scholarly journals MOTIF DAN KEPUASAN MAHASISWA ILMU KOMUNIKASI UNJ ANGKATAN 2019 DALAM MENGGUNAKAN MEDIA SOSIAL INSTAGARAM

Jurnal Common ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 67-76
Author(s):  
Tasya Indah Firdausi ◽  
K. Y.S. Putri
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Personal Identity ◽  
Random Sampling ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Validity And Reliability ◽  
Online Networks ◽  
Social Satisfaction ◽  
Analysis Technique

Social media has various types and of course, has different functions and ways of working. Someone uses social media, of course, because there is something they are looking for (motive), and everyone has different motives for using social media, and this is influenced by 4 indicators, namely, information, social interactionl, entertainment, and personal identity. Instagram is a place where you can easily share photos, videos, and interact with other people through online networks. This study uses a quantitative approach with 45 samples and uses a random sampling technique. The data was collected by distributing questionnaires in the form of google form. The data analysis technique used was coding (Likert scale), testing the validity and reliability using SPSS version 21, and calculating the average (mean). From the results obtained, it shows that the motive of information is the motive most sought by students in using Instagram, social satisfaction is the highest satisfaction obtained by students in using Instagram. And the value of the biggest gap between motive and satisfaction is the information indicator.

scholarly journals Pemasaran Interaktif melalui Media Sosial sebagai Sarana Promosi Applecoast Clothing

2021 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Surya Ramadiansyah ◽  
Dede Lilis Chaerowati
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Random Sampling ◽  
Sampling Technique ◽  
Study Data ◽  
Message Content ◽  
Validity And Reliability ◽  
Literature Study ◽  
Systematic Random Sampling ◽  
Analysis Technique

Abstract. Social media in marketing is useful as a medium for promoting brands, building preferences and increasing sales through various digital marketing techniques. Applecoast is a retail and e-commerce based fashion company. In its marketing activities, Applecoast does a variety of ways and one of them uses social media as one of its main promotional media. This research uses a quantitative approach with descriptive methods. The population is 11,900 Applecoast Instagram followers who live in the city of Bandung. A sample of 100 respondents were selected through the Systematic Random Sampling technique. Data collection techniques are done through questionnaires, interviews, and literature study. Data analysis techniques consisted of validity and reliability tests. The results showed that the application of social media marketing 4C (context, communication, collaboration, and connection) conducted by Applecoast had not been maximized. Based on the results of the study, the application of the context or use of language and message content is in the unfavorable category. The application of communication or the process of delivering information is quite well done. Implementation of collaboration or forms of collaboration are quite good. And the application of the connection or in maintaining relationships that have been established quite well done. The research method used is descriptive-quantitative because research is conducted to determine the existence of an independent variable, only on one variable. The population is collected through questionnaires. The data analysis technique uses quantitative analysis of interval assessments.   Abstrak. Media sosial dalam pemasaran berguna sebagai media untuk mempromosikan merek, membangun prefensi dan meningkatkan penjualan melalui berbagai macam teknik pemasaran digital. Applecoast merupakan salah satu perusahaan fashion berbasis retail dan e-commerce. Dalam Kegiatan pemasaranya, Applecoast melakukan berbagai cara dan salah satunya menggunakan media sosial sebagai salah satu media promosi utamanya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi berjumlah 117.00 followers instagram Applecoast yang berdomisili di Kota Bandung. Sample berjumlah 100 orang responden yang dipilih melalui teknik Systematic Random Sampling. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. Teknik analisis data terdiri dari uji validitas dan uji reliabilitas.Hasil penelitian menunjukan bahwa penerapan sosial media marketing 4C(context, communication, collaboration, dan connection) yang dilakukan Applecoast belum maksimal. Berdasarkan dari hasil penelitian, penerapan context atau penggunaan bahasa dan isi pesan berada dalam dalam kategori kurang baik. Penerapan communication atau proses penyampaian informasi cukup baik dilakukan. Penerapan collaboration atau bentuk kerjasama yang dilakukan cukup baik. Dan penerapan connection atau dalam memelihara hubungan yang sudah terjalin cukup baik dilakukan. Metode penelitian yang digunakan yaitu deskriptif-kuantitatif karena penelitian yang dilakukan untuk mengetahui keberadaan variabel mandiri, hanya pada satu variabel. Populasinya dengan teknik pengumpulan melalui kuesioner. Teknik analisis data menggunakan analisis kuantitatif interval penilaian.

scholarly journals PENGARUH DISIPLIN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. SARANA RESWARA ABADI

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sri Puji Astuti ◽  
Wiwik Rachmarwi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Work Environment ◽  
Random Sampling ◽  
Employee Performance ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Validity And Reliability ◽  
Analysis Technique

<em>To analyze the effect of discipline and work environment on employee performance PT. Sarana Reswara Abadi. This research is a causal associative research with a quantitative approach. This research is a causal associative research with a quantitative approach. The population and sample of this research are employees of PT. Reswara Abadi ingredients are taken based on the Slovin formula with a random sampling technique. Data collection using a questionnaire that has been tested for validity and reliability. The data analysis technique was performed using partially and simultaneous regression analysis. The Result discipline and work environment have a positive and significant effect on the performance of the employees of PT. Sarana Reswara Abadi, either partially and simultaneous.</em>

PENGARUH KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA ORGANISASI PT. SAMICK INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Performance ◽  
Multiple Regression ◽  
Significant Influence ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Data Analysis Technique ◽  
Analysis Technique

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Pengaruh Reliability, Responsiveness, Assurance, Empathy dan Tangibles Terhadap Kepuasan Konsumen GrabBike

2020 ◽  
Vol 3 (2) ◽  
pp. 34
Author(s):  
Lusiana Lusiana ◽  
Salamun Pasda ◽  
Mustari Mustari ◽  
Muhammad Ihsan Said Ahmad ◽  
Muhammad Hasan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Processing ◽  
Significant Influence ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Quantitative Approach ◽  
Research Results ◽  
Transport Services ◽  
Analysis Technique

The purpose of this research are to see how reliability, responsiveness, assurance, empathy and tangibles affect the satisfaction of customer users of online transport services to UNM Economic students. Research conducted a method survey with quantitative approach. The population in this research is all students using grab bike online transport, ranging from 2016-2019 to 206 people. Sampling samples using technical samples of random sampling are 67 people. The instruments used to collect data are instruments of questionnaire, observation, and documentation. The data analysis technique used are regression analysis and hypothetical testing with T and F. data processing used SPSS version 21 for windows software. Research results show that variable as reliability, responsiveness, assurance, empathy, and tangibles are partial to positive and significant effects on users GrabBike online transport satisfaction. Simultaneously there is a positive and significant influence between reliability variables, responsiveness, assurance, empathy and tangibles to the consumer satisfaction users of GrabBike online transport services

scholarly journals Penggunaan Media Sosial Hubungannya dengan Pengetahuan Etika Komunikasi Islam dan Prestasi Belajar PAI

2019 ◽  
Vol 6 (1) ◽  
pp. 103-116
Author(s):  
Aprilia Nurhida ◽  
Arih Merdekasari
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Random Sampling ◽  
Media Use ◽  
Sampling Technique ◽  
Correlation Study ◽  
Knowledge Test ◽  
Social Media Use ◽  
Communication Ethics ◽  
Bivariate Correlation

The study is a correlation study. Sampling uses purposive random sampling technique with the criteria of students aged 16-19 years. The number of sampel are 51 students in class X and XI SMA Muhammadiyah 1 Ngawi. Data collection instruments are; social media use scale, islamic communication ethics knowledge test and Raport of PAI. Data analysis through Bivariate Correlation shows that there is no correlation between social media use with the Islamic communication ethics knowledge and academic achievement in PAI. More deeply there are findings of correlation between Islamic communication ethics knowledge and aspects of social media use in social interaction and relaxation

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

Pengaruh Pendidikan Karakter terhadap Motivasi Belajar Siswa

2021 ◽  
Vol 2 (2) ◽  
pp. 138-150
Author(s):  
Fathimah Fithriyaani ◽  
Deddy Yusuf Yudhyarta ◽  
Syarifudin Syarifudin
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Character Education ◽  
Student Learning ◽  
Random Sampling ◽  
Sampling Technique ◽  
Learning Motivation ◽  
Analysis Technique ◽  
Regression Test ◽  
Simple Regression

The purpose of this study was to determine the effect of character education on students' learning motivation at State Elementary School 019 Sungai Beringin, Tembilahan Indragiri Hilir Riau Indonesia. This research used a quantitative approach. A total of 74 students were selected to participate in this study using the proportional random sampling technique. Data collection techniques were questionnaires and documentation. The data analysis technique used was a simple regression test. Based on the results of data analysis on variable X, namely Character Education, it was found that 73.69% was categorized as strong. Then, based on the results of data analysis of variable Y, namely Student Learning Motivation, it was found that 77.39% was also categorized as strong. While the effect of character education on student learning motivation obtained Fcount ≥ Ftable = 20.92 ≥ 3.97, so Ho is rejected, which means that there was a positive and significant influence between character education on student learning motivation

PENGARUH FAKTOR SOSIAL EKONOMI DAN MOTIVASI KERJA TERHADAP PRESTASI KERJA KARYAWAN KOPERASI CU CINTA KASIH TIGAPANAH KABUPATEN KARO

2019 ◽  
pp. 103-121
Author(s):  
Mispa Adelistra Br Ginting ◽  
Anitha Paulina Tinambunan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Socioeconomic Factors ◽  
Random Sampling ◽  
Work Performance ◽  
Work Motivation ◽  
Sampling Technique ◽  
Economic Variable ◽  
Test Results ◽  
Analysis Technique

This study aims to test and analyze the influence of socioeconomic factors and work motivation on the work performance of the CU Cinta Kasih Tigapanah Cooperative Karo District employees. The sampling technique used is Proportional Random Sampling. The data analysis technique is multiple linear regression. From the results of data processing, socioeconomic factors were found to have a positive and significant effect on the work performance of the CU Cinta Kasih Tigapanah Cooperative employees in Karo District. T test results show that the socio-economic variable variable 2,819> t table 1,668 and with a significant level of 0.009 t table 1,668.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

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