scholarly journals STRATEGI PR RADIO DAHLIA DALAM MENGHADAPI PERSAINGAN DI ERA INDUTRI 4.0

2021 ◽  
Vol 8 (2) ◽  
pp. 22
Author(s):  
Eli Tiara ◽  
Femi Oktaviani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Industrial Revolution ◽  
Social Systems ◽  
Conventional Model ◽  
The Public ◽  
Special Events ◽  
Fact Finding ◽  
The City

The 4.0 industrial revolution requires humans to be able to use and take advantage ofexisting technology. The mass media Radio cannot stand by the conventional model. Radio Dahlia FM Bandung is a private radio in the city of Bandung which still exists today and is able to compete amidst tight competitors, this cannot be separated from the role of public relations as a liaison between the company and the public. This study aims to determine the planning of a public relations strategy for Radio Dahlia FM Bandung in facing competition in the industrial era 4.0. The method used is descriptive qualitative with data collection techniques using interviews, observation and documentation. The results of this study Public Relations Radio Dahlia FM Bandung carried out four stages in facing competition in the industrial era 4.0. What has been done by PR includes fact finding, planning, communication and evaluating. Planning for Dahlia radio PR activities, namely by branding activities through the On Air, Off Air  program  and  social  media,  creating  internal  events,  sponsorship  collaboration events and special events, and making dahlia streaming radio innovations, and being more active in social media. In introducing the innovation of streaming radio, dahlia has considered the main elements of innovation diffusion, such as innovation, communication channels, time and social systems.

scholarly journals PERAN HUMAS DALAM MEMPROMOSIKAN PARIWISATA DI KOTA PARIAMAN

2018 ◽  
Vol 1 (1) ◽  
pp. 91-104
Author(s):  
M. Fahreza ◽  
Asnawi Asnawi ◽  
Asrinaldi Asrinaldi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Electronic Media ◽  
City Government ◽  
Communication Media ◽  
The Public ◽  
The Media ◽  
Tourism Climate ◽  
The City

This article discusses the role of PR in promoting tourism in Kota Pariaman. Utilization of communication media in tourism promotion facilities Kota Pariaman by Pariaman City Government Public Relations is carried out by Public Relations of Pariaman City Government in order to create tourism in Pariaman City which is conducive and must be visited by the public. These media are print media and electronic media including media that are integrated with social media. With such utilization, all targets in the effort to utilize the media can be affordable. The way of communication between the Public Relations of the Pariaman City Government and the community in creating a good tourism climate in the City of Pariamn is carried out by involving the community directly in safeguarding tourism objects in Kota Pariaman so that it is worth visiting. This is created by the pattern of communication between the Public Relations of Pariaman City Government and the intense and continuous community

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Manajemen pengelolaan informasi departemen humas pt pal indonesia (persero) dalam membangun citra baik perusahaan pada isu bumn merugi di era revolusi industri 4.0

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Reri Septiana Kusuma ◽  
Sri Wahyuningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Management ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Corporate Image ◽  
Image Communication ◽  
Good Image ◽  
The Public ◽  
Collection Methods

Information management carried out by PT PAL Indonesia (Persero) uses Instagram as a social media listening in monitoring issues as well as being used as an analytic social media to the audience to determine tastes and segmentation in order to build good corporate image communication. The purpose of this research is to find out how the management of the information department of the Public Relations department of PT PAL Indonesia (Persero) in building a good image of the company on issues related to BUMN loss in the industrial revolution era 4.0. Data collection methods using observation, interviews, and documentation. The informants were selected using purposive sampling method. Data analysis using Miles and Huberman techniques, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that in the information management carried out by PT PAL Indonesia (Persero) using Instagram as an analytic media as well as in building a good image of the company. PT PAL Indonesia (Persero) set the agenda for each upload to frame the issue of loss-making BUMN that dragged PT PAL Indonesia (Persero) as an effort to form a good image of the company. Keywords: Information Management; Social Media Listening; Agenda Setting; Company Good Image

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh

2021 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
Zakirah Asman ◽  
Deni Yanuar ◽  
Munawir Syarief
Keyword(s):  
Public Relations ◽  
Role Theory ◽  
Public Relation ◽  
Persuasive Communication ◽  
Socialization Process ◽  
The Public ◽  
City Agency ◽  
The City ◽  
Banda Aceh

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh

Public communication and the role of social media in enhancing democratic innovation: the case of the City of Bologna

2021 ◽  
pp. 109-126
Author(s):  
Giulia Allegrini ◽  
Stefano Spillare
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Public Engagement ◽  
Public Communication ◽  
The Public ◽  
Substantial Form ◽  
Communication Practices ◽  
The City

Social media represents for public administration an important area to experi-ment forms of democratic innovation, however this potentiality is often unex-plored. This article, with a focus on the case of the city of Bologna aims to explore 1) whether and how public communication practices enhanced in local participa-tory processes can support a substantial form of participation; 2) which roles so-cial media specifically play in enhancing a participatory environment; 3) which kind of dynamics of interaction emerge between public administration and citizens and the challenges which need to be addressed by a public communication orient-ed to the public engagement.

scholarly journals Focusing on the “Public” in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter

2021 ◽  
Vol 4 ◽  
pp. 93-128
Author(s):  
Soo Kwang Oh ◽  
Kyung-Hyan Yoo ◽  
Jennifer Owlett
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Communication Theory ◽  
Theoretical Frameworks ◽  
Situational Crisis Communication Theory ◽  
The Public ◽  
Crisis Type ◽  
Interdisciplinary Study

Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preventable) has an effect on people’s perceptions/reactions toward an organization and that PCM levels (low, medium, and high person-centered messages) in crisis communication on social media influence organizational reputation and participants’ intention to post negative feedback about the organization in crisis. We suggest that when organizations are responding to crisis online, they provide additional attention to the interpersonal dynamics of those interactions. Theoretical and practical implications are discussed.

scholarly journals role of social media instagram community to tourism promotion in Baubau city

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 67-74
Author(s):  
Nur Taqwa Utami
Keyword(s):  
Social Media ◽  
Local Government ◽  
Research Method ◽  
Data Sources ◽  
The Public ◽  
Tourism Promotion ◽  
Analysis Technique ◽  
Tourism Policy ◽  
The City

compete in terms of promotion with several other regions. The tourism policy carried out by the local government has not been able to make tourism the main asset of the City of Baubau. This study examines the role of community social media in the tourism promotion of Baubau City, particularly on Instagram social media accounts. The research is focused on Instagram accounts that have tourism content and searches for hashtags that have the most posts about tourist objects. The research method used is descriptive qualitative. Next, to check the validity of the data, what the researchers did was to make previous observations on various relevant Instagram accounts randomly. Then the data that has been obtained is confirmed, described, categorized which is the same view, which is different, and which one is specific from the data sources. Finally, the data were analyzed by researchers to produce conclusions. The analysis technique used by these researchers is the source and content triangulation analysis technique. The results showed that community accounts on Instagram were very helpful in providing promotion for tourism in Baubau City, besides that the popular hashtags used made it easy for the public to get information about content, location, and access to several tourism objects in Baubau City.

scholarly journals Strategi Komunikasi Humas Pemerintah Kota Surabaya dalam Melayani dan Menggali Potensi Masyarakat Melalui Media Sosial

2020 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Adelia Masrifah Cahyani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
City Government ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
Use Of Social Media ◽  
The City

This article discusses how the communication strategy of the Surabaya City Government Public Relations in serving and exploring the potential of the community through social media. This study used a qualitative descriptive method. From the results of this study, four findings were obtained. Firstly, in conveying messages through social media, the Surabaya City Government Public Relations, especially in conducting discussions with the social media team, to determine the market for the message. Secondly, social media content which is so varied according to what is happening in the community, especially in the city of Surabaya. Thirdly, the Public Relations of the Surabaya City Government holds a photo contest on social media every month. It is also a place to facilitate the aspirations and work of the citizens of the city of Surabaya. Fourth, in the use of social media, the Surabaya City Government Public Relations has its own segmentation which aims to make it easier for the public to sort out the information needed through social media

scholarly journals Funkcjonowanie aktu życzeń w obszarze public relations – na przykładach z fanpage’ów serwisu społecznościowego Facebook

1970 ◽  
Vol 27 (1) ◽  
pp. 197-211
Author(s):  
Joanna Smól Joanna Smól
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Act ◽  
The Public ◽  
The Relationship ◽  
A Company

The analysis included in the article concerns the wishes posted on company profiles on Facebook. The considerations begin with the description of wishes as a speech act that has ritual, etiquette-related and phatic functions. Next, the article discusses the role of social media in communication in the public relations area, particularly as a tool to contact customers. One of the ways of establishing this contact is extendingwishes on a company fan page. This is another stage of the evolution of the speech act in question. The analysis of companies’ wishes includes the description of the occasion for extending them, the content of the wishes, the relationship between the sender and the receiver and, in particular, the interaction that results from the very character of wishes as a speech act as well as from the opportunities provided by communication in social media.

Sign in / Sign up

Export Citation Format

Share Document