scholarly journals PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH WARGA DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 86
Author(s):  
Iskandar Zulkarnain ◽  
Tabah Heri Setiawan ◽  
Budi Syamtoro ◽  
Muhamad Nurhamdi ◽  
Irma Sari Octaviani
Keyword(s):  
Community Service ◽  
Financial Statements ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Positive Role ◽  
Neighborhood Association ◽  
Service Activity ◽  
The Right

This community service activity aims to transfer the knowledge and techniques of making simple financial statements to the Jama'at Al Awwal Mosque in Jakarta so that they can implement and practice Digital Marketing as a marketing communication strategy in Depok Jaya sub-district. The method used in the form of delivery of material and practice / application of digital marketing such as the use of Facebook, Instagram, Gojek, Grab and so forth. The results of the activities showed that before the PKM implementation of the Al Awwal Jamaat Mosque the depok jaya lacked mastery of the application as a marketing strategy for the products sold, but after the implementation of the activity it was known that the Al Awwal Mosque of the depok jaya mosque was quite mastered and could make the appearance and use of digital marketing. PKM activities indirectly have a very positive role in increasing participant knowledge and participant skills in making simple financial statements. The method of activity used is in collaboration with the Head of the Mosque Management at Al Awwal Mosque, Jalan Mawar Raya Depok Jaya and looking for problems in that place so as to provide the right solution in motivating as a businessman in Depok, West Java, especially the Jamaat Al Awwal Mosque, Depok Jaya. After the analysis, we provide training in material and practice forms in developing the use of digital marketing applications as a means to market the products to representatives of the Head of the Neighborhood Association in the Jamaat Masjid Al Awwal, Depok Jaya.Keywords: marketing applications, digital marketing, marketing strategies

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Digital Marketing Communication Strategy

2020 ◽  
Vol 9 (2) ◽  
pp. 57-66
Author(s):  
Arjuna Rizaldi ◽  
H Hidayat
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Global Competition ◽  
Marketing Communication ◽  
Business Unit ◽  
Literature Study ◽  
Business Units ◽  
Number Of Customers

The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to increase sales volume and the number of consumers that affect competitiveness in global competition. It is because technology will facilitate human work in meeting their needs related to the development of business units.

scholarly journals PELATIHAN STRATEGI PEMASARAN ONLINE DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TEMIYANG

2021 ◽  
pp. 35
Author(s):  
Yolla Margaretha ◽  
Asni Harianti ◽  
Nur Nur ◽  
Maya Malinda ◽  
Andre Sunjaya
Keyword(s):  
Community Service ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Target Market ◽  
Market Place ◽  
Study Program ◽  
Christian University ◽  
Service Activity ◽  
The Right

Community service is one of the pillars of the Tri Dharma of Indonesian Higher Education. Through community service, educators and students can practice science and technology in society. Maranatha Christian University is one of the universities that strives to have an impact on improving the quality of society through community service. Educators specializing in Entrepreneurship and Marketing Management as a part of the Management Study Program, Faculty of Business, Maranatha Christian University, do community service at the Pasundan Rehoboth Temiyang Indramayu Christian Church. This community service activity discussed online marketing strategies for Temiyang's typical products, namely Manisan Si Mayang (candied mangoes by Temiyang) and Temiyang’s sandals. In order to get the right target market and products that are widely known, it requires online promotion and marketing. Through online marketing strategy, it is expected to be able to find the right type of online promotion and increase knowledge of online marketing for Temiyang products, so that it can become a strategy in optimizing the marketing of Temiyang's superior products and product that can be reached by the wider costomer because the are available online in market place. Pengabdian kepada masyarakat merupakan salah satu pilar dari Tri Dharma Perguruan Tinggi Indonesia. Melalui pengabdian masyarakat tenaga pendidik dan mahasiswa dapat mengamalkan ilmu pengetahuan dan teknologi pada masyarakat. Universitas Kristen Maranatha adalah salah satu perguruan tinggi yang berupaya untuk dapat memberikan dampak bagi peningkatan kualitas masyarakat melalui kegiatan pengabdian kepada masyarakat. Para tenaga pendidik peminatan Kewirausahaan dan Peminatan Manajemen Pemasaran sebagai salah bagian dari Program Studi Manajemen Fakultas Bisnis Universitas Kristen Maranatha melakukan kegiatan pengabdian kepada masyarakat di Gereja Kristen Pasundan Rehoboth Temiyang Indramayu. Kegiatan pengabdian masyarakat ini membahas tentang strategi pemasaran online produk khas Temiyang yaitu Manisan Si Mayang (Manisan Mangga Khas Temiyang) dan sendal Temiyang. Dalam rangka mendapatkan pasar sasaran yang tepat dan produk yang dikenal secara luas maka membutuhkan promosi dan pemasaran online.  Dengan metode pelatihan strategi pemasaran online ini diharapkan dapat menemukan jenis promosi online yang tepat dan meningkatkan pengetahuan pemasaran online produk khas Temiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk unggulan khas Temiyang dan produk khas Temiyang bisa dijangkau oleh masyarakat luas karena tersedia secara online di market place.

PENGUATAN MEMBACA KITAB KUNING MENGGUNAKAN METODE BITHAQATIL JUMAL PADA PESANTREN MU’ALLIMIN MUHAMMADIYYAH SAWAH DANGKA KAB. AGAM, SUMATERA BARAT

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Adlan Sanur Tarihoran ◽  
Muhamad Rezi
Keyword(s):  
Community Service ◽  
Language Skills ◽  
Boarding School ◽  
Boarding Schools ◽  
Arabic Language ◽  
Service Activity ◽  
Adequate Quality ◽  
The Right ◽  
Islamic Values

One of the great traditions in Islamic education institutions in Indonesia is teaching by transmitting Islamic values as found in classical books written centuries ago. The majority in Indonesia, the classic book is better known as the Kitab Kuning. Teaching with the Kitab Kuning is usually done in Islamic Boarding Schools. Examining Kitab Kuning requires qualified Arabic language skills at least passively. Unfortunately, not all Islamic boarding schools that have a variety of superior programs in certain fields, are weak in the field of studying Kitab Kuning. One of them is the Islamic Boarding School Mu'allimin Muhammadiyyah Sawah Dangka which has the flagship Tahfizh Alquran program but is weak in the study of Kitab Kuning. One of the main factors is the lack of adequate quality of human resources. For this reason, this community service activity aims to provide training while introducing new, lightweight methods in learning Arabic, namely the Bihaqatil Jumal method. This method emphasizes learning Arabic using the right brain. After a series of community service activities, teachers and Islamic boarding schools felt helped and gained new experiences in learning Arabic methods to study Kitab Kuning. In addition, both the assisted object and the resource person requested that this kind of community service be continued.

scholarly journals PERAN SEO DALAM MENINGKATKAN RELIABILITAS PEMASARAN PRODUK VIA MEDIA ONLINE PADA FORUM MUSLIMAH DEPOK

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Ahmad Maulana Irfanudin ◽  
Didi Sunardi ◽  
Ratna Sari ◽  
Imbron Imbron ◽  
Nariah Nariah
Keyword(s):  
Search Engine ◽  
Community Service ◽  
Online Media ◽  
Positive Role ◽  
Campus Environment ◽  
Search Engine Optimization ◽  
Content Search ◽  
Service Activities ◽  
The Right ◽  
The University

The purpose of Community Service Activities (PKM) is to carry out one of the three obligations of the Tri Dharma Perguruan Tinggi. In addition, it is expected that by serving the community, the existence of higher education institutions can contribute to the development and application of knowledge to the community. The method of activity used is to visit the Forum Muslimah Depok, Al-Awwal Mosque, addressed on Jalan Mawar Raya, Depok Jaya and look for problems that are in place so as to provide the right solution in motivating members who has business or UMKM in Depok, West Java, especially for Jama’ah Masjid Al Awwal Masjid Depok Jaya and gave training there on 01-03 October 2019. This training aims to develop the ability to increase marketing through online media with SEO methods and techniques (Search Engine Optimization) for Muslimah Forum members, Al-Awwal Mosque, Depok Jaya. The results of community service activities (PKM) obtained indicate that prior to the implementation of PKM, Depok Muslimah Forum members did not yet know the terms related to product marketing via online media, but after the implementation of activities known members of the Depok Muslimah Forum could understand the basics of content creation with simple SEO rules. PKM activities play a positive role in increasing the knowledge and skills of participants in creating SEO-based content The knowledge gained in Community Service this time is expected to be able to provide enthusiasm especially for the lecturers and other academicians of the University of Pamulang in providing material counseling, motivation and contributing to the public in and outside the campus environment of the University of PamulangKeywords: Content, Search Engine Optimization, Online

scholarly journals FINANCIAL REPORT PREPARATION TRAINING FOR RT (NEIGBOHOOD UNIT) DEVICES IN RW (HAMLET UNIT) ENVIRONMENT 16 BAROS CITY CIMAHI VILLAGE

Competitive ◽  
2018 ◽  
Vol 13 (1) ◽  
pp. 87
Author(s):  
Kharaningrum Mulyanti ◽  
Riani Tanjung ◽  
Yohanes Casmadi
Keyword(s):  
Community Service ◽  
Central Government ◽  
Good Governance ◽  
Financial Statements ◽  
Social Institution ◽  
Governance System ◽  
Financial Reports ◽  
Financial Report ◽  
Neighborhood Association ◽  
Government Accounting

A good governance system is not only a responsibility that must be carried out by the central government, Neighborhood association as the smallest social institution even responsible for implementing the good governance. One form of implementation can be implemented in the form of financial statements in the area. The implementation of good governance has not been fully realized in all RT neighborhoods in Cimahi City, one of them in RW 16, Baros Village. The Community Service activities are expected to increase the awareness of the neighborhood administrators to prepare financial reports in accordance with the rules of simple government accounting standards. The methods used in this activity include lectures, tutorials, and discussions. This PKM activity went well and got good enthusiasm from the RT administrators, and it was hoped that this activity would be the beginning of the implementation of a good governance system.   Sistem pemerintahan yang baik bukan hanya tanggung jawab yang harus diemban oleh pemerintah pusat, Rukun tetangga sebagai Lembaga kemasyarakatan terkecil sekalipun bertanggung jawab dalam pelaksanaan good governance tersebut. Salah satu bentuk dari pelaksanaannya dapat diimplementasikan dalam bentuk pelaporan keuangan yang ada di area-nya. Pelaksanaan good governance belum sepenuhnya terwujud di seluruh lingkungan RT di Kota Cimahi, salah satunya di RW 16 Kelurahan Baros. Kegiatan Pengabdian Kepada Masyarakat ini diharapkan dapat meningkatkan kesadaran para pengurus RT untuk menyusun laporan keuangan sesuai dengan kaidah standar akuntansi pemerintahan yang sederhana. Metode yang digunakan dalam kegiatan ini meliputi ceramah, tutorial, dan diskusi. Kegiatan PKM ini berjalan lancar dan mendapatkan antusias yang baik dari para pengurus RT, dan diharapkan kegiatan ini menjadi awal dari terlaksananya sistem pemerintahan yang baik

scholarly journals PEMBERDAYAAN PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) JAKARTA SELATAN DALAM PENYUSUNAN LAPORAN KEUANGAN

2021 ◽  
Vol 1 (1) ◽  
pp. 63
Author(s):  
Muhammad Nuryatno Amin ◽  
Deliza Henny ◽  
Windhy Puspitasari
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Position Statement ◽  
Financial Statement ◽  
Financial Position ◽  
Training Materials ◽  
Service Activity ◽  
Medium Enterprises

<p align="center"><strong>ABSTRAK</strong></p><p>Tujuan kegiatan pengabdian kepada masyarakan ini adalah agar setelah mengikuti kegiatan para peserta yakni pelaku Usaha Mikro Kecil dan Menengah (UMKM) memiliki kemampuan untuk memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal. </p><p>Metode yang digunakan adalah pelatihan yang meliputi ceramah, diskusi dan tanya jawab, serta latihan soal-soal. Materi pelatihan berupa modul penyusunan laporan keuangan dasar. Peserta pelatihan adalah para pelaku UMKM Jakarta Selatan. Analisis terhadap kegiatan dilakukan dengan memberikan skor terhadap latihan soal-soal yang diberikan kepada para peserta. </p><p>Hasil kegiatan ini menunjukan bahwa pelatihan telah berjalan efektif. Peserta mampu memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal secara cukup memadai. </p><p><strong>Kata Kunci</strong>: Laporan Keuangan, Laporan Laba-Rugi, Laporan Posisi Keuangan, Laporan Perubahan Modal</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>The aims of this community service activity are that after its completion the participants consisting of the entrepreneurs of Micro, Small and Medium Enterprises (MSME) should be able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity.  </em></p><p><em>The method used was training that consist of lecturing, discussion and Q-A, and exercises. Training materials were a module of the preparation of basic financial statement. The participants of this training were the entrepreneurs of MSME of South Jakarta. The activity was analyzed by scoring the exercises delivered to the participants. </em></p><p><em>The results shows that the training is effective. Participants are able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity in sufficient matter. </em></p><p><strong><em>Keywords</em></strong><em>: Financial Statements, Profit and Loss Statement, Statement of Financial Position, Statement of Changes in Equity</em><strong><em></em></strong></p><p><em><br /></em></p>

scholarly journals SOSIALISASI PERMAINAN TRADISIONAL UNTUK SISWA SD DI SDN 104202 BANDAR SETIA

2021 ◽  
Vol 1 (2) ◽  
pp. 165-171
Author(s):  
Ade Evriansyah Lubis ◽  
Mhd Fahmi ◽  
Mawardinur Mawardinur ◽  
Filli Azandi ◽  
Agung Nugroho
Keyword(s):  
Community Service ◽  
Formal Education ◽  
Early Age ◽  
School Students ◽  
Socialization Process ◽  
Teachers And Students ◽  
Service Activity ◽  
Character Building ◽  
The Right ◽  
Traditional Game

Character formation should be done as early as possible. Early age is a time when a person gets the right to play with high intensity. One of the processes of character building can be done in the learning process of formal education. Moreover, the most economical form of a game is the traditional game. Therefore, efforts are needed to actualize traditional game activities for elementary school students. The socialization process was carried out using a demonstration method, both theoretically and practically. Moreover, data collection was carried out using a questionnaire. As for the results of this Community Service activity, it can be concluded that the activity went well where the principal, teachers, and students were very enthusiastic in implementing a series of socialization activities for traditional games.

scholarly journals Penggunaan Alat Peraga Timbangan pada Materi Bilangan Asli dan Kesetimbangan

2019 ◽  
Vol 3 (2) ◽  
pp. 63
Author(s):  
Tika Karlina Rachmawati ◽  
Ehda Farlina ◽  
Winda Setya ◽  
Tutut Widiastuti A
Keyword(s):  
Elementary School ◽  
Community Service ◽  
Natural Numbers ◽  
Teaching Aid ◽  
Service Activity ◽  
The Right

Natural Numbers is one of many Mathematics subjects given in elementary school. One of material that is learned in Natural Numbers is the Numerical Count Operations, Lack of use of teaching aid by the teacher to explain the material Operations to Calculate Natural Numbers makes students not really get what is taught. Therefore, one of the solutions is to conduct training on teaching aidsequilibrium. The purpose of this training is to introduce the concept of equilibrium uses the teaching aid of the scales in the operation of calculating natural numbers in mathematics as it ison equilibrium material in science lessons. This Community service activity use straining methods. It is a training using the teaching aid. This community service that is based on training aimed to grade IIIA and IIB students at MI At Taqwa Rancaekek, Bandung Regency. This activity was done July 31, 2019. On this activity most students already understood the operation of natural numbers is addition, subtraction, multiplication, and equilibrium by using scales. While mistakes that many students did was when students tried the teaching aid, they hung on the beam's position wrong either the right arm or the left armKeywords: teaching aid, scales, natural numbers, equilibrium ABSTRAKBilangan Asli merupakan salah satu materi mata pelajaran Matematika yang diberikan di SD. Salah satu yang dipelajari pada Bilangan Asli adalah Operasi Hitung Bilangan Asli. Kurangnya penggunaan alat peraga untuk menjelaskan materi Operasi Hitung Bilangan Asli membuat siswa mengalami kebingungan. Oleh karena itu, salah satu solusinya adalah mengadakan pelatihan tentang alat peraga timbangan. Tujuan diadakannya pelatihan ini adalah mengenalkan konsep kesetimbangan dengan menggunakan alat peraga timbangan pada operasi hitung bilangan asli di pelajaran matematika sekaligus pada materi kesetimbangan di pelajaran IPA. Kegiatan pengabdian kepada masyarakat ini menggunakan metode pelatihan. Pelatihan yang dimaksud adalah pelatihan dengan menggunakan alat peraga timbangan. Pengabdian kepada masyarakat berbasis pelatihan ini ditujukan kepada siswa kelas IIIA dan IIIB MI At Taqwa Rancaekek, Kabupaten Bandung. Kegiatan ini dilaksanakan pada tanggal 31 Juli 2019. Pada kegiatan ini, sebagian besar siswa sudah memahami operasi bilangan asli yaitu penjumlahan, pengurangan, perkalian, dan kesetimbangan dengan menggunakan alat peraga timbangan. Sedangkan kesalahan atau kekeliruan yang banyak dilakukan siswa adalah pada saat siswa mencoba alat peraga timbangan yaitu kesalahan siswa dalam menggantungkan posisi balok baik di lengan kanan atau lengan kiri.Kata Kunci: alat peraga, timbangan, bilangan asli, kesetimbangan

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