scholarly journals PEMBERDAYAAN STRATEGI UMKM MELALUI PENGABDIAN KEPADA MASYARAKAT DENGAN PENDEKATAN ANALISIS SWOT

2021 ◽  
Vol 5 (1) ◽  
pp. 236
Author(s):  
Wahyudin Wahyudin ◽  
Dene Herwanto ◽  
Billy Nugraha ◽  
Hamdani Hamdani ◽  
Candra Galang Gemilang Putra
Keyword(s):  
Community Service ◽  
Swot Analysis ◽  
External Factors ◽  
Analysis Approach ◽  
Strategy Analysis ◽  
Alternative Strategies ◽  
Economic Instability ◽  
Swot Matrix

ABSTRAKUMKM Farida Snack dan Aphe berupaya menjadi produsen kerupuk kulit yang memiliki nilai lebih di mata konsumenya. Mengingat saat ini masih berlangsungnya ketidakstabilan ekonomi yang disebabkan oleh pandemi covid-19. Sehingga membuat para pelaku UMKM perlu melakukan analisis strategi untuk menjaga produksi yang tetap berjalan. Melalui Pengabdian Kepada Masyarakat ini dengan tujuan untuk pemberdayaan strategi UMKM. Analisis yang dilakukan dengan pendekatan analisis SWOT, dengan lokasi pengabdian kepada masyarakat di Kabupaten Karawang. Hasil dari pengabdian ini adalah diperolehnya analisis SWOT dan rekomendasi yang dapat diimplementasikan. Maka melalui Matriks SWOT yang diperoleh berdasarkan hasil S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat) dan W-T (Weaknesses-Threat). Sehingga melalui Matriks SWOT bertujuan untuk mencocokkan peluang dan ancaman sebagai faktor eksternal yang dihadapi perusahaan dengan kekuatan dan kelemahan sebagai internalnya untuk menghasilkan strategi alternatif. Analisis tersebut menggunakan suatu matriks yang terdiri dari 9 sel yang berisikan 4 sel alternatif strategi yang dikatakan sebagai Matriks SWOT. Kata kunci: covid-19 pandemic; SWOT analysis; SWOT matrix. ABSTRACTFarida Snack and Aphe strives to be a producer of skin crackers that have more value in the eyes of consumers. Considering the current economic instability caused by the covid-19 pandemic. So that makes MSMEs need to do strategy analysis to keep production running. Through this Community Service with the aim of empowering MSMEs strategies. The analysis is carried out with a SWOT analysis approach, with the location of community service in Karawang Regency. The result of this devotion is the acquisition of SWOT analysis and recommendations that can be implemented. Thus through the SWOT Matrix obtained based on the results of S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat) and W-T (Weaknesses-Threat). Thus through the SWOT Matrix aims to match opportunities and threats as external factors facing the company with strengths and weaknesses as its internal to produce alternative strategies. The analysis uses a matrix consisting of 9 cells containing 4 alternative cell strategies that are said to be swot matrix.. Keywords: covid-19 pandemic; SWOT analysis; SWOT matrix. 

scholarly journals The Compilation of Competitive Strategy with SWOT Analysis Approach at Bali Tropic Resort & Spa

2021 ◽  
Vol 4 (1) ◽  
pp. 16-22
Author(s):  
Ni Putu Chintya Kumala Dewi ◽  
◽  
I P M Astawa ◽  
I M Wijana ◽  
◽  
...  
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Department Head ◽  
Analysis Approach ◽  
Internal Factors ◽  
Swot Matrix ◽  
Technological Developments ◽  
Internal And External Factors

This study aims to determine the competitive strategy adopted the Bali Tropic Resort & Spa. The subjects in this study were 14 department head managers. This research was tested using a SWOT analysis, namely by identifying various internal and external factors of the company. The analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram, it appears that the position of the Bali Tropic Resort & Spa is located in Quadrant I, which shows that Bali Tropic Resort & Spa faces several opportunities and has various forces that drive these opportunities and it is recommended to carry out the SO strategy by taking advantage of opportunities. Based on the SWOT matrix, the SO strategy that companies can implement is to take advantage of increasingly sophisticated technological developments to facilitate promotional activities and make packages that attract guests' attention.

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Strategi Marketing Pada CV. Kembar Jaya Kreatif Dengan Memanfaatkan Analisis Swot Serta QSPM

2021 ◽  
Vol 4 (2) ◽  
pp. 128-138
Author(s):  
Tradiga Nur Aziz ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Swot Analysis ◽  
Internal Factor ◽  
Alternative Strategies ◽  
New Strategy ◽  
Swot Matrix ◽  
Marketing Activities ◽  
Factor Evaluation ◽  
Secondary Information ◽  
Analytical Tools ◽  
Evaluation Matrix

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.

scholarly journals Optimizing ISO 9001: 2015 Implementation with Swot and QSPM Method

2021 ◽  
Author(s):  
Chega Putri Pratiwi ◽  
Muji Gunarto
Keyword(s):  
Strategic Planning ◽  
Swot Analysis ◽  
Quality Management System ◽  
Iso 9001 ◽  
Alternative Strategies ◽  
Management Planning ◽  
Strategic Initiatives ◽  
Swot Matrix ◽  
Three Stages ◽  
Main Strategy

PT Saba Indomedika Jaya obtained results that indicate an indication of strategic initiatives that are still ineffective to be implemented in supporting the success of the process and requirements of the ISO 9001: 2015 clause in the 2018 and 2019 audits. Therefore, it is necessary to identify alternative strategies and determine priority strategies to optimize ISO 9001: 2015 at PT Saba Indomedika Jaya. The research method used is the descriptive qualitative method using SWOT analysis tools (Strengths, Weaknesses, Opportunities, and Threats) and QSPM (Quantitative Strategic Planning Matrix). There were 12 alternative strategies to optimize the ISO 9001: 2015 quality management system using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). After going through three stages of strategic management planning that uses QSPM (Quantitative Strategic Planning Matrix) as a tool for selecting the main alternative strategy, the main strategy is obtained, which has the highest attractiveness value of 5.6619, namely creating a competency matrix and conducting training to reduce competency gaps. between employees.

scholarly journals STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Milda Selvia ◽  
Endah Djuwendah
Keyword(s):  
Swot Analysis ◽  
Solanum Tuberosum L ◽  
External Environment ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Potato Seed ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Training Activities ◽  
Main Factors

ABSTRAKKelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang). Salah satu kendala yang dihadapi oleh Kelompok Tani Palintang Jaya adalah produktivitas kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor-faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.Kata Kunci : Pendapatan, Strategi, Pengembangan, Usahatani, KentangABSTRACTPalintang Jaya Farmers Group is the only farmer group that participates in the training activities organized by the Lembang Agricultural Training Center (BBPP-Lembang). One of the obstacles faced by the Palintang Jaya Farmers Group is that potato productivity is not optimal. This study aims to determine the income received by farmers, analyze the internal and external environment, and formulate alternatives and priority strategies that can be done by the Palintang Jaya Farmers Group. The main factors of the internal and external environment are identified using the IFE and EFE matrices. The results of the IFE and EFE matrices are used for the basis of the preparation of alternative strategies with IE matrix and SWOT matrix analysis tools. The results showed that potato seed farming income and potato farming consumption were profitable to run. Based on the IE matrix, the farmer group is in a position to maintain and maintain (cell V). Based on the SWOT analysis, 6 alternative strategies were produced. The strategic priority that can be recommended to be implemented in advance by the Palintang Jaya Farmers Group is to increase the ability of members to cultivate potato seeds.Keywords: Income, Strategy, Development, Farming, Potatoes

scholarly journals BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA

2020 ◽  
Vol 5 (2) ◽  
pp. 849
Author(s):  
Mia Ananda Fatimah ◽  
H.A., Romadlon ◽  
Risris Rismayani
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Internet Service ◽  
Additional Information ◽  
Swot Matrix ◽  
Qspm Matrix

This study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary data generated from the interviews were analyzed using SAP and ETOP to diagnose factors including strengths, weaknesses, opportunities, and threats. After that, these factors are formulated in the SWOT matrix to determine alternative strategies. Strategy alternatives are then formulated in the QSPM matrix to obtain priority strategy results for IndiHome. The validity test in this study was carried out by triangulation of sources. The results showed that there were four alternative strategies for IndiHome Telkom Area of West Nusa Tenggara. Based on four alternative strategies, the priority strategy for IndiHome which is determined by QSPM matrix is to upgrade the quality of services provided to customers regularly with a total weight of 7,051. The results of this study are expected to be able to assist in the framework of thinking about strategic management knowledge in the Internet Service Provider (ISP) industry and also provide additional information and insights in the selection of alternative strategies as well as new insights about the condition of the company from an external perspective.

scholarly journals Kajian Pengembangan Ekowisata Salang Pangeran Di Kawasan Taman Nasional Gunung Leuser

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syamsul Arifin ◽  
Budi Utomo
Keyword(s):  
National Park ◽  
Swot Analysis ◽  
External Factors ◽  
Tourist Attraction ◽  
Clean Water ◽  
Field Observations ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Alternative Strategies ◽  
Internal And External Factors

Development of ecotourism is one way to preserve the forest and also for the welfare of the surrounding community. Salang Pangeran ecotourism in Timbang Lawan village is part of the buffer of Gunung Leuser National Park. Since 2014, people of Timbang Lawan village have opened the Salang Pangeran ecotourism for public. Tourists who visit the ecotourism increase significantly. The purpose of this study is to determine the value of potential objects and natural attractions, internal and external factors that affect the development of Salang Pangeran ecotourism and its development strategies. Methods of data collection by conducting literature studies, field observations, interviews with communities and stakeholders and conducting Focus Group Discussions (FGDs). Data analysis on the potential of Objects and Natural Tourist Attraction (ODTWA) described descriptively and it processed by using Guidance Analysis of the Operational Area-Objects and Natural Tourist Attraction (ADO-ODTWA) and SWOT analysis to formulate strategic alternatives. The results of ODTWA analysis in the Salang Pangeran ecotourism area for each criterias are known for attractiveness value is 1260 points (high), accessibility, 725 points (medium), condition of socio-economic environment, 425 points (medium), accommodation, 180 points (high), insfrastructure and supporting facilities, 300 points (high) and availability of clean water, 900 points (high). There are 9 alternative strategies for the Salang Pangeran ecotourism development plan

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG

2020 ◽  
Vol 2 (2) ◽  
pp. 161-173
Author(s):  
A Riyanto ◽  
Arman Paramansyah
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Field Tests ◽  
Internal Environment ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Strategic Factors ◽  
Delivery Accuracy

  ABSTRACT The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

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