scholarly journals MANIPULATIVE HEADLINES IN THE MODERN MEDIA SPACE (ON THE MATERIAL OF UKRAINIAN-LANGUAGE ONLINE PUBLICATION)

2020 ◽  
pp. 146-150
Author(s):  
Ilchenko O.A. ◽  
Bondar D.V.
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Political Communication ◽  
Poor Performance ◽  
Main Function ◽  
Continuous Sampling ◽  
Media Space ◽  
The Media ◽  
Main Thing ◽  
Media Manipulation

Purpose. The article is devoted to the identification of manipulative headlines in the media space of Ukrainian-language online publications in 2020 and the analysis of manipulative technologies applied to them. The purpose of the article is to identify manipulative technologies applied to headlines in the modern Ukrainian-language media space.Methods. To achieve this goal, the paper uses appropriate research methods: the method of continuous sampling for the selection of manipulative media headlines that occur in online publications; method of content analysis to study the implicative content of manipulative titles of publications of Ukrainian online publications in 2020. Results. The title in the online edition is a communicative unit that performs a number of functions: nominative-informational, advertising-expressive, graphic-distinctive.Manipulative technologies used by journalists and editors for verbal design of headlines of materials published in online publications are analyzed. Among them – the use of stereotypes, labeling, repetition of information, anonymous authority, statement of fact, distraction, the principle of contrast, psychological shock.Conclusions. As a result of the content analysis, which was to identify the implicative content of manipulative titles of Ukrainian online publications in 2020, the authors of this investigation found that journalists and editors productively use manipulative technologies that increase clickability and, consequently, bring profit to owners media. But there is a trend: the more actively mass media use these technologies, i.e. the clickability increases, the lower the quality of information content in the media space. Poor performance of the main function of mass media in society – information – causes a violation of the process of socio-political communication. The analyzed techniques create manipulative content, the purpose of which is to attract the attention of media consumers (the main thing is the advertising-expressive function of headlines), which play an important role in the media space, because they disseminate information on social networks or orally.Key words: manipulation, media manipulation, manipulation technology, content. Мета. Стаття присвячена виявленню маніпулятивних заголовків у медіапросторі україномовних інтернет-видань за 2020 рік, їхніх комунікативних функцій, аналізу маніпулятивних технологій, що застосовуються до них. Мета статті – виявити маніпулятивні технології, що застосовуються до заголовків у сучасному україномовному медіапросторі.Методи. Для досягнення поставленої мети в роботі використано відповідні методи дослідження, а саме: метод суцільної вибірки для добору маніпулятивних медіазаголовків, що трапляються в інтернет-виданнях; метод контент-аналізу для вивчення імплікатурного змісту маніпулятивних заголовків публікацій українських інтернет-видань 2020 року.Результати. Заголовок в інтернет-виданні – комунікативна одиниця, яка виконує низку функцій: номінативно-інформаційну, рекламно-експресивну, графічно-видільну.Проаналізовано маніпулятивні технології, які журналісти та редактори використовують для вербального оформлення заголовків матеріалів, які розміщують в інтернет-виданнях. Серед них використання стереотипів, наклеювання ярликів, повтор інформації, анонімний авторитет, констатація факту, відволікання уваги, принцип контрасту, психологічний шок.Висновки. У результаті проведеного контент-аналізу, що полягав у виявленні імплікатурного змісту маніпулятивних заголовків публікацій українських інтернет-видань 2020 року, автори цієї розвідки з’ясували, що журналісти та редактори продуктивно застосовують маніпулятивні технології, які підвищують клікабельність, а отже, приносять прибуток власникам медіа. Але виявляється тенденція: чим активніше масмедійники використовують ці технології, тобто росте клікабельність, тим нижча якість інформаційного контенту в медіапросторі. Неякісне виконання основної функції масмедіа в суспільстві – інформування – спричиняє порушення процесу суспільно-політичної комунікації. За допомогою проаналізованих технік створюється маніпулятивний контент, мета якого – привернути увагу медіаспоживачів (головною стає рекламно-експресивна функція заголовків), які відіграють важливу роль у медіапросторі, оскільки саме вони поширюють інформацію в соціальних мережах чи усно.Ключові слова: маніпуляція, медіаманіпуляція, технологія маніпулювання, контент.

scholarly journals Transcarpathian print media of the mid and second half of the 20th cс. as a process of deepening the Sovietization of the mass media space of the region

2020 ◽  
pp. 180-199
Author(s):  
Yuriy Bidzilya
Keyword(s):  
Soviet Union ◽  
Mass Media ◽  
Western Europe ◽  
Print Media ◽  
Main Function ◽  
The Soviet Union ◽  
Political Events ◽  
Media Space ◽  
The Media ◽  
Party Press

Against the background of the socio-political events of the time, the article analyzes the process of deepening the totalitarian ways of managing the media in Transcarpathia, the region most recently annexed to the Soviet Union. Communists liquidate newspapers and magazines of other parties, cultural and public associations in the region, and communist government bodies purposefully turn the newly created print media and survivors into a means of destroying dissent. Through custom newspaper publications, the communist administrative-command system not only launches repression against active local cultural and public figures, scholars, writers, clergy, but also uses a titanic effort to ideologically re-educate the population of Transcarpathia through the print media The main function of the media is to promote the communist way of life and class struggle. The author examines the main stages of the transformation of the Transcarpathian print media into communist print media, draws attention to the way in which the Soviet authorities in Transcarpathia fought dissent through the print media, rigidly implemented anti-religious propaganda in the media. Those public and religious figures who did not agree to move to the side of communist power were ruthlessly physically destroyed. Such was the fate of the famous and authoritative among the population of Transcarpathian Greek-Catholic bishop Theodore Romzha. Transcarpathian press of the second half of the 20th century becomes an era of strengthening and deepening of Sovietization. The media actively promoted the idea that the country had entered the era of advanced socialism, and that all peoples in the Soviet Union formed a single historical community – the «Soviet people». In this way, the idea that the national issue was finally resolved was entrenched. At the same time, self-publishing books, which proved quite differently, had a significant impact on Ukrainian society. During these years, Transcarpathia became the base for the transfer of selfpublishing and dissident works to Western Europe for printing. Anti-Communist appearances in neighboring Czechoslovakia, known as the «Prague Spring», have had a major impact on the information space of this region. Keywords: periodicals, journalism, mass media, media space, propaganda, agitation, party press.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

scholarly journals Media economically oriented tecnologies in mass media activity

2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Effective Mass ◽  
Cost Effective ◽  
Media Content ◽  
Media Industry ◽  
Global Media ◽  
Media Technologies ◽  
The Media ◽  
Industry Trends

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.

Sociocultural Landmarks of Cognition and Problems of Scientific Creativity in the Media World

2021 ◽  
Vol 58 (2) ◽  
pp. 43-50
Author(s):  
Valery V. Savchuk ◽  
Konstantin A. Ocheretyany ◽  
Keyword(s):  
Political Communication ◽  
Computer Games ◽  
Social Economic ◽  
Scientific Creativity ◽  
Technical Science ◽  
The Status ◽  
Intellectual Revolution ◽  
The Media ◽  
Main Thing ◽  
Serving Society

In the article the thoughts about science as a creative process are presented in the context of the historical-cultural epistemology, specificity of which is presented in the material by B.I. Pruzhinin and T.G. Shchedrina. Tendencies in the modern world’s development – social, economic, political, communication – do not give rise to doubts about the presence of a paradox: the more globalized the world becomes, the more science gravitates towards the status of applied – this determines its effectiveness. Nonetheless, what is lost when emphasizing efficiency? To answer this question is worth remembering that the intellectual revolution in Europe in the 17th and 18th centuries was based not only on the works of Bacon, Descartes, and Newton but also on the radical position expressed in Machiavelli’s “Sovereign” who placed utility above virtue. As soon as science becomes a pragmatic business, prestige, fame, safety, and comfort begin to depend on its success. Knowledge is power, but in the new political and social realities, the main thing is practical, utilitarian, and effective. By becoming disciplinary, technical, science gains power – but is this power not limited to its own constructions? Paradoxically, science, performing a service function, begins to lose the status of an instance of meaning. Serving society, it, nevertheless, is not a connecting force in society – they resort to it for recipes and solutions, but they do not consider it as a common cause, and as a platform for social interaction, they expect a product from science, but not meanings and values, benefit, but not virtues. However, what is a product of science? How is its performance measured? And who determines the effectiveness? This article attempts to partially illuminate these issues, including in the field of their consideration existentially loaded aspects of the scientific community’s creativity – aesthetic, technical-digital, including computer games. Collective intuition as the acquisition of new experience, as the creation of previously nonexistent contexts in which new objects, events, and phenomena are placed – all these are key conditions for a world of uncertainty in which science is already required not only objective results but also involvement in the joint comprehension of existential projects. Truth there is not always the result, but rather a beginning, which requires, among other things, the derivation of all scientific consequences for which other forms of habitation of experience are open – aesthetic, playful, performative.

scholarly journals Digital Media and the Entrenchment of Right-Wing Populist Agendas

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988532 ◽  
Author(s):  
Ralph Schroeder
Keyword(s):  
Digital Media ◽  
Political Communication ◽  
News Media ◽  
The United States ◽  
Right Wing ◽  
Negative Effects ◽  
Electoral Success ◽  
The Media ◽  
Media Manipulation ◽  
Political Divide

Since Brexit and the election of President Donald Trump, news media around the world have given extensive coverage to the issue of disinformation and polarization. This article argues that while the negative effects of social media have dominated the discussion, these effects do not address how right-wing populists have been able to successfully and legitimately use digital media to circumvent traditional media. The article uses the United States and Sweden as case studies about how digital media have helped to achieve electoral success and shift the political direction in both countries—though in quite different ways. It also argues that the sources of right-wing populism go beyond the hitherto dominant left–right political divide, capturing anti-elite sentiment, and promoting exclusionary nationalism. The dominance of the issue of media manipulation has obscured the shift whereby the relation between the media and politics has become more fluid and antagonistic, which fits the populist agenda. This shift requires a rethinking of political communication that includes both the social forces that give rise to populism and the alternative digital channels that entrench them, with implications for the prospects of the role of media in politics in the two countries and beyond.

scholarly journals Globalization and media imperialism : a case study of the Slovak Republic's television media structure and content

2021 ◽  
Author(s):  
Katarina Kuruc
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Cultural Theory ◽  
Current Form ◽  
Global Circulation ◽  
Articulation Theory ◽  
The Media ◽  
Television Media ◽  
Media Imperialism

An increase in the global circulation of symbolic commodities allows for both new and older forms of mass media to re-construct the ways in which individuals identify with themselves and with their own cultures. The goal of this project was to employ former communist Slovakia as a case study in order to examine the global circulation of symbolic commodities, specifically television programmes. This paper outlines Slovakia's television media structure and its development from the communist era to its current form. Secondly, it employs content analysis and articulation theory as methodologies in order to place Slovakia's television into context with two cultural theory theses; the media imperialism thesis and the globalization thesis. It was found that the [sic] as a result of several historical and political changes, the current conjuncture of Slovakia's television media includes a large number of American entertainment programmes, some domestic productions and a European structure of broadcasting

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

scholarly journals Media Discourse of Healthy Lifestyle in Provicial Media: an Effort of a Content Analysis

2020 ◽  
Vol 9 (3) ◽  
pp. 485-497
Author(s):  
Tatiana Frolova ◽  
Elizaveta Striga
Keyword(s):  
Health Care ◽  
Content Analysis ◽  
Healthy Lifestyle ◽  
Personal Health ◽  
Healthy Lifestyle Promotion ◽  
Media Space ◽  
The Media ◽  
The Many ◽  
Key Aspects ◽  
Demographic Policy

The article presents the results of a study of healthy lifestyle promotion in Russian provincial media. The topicality of the research is explained by the new content of the media space determined by the necessity to reflect the many-sidedness and acuteness of the problem of public and personal health. Besides, the importance of a healthy lifestyle and its values is predetermined by the national aims of increasing life expectancy, as well as by particular objectives of the demographic policy. The study object is the practices of Russian provincial print media in the field of presenting health care components as compared to the results of surveying the journalists employed by the media. The research covers 2,044 newspaper articles on healthy lifestyle published in nine geographically remote Russian provinces in the period 2016/01–2019/12. A content analysis by 4 key aspects (tasks, content, structure, and personalization) has helped to study the purpose of the publications and areas of public life that they focus on, their topic, news hook, health care components, practices of providing expert views, people and their activities, author(s)' attitude and argumentation methods. Basing on the results of the research, the authors make inferences that include both positive and, mostly, critical assessments, and give special and general recommendations.

scholarly journals Verbal and linguocultural content of a text

2021 ◽  
pp. 18-32
Author(s):  
Myroslava Mamych ◽  
Keyword(s):  
Mass Media ◽  
Structural Level ◽  
Literary Language ◽  
Human Needs ◽  
A Value ◽  
Media Space ◽  
The World ◽  
Verbal Content ◽  
The Media ◽  
The Mass Media

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

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