scholarly journals Holography and the Luxury Industry

Photonics ◽  
2021 ◽  
Vol 8 (6) ◽  
pp. 219
Author(s):  
V. Michael Bove ◽  
Nicole A. Reader

The luxury goods industry and holography have a lengthy history together. In this article, we review the applications of holography to the industry and the relevant technical requirements, in particular when the hologram itself is the luxury item, when the hologram is used to promote luxury items, and when the hologram is used for authentication of luxury items. We then explore some possible scenarios for the evolution of this relationship.

2014 ◽  
Vol 42 (6) ◽  
pp. 1007-1014 ◽  
Author(s):  
Yun-Qing Chen ◽  
Hong Zhu ◽  
Meng Le ◽  
Yi-Zhen Wu

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.


Author(s):  
Katharina Stolz

This paper investigates the relevance of patents as a competitive advantage with regard to the luxury industry. Within the framework of an explorative research design, more than two thousand patents were analyzed, using the international patent classification (IPC) to cluster those patents. The analysis shows that the sole ownership of patents as a resource is not sufficient to achieve business success. In addition, the findings suggest a two-sided relevance of patents within the luxury goods industry as two main groups can be identified: First, traditional manufacturers focusing more on craftmanship, secrecy, and tradition than on novelties and patents. Second, large business groups and high technology businesses dominating the IPC group G04 and emphasizing on the latest technology as well as on patents. Furthermore, the internationalization is also reflected in the patent applications: European patents within category G04 have gained in importance over the last 20 years, while national patents have declined.


2021 ◽  
Vol 13 (1) ◽  
pp. 16-23
Author(s):  
Benedetta De Maio

The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in order to survive in a post-pandemic future. This situation served as a catalyst to accelerate some of the True Luxury Consumer trends that were beginning to gain popularity in the past few years, such as the prioritization of experiences over physical items, resulting in a tendency towards minimalism; the increased interest in sustainability, ethics, and the Corporate Social Responsibility commitments of brands; the enhanced use of online distribution channels, and the consequential need for a seamless omnichannel strategy which could effortlessly and efficiently replicate the offline, in-store experience on digital platforms; and, finally, the emergence of new ways to experience luxury goods which prioritize accessibility over ownership, such as the second-hand market for luxury as well as luxury rental services, like Rent The Runway. The pandemic has highlighted a series of issues in society, healthcare, and businesses; the consequences of these issues have been tragic, but also eye-opening for brands as well as consumers. In the clients’ perspective, big companies hold the responsibility to not only provide a product or a service, but also to be helpful assets to their communities. Brands should live up to these expectations, not just to survive in the “new normal”, but also to genuinely help build a better future once the dust settles.


Notitia ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 101-117
Author(s):  
Marija Antonija Pajić

Regardless of the economic crisis all over the world, the market of luxury goods thrives continuously. The research aims to provide an extensive overview of the theoretical background of this occurrence and contemporary trends, analyse the consumer behaviour factors in buying luxury goods and the effect of online shopping as a form of digitalisation on the sales of luxury goods, with particular emphasis upon the sale of luxury handbags. The methods were consisted of an overview of relevant scientific and expert literature, reports of market experts for the luxury goods markets and official statistic databases. Research resulted in detecting digitalisation as the biggest change and trend of luxury industry. Online sales and revenues of luxury goods’ continuous growth indicates that digitalisation and its tools such as online shopping are an important consumer behaviour factor, affecting the sales of luxury goods, including luxury handbags, to a significant extent.


Author(s):  
Pierre-Yves Donzé

The nature of luxury as an industrial sector and the boundaries of this industry are unlike most other industries. Luxury is not defined by a specific good, service, or production process but rather by a market position (high-end). It is a transversal industry that can include goods and services from other industries. Hence the problem is to define the border between luxury and nonluxury. Scholars in management and social sciences have demonstrated the existence of several levels between common goods and luxury goods—or several degrees of ‘luxury’, from exclusive luxury to intermediate luxury and accessible luxury. As for economic and social historians, they have discussed the development of a luxury industry through various stages, from the birth of consumption society in 18th-century England to the formation of large conglomerates in the 1980s.


2015 ◽  
Vol 43 (10/11) ◽  
pp. 1065-1082 ◽  
Author(s):  
Philipp Nikolaus Kluge ◽  
Martin Fassnacht

Purpose – Luxury goods manufacturers have long been hesitant to adopt the internet as a channel of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous accessibility provided by the mass medium internet. The purpose of this paper is to address the apparent contradiction by examining consumer responses to the online accessibility and price display of luxury goods. Design/methodology/approach – Three studies are presented: first, a qualitative pre-study with luxury industry experts is conducted to identify the current managerial discussion on the online distribution of luxury goods. Second, an experiment with 183 high-income individuals is conducted to test the effects of online accessibility on consumer perceived scarcity and desirability. Third, a second experiment with 142 qualified luxury insiders is conducted to test consumer responses to the online accessibility and price display of luxury goods. Findings – Results indicate that the online accessibility of luxury goods does not affect consumer perceived scarcity and, hence, does not dilute brand desirability. This “no-dilution” finding applies to both high- and low-involvement goods and persists independently of whether or not retail prices are explicitly displayed. Originality/value – Whether or not to sell luxury goods online has been controversially discussed among both marketing scholars and executives. To the authors’ knowledge, the present paper is the first to empirically examine consumer responses to the online accessibility and price display of luxury goods.


Author(s):  
Tae Wan Kim Et. al.

Local specialties are items of special quality that originate from certain regions. For local specialties to be labelled as luxury goods, storytelling based on historicity and popularity is required. The existence of these items over a long period of time is emphasized to increase historicity. To increase popularity, it has been emphasized that these products were used by famous people like kings. To elaborate on some such cases, I have analyzed local specialties from Korea, China, and France. An important ingredient in Korean food, red chilli pepper paste,is known for being made in the Sunchang area. However, it was made 250 years ago, and the story of the relationship with Lee SeongGye, from more than 600 years ago, has been used to popularize the same. XiHuLongjing Tea, the representative tea of China, is a high quality teabut was rated as intermediate. It has gained fame over time and has been associated with Emperor Qianlong. Brie cheese, representing France, the land of cheese, has been associated with Louis XIV as a luxury item to overcome the historicity of Roquefort cheese and the popularity of Comté cheese. In this way, local specialties have been made into luxury productsthrough a halo effect by bringing historicity or popularity using storytelling.


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Salma Savira Siddik ◽  
Eka Wardhani

<p>Hospital X was class b private hospitals that are located in Batam with 297 unit beds. The waste that can be categorized as solid waste medical in the hospital which is infectious, pharmacy, hazardous and toxic waste, cytotoxic, sharp object.  The purpose of this research is to identify, a source of , the characteristics, solid waste medical produced by hospital X in Batam and also conduct an evaluation of solid waste medical management hospital in accordance with the minister of environment and forestry 56 2015 on procedures and technical requirements of hazardous and toxic waste management than health service facilities. This research used primary and secondary data collection method. The research results show solid waste medical management at the hospital X in Batam most of them are in according to rule. But there are some things that must be improved are blinding trash bag, efficiency and minimal temparature the combustion chamber incinerator. Management efforts must to do are briefing to officer of the waste collection about the way to blinding trash bag in according to the regulation and the incinerator that can serve confirming to standard of burning hazardous and toxic waste. <strong></strong></p>


Author(s):  
A.A. Moykin ◽  
◽  
A.S. Medzhibovsky ◽  
S.A. Kriushin ◽  
M.V. Seleznev ◽  
...  

Nowadays, the creation of remotely-piloted aerial vehicles for various purposes is regarded as one of the most relevant and promising trends of aircraft development. FAU "25 State Research Institute of Chemmotology of the Ministry of Defense of the Russian Federation" have studied the operation features of aircraft piston engines and developed technical requirements for motor oil for piston four-stroke UAV engines, as well as a new engine oil M-5z/20 AERO in cooperation with NPP KVALITET, LLC. Based on the complex of qualification tests, the stated operational properties of the experimental-industrial batch of M-5z/20 AERO oil are generally confirmed.


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