scholarly journals Innovative marketing as an effective tool of business success

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Oksana Zhuk ◽  
Keyword(s):  
Comparative Analysis ◽  
Empirical Method ◽  
Sales Promotion ◽  
Business Success ◽  
Current State ◽  
Innovative Products ◽  
Logical Method ◽  
Innovation Cycle ◽  
Marketing Information ◽  
Definition Of

Theoretical principles and mechanisms of innovative marketing development substantiated and covered taking into account the best European practices and national characteristics. The research is uses dialectical methods of cognition of processes and phenomena, uses a monographic method, which analyzes the evolution of scientific achievements of Ukrainian and foreign scientists on the development of innovative marketing, an empirical method of comprehensive assessment of the current state of innovation as an effective tool for business success, comparative analysis of diversity types of innovations, which creates opportunities and preconditions for their more active use by enterprises of different spheres of activity and contributes to the success of business, comparative analysis of the diversity of types of innovations, which creates opportunities and prerequisites for their more active use by enterprises of different fields and contributes to business success, as well as abstract-logical method, which developed theoretical generalizations and conclusions. Process of studying is development of innovative marketing in Ukraine and in some European countries, the current state of innovation is highlighted and its economic aspects are analyzed. The main results of modern transformations in innovation marketing are identified and it is determined that it is a systematic integration of the full innovation cycle: from consideration of market conditions of innovative products, their business planning, sales, promotion of innovative products, innovation and revenue generation. Innovation marketing differs from traditional marketing in that it is not related to a real product, but to innovations and evaluation of the effectiveness of their development and promotion in innovation. Along with the constant changes, it is advisable to formulate a definition of innovative marketing as a comprehensive system of enterprise aimed at analyzing and managing innovations based on marketing information and marketing tools and provides for the implementation of tasks using innovative marketing tools, which will contribute to business success.

scholarly journals COMPONENT ASSESSMENT OF INNOVATION POTENTIAL OF SMALL AND MEDIUM-SIZED ENTERPRISES: A CASE OF KAZAKHSTAN

2019 ◽  
Vol 3 (3) ◽  
pp. 60-68
Author(s):  
Almira Kulmaganbetova ◽  
Igor Dubina ◽  
Zhibek Rakhmetulina
Keyword(s):  
Comparative Analysis ◽  
Economic Analysis ◽  
National Economy ◽  
Developing Economies ◽  
Official Statistics ◽  
Potential Production ◽  
Innovation Potential ◽  
Current State ◽  
Innovative Products ◽  
The Republic

This paper presents economic analysis of the dynamics and current state of the innovation potential of small and medium-sized enterprises of the Republic of Kazakhstan in the following areas and components: the resource component of the innovation potential (production, financial, HR, R&D and technical resources) and the efficiency component of the innovation potential (a number of innovative SMEs and the volume of their innovative products). For this analysis, the authors use the official statistics of the Committee on Statistics of the Ministry of National Economy of the Republic of Kazakhstan for the period of 2007 to 2017. The presented approach can be applied for comparative analysis, identifying the causes, factors and trends in the development of innovation potential of other developing economies.

Legal regulation of operational and search activities in correctional institutions

2020 ◽  
pp. 140-149
Author(s):  
Кирилл Вячеславович Капустин
Keyword(s):  
Comparative Analysis ◽  
Scientific Literature ◽  
Legal Regulation ◽  
Correctional Institutions ◽  
Legal Basis ◽  
Legal Norms ◽  
Current State ◽  
The Subject ◽  
Definition Of

В статье проводится анализ теоретических положений правового регулирования оперативно-розыскной деятельности и современного состояния нормативного регулирования рассматриваемой деятельности в исправительных учреждениях. На основе сравнительного анализа современной научной литературы по рассматриваемому вопросу автором делается вывод, что исследователи, как правило, отождествляют понятия «правовое регулирование» и «правовая основа» и не уделяют должного внимания правовому регулированию оперативно-розыскной деятельности как процессу, а также формулируется авторское определение «правовое регулирование оперативно-розыскной деятельности». Автор предлагает разделить нормативное регулирование оперативно-розыскной деятельности в исправительных учреждениях на три уровня: конституционный, федеральный, ведомственный и межведомственный. В рамках проведенного исследования были выявлены недостатки ряда правовых норм и предложены пути по их решению. The article analyses both the theoretical provisions of the legal regulation of operational and search activities and the current state of the regulatory regulation of the activities in correctional institutions. On the basis of a comparative analysis of the current scientific literature on the subject, the author concludes that researchers generally identify the concepts of "legal regulation" and "legal basis" and do not pay due attention to the legal regulation of operational-search activities as a process, as well as the author 's definition of "legal regulation of operational-search activities." The author proposes to divide the normative regulation of operational-search activities in correctional institutions into three levels: constitutional; federal; departmental and interdepartmental. The study identified shortcomings in a number of legal norms and suggested ways to address them.

scholarly journals THE CLASSIFICATION OF SOURCES OF REPRODUCTION OF SHADOW RELATIONS IN THE SPHERE OF PRODUCTION AND REALIZATION OF HOUSING AND COMMUNAL SERVICES

2019 ◽  
Vol 4 (5) ◽  
pp. 396
Author(s):  
Iryna Chekhovska ◽  
Natalia Nykytchenko ◽  
Tetiana Bilous
Keyword(s):  
Comparative Analysis ◽  
Informal Sector ◽  
Scientific Knowledge ◽  
Shadow Economy ◽  
Scientific Research ◽  
Economic Capital ◽  
Field Of Study ◽  
Current State ◽  
Definition Of

The purpose of this article is to analyse the sources of shadow relations in the sphere of production and realization of housing and communal services (technologies and causes of their occurrence, subjects’ complex, level of danger, etc.); the classification of these sources of shadow relations, the definition of priorities in the development of state measures on the localization of certain sources of shadow relations in the field of production and implementation of housing and communal services, depending on the trend of their development, the level of danger to society. Methodology. The methodological foundations of research the sources of shadow relations in the field of production and realization of housing and communal services are determined by a set of methods of scientific knowledge, which allow considering the studied topics as a multidimensional, interdisciplinary phenomenon. In the course of scientific research, the following methods were used: scientific abstraction and systemic were used to generalize the current state of the production and realization of housing and communal services, to define a system of administrative measures in order to distinguish its shadow aspects; systematic structural and formaldogmatic methods allowed exploring and classifying the sources of shadow relations; formal-legal was used to study the regulatory framework governing the relations in the field of study. The paper also uses methods of statistical, comparative analysis, dialectic, extrapolation, etc. Results. The classification of sources of shadow relations will allow monitoring of financial and economic capital and document circulation in the sphere of production and realization of housing and communal services in order to determine the whole spectrum of sources of shadow relations – from socially neutral, socially positive, socially-changing (disappearing) sources of the informal sector shadow economy, to socially-variable (newly created), socially negative and antisocial sources of the underground sector of the shadow economy. The isolation of the most dangerous sources of shadow relations, producing a significant illegal potential in the field of production and implementation of housing and communal services will enable the development of a causal rather than a consequential problem and a way to combat the most dangerous acts that are reproducing-progressing sources of the shadow economy in this area of research.

COMPARATIVE ANALYSIS OF FOOD SECURITY MANAGEMENT MODELS

2021 ◽  
Vol 1 (2) ◽  
pp. 69-76
Author(s):  
A. S. MOLCHAN ◽  
◽  
Zh. E. BOGACHEVA ◽  
Keyword(s):  
Food Security ◽  
Comparative Analysis ◽  
Security Management ◽  
Economic Community ◽  
Theoretical Approaches ◽  
Current State ◽  
The World ◽  
World Economic ◽  
Definition Of ◽  
Improve Food Security

The theoretical approaches to definition of concepts are shined in the clause. In this aspect, issues related to the issues of ensuring food security and analyzing its current state in the world economic community are considered; suggested ways to improve food security.

Engagement as a Reflection of Communicative Potential

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 27-33
Author(s):  
N.V. Kirillina
Keyword(s):  
Comparative Analysis ◽  
Interdisciplinary Research ◽  
Strategic Communication ◽  
Phenomenological Tradition ◽  
The Social ◽  
Social Potential ◽  
Definition Of ◽  
Communicative Processes

The paper represents the analysis of the concept of communicative. The choice of topic is determined by the search for criteria and tools for assessing the results of strategic communication, taking into account the development of its interactive forms. The author leads the existing approaches to the definition of the concept of engagement and identifies the areas for further interdisciplinary research of the specified subject, and raises the issue of the appropriateness of using the engagement indicators in the assessment the social potential of communication. The work is based on the phenomenological tradition in the interpretation of communicative processes and the metamodel of communication of R. Craig. The author uses the methods of comparative analysis, analogy, generalization, and combined methodology of interdisciplinary analysis.

Biomarkers of Acromegaly and Growth Hormone Action

2020 ◽  
Vol 27 (12) ◽  
pp. 1231-1245
Author(s):  
Filippo Maffezzoni ◽  
Teresa Porcelli ◽  
Andrea Delbarba ◽  
Letizia Pezzaioli ◽  
Carlo Cappelli ◽  
...  
Keyword(s):  
Growth Hormone ◽  
Biological Markers ◽  
Clinical Care ◽  
Hormone Deficiency ◽  
Surrogate Outcomes ◽  
Current State ◽  
Growth Hormone Action ◽  
Igf I ◽  
Definition Of

: Biological markers (biomarkers) play a key role in drug development, regulatory approval and clinical care of patients and are linked to clinical and surrogate outcomes. : Both acromegaly and Growth Hormone Deficiency (GHD) are pathological conditions related to important comorbidities that, in addition to having stringent diagnostic criteria, require valid markers for the definition of treatment, treatment monitoring and follow-up. GH and insulin-like growth factor-I (IGF-I) are the main biomarkers of GH action in children and adults while, in acromegaly, both GH and IGF-I are established biomarkers of disease activity. : However, although GH and IGF-I are widely validated biomarkers of GHD and acromegaly, their role is not completely exhaustive or suitable for clinical classification and follow-up. Therefore, new biological markers for acromegaly and GH replacement therapy are strongly needed. : The aim of this paper is to review and summarize the current state in the field pointing out new potential biomarkers for acromegaly and GH use/abuse.

What Is A Chemical Element?

2020 ◽  
Keyword(s):  
Periodic Table ◽  
Chemical Element ◽  
Abstract Concept ◽  
International Union ◽  
Applied Chemistry ◽  
Educational Levels ◽  
Unique Position ◽  
Current State ◽  
Element Carbon ◽  
Definition Of

The term “element” is typically used in two distinct senses. First it is taken to mean isolated simple substances such as the green gas chlorine or the yellow solid sulphur. In some languages, including English, it is also used to denote an underlying abstract concept that subsumes simple substances but possesses no properties as such. The allotropes and isotopes of carbon, for example, all represent elements in the sense of simple substances. However, the unique position for the element carbon in the periodic table refers to the abstract sense of “element.” The dual definition of elements proposed by the International Union for Pure and Applied Chemistry contrasts an abstract meaning and an operational one. Nevertheless, the philosophical aspects of this notion are not fully captured by the IUPAC definition, despite the fact that they were crucial for the construction of the periodic table. This pivotal chemical notion remains ambiguous and such ambiguity raises problems at the epistemic, logical, and educational levels. These aspects are discussed throughout the book, from different perspectives. This collective book provides an overview of the current state of the debate on the notion of chemical element. Its authors are historians of chemistry, philosophers of chemistry, and chemists with epistemological and educational concerns.

Minority Presidents in a Coalitional World

2018 ◽  
Author(s):  
Paul Chaisty ◽  
Nic Cheeseman ◽  
Timothy J. Power
Keyword(s):  
Coalition Formation ◽  
Cost Minimization ◽  
Analytical Framework ◽  
System Level ◽  
Current State ◽  
Key Concepts ◽  
Definition Of

This chapter summarizes the main parameters of coalitional presidentialism and the key concepts, definitions, explanatory frameworks, indicators, and propositions. It summarizes our understanding of coalitional presidentialism; the distinction between coalition formation and maintenance; the definition of coalitions; the multidimensional understanding of coalition management (the ‘presidential toolbox’); and an analytical framework that emphasizes the motivation of presidents to achieve cost minimization under constraints determined by system-level, coalition-level, and conjunctural factors. It also summarizes our main empirical findings: (1) the characteristics of presidential tools, (2) the substantive patterns of their deployment, (3) the factors that shape the costs of using these tools, (4) the actual (observed) costs of using them, and (5) the potential for imperfect substitutability of these tools. Finally, it concludes with some reflections on the current state of the research on comparative presidentialism.

Composing Like an Entrepreneur: The Pedagogical Implications of Design Thinking in the Workplace

2021 ◽  
pp. 004728162110315
Author(s):  
Mason Pellegrini
Keyword(s):  
Design Thinking ◽  
Web Design ◽  
Professional Communication ◽  
Business Success ◽  
Current State ◽  
Composing Process ◽  
State Of Research ◽  
Design Firms ◽  
Fierce Competition ◽  
Technical And Professional Communication

Fierce competition has made innovation increasingly necessary for business success, and this has increased the importance of user-based innovation strategies like design thinking (DT). While many studies in technical and professional communication (TPC) have explored how DT can be used pedagogically, no studies have done this through investigating how DT is used as a workplace composing process. This study does exactly that. First, it presents the current state of research on pedagogical uses of DT in TPC, and then it builds upon those suggestions with an empirical study that chronicles on how two web design firms use DT to make websites. My main suggestion is to teach DT as a recursive process that allows students transcend potentially incorrect assumptions built into design tasks through gathering data not only from users, but from clients as well.

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