scholarly journals Innovative Management of the Strategic Benchmarks of Competitive Advantages

2021 ◽  
Vol 1 (516) ◽  
pp. 303-309
Author(s):  
N. Y. Lytvyn ◽  
Keyword(s):  
Direct Action ◽  
Financial Economic ◽  
Enterprise Management ◽  
Competitive Advantages ◽  
Balanced Development ◽  
Novel Technologies ◽  
Goods And Services ◽  
Innovation Potential ◽  
Innovative Management ◽  
Management And Development

The article examines the essence of forming competitive advantages of enterprise due to innovative development and management of innovation potential. The factors that influence the level of competitiveness of enterprise are determined. Ensuring competitiveness involves the systematization of all factors that impact it and their further analysis in the context of a separate enterprise. The priority is the allocation of direct action factors that form competitive advantages and, accordingly, the competitiveness of the enterprise. The main principles of innovative enterprise management should be: constant forecasting of the situation in the market of capital, goods and services, planning of actions and anticipation of crisis circumstances; avoidance of technological lagging and, as a result, its prevention; systematic implementation of innovations in all, including the interrelated, spheres of activity of enterprise; continuous investment in human capital, innovations; gaining competitive advantages. It is determined that competitive advantages are the result of interaction of enterprise resources, without which enterprise cannot form its competitiveness. In the system of competitive advantages, it is important to allocate those that are the basis of the advantages of the enterprise as a whole. Ensuring sustainable competitive positions of enterprise should be implemented within the framework of the mechanism of management of its competitiveness, which is a system of instruments, methods, levers and incentives used to form and maintain competitive advantages. The instruments of such management are means to influence the economic activity of enterprise, namely: financial, economic, organizational and technological components. The author suggests the main directions of increasing the competitiveness of enterprises on the basis of innovative management and development. Novel technologies have been identified, the implementation of which will increase the competitiveness of enterprise. The main directions of strengthening the position of enterprises in the market should be cost management, ensuring the innovative and balanced development, substantiation and introduction of the latest technologies.

scholarly journals Modelling the Innovative Competitiveness of an Enterprise with a Change in Investment Provision

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Inna Irtyshcheva ◽  
Andrii Sukhostavets ◽  
Volodymyr Falovych ◽  
Oleksandr Kovbasa ◽  
Oleksandr Liashok ◽  
...  
Keyword(s):  
Enterprise Management ◽  
Competitive Advantages ◽  
The Real ◽  
Innovation Potential ◽  
Modern Economic ◽  
State Of Affairs ◽  
Effective Use ◽  
The Mathematical Model ◽  
The Given ◽  
Real State

The article deals with modern problems of modelling the innovative competitiveness of an enterprise operating in the real sector of the economy. An attempt has been made to form a tool that allows analysts, based on the given parameters, to form a model that will enable one to assess certain innovative competitive advantages visually. The competitive environment of the modern market predetermines special requirements for the process of effective use of the investment and innovation potential of an enterprise, which is why the article considers an approach to modelling the competitiveness of an enterprise from these two positions.The approach proposed by the authors is designed to form a feeling of completeness and completeness of the mathematical model, not complicated by additional data, but at the same time giving a complete picture of the real state of affairs of the enterprise from the standpoint of competition in the market. The mathematical and economic model is based on several critical aspects designed to reflect the competitive potential of an enterprise in terms of innovation processes.The formed model of innovative competitiveness takes into account modern economic realities and emphasises the changeable feature of the investment resources available to enterprise management. From accessibility for use, the investment support of innovative activity can be modelled as a variable that carries the nature of uncertainty.

Competitive advantages of interregional economic cooperation in the development of entrepreneurship networks

2019 ◽  
pp. 29-32
Author(s):  
Svitlana Shults ◽  
Lesya Kit
Keyword(s):  
Economic Cooperation ◽  
Financial Economic ◽  
Competitive Advantages ◽  
Business Organization ◽  
Synergy Effect ◽  
Goods And Services ◽  
National Market ◽  
Business Structures ◽  
Network Form

The paper emphasizes the relevance of the research of network entrepreneurship structures. The role of network business structures in the development of interregional economic cooperation is explained. As far as the facilities of network business structures are located in various Ukrainian regions, they contribute to not only the establishment of interregional economic links, but also the improvement of meeting the residents’ needs for goods and services. The condition and development dynamics of the largest pharmacies networks in Ukraine are analyzed. On this basis the features of interregional distribution of their trade outlets, organizational and spatial aspects of their functioning and network links in terms of evaluation of the level of centralization, structural homogeneity and openness of networks are defined. The analysis of major financial-economic activity indicators of the leading pharmacies networks in Ukraine showed that they develop in correspondence with their capacity and development trends at the market of pharmaceuticals in Ukraine. The analysis also showed that most of networks under research have high density of internal connections, maximized centralization level, homogenous structure, and high links mobility. We can observe the tendency towards the increase of trade outlets in the networks and insufficient activity of pharmacies networks in terms of participation in joint innovative projects. The express-estimation of the functioning efficiency of six pharmacies networks, which are the leaders of national market by the number of facilities and volumes of sales, established that the company Apteka-Mahnolia (“Apteka nyzkyh tsin”) has received the strongest synergy effect by the profitability and number of newly created trade outlets. The network of pharmacies “Podorozhnyk” has the strongest synergy effect by the proceeds in the pharmacy network. The abovementioned companies use the progressive management methods that promote the efficiency of their activity. The paper outlines the competitive advantages of entrepreneurship networks development, which shall contribute to activation of interregional economic links, and emphasizes the flaws of the network form of business organization.

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

scholarly journals Tourist enterprise marketing complex: international and national aspect

2021 ◽  
pp. 124-127
Author(s):  
О.В. Птащенко ◽  
В.А. Вовк
Keyword(s):  
Development Strategy ◽  
Modern Technology ◽  
Machine Building ◽  
Enterprise Management ◽  
Goods And Services ◽  
Marketing Activities ◽  
Marketing Variables ◽  
Business Entities ◽  
The Right

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.

scholarly journals Perspective Directions Of Innovative Management In The Conditions Of The Russian Economy

2012 ◽  
Vol 5 ◽  
Author(s):  
Natalia Petrovna Golubetskaya
Keyword(s):  
Organization Change ◽  
Small Enterprise ◽  
Educational Institutions ◽  
Necessary Condition ◽  
Competitive Advantages ◽  
Russian Economy ◽  
Innovative Management ◽  
Organization Strategy ◽  
Important Direction ◽  
Working Out

Innovative development of economy is a necessary condition for increase of competitiveness ofRussia. Organization change should pass consistently taking into account a strategic target of development of the Russian economy as a whole. The analysis of work of the large innovatively focused corporations has shown that an important direction of formation of system of innovative activity inRussiais development of interaction, integration of large, small enterprise structures and educational institutions. Stopping development threatens the organization with the stagnation, therefore each organization the plans for development directed on formation of competitive advantages of the organization – strategy are developed. The author analyzes advantages of working out of strategy, the criteria necessary at an estimation of projects within the limits of innovative programs which differ depending on specificity of organizational structure, a skill level of the personnel and efficiency of production as a whole.

scholarly journals Methodological Approach to the Assessment of Neo-Industrial Export Specialization

2021 ◽  
Vol 93 ◽  
pp. 05021
Author(s):  
Elena Andreeva ◽  
Alla Golovina
Keyword(s):  
Methodological Approach ◽  
Practical Significance ◽  
High Tech ◽  
Goods And Services ◽  
Industrial Export ◽  
Innovation Potential ◽  
Determining Factors ◽  
International Demand ◽  
Integral Assessment ◽  
Export Specialization

The relevance of the article is due to the importance of the development of export of high-processing industries. Objective: to develop methodological support for assessing the neo-industrial export specialization of regions and its determining factors. The research methods included identifying potential assessment parameters and testing their applicability based on the analysis of economic development statistics of the region selected as an example. The proposed methodological support for the assessment of neo-industrial export specialization includes its integral assessment, assessment of goods and services, assessment of the contribution of the high-tech component to the change in exports, ranking of regions by absolute values of high-tech exports. The method of assessing the factors of neo-industrial export specialization involves the assessment of indicators that identify these factors of exo-and endogenous order – the development of manufacturing production, innovation potential, transport potential, the development of the export support system, and the international demand for the region's products. The practical significance of the proposed methodological support lies in the fact that it makes it possible to analyze the neo-industrial export specialization of Russian regions and the factors of its development, and to identify and analyze possible directions of development in this area.

scholarly journals THE MAIN TASK IS THE IMPROVEMENT OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM FOR THE DEVELOPMENT OF RUSSIAN ENTERPRISES

2018 ◽  
Vol 9 (2) ◽  
pp. 248-259 ◽  
Author(s):  
G. B. Kleiner ◽  
N. L. Pirogov
Keyword(s):  
Limited Liability ◽  
Enterprise Management ◽  
Main Task ◽  
Negative Consequences ◽  
Economic Mechanism ◽  
Economic Problems ◽  
Provision Of Services ◽  
Management And Development ◽  
Effective Development ◽  
Active Implementation

Purpose:the purpose of this article is to justify the choice of the strategic direction of effective development of the national economy of Russia. The authors see the solution of this problem on the way of improving the organizational and economic mechanism of the functioning of Russian enterprises. This problem is considered to be one of the main authors in the consolidation of society and its mobilization for the implementation of the tasks set in the may Decree of the President of the Russian Federation (№ 204 from 2018).Methods:the study was conducted using the methods of systematic, logical, comparative analysis, involving Russian and foreign experience in solving social and economic problems. Particular attention was paid to the validity of the conclusions.Results:national economic problems are touched upon through the prism of the economy of enterprises. An attempt has been made to prove the dependence of the acceleration of the rates of economic development on the improvement of the enterprise's internal economic mechanism. In the postindustrial society, the role of enterprises as the main link in the production of material goods and the provision of services is not diminished, despite the accelerated introduction of scientific and technological progress and the increase in the value of personal property. The improvement of the internal structure of enterprises proposed in the article can significantly reduce the negative consequences of the privatization of state property. According to the authors, this will improve the efficiency of the use of human capital in terms of all its components: ordinary workers, managers, specialists, owners.Conclusions and Relevance:currently, there is a situation in which the owners of enterprises (mainly large ones) have practically unlimited rights and very limited liability for the results of the work of their enterprises. This situation hinders the development of the productive forces of society. The proposed concept of an "effective enterprise" means solidary management of enterprises (ultimately solidary management of the economy). It provides for a system of measures to remedy the situation. The first steps in this direction are the following: 1) the creation of a balanced system of enterprise management; 2) democratization of management and development of the institution of collective (people's) enterprises; 3) the movement in the direction of restraint unrestrained competition and finding ways of cooperation not only within enterprises but also in the relations between all participants of the process of production and realization of products, as well as authorities at all levels; 4) streamlining the processes for the establishment and liquidation of enterprises; 5) the active implementation of multilevel and multidimensional strategic planning. It is not possible to implement these measures in a short time. But the movement along this path creates systemic conditions for accelerating economic growth.

scholarly journals INVESTMENTS IN THE DEVELOPMENT OF INNOVATIVE MANAGEMENT IN THE COMPANY

2018 ◽  
Vol 4 (4) ◽  
pp. 87-92
Author(s):  
Natalia Germanjuk
Keyword(s):  
Direct Action ◽  
The State ◽  
Government Support ◽  
Innovation Activity ◽  
State Support ◽  
Positive Direction ◽  
Innovation Activities ◽  
Innovative Management ◽  
The Subject ◽  
The Innovative Management

The subject of research. This article determines that in conditions of global transformational processes, the sphere of innovation activity becomes of particular importance in the economy of advanced countries. Its development provides socio-economic growth of local companies and a state, in general, requiring significant financial resources. Consequently, the subject of this study is the management of innovation activities at the enterprise with the achievement of maximum effectiveness, as well as the identification of interconnection between innovations and investments. Methodology. Conducted research shows, the condition of development of domestic technologies is unsatisfactory: Ukraine occupies the last place among European countries. Innovative activity is associated with investments, whose government support in our country is rather small in the context of the state’s GDP. Content analysis is carried out on materials of works of domestic and foreign scientists using information from Ukrainian legislation and statistical data provided by experts. In the process of preparing the paper, the following general scientific methods of research are used: logical analysis, observation, formalization, synthesis, abstraction. The purpose of a study is to analyse the nature of the innovation activity of companies, to establish its unbiased relationship with investment processes in order to identify areas for improving the innovation and investment situation in Ukraine. Important is to substantiate the expediency of improving the innovative management of Ukrainian enterprises in the focus of implementation of new projects by finding the necessary sources of financing. As a result – effective management of the company is capable of satisfying consumer demands and increase profits. Conclusions. Thus, the analysis of the relationship between innovations and investments has shown that the situation in Ukraine is characterized by a deficit of state support in the investment and innovation sector, and difficulties in attracting finance. The latter is directly related to the political situation, instability, the lack of clear legislative rules of direct action, as well as insignificant pay for the work of inventors. At the same time, the positive direction of innovation development in Ukraine is the tendency to increase venture companies (with the use of foreign experience), which directly provides investment in the latest local finds. Improving the investment and innovation situation in Ukraine is possible by creating a set of incentives for attracting investment, further investing in human capital, raising wages for researchers; growth of inflow of foreign investments; providing tangible state support to enterprises and more favourable lending conditions for them, etc. It is important to ensure transparency of legislation, to perfect the conditions of functioning of business space and the state of market infrastructure, to take measures to improve the state of the environment.

B2B, B2C and Virtual Enterprise Management Systems

2020 ◽  
pp. 118-127
Author(s):  
Yong Geng Chen
Keyword(s):  
Virtual Enterprise ◽  
Enterprise Management ◽  
Virtual Enterprises ◽  
Future Directions ◽  
Web Based ◽  
Goods And Services ◽  
Detailed Evaluation ◽  
Business To Consumer ◽  
Definition Of ◽  
Business To Business

This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provides a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper evaluates two forms of business with relation to management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.

CHARACTERISTICS OF ORGANIZING AND MANAGING SALES ACTIVITIES USING THE EXAMPLE OF “OOO LAMZUR”

2020 ◽  
Vol 10 (6) ◽  
pp. 1001-1015
Author(s):  
E.A. Leonenko ◽  
◽  
S.V. Kunev ◽  
N.N. Chindyaykina ◽  
◽  
...  
Keyword(s):  
Economic Activity ◽  
Visual Analysis ◽  
Distribution Channels ◽  
Enterprise Management ◽  
Competitive Advantages ◽  
New Methods ◽  
Confectionery Products ◽  
Marketing Activities ◽  
Further Development

In modern conditions, the further development of the market economy puts each subject of economic activity in very difficult conditions. For the survival and effective functioning of an organization, it is no longer enough to simply produce goods in the maximum possible volume, it is especially important to sell these goods. The significant role of sales activities in the enterprise management requires searching for new methods of improvement, one of which is the revision of existing and the development of new optimal distribution channels under conditions of environmental uncertainty. Currently, distribution channels for final products are a complex multi-structure system with active elements, operating in a dynamically developing market environment. Studies by economists show that the complexity (complexity) of this system is based not on the number of elements, but on the nature of the network structure (the complexity of the structure of the system and the interactions of its components). This article presents a visual analysis of the sales activities of one of the largest Russian confectionery manufacturers - “OOO Lamzur”. For this kind of enterprises, the organization of sales activities is very important in ensuring economic efficiency and achieving high competitive advantages. In the marketing activities of the investigated enterprise, a number of problem areas are identified that impede its development. In the process of analyzing sales activities, a number of shortcomings were noted, the key of which is the loss by the enterprise of such sales functions as establishing feedback with consumers. In the course of the study, the effectiveness of the marketing activities of “OOO Lamzur” was assessed based on the analysis of the dynamics of sales of confectionery products, as well as by interviewing customers.

Sign in / Sign up

Export Citation Format

Share Document