scholarly journals CHALLENGES OF HANDICRAFT PRODUCTS MARKETING AND PROMOTION AMONGST IBAN ENTREPRENEURS IN SARAWAK

2021 ◽  
Vol 4 (1) ◽  
pp. 118-129
Author(s):  
Ngalih Tingi ◽  
Noria Anak Tugang
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Face To Face ◽  
Low Education ◽  
Education Levels ◽  
Promotion Strategies ◽  
Training Institutions ◽  
The Government

The main objective of this study was to examine challenges faced by handicraft marketing in implementing product promotion strategies amongst Iban entrepreneurs in Sarawak. This study specifically focused on strategy, the effectiveness of the strategy, and the challenges in implementing the promotion strategy. Fieldwork was carried out at several locations in Kapit and Song district. The data were collected through open-ended questionnaires by email and followed by face-to-face interviews with the respondents. The result showed that personal selling is the effective strategy and the other promotion strategies through public relations. Social media like Facebook, WhatsApp, Instagram, personal selling, and trade fairs are not commonly applicable. Government negligence, exploitation, lack of training, lack of financial support, lack of promotion assistance from stakeholders, expensive working tools, and lack of ownership to the working places were the most critical challenges these marketing strategies face, especially in the rural area. Other striking results included that the handicraft sector is dominated by owners and operators with low education levels and is also attracting extremely few youngsters, which threatens its future sustainability. The study recommends that the government come up with support or policies that would create an environment for all stakeholders, including financial institutions, training institutions, and NGOs, to lend a helping hand in promoting skills development in the area. It also calls for the promotion of Iban entrepreneurs' handcraft marketing and products.

scholarly journals Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations

2021 ◽  
Vol 2 (2) ◽  
pp. 173
Author(s):  
Prahastuti Yasmin ◽  
Mochammad Fauzul Haq ◽  
Rafiuddin Akil
Keyword(s):  
Public Relations ◽  
Qualitative Methodology ◽  
Communication Theory ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The Government

This research is backgrounded by the huge potential of tourism sector in Majalengka but in fact it cannot be maximized by the government. One of the most popular tourist destinations this time is Paragliding. Although the promotion has been carried out by the local government through tourism and cultural office of majalengka, even it has been covered by national TV stations, but still the visit to paragliding is only dominated by local tourists. This is a problem because paragliding tourist destination is like march in place even though the promotions have been made. This study explored using marketing communication theory that focuses on 5 dimensions of the promotion mix, namely: advertising, direct marketing, personal selling, sales promotion, and public relations. In addition, the concept of promotion strategy that divides into two types, namely: push strategy and pull strategy is used to determine the promotion strategy applied by the tourism and culture office of Majalengka. The concept of tourist destinations that focuses on 5 variables: attraction, accessibility, amenities, ancillary services, and institutions are used to explore paragliding tourism destination itself. The research was carried out with a qualitative methodology of constructivism paradigm. The results showed that the tourism and culture department of Majalengka did not run maximally the promotion mix as it should be, advertising was not carried out continuously and periodically, public relations was not conducted, direct marketing was still done in traditional ways such as the use of pamphets and CDs.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

scholarly journals Analisa Strategi Promosi Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kabupaten Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Edia Satria
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Use Of Technology ◽  
Source Data ◽  
Promotion Strategies ◽  
The Moment ◽  
The Right

This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy

scholarly journals PROMOTION STRATEGY BY PALU CITY GOVERNMENT TO PULLING INVESTORS INTEREST IN PALU SPECIAL ECONOMIC ZONE

2018 ◽  
Vol 3 (4) ◽  
pp. 798
Author(s):  
Muhammad Khairil
Keyword(s):  
Personal Selling ◽  
National Development ◽  
Development Planning ◽  
Special Economic Zone ◽  
Provincial Government ◽  
City Government ◽  
Promotion Strategy ◽  
Economic Zone ◽  
The Government ◽  
Central Sulawesi

SEZ (Special Economic Zone) is one of the government's policy programs in national development planning. Reliable and excellent business and investment activities are the main objectives of the Special Economic Zone policy. Promotion strategy in attracting investors interest continue to be enhanced by Palu City Government. The purpose of this research is to know the efforts made by Palu City Government in pushing Palu Special Economic Zone to potential investors. The method used is qualitative method with case study approach. The results of this study indicate the interest to attract investors to do personal selling done by direct communication between the Government of Palu City and Central Sulawesi Provincial Government with potential investors. Finally constructed suggestions for the strategy of promotion of Special Economic Zones to attract potential investors to invest in Special Economic Zones.The contribution of this research is to provide insight on personal selling with potential investors done by the government of Palu and the Central Sulawesi province.

scholarly journals STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals Strategi Promosi dalam Pengembangan Pariwisata Lokal di Desa Wisata Jelekong

TRIKONOMIKA ◽  
2014 ◽  
Vol 13 (2) ◽  
pp. 184
Author(s):  
Nisa Amalina Setiawan ◽  
Farid Hamid U.
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Data Display ◽  
Case Study Method ◽  
Literature Study ◽  
Promotion Strategy ◽  
Depth Interview

The approach of this research is qualitative, using case study method. The data was obtained through in-depth interview, observation, literature study, and documentation. The data analysis steps used were data reduction, data display, and verification. The purpose of the research is to investigate the promotion strategy of the tourism village of Jelekong, Bandung Regency performed by Kompepar Giriharja. The result of the research shows that Kompepar Giriharja performs promotion mix, i.e., word of mouth, public relations, personal selling, event, exhibition, merchandise, publication, and website. From overall promotion strategy applied by Kompepar Giriharja, the main priority was through event and public relations. The conclusion of this research is Kompepar Giriharja has not formulated comprehensive and integrated promotion strategy.

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals Promotion

2019 ◽  
Vol 3 (1) ◽  
pp. 69
Author(s):  
Fenny Damayanti ◽  
Sofiatiningsih Sofiatiningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Educational Institution ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Sales Promotion ◽  
The Other ◽  
Decision Strategy ◽  
Promotion Strategy ◽  
Market Shares

One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy

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