scholarly journals MARKETING ENDORSEMENT STRATEGY IN BATIK KAMPUS: ISLAMIC BUSINESS ETHICS PERSPECTIVE

2021 ◽  
Vol 6 (1) ◽  
pp. 9-21
Author(s):  
Hendri Hermawan Adinugraha
Keyword(s):  
Business Ethics ◽  
Marketing Strategy ◽  
Positive Impact ◽  
Internal Validity ◽  
The Body ◽  
Market Place ◽  
Structured Interviews ◽  
Islamic Business Ethics ◽  
Online Business ◽  
Participatory Observation

This research aims to describe the problem of endorsement as a marketing strategy for Batik Kampus Online Shop Buaran Pekalongan from the perspective of Islamic business ethics. The approach used in this research is phenomenology. The research location is in Buaran Pekalongan precisely on Jl. Pelita II, No. 54, Jenggot Gang 4. Sources and data collection techniques in this study using semi-structured interviews, participatory observation, and documentation. Internal validity is done using triangulation, emic and member checking. Data analysis using reduction, display and drawing conclusions. The results of this study concluded that the endorsement marketing strategy carried out by Batik Kampus via Instagram and telegram contained two types of endosers, namely testimonials and celebrity appeal. Endorsement as a Kampus Batik marketing strategy in terms of Islamic Business Ethics as a whole on social media. The products that Batik Kampus promote are not exaggerating and in accordance with Islamic Sharia principles. Products that are traded include products that are polite and cover the body. The use of endorsement as a marketing strategy by Batik Kampus has had a significant positive impact as evidencing by the increased sales turnover and the increase in admins who help him in online business in the market place and proven by the assets owned by Moh. Abdul Ghoni. Kampus Batik services are very fast, friendly and accept dropshipping or packaging which can make it easier for buyers to buy and resell Batik Kampus products to consumers directly.

Categorising on-site problems

2017 ◽  
Vol 17 (1) ◽  
pp. 90-111 ◽  
Author(s):  
Micael Thunberg ◽  
Martin Rudberg ◽  
Tina Karrbom Gustavsson
Keyword(s):  
Supply Chain ◽  
Project Management ◽  
Construction Project ◽  
Internal Validity ◽  
Internal Communication ◽  
The Body ◽  
Construction Project Management ◽  
Structured Interviews ◽  
Content Type ◽  
Body Of Knowledge

Purpose This study aims to identify and categorise common on-site problems from a supply chain management (SCM) perspective and to trace the origin of these problems in the construction project process, the supply chain or in the intersection between these processes. This allows for identification of how on-site problems affect SCM in construction projects and how they can be mitigated. Design/methodology/approach A literature review in combination with semi-structured interviews was used to identify on-site problems. This enabled triangulation and strengthened both construct validity and internal validity. Findings On-site problems can be categorised in one of the four following categories: material flows, internal communication, external communication or complexity. The first category has its origin in the supply chain, the second in the construction project process, the third in the supply chain-construction process intersection on site and the fourth in the construction project as a whole. The findings conclude that on-site problems often originate from construction companies’ lack of supply chain orientation. Research limitations/implications It is suggested that supply chain planning (SCP) can facilitate on-site problem mitigation in construction project management. This extends the body of knowledge of SCP in construction project management and supports the development of effective on-site construction project management. Practical implications The results show that SCP can aid construction project management in handling on-site problems earlier in the project process. Originality/value The main value lies in extending the body of knowledge in construction project management research by applying an SCM perspective and by introducing SCP to support more effective construction project management.

scholarly journals Perencanaan Strategi Pemasaran Jasa Pendidikan Sekolah Tinggi Ilmu Tarbiyah (STIT) Simeulue Aceh Melalui Pendekatan Bauran Pemasaran (Marketing Mix)

2019 ◽  
Vol 3 (2) ◽  
pp. 1-15
Author(s):  
Didi Sartika
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Positive Impact ◽  
Educational Institution ◽  
Marketing Mix ◽  
Islamic Education ◽  
Educational Services ◽  
Structured Interviews ◽  
Strategy Planning ◽  
Muslim Communities

This research concerns with services marketing strategy planning of education at the High School of Education Simeulue Aceh with the aim of finding out the marketing strategy planning of High School with a marketing mix approach. The type of research used in this study is a qualitative method with semi-structured interviews, observation, and documentation as data collection methods. This was motivated by an effort to create Islamic high school institutions to have quality so that they are able to compete with other high school institutions. The marketing of educational services are intended to create conductive and stable marketing condition, so as to have a positive impact on those who are involved in the marketing process, (both the higher educational institution as a procedure and the community as consumers). Based on the result of the research conducted at STIT Simeulue Aceh, the marketing strategy of educational services was implemented through the application of Marketing Mix Theory (products, prices, place, promotions, human resources, physical evidence, and processes) by utilizing its competence. As the only private Islamic institution in Simeulue Regency, Aceh Province, it has a positive impact on developing higher education institutions so that it can make alternative Islamic education both traditional and modern Muslim communities as marketing segmentation of its educational services. However, on the other hand, the existence of STIT Simeulue Aceh is still new, the building facilities are still minimal and the department opened is only one major in Islamic Education (PAI) so that it has not made it as a primary choice for consumers of educational services. Furthermore, this paper looked critically at how the marketing strategy planning carried out by STIT Simeulue Aceh in increasing its marketing.

scholarly journals PERUBAHAN PASAR DI ERA DISRUPTIF: ANALISIS ETIKA BISNIS ISLAM

2019 ◽  
Vol 1 (2) ◽  
pp. 57-76
Author(s):  
Fitri Maghfirah
Keyword(s):  
Internet Of Things ◽  
Business Ethics ◽  
Industrial Revolution ◽  
Negative Impact ◽  
Positive Impact ◽  
General Description ◽  
Business World ◽  
Digital Era ◽  
Islamic Business Ethics ◽  
Business Practitioners

The discourse that occurred as a result of the 4.0 industrial revolution, besides having a positive impact also had a negative impact on some of the old market participants (incumbent) or conventional business people. Many of the incumbents feel threatened, this is because consumers in old markets or conventional markets have started to switch to new markets by incarnating through digital markets or the internet of things / internet for everything. In this article, the author wants to analyze the implications of the disruptive era for the sustainability of conventional markets. The research was conducted through a qualitative methodology, and reviewed through a business approach. Based on the analysis conducted by the author on some general description of the implications of the disruptive phenomenon on the sustainability of conventional markets through the concept of Islamic Business Ethics, the authors conclude that conventional business practitioners in the face of the industrial revolution 4.0, should align their markets with human development in this digital era. This is based on Islamic business ethics principles, which encourage business practitioners to do their best in developing their business. In addition, which is in accordance with the facts, that the occurrence of disruptive phenomena is inevitable, especially in the business world. Therefore, with the incumbent adjustments to new market patterns, this is one of the golden strategies in boosting the market, because inevitably the new market already has a place among consumers in this digital era. Keywords: Market, Disruptive, Islamic Business Ethics.   Abstrak Diskursus yang terjadi akibat dari revolusi industri 4.0, selain berdampak positif juga berdampak negatif bagi sebagian incumbentatau para pelaku bisnis konventional. Banyak diantara para incumbent yang merasa terancam, hal ini diakibatkan karena pasar konventional sudah mulai berekonstruksi menjadi pasar baru dengan menjelma melalui digitalmarketplaceatau serba-serbi internet of things/internet for everything.Oleh karena itu, dalam artikel ini penulis hendak menganilisis tentang implikasi dari era disruption terhadap keberlangsungan pasar konventional. Penelitian akan dilakukan melalui metodologi kualitatif, dengan jenis penelitian field research,yang ditinjau melalui pendekatan bisnis. Berdasarkan analisis yang penulis lakukan melalui konsep Etika Bisnis Islam, bahwa para pelaku bisnis konventional dalam menghadapi revolusi industri 4.0 yang berimplikasi pada perubahan pasar haruslah berusaha menyelaraskan pasar mereka dengan perkembangan manusia di era internet for everything ini. Hal tersebut didasarkanpada prinsip etika bisnis Islam yang menganjurkan para praktisi bisnis untuk melakukan yang terbaik dalam pengembangan bisnisnya. Di samping itu, terjadinya fenomena disruption sudah tidak mungkin bisa dielakkan lagi, khususnya dalam dunia bisnis. Oleh karena itu, dengan adanya upaya penyelarasan oleh incumbent terhadap pola indutrialisasi di era disruption, karenafenomena ini merupakan salah satu peluang emas dalam mendongkrak pasar, dengan kondisi laju pasar yang mau tidak mau pasar baru sudah diterima oleh konsumen di era digital ini. Kata kunci:Pasar Konventional, Disruption, Etika Bisnis Islam.

scholarly journals Assessing Islamic Business Ethical Practices Through Clients’ Perception

2020 ◽  
pp. 92-108
Author(s):  
Muhammad Ismail ◽  
Shakir Ullah ◽  
Zafar Zaheer
Keyword(s):  
Business Ethics ◽  
Positive Impact ◽  
Ethical Values ◽  
Ethical Business ◽  
Ethical Practices ◽  
Khyber Pakhtunkhwa ◽  
Independent Variables ◽  
Islamic Business Ethics ◽  
Business Sectors ◽  
Structured Questionnaire

This study evaluates the Islamic business ethics practices in Khyber Pakhtunkhwa (KP) province of Pakistan from the clients’ perspective and how they perceive it. The study focuses on three Shariah values i.e. obligatory values (Faraid), the prophet’s traditions (Sunnah) and the voluntary rectitude (Nawafil) and checks their impact of merchants’ business ethical practices. The Shariah values are further divided into nineteen Islamic business ethical values adopted from well-established prior studies. In addition to this, the study is also focused to assess the most ethical business sector among ten selected business sectors. The study was conducted in Khyber Pakhtunkhwa, which is a relatively conservative/religious province of the country. To achieve the objectives of the study, a quantitative method was adopted. The data was gathered through a well-designed structured questionnaire in various universities of Khyber Pakhtunkhwa, The data were analyzed through descriptive statistics and regression analysis. This research concluded that Islam has a significantly positive impact on individuals’ business ethical practices as perceived by the clients. Among other independent variables, the voluntary rectitude effect was found to be more significant in individuals’ business ethical practices. It is further concluded that most ethical practices are found in the communication and transport sectors while the least ethical sectors are hospitals, doctors, and solicitors. The study contributes to the established Islamic business ethics literature.

scholarly journals Implementation of the Islamic Economics in the Traditional Market of Brebes Regency

2020 ◽  
Vol 1 (3) ◽  
pp. 36-40
Author(s):  
Akbar Nuur Purnama Darma Wahana ◽  
Muhammad Syaifulloh
Keyword(s):  
Business Ethics ◽  
Research Method ◽  
Structured Interviews ◽  
Descriptive Data ◽  
Traditional Markets ◽  
Traditional Market ◽  
Islamic Business Ethics ◽  
Qualitative Descriptive ◽  
Islamic Economic ◽  
Loan Shark

The concept of Islamic Economics emphasizes that market Trading and pricing need to be regulated to uphold market balance and economic justice in view of interests of those involved in the market. This study aims to analyze the Islamic Economy’s observance in accordance with Islamic sharia in the traditional markets, the number of merchant populations used as samples was 138 people, the research method uses qualitative descriptive, data collection techniques by observation and structured interviews. The results showed that traders in the traditional market of Manis Kosambi Cikakak Village had practiced trade with Islamic Business Ethics. The Practice of Islamic Economy in the Traditional Market of Brebes Regency had been carried out by most traders almost 84.8%. The system of commerce with the islamic economy is rooted in and habutual practices with islamic business ethics, doing bussiness by selling clean products, honesty, openness, fair, and by backing out of riba, or loan shark has been accustomed by traditional merchants of Brebes Regency in Manis Kosambi market Cikakak Village of Brebes Regency Keywords: Islamic Economic Traditional Market

TINJAUAN ETIKA BISNIS ISLAM PADA STRATEGI MARKETING BMH KEDIRI DI TENGAH PANDEMI COVID-19

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Mohammad Basid Alharis
Keyword(s):  
Business Ethics ◽  
Marketing Strategy ◽  
Field Research ◽  
Primary Data ◽  
Technical Factor ◽  
The World ◽  
Islamic Business Ethics ◽  
Qualitative Descriptive ◽  
The Difference ◽  
The Impact

Islam does not forbid its servants from doing business in the world. The difference between Islamic business and others is its motivation. In addition to worldly, but the business of Islam is also for the benefit of ukhrowi. And the main goal is not just profit, but zakat and blessing of the results of his efforts. However, business is not always lucky continuously, sometimes experiencing losses due to various factors. Especially at this time, the non-technical factor that is faced now is the impact of the 2019 (covid-19) coronavirus disease pandemic greatly affecting the economies of all Countries in the World. It is interesting to study how the marketing strategy of the company or also business people in order to survive in the midst of this pandemic. Generally affected, the Charitable Institution namely Baitul Maal Hidayatullah (BMH) Kediri has increased incomes. Thus, researchers are interested in conducting a study of Islamic business ethics review on BMH Kediri's marketing strategy in the midst of the covid-19 pandemic. This research uses a qualitative descriptive approach. Because the object of this research is field research, so qualitative research aims to explain phenomena profusely through data collection. The data in this study use primary data through in-depth interviews. Keywords: Islamic Business Ethics, Marketing Strategy, Qualitative Descriptive

scholarly journals Gender and CSR decisions: perspectives from Australian boards

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathyayini Kathy Rao ◽  
Carol Tilt
Keyword(s):  
Decision Making ◽  
Positive Impact ◽  
Gender Diversity ◽  
The Body ◽  
Future Research ◽  
Structured Interviews ◽  
Board Diversity ◽  
Content Type ◽  
Board Decision Making ◽  
Board Level

Purpose Within the board diversity literature, the issue of gender diversity has been extensively studied, however, limited research has examined whether gender diversity at board level has any influence on corporate social responsibility (CSR) decisions. This paper aims to fill this knowledge gap and shed light on whether, and how, gender diversity influences CSR related decisions. Design/methodology/approach In total, 13 in-depth semi-structured interviews were conducted with board members of Australian companies to examine their perceptions of the effect of gender diversity. Findings Although the findings show evidence that there is a general perception that gender diversity has the potential to influence board level decisions, this does not appear to translate to CSR decisions specifically. The results from the interviews identified that several issues and moderating factors interact with the gender-CSR relationship. Research limitations/implications The paper contributes significantly to the body of knowledge by going beyond the plethora of quantitative analyses. The results suggest that there is much work to be done to improve governance policy and mechanisms if boards are to see the potential for gender to have a positive impact on CSR decision-making. Originality/value The study responds to calls for more research adopting qualitative studies, including interviews and case studies, to understand the complex interactions that take place during board decision-making. The findings provide useful insights for future research, practise and policymakers.

scholarly journals It’s (probably) not about sex baby, but it is about you and me: A quasi-ethnographic exploration of consensual corporal punishment

2021 ◽  
Vol 7 (1) ◽  
pp. 11-26
Author(s):  
Stuart Pinson
Keyword(s):  
Mental Health ◽  
Corporal Punishment ◽  
Positive Impact ◽  
Ethnographic Study ◽  
The Body ◽  
Psychological Benefits ◽  
Negative Aspect ◽  
Structured Interviews ◽  
New Finding ◽  
Potential Benefits

Corporal punishment (CP) is one aspect of BDSM play. While enjoyed by many at a low level, some players indulge in heavier play, with the potential for skin and tissue damage. This paper presents the results of an exploratory quasi-ethnographic study into CP, examining the motivations and potential benefits and risks of playing in this way, with the aim of increasing understanding of why individuals engage in heavy CP. Data were gathered from scene observations and semi-structured interviews with participants, including three professional Dominatrices with a reputation internationally for CP. Thematic Analysis was used to assess the data. While sexual arousal was a motivator for some participants, it was not the motivator for the majority. The importance of the marks left on the body was a common theme, as was challenging oneself to increase the amount of CP received or given. This was either to demonstrate a progression along a journey of increasing severity, or to enhance the experience either sexually, bruises / marks wise, or psychologically. Despite allusions by participants to addiction, psychological benefits in mood and mental health were reported by all participants. The main negative aspect of participation was fear of stigma and the perceived inability to be open with others about their interests. Participation in CP is a positive experience for those involved. The importance of bodily marks is a new finding, as is the positive impact on mental health.

STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN USAHA PRESPEKTIF ETIKA BISNIS ISLAM

2020 ◽  
Vol 1 (2) ◽  
pp. 13-21
Author(s):  
Hayatul Millah
Keyword(s):  
Business Ethics ◽  
Marketing Strategy ◽  
Pricing Strategies ◽  
Case Study Approach ◽  
Internal Factors ◽  
Study Approach ◽  
Islamic Business Ethics ◽  
Marketing Mix Strategy ◽  
Promotional Strategies

ABSTRACT The purpose of this research is to find out the marketing strategy of BMT UGT Sidogiri Kraksaan. The other purpose of this research is to know the Islamic business ethics towards the implementation of marketing strategy in BMT UGT Sidogiri Kraksaan. The type of this research is qualitative research with a case study approach. The results of this study showed that supporting factors in the BMT UGT Sidogiri Kraksaan include external environmental factors and internal factors. The factors relating to the internal environment include targeting, positioning and segmentation, while other supporting factors in the external environment BMT UGT Sidogiri Kraksaan analyzes what are the weaknesses, strengths, opportunities and threats that occur in the cooperative environment. BMT UGT Sidogiri Kraksaan uses a marketing mix strategy which includes targeting, place strategies, pricing strategies and promotional strategies. Based on the results of the research in the Islamic business ethics, BMT UGT Sidogiri  Kraksaan concluded that the strategy was conducted at the BMT UGT Sidogiri Kraksaan in accordance with the principles of Islamic business ethics, because in each process, the cooperative BMT UGT Sidogiri Kraksaan Foundation on the concept of sharia and the promotion in its products is not exaggeration, while the price carried out by the cooperative BMT UGT Sidogiri Kraksaan is using a system for the outcome of which the cooperative and the customer equally benefited , in promoting its products cooperatives BMT UGT Sidogiri Kraksaan is not exaggerating, promoting it according to the quality and procedure that has been promised by BMT UGT Sidogiri Kraksaan.  

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