scholarly journals Marketing Activities of Local Food Producers in E-Commerce

2021 ◽  
Vol 13 (16) ◽  
pp. 9406
Author(s):  
Grzegorz Szymański
Keyword(s):  
Food Industry ◽  
Local Community ◽  
Sales Promotion ◽  
Computer Assisted ◽  
Chi Square ◽  
Online Sales ◽  
Strong Relation ◽  
Marketing Activities ◽  
Individual Variables ◽  
The Relationship

The food industry is characterized by a constant increase in value. The purpose of this study is to identify the most popular marketing forms used by the analyzed enterprises, which were food producers selling online among the local community and identification of the correlation of the analyzed variables with the age of companies. The survey was carried out with the use of the CATI (Computer Assisted Telephone Interviewing) method, and the research tool was a questionnaire. The Chi-square statistics was used to examine the dependencies of individual variables and V-Cramer coefficient was used to identify the strength of the correlation. The obtained results and their analysis enable to conclude that there is a strong relation between the number of encountered problems in conducting online sales and the period of the company’s existence. The relationship (with a moderate strength) between sources of marketing inspirations used in e-stores and the company’s age was also confirmed. Furthermore, it was noticed that the number of marketing tools increases with the period of the company’s existence. Sales promotion, social media marketing and website positioning were indicated among the most popular tools.

A Cross Sectional Analysis of Tourism Development and Social Development

2021 ◽  
Vol 12 (2) ◽  
pp. 487
Author(s):  
Tauseef AMAN ◽  
Mussawar SHAH ◽  
Humera JAMAL ◽  
Younas KHAN ◽  
Muhammad ARIF ◽  
...  
Keyword(s):  
Social Development ◽  
Local Community ◽  
Tourism Development ◽  
Chi Square ◽  
Cross Sectional ◽  
Close Proximity ◽  
Chi Square Test ◽  
The Government ◽  
Sectional Analysis ◽  
The Relationship

The major objective of this study was to measure the association between various interventions and Chitral Gole National Park (CGNP) role in preservation of bio-diversity and socio-economic uplift. A sample size of 346 respondents was randomly selected from total population of 3326 from the 4 selected villages on the basis of close proximity. A conceptual framework including dependent variable social development and independent variable tourism development were taken. The data were analyzed through frequency and percentage distribution. Moreover, Chi-square test was applied to know the relationship between dependent and independent variables at bi-variate level. In bi-variate analysis a highly significant (P=0.000) relation was found between CGNP is main source of promoting tourism in Chitral,tourists do any impacts upon local community in terms of increased business activities, local culture is safeguarded despite influx of tourists in the area, tourism produced employment opportunities, and social development. Qualitative data supported the empirical findings, however tourism brings economic opportunities at micro and macro level, but unfortunately CGNP is not as satisfactory regarding generating income since its establishment. The government should ensure to make such polices pertaining to the entrance fee, provides accommodation services on payment to the tourists and to reserve the entrance fee or any other form of taxes to ensure CGNP to spend on self-sustaining basis by ensuring refinement in the procedures as well.

scholarly journals Innovativeness in food small business: What is its relationship with marketing?

2011 ◽  
Vol 57 (No. 10) ◽  
pp. 474-483 ◽  
Author(s):  
A. Banterle ◽  
A. Cavaliere ◽  
L. Carraresi ◽  
S. Stranieri
Keyword(s):  
Small Businesses ◽  
Food Industry ◽  
Distribution Channels ◽  
Management Process ◽  
Marketing Capabilities ◽  
Firm Innovativeness ◽  
Marketing Activities ◽  
Market Needs ◽  
The Relationship ◽  
The Web

Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SMEs), the level of innovativeness can be high. The literature shows that the firm marketing capabilities are very important for innovation in the food industry, to guarantee that innovation reflects the market needs. The purpose of this paper is to analyse the relationship between the level of firm innovativeness and different steps of the marketing management process, to understand if good marketing capabilities can affect the firm innovativeness. An interactive questionnaire available on the web was used for the data collection. The survey was conducted on 468 European SMEs. Linear Regression was run to assess the link between marketing activities and the level of firm innovativeness. Our empirical analysis reveals that the SME marketing capabilities show significant and positive relationships with firm innovativeness.  

scholarly journals Peculiarities of sales promotion at the enterprise depending on subjects of stimulation

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Kryzhko ◽  
◽  
A. U. Yesmakhanova ◽  
S. M. Poberezhna
Keyword(s):  
Sales Promotion ◽  
Marketing Activities ◽  
The Relationship

The article considers the essence of sales promotion at the enterprise, analyzes the relationship between manufacturers and distributors of products to promote goods on the market. The article describes the measures that help in the formation of the marketing activities of the enterprise, as well as the types of sales promotion depending on the subjects of stimulation.

scholarly journals FAKTOR SOSIAL EKONOMI PENENTU PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN DAYA TARIK WISATA GUNUNG KERBAU

2021 ◽  
Vol 9 (1) ◽  
pp. 17-26
Author(s):  
Stefen Topurmera ◽  
Heriyanus Jesayas ◽  
Michel J. Matatula
Keyword(s):  
Informal Education ◽  
Development Programs ◽  
Snowball Sampling ◽  
Chi Square ◽  
Relationship Strength ◽  
Tourism Sector ◽  
Participation Level ◽  
Strong Relation ◽  
Economic Characteristic ◽  
The Relationship

An important goal of status determining of Matras Tourism Village in 2010 was in order more people took participate in development programs of the local tourism sector. The relevant  findings of previous research were that the socio-economic characteristics including knowledge and perceptions associated with participation. The purposes of the research were to study the socio-economic characteristics and perceptions, to study the shape and the level of participation, and to study the relationship between socio-economic characteristic and perception toward participation. The research was categorized as survey research that used purposive-snowball sampling. The data were analyzed by descriptive-qualitative, Scoring, Crosstabs, Chi-Square, and Spearman's Rank. Overall, 47,73% of respondents have moderate perception level. While, 38,64% of respondents have low participation level. All indicators were positively related to the participation, except for the age and the number of dependents (negatively). However, the relationship strength were different. The informal education, tourism knowledge, perception of institutional and funds budgeting were strongly related to participation (sig. 99%). While, the perception of planning product, object/attraction of tourism, support facilities, opportunity and competitiveness described sufficiently-strong relation to participation (sig. 95%).

scholarly journals Measuring the effectiveness of marketing activities use in relation to company size

2013 ◽  
Vol 61 (2) ◽  
pp. 493-500 ◽  
Author(s):  
Lucie Sychrová
Keyword(s):  
Limited Resources ◽  
Company Size ◽  
Structure Questionnaire ◽  
Primary Research ◽  
Chi Square ◽  
Marketing Effectiveness ◽  
Chi Square Test ◽  
Marketing Activities ◽  
Two Phases ◽  
The Relationship

The aim of this paper is to research the relationship between measurements of effectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of effectiveness is one of the key themes, which economists always pay much attention. It is a criterion that helps to rationally decide on the use limited resources to meet the needs that are not limited. This topic deals with numerous domestic and foreign literatures. The authors are not only different concepts of effectiveness, but also the using terminology. There are multiple definitions of terms “effectiveness” For the same purpose and meaning. The same concept is often defined semantically different. Therefore, every company has a strong interest to be in all their activities more effectively than the competition. Logical response to changes and requirements of nowadays is using a combination of lot of methods to measure marketing effectiveness. Methods used for this article includes two phases. The first it was gained date by primary research, using a structure questionnaire and processed by statistical software SPSS. Research sample consists 115 companies operating in the Czech environment, which was chosen at random. There is investigated the correlation between measuring the effectiveness of marketing activities and company size. The second part investigated the dependence between the choice of metrics used to measure the effectiveness and company size. The results of the research showed that there is no correlation between measuring the effectiveness of marketing activities and company size. The value of Pearson Chi-Square test is greater than 0.05, it is 0.187. We can presume that dependency does not exist or it is small for these. Value of Symmetric measures is 0.432, which means that the intensity tends to be small rather than high.

scholarly journals Local community attitude toward tourism development in capital cities: Example of Belgrade

2021 ◽  
Vol 69 (3-4) ◽  
pp. 41-54
Author(s):  
Slavoljub Vujović ◽  
Nenad Vujić ◽  
Jelena Premović ◽  
Marija Kalinić
Keyword(s):  
Local Community ◽  
Statistical Significance ◽  
Descriptive Analysis ◽  
Demographic Variables ◽  
Chi Square ◽  
Capital Cities ◽  
Tourist Destinations ◽  
Chi Square Test ◽  
The Relationship ◽  
Program Version

The research was done empirically in order to determine the relationship between socio-demographic variables and respondents' opinions on the advantages of the tourist offer of Belgrade over other European capitals as tourist destinations. The data were analyzed using descriptive analysis (percentages, arithmetic mean), Chi-square test, t-test, one-factor analysis of variance, multiple linear regression and Pearson's correlation coefficient. The level of statistical significance was set at p<0.05, and all obtained data were processed in the SPSS program, version 23.

scholarly journals APLIKASI E-COMMERCE SEBAGAI MEDIA PENJUALAN BERBASIS WEB PADA TOKO MAU PEMPEK

2020 ◽  
Vol 1 (4) ◽  
pp. 183-194
Author(s):  
Bambang Eko Sumbono ◽  
Deni Erlansyah ◽  
Rasmila Rasmila
Keyword(s):  
Information System ◽  
Programming Language ◽  
Local Community ◽  
Sales Promotion ◽  
Web Based ◽  
The Relationship ◽  
The City

Pempek is a typical Palembang food that is much in demand by the local community and outside the city of Palembang. The increasing number of pempek sales in Palembang city, for example Mau Pempek which currently does not have media that can help customers outside the city to make transactions easily. Therefore, to facilitate the relationship between the company and the customer, the company requires web-based transactions. Where the purpose of writing this essay itself is to build a web-based sales information system that can provide information for both the company and its customers. The methodology used to design this system is the RUP methodology, the programming language and database used in making this system are PHP and MySQL. With the construction of this system, it can expand the sales promotion of Pempek, making it easier for customers who feel outside of Palembang to make sales transactions and increase revenue. Pempek merupakan makanan khas Palembang yang banyak diminati oleh masyarakat setempat maupun diluar kota Palembang. Makin banyaknya penjualan pempek yang ada di kota palembang, misalnya Mau Pempek yang saat ini belum memiliki media yang dapat membantu para pelanggan yang berada diluar kota untuk melakukan transaksi dengan mudah. Maka dari itu untuk mempermudah hubungan antara perusahaan dengan pelanggan, perusahaan memerlukan transaksi berbasis web. Dimana tujuan dari penulisan skripsi ini sendiri adalah membangun sistem informasi penjualan berbasis web yang dapat memberikan informasi baik untuk pihak perusahaan maupun pelanggannya itu sendiri. Metodologi yang digunakan untuk merancang sistem ini adalah metodologi RUP, bahasa pemrograman dan database yang di gunakan pada pembuatan sistem ini adalah PHP dan MySQL. Dengan dibangunnya sistem ini dapat memperluas promosi penjualan pempek, mempermudah agar pelanggan yang berasa diluar kota Palembang dapar melakukan transaksi penjualan dan meningkatkan pendapatan.

IDENTIFIKASI SERTA HUBUNGAN KONSTRUKSI SUMUR GALI TERHADAP KANDUNGAN COLIFORM PADA AIR SUMUR GALI DI DUSUN JIKEN KABUPATEN LOMBOK TIMUR

2019 ◽  
Vol 7 (2) ◽  
pp. 115
Author(s):  
Dini Yuliansari
Keyword(s):  
Cross Sectional Study ◽  
Coliform Bacteria ◽  
Well Water ◽  
Chi Square ◽  
Cross Sectional ◽  
Content Variable ◽  
Chi Square Test ◽  
Dug Wells ◽  
Dug Well ◽  
The Relationship

The well is one of the source water used for bathing, washing, and drinking by the citizens in Jiken Hamlet, Rarang Village, Terara Sub-District. Poor dug well construction conditions can affect the amount of coliform bacteria contained in the dug well water. The purpose of this study is to identify the construction of dug wells and the content of coliform bacteria in dug well water and determine the relationship between dug well construction and the content of coliform bacteria. This research is analytic with a cross sectional study design. The results were obtained from 11 samples of dug wells which were observed in construction and the coliform content was known that all samples did not requirements as good dug well construction. Coliform content test results showed that as many as 5 dug well water samples did not pass the clean water quality standards. The results of data analysis with the chi-square test variable construction of dug wells with coliform content variable  showed 0,172 > 0,05, then the concluded is the dug well not suitable to use by people in that area as a source of water for daily needs.

Hubungan antara Luas Lesi pada Foto Toraks Penderita TB Paru Dewasa yang Memiliki Riwayat Diabetes Melitus dengan Indeks Massa Tubuh di Rumah Sakit Hasan Sadikin Bandung

2016 ◽  
Vol 1 (3) ◽  
pp. 138-144
Author(s):  
Ina Edwina ◽  
Rista D Soetikno ◽  
Irma H Hikmat
Keyword(s):  
Chest Radiograph ◽  
Chi Square ◽  
Pulmonary Tb ◽  
X Ray ◽  
Consecutive Sampling ◽  
Close Relationship ◽  
Chi Square Test ◽  
Chest X Ray ◽  
The Relationship ◽  
Diabetes Melitus

Background: Tuberculosis (TB) and diabetes mellitus (DM) prevalence rates are increasing rapidly, especially in developing countries like Indonesia. There is a relationship between TB and DM that are very prominent, which is the prevalence of pulmonary TB with DM increased by 20 times compared with pulmonary TB without diabetes. Chest X-ray picture of TB patients with DM is atypical lesion. However, there are contradictories of pulmonary TB lesion on chest radiograph of DM patients. Nutritional status has a close relationship with the morbidity of DM, as well as TB.Objectives: The purpose of this study was to determine the relationship between the lesions of TB on the chest radiograph of patients who su?er from DM with their Body Mass Index (BMI) in Hasan Sadikin Hospital Bandung.Material and Methods: The study was conducted in Department of Radiology RSHS Bandung between October 2014 - February 2015. We did a consecutive sampling of chest radiograph and IMT of DM patients with clinical diagnosis of TB, then the data was analysed by Chi Square test to determine the relationship between degree of lesions on chest radiograph of pulmonary TB on patients who have DM with their BMI.Results: The results showed that adult patients with active pulmonary TB with DM mostly in the range of age 51-70 years old, equal to 62.22%, with the highest gender in men, equal to 60%. Chest radiograph of TB in patients with DM are mostly seen in people who are obese, which is 40% and the vast majority of lesions are minimal lesions that is equal to 40%.Conclusions: There is a signifcant association between pulmonary TB lesion degree with BMI, with p = 0.03

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

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