scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

Moulding training for communities around Politeknik Negeri Samarinda

2021 ◽  
Vol 6 (10) ◽  
pp. 1948-1957
Author(s):  
Anun Sudibyo ◽  
Bernardo Sandrini Salasa
Keyword(s):  
Material Processing ◽  
Human Resources ◽  
Community Service ◽  
Raw Material ◽  
Business Opportunities ◽  
Service Activity

The abundance of wood supplies as the main raw material in the manufacture of furniture should encourage people in Samarinda City to look at this business as a promising business. But in reality, the development of the furniture business in Samarinda City is still far behind when compared to other cities. One of the factors causing the underdevelopment of this industry is the low capacity of human resources. Realizing the problems, the community service team in collaboration with partners (Meubel Berkah Ghegan) aimed to provide molding training to the community around the Politeknik Negeri Samarinda. The training is carried out in seven work steps, socialization, determination of furniture types, design / design, material checking, wood cleaning and drying, material processing, and finishing. This service activity improves the skills of participants in designing and producing furniture, increases knowledge about furniture making techniques with modern tools, and provides insight related to furniture business opportunities in Samarinda City.

scholarly journals BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0

2021 ◽  
Vol 1 (1) ◽  
pp. 563-572
Author(s):  
Abdul Aziz ◽  
Muhadi Muhadi ◽  
Eka Assolehah Putri
Keyword(s):  
Case Studies ◽  
Community Service ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Creative Economy ◽  
Comprehensive Knowledge ◽  
Business Opportunities ◽  
Bounce Back

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the uncertainty of current conditions. The purpose of this activity is to increase the synergy of community service and explain digital marketing strategies in the era of society 5.0. The types of research used in this research are surveys and case studies with descriptive methods, namely lectures, discussions and mentoring. The material presented at this community service is the pattern of digital marketing strategies in developing the creative economy during the covid 19 pandemic. The result of this activity is that participants can implement comprehensive knowledge of digital marketing strategies and products that are in demand and needed at this time that can create business opportunities. promising

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN

2018 ◽  
Vol 1 (1) ◽  
pp. 147-157
Author(s):  
Ascharisa Mettasatya Afrilia
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Statistical Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Migrant Population ◽  
Business People ◽  
Targeted Marketing ◽  
The City

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.

scholarly journals PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH WARGA DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 86
Author(s):  
Iskandar Zulkarnain ◽  
Tabah Heri Setiawan ◽  
Budi Syamtoro ◽  
Muhamad Nurhamdi ◽  
Irma Sari Octaviani
Keyword(s):  
Community Service ◽  
Financial Statements ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Positive Role ◽  
Neighborhood Association ◽  
Service Activity ◽  
The Right

This community service activity aims to transfer the knowledge and techniques of making simple financial statements to the Jama'at Al Awwal Mosque in Jakarta so that they can implement and practice Digital Marketing as a marketing communication strategy in Depok Jaya sub-district. The method used in the form of delivery of material and practice / application of digital marketing such as the use of Facebook, Instagram, Gojek, Grab and so forth. The results of the activities showed that before the PKM implementation of the Al Awwal Jamaat Mosque the depok jaya lacked mastery of the application as a marketing strategy for the products sold, but after the implementation of the activity it was known that the Al Awwal Mosque of the depok jaya mosque was quite mastered and could make the appearance and use of digital marketing. PKM activities indirectly have a very positive role in increasing participant knowledge and participant skills in making simple financial statements. The method of activity used is in collaboration with the Head of the Mosque Management at Al Awwal Mosque, Jalan Mawar Raya Depok Jaya and looking for problems in that place so as to provide the right solution in motivating as a businessman in Depok, West Java, especially the Jamaat Al Awwal Mosque, Depok Jaya. After the analysis, we provide training in material and practice forms in developing the use of digital marketing applications as a means to market the products to representatives of the Head of the Neighborhood Association in the Jamaat Masjid Al Awwal, Depok Jaya.Keywords: marketing applications, digital marketing, marketing strategies

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals The role of culture in the determination of a standardized or localized marketing strategy

2008 ◽  
Vol 39 (2) ◽  
pp. 37-44 ◽  
Author(s):  
C. H. Van Heerden ◽  
C. Barter
Keyword(s):  
South Africa ◽  
Marketing Strategy ◽  
Exploratory Study ◽  
International Marketing ◽  
Marketing Strategies ◽  
Target Market ◽  
International Environment ◽  
International Marketing Strategy

Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused more on the broader influence of culture on marketing strategies, with few studies focusing on the way in which culture and marketing affect and are effected by one another, culture’s role in the localisation or standardisation of a marketing strategy, as well as which elements of the marketing strategy to standardise versus localise. The sample was drawn from key employees working within reputable multinational organisations in South Africa. No hypotheses were formulated or tested but instead this exploratory study identified areas, which have not been researched in South Africa and eight propositions based on the findings were formulated. The findings indicate that culture plays a very important role in the overall formulation of an international marketing strategy, and it was not conclusive whether such a strategy should be standardised or whether it should be localised. Generally, the responses suggest that a marketer’s strategy should suit the local culture in order to reach them and have the desired effect on the target market, and not the other way around because such evolutions could take an extensive amount of time in order to achieve marketing goals.

scholarly journals Pengembangan Produk Souvenir Sabun Padat Menggunakan Minyak Goreng Sawit pada Ibu PKK Kelurahan Rawamangun Jakarta Timur

2018 ◽  
Vol 2 (1) ◽  
pp. 113-123
Author(s):  
Suherman Suherman ◽  
Andrian Haro ◽  
Sholatia Dalimunthe
Keyword(s):  
Product Development ◽  
Community Service ◽  
Family Welfare ◽  
Innovative Product ◽  
Cooking Oil ◽  
Business Opportunities ◽  
Service Activity ◽  
Group Family ◽  
At Home

Nowadays, solid and transparent soap is often used as a display of wedding souvenirs, air freshener, and handicrafts. With the presence of a solid and transparent soap in very unique display and interesting this can make the soap is sold at a relatively more expensive price in the market. Regarding with the development of solid soap products that can produce several good benefits, this activity needs to be trained, developed and empowered to the parties who have the potential to produce these products. One of the parties that has the potential to be trained is the housewives in the PKK group (Family Welfare Empowerment) at Rawamangun, East Jakarta. This community service activity is done by using lecture and simulation/demonstration method through innovative product development of souvenir soap by using palm cooking oil. The results of the training show the enthusiasm and willingness of the participants to be able to perform individually in the manufacture of solid soap souvenir products and they can produce in large quantities. With this training, the housewives can practice themselves at home and be motivated to open business opportunities through these product so it can be feasible for sale in the market

scholarly journals Peningkatan Usaha Kreatif dan Pengelolaan Keuangan Berbasis Akuntansi Keluarga di Desa Pabelan Kabupaten Semarang dalam Rangka Peningkatan Ketahanan Ekonomi Keluarga

2021 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Indri Kartika ◽  
Sri Sulistyowati ◽  
Sri Dewi Wahyundaru ◽  
Afri Aulia Rahman
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Digital Marketing ◽  
Outdoor Activity ◽  
Economic Resilience ◽  
Income Loss ◽  
Financial Difficulties ◽  
The Family ◽  
Service Activity ◽  
Business Income

Di masa pandemi saat ini banyak keluarga yang mengalami penurunan penghasilan karena menurunnya aktivitas di luar rumah, bahkan beberapa keluarga mengalami kesulitan keuangan karena menjadi korban PHK. Diperlukan usaha-usaha kreatif serta pengelolan keuangan yang cerdas agar ketahanan ekonomi keluarga bisa tetap terjaga. Kelompok ibu-ibu PKK di Desa Pabelan, Kecamatan Pabelan, Kabupaten Semarang memiliki latar belakang, tingkat sosial, pendidikan dan ekonomi yang berbeda-beda. Sebagian merupakan pekerja, pedagang, wirausaha kecil menengah, buruh industri dan pegawai harian lepas, namun kebanyakan masih memiliki waktu luang dapat diberdayakan dalam kegiatan pengembangan usaha kreatif. Kegiatan pengabdian masyarakat yang dilaksanakan oleh Team dari Fakultas Ekonomi Unissula yang terdiri dari Indri Kartika, Sri Sulistyowati, Sri Dewi Wahyundaru dan Afri Aulia Rahman dilakukan guna meningkatkan penghasilan dari usaha kreatif melalui pemasaran digital sederhana serta pengelolaan keuangan berbasis akuntansi keluarga. Peserta pelatihan meliputi ibu-ibu kelompok PKK di Desa Pabelan Kecamatan Pabelan Kabupaten Semarang. Metode pengabdian masyarakat dilaksanakan dengan penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masyarakat dapat disimpulkan bahwa masyarakat tertarik untuk memulai usaha kreatif dan menerapkan pengelolaan keuangan berbasis akuntansi keluarga. ��During pandemic condition, many families have experienced income loss due to outdoor activity limitation. Some families even experience financial difficulties for losing job. Creative activities and smart financial management are needed so that the economic resilience of the family can be maintained. PKK women's group in Pabelan Village, Pabelan District. Semarang Regency has different backgrounds, social, educational and economic levels. Some are workers, traders, small and medium entrepreneurs actors, industrial laborers and casual daily employees. However, most of them still have free time to be empowered in creative business development activities. This community service activity was performed by members of Economic Faculty of Unissula which are: Indri Kartika, Sri Dewi Wahyundaru, Sri Sulistyowati and Afri Aluia Rahman. The purpose of this activity is to increase participant�s business income during this pandemic situation through applying simple digital marketing and financial management based on family accounting in Pabelan Village so that it can increase the income and welfare of the Pabelan villagers. Community service methods are carried out with counseling, discussion, followed by practice. From the implementation of community service, it can be concluded that the community is interested in starting creative businesses and implementing family accounting-based financial management.�

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

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