исследователей по вопросам агрессии и агрессивного поведения детей, влияния ведущих психических новообразований на формирование личности и индивидуальных особенностей поведения подростков; а также основные подходы к изучению сиротства. Результаты исследования показали, что при возникновении фрустрирующей и конфликтной ситуаций «семейно депривированные» подростки склонны к агрессивному реагированию статистически значимо чаще, чем их сверстники, воспитывающиеся в семье; при этом агрессивность скорее имеет неосознаваемый и защитный характер. Воспитанники интернатного учреждения подросткового возраста характеризуются следующими психологическими особенностями проявления агрессивности: преобладанием экстрапунитивных реакций самозащитного типа; низким уровнем фрустрационной толерантности; высоким уровнем враждебности; преобладанием физической агрессии над косвенной. К наиболее выраженным формам проявления агрессивности подростков детского дома относятся вербальная, физическая агрессии, подозрительность и обидчивость. К проявлениям «позитивной агрессивности» воспитанников детского дома относится наступательность (напористость и настойчивость). Полученные результаты обуславливают разработку практических рекомендации по проведению коррекционно-развивающих мероприятий с агрессивными подростками, воспитывающимися в учреждениях интернатного типа, а также могут послужить основой для создания программы психологических тренингов по созданию благоприятных условий для оптимизации межличностного взаимодействия между детьми. The problem of children’s up-bringing and development as well as their aggressive behavior (the children who are placed in residential institutions) is of great social significance. The issue of teenage aggressiveness in micro social environment, in conditions of orphanage or special boarding school, requires detailed analysis and wide highlighting. The purpose of the research is the identification of psychological aspects of the aggression of the children living in residential institutions. The key research methods are the following: questionnaire by Ilyin “Individual Aggression and Proneness to Conflict”, behavior assessment system for children Picture Frustration Study by Saul Rosenzweig, the Buss-Durke Aggression Questionnaire as well as mathematical and statistical data processing. The research theoretical and methodological framework for the aggression, aggressive children behavior, age-related psychiatric changes, in forming of personality and individual characteristics of adolescent behavior, is essentially based on the works of Russian and foreign researchers. The results of the research revealed that children deprived of a family environment in a frustrating and conflict situation tend to behave aggressively compared with their peers from family environment. It should be noticed that this aggression is of unconscious and protective nature. The adolescents living in residential institutions are characterized by the following psychological particularities of aggression: extra-punitive response of protective nature, low frustration tolerance, high hostility level and physical aggression prevailing over indirect one. The main forms of aggression of the adolescents living in residential institutions are verbal aggressiveness, physical aggression, suspicion and resentment. The acts of positive aggression are assertiveness and persistence. The results provide practical recommendations for conducting of the remedial and development activities among aggressive teens living in residential institutions. Moreover, these results can be used for developing of the program for psychological training in order to provide favorable conditions for interpersonal interactions among children.


Author(s):  
O. S. Ihnatyeva ◽  
◽  
S. M. Koval ◽  
L. V. Uskova ◽  
M. V. Chepurna ◽  
...  

The article deals with the problem of successful usage of foreign language teaching progressive methods for university students of technical specialties in Ukraine. The major didactic functions (cognitive, developing, research, communicative) by means of computer technologies in the learning process are determined. The effectiveness and the expediency of innovative approaches usage in the process of foreign language study to improve the quality of students’ education are analyzed. The ways of informational technology application in the system of Ukrainian higher education are characterized. The effectiveness of learning foreign languages through innovative approaches and devices is analyzed and the characteristics of modern multimedia technologies in foreign language teaching are clarified. The restructuring of high school requires not only revision and improvement of general education according to new challenges of modern society but it also requires the change of educational processes methods. According to this it is important and necessary to use multimedia educational technologies. In the process of learning, multimedia education primarily presumes the usage of videos in the work with different computer programmes as well as making special presentations on the topic given through the usage of technically oriented audio and video information. The usage of computers in the process of teaching foreign languages increases the intensity of educational process. The factor determining successful application of informational technologies is teacher’s work with scientific and methodical support. The examples of multimedia technology usage are shown. The attention is paid to the multimedia presentation, its characteristic features and peculiarities. Computers greatly empower teacher’s abilities, promotes individualized studying, students’ individual activities and allows to adapt educational process to individual characteristics of students.


2021 ◽  
Vol 273 ◽  
pp. 10012
Author(s):  
Zarema Masaeva ◽  
Laura Kagermazova ◽  
Irina Danchenko

Today, in the era of globalization of modern society, it is important to create a favorable environment for the younger generation. The presence of fears in children at preschool age prevents favorable mental development. This paper reflects the results of a study to identify the prevailing fears in children in preschool age. According to the results of the conducted empirical research, it was revealed that there is a tendency to increase fears in children, due to individual characteristics and the present stresses, neuroticism in preschool children. The results show that preschool childhood is one of the most difficult periods, which is characterized by neurotic fears that cause a general deterioration of the child’s psychoemotional state. It is very important to register the emotional changes of a preschooler, since the lack of information about the occurrence and development of fears in children causes complex barriers in the child’s further development.


2020 ◽  
Vol 9 (32) ◽  
pp. 70-80
Author(s):  
Olena Pokhilko ◽  
Iryna Ivanova ◽  
Daria Martynenko

The issue of national identity is multifaceted, disputable and extremely important in modern society, being one of the factors that determine its vitality. This paper presents the look at the problem from pedagogical perspective. The authors aim to explore the peculiarities of the formation of Ukrainian national identity in native intelligentsia under Ukrainian statelessness in Soviet times using the life and activity of Yurii Stupak as an example. Yurii Stupak is a notable representative of Ukrainian intelligentsia, an educator, scholar, literary studies expert, art critic, local history researcher, the author of numerous works in history of education and ethno-pedagogy. The study uses qualitative methodology and is founded on the laws and categories of scientific research. The researchers applied modern research approaches (personality oriented, cultural, personified, interdisciplinary) and methods (general scientific analysis, comparison, generalization, systematization; textual analysis, elaboration of the source base and historiographical work on the selected problem; the method of retrospective analysis). The authors have established that formation of the personality of Yurii Stupak as a teacher and scholar was influenced by numerous socio-political, socio-economic, cultural-educational and personal factors. The authors prove the decisive impact of family education and learning from nationally conscious teachers at higher education institutions as well as self-education and will for constant personal and professional development on facilitating the continuity of the process of formation of Ukrainian national identity in the native intelligentsia during the investigated period. It is confirmed that national identity does not depend on the existence of sovereign statehood, but it stimulates its revival.


Author(s):  
Vira Okorokova ◽  
◽  

The article is devoted to the study of the problem of virtual modeling of historical events and processes. It is noted that the modeling of social and historical processes began to be developed as a method for studying society only from the 70s-80s of the XX century. At the turn of the XX - XXI century, such an interdisciplinary direction as cliodynamics, devoted to the modeling of historical processes based on mathematical methods, appeared. The emergence of this scientific direction shows that the topic of modeling historical processes is based on the methodology of mathematical modeling. The article draws special attention to the virtualization of modern society as a factor in improving the modeling method. Computer technologies are becoming the main means, which greatly simplifies the modeling technology. Problems in creating a model of historical processes are noted, which is associated with a source study basis, the use of additional technologies, and it is also necessary to take into account the complexity, irreversibility, nonlinearity of the historical process itself. Also, as an example, ABM (agent-based models) are given, as an example of imitation and visualization of objects, phenomena. Among the individual characteristics of virtual modeling, the author identifies the ability to create a plausible imitation of an event, interactivity, information content, the ability to change / correct the intended nature of the process or the result of an event, unlimited time and space. This is the advantage of virtual modeling as a method of modern reconstruction of historical events, especially those that do not have accurate data, are debatable. Moreover, the article points out that this type of modeling has already embraced even those historical sciences that were more problematic in this regard (archeology, paleontology).


Author(s):  
Elena V. Sorokina

The course “Social and Psychological Lecturer’s Adaptation in Professional Activity (for People with Disabilities)” is relevant and expedient for university students. There is a constantly growing interest in the issues of people with disabilities and their professional activities, inclusive education in modern society. We consider the purpose, objectives of the discipline, competencies and indicators that should be formed as a result of mastering the course. The discipline allows students to deepen their knowledge on issues of social and psychological adaptation in the field of professional lecturer activity, to pay attention to the activities of specialists with disabilities, to gain skills for the upcoming professional activity. The special significance in the selection of the course content and the role of practical classes are emphasized. Among the forms of independent work, it is preferable to maintain a dictionary of terms, abstracts, preparation of reports, etc. In course development, it is necessary to rely on the goals and objectives of the discipline associated with today's needs. It is recommended to select the content of the material taking into account principles of science, the connection of theory and practice, age and individual characteristics of the students. Planning of classes on the course is possible with interdisciplinary connections with such sciences as sociology, psychology, pedagogy, special psychology and correctional pedagogy.


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