scholarly journals THE ROLE of ORGANIZATIONAL AMBIDEXTERITY TO INCREASE INNOVATION SPEED AND MARKETING PERFORMANCE of SMEs

2019 ◽  
Vol 14 (2) ◽  
pp. 250-268
Author(s):  
Ken Sudarti ◽  
Olivia Fachrunnisa ◽  
Nurhidayati Nurhidayati ◽  
Ardian Adhiatma

This study aims to investigate and test the role of organizational ambition in improving innovation speed and marketing performance in MSMEs in the creative industries, especially handicraft in Semarang, Central Java. A sample of 173 SMEs were taken using convenience sampling techniques. Using regression analysis techniques, the study concluded that innovation speed is more influenced by exploitation than exploration. Organizational ambidexterity is not able to increase innovation speed and marketing performance and innovation speed is only influenced by exploitation. This result is thought to be strongly influenced by the character of MSMEs who are less familiar with technology as supporting exploitation activities. Exploitation capabilities are more prominent because modifying products by changing shapes, colors and sizes is easier and lower risk compared to creating products that are completely new with the use of the latest technology.

2021 ◽  
Author(s):  
Namood-e Sahar ◽  
Maira Saman ◽  
Yusra Sarwat ◽  
Kiran Zaman

Abstract The present study aimed to find out the role of self-esteem and social support on emotional behavioral problems among the adolescents. The sample consisted of adolescents (N=300) comprising of 150 boys and 150 girls selected through purposive and convenience sampling techniques from different schools of Islamabad. All the research instruments demonstrate significant internal consistency (r > 70). Self-esteem and social support were found to have a significant negative correlation with emotional behavioral problems (EBP) such as increased self-esteem and social support could significantly decrease EBP among adolescents as hypothesized. Regression analysis also supported the association and demonstrated that study variables account for about 23% of variance in EBP. Findings of the study can be applied for introduction of programs to increase the self-esteem and improve the social support in order to minimize the emotional behavioral problems among the adolescents.


2019 ◽  
Vol 8 (1) ◽  
pp. 1-12
Author(s):  
Winda Syafitri ◽  
Dahmiri Dahmiri

ABSTRAK The purpose of this research is to explain the effect of Internal Factors toward student interest in entrepreneurship on Economics and Business Faculty of Jambi University. Sampling techniques used on is Non-Probability Sampling with Convenience Sampling Method. The number of respondents is 100 consumers. Technique analysis for this research use descriptive analysis to describe the research variables and multiple regression analysis to find the effect between research variables using SPSS 20.0. This research revealed the significant effect of Internal Factors on Student Interest in entrepreneurship on Economics and business Faculty of Jambi University.   Keywords: Internal Factors, Interest in Entrepreneurship


2018 ◽  
Vol 13 (1) ◽  
pp. 23
Author(s):  
Pramatatya Resindra Widya

This study aims to examine the role of social media as a means of electronic word of mouth. The variables studied in this study are customer satisfaction and customer involvement as antecedents and repurchase intentions as a consequence variable (Consequences). The sample in this study amounted to 206 respondents spread in Yogyakarta, Central Java, West Java, East Java, Bali, and Ambon with surveys conducted in a connected and unrelated. Hypothesis testing is done by multiple regression analysis and simple regression analysis. The results of this study suggest that in the Indonesian context, customer satisfaction does not affect the act of social media and customer involvement have a positive and significant effect on electronic act of speech through social media. Electronic speech act through social media has a positive effect on repurchase intentions.Keywords: social media, electronic word of mounth, repeat purchase, regression  ABSTRAKPenelitian ini bertujuan untuk menguji peran media sosial sebagai sarana getok tular elektronik. Variabel yang diteliti dalam penelitian ini adalah kepuasan pelanggan dan keterlibatan pelanggan sebagai anteseden dan niat membeli kembali sebagai variabel konsekuensi (Konsekuensi). Sampel dalam penelitian ini berjumlah 206 responden yang tersebar di Yogyakarta, Jawa Tengah, Jawa Barat, Jawa Timur, Bali, dan Ambon dengan survei yang dilakukan secara terhubung dan tidak terkait. Pengujian hipotesis dilakukan dengan analisis regresi berganda dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa dalam konteks Indonesia, kepuasan pelanggan tidak mempengaruhi tindakan media sosial dan keterlibatan pelanggan memiliki pengaruh positif dan signifikan terhadap tindak tutur elektronik melalui media sosial.Kata Kunci: media sosial, getok tular elektronik, pembelian ulang, regresi


2016 ◽  
Vol 7 (2) ◽  
Author(s):  
Teguh Iman Sayekti ◽  
Euis Soliha

<p><em>This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs’ performance through network capability.   </em></p>


Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.


2020 ◽  
Vol 11 (2) ◽  
pp. 147-161
Author(s):  
Septian Kurnia Dewi ◽  
Amir Hidayatulloh

The purpose of this study was to analyze the influence of motivation, morality, and the role of village officials on community compliance in paying rural and urban land and building taxes with tax sanctions as a moderating variable. The population in this study is individual taxpayers who live in Bantul Regency, Yogyakarta Special Region Province. The sample in this study is an individual taxpayer who owns land and buildings domiciled in Bantul Regency. The sampling technique in this study uses purposive sampling, with criteria (1) taxpayers who live in Bantul Regency, and (2) taxpayers who own land and buildings. Data collection in this study used a questionnaire distributed directly to respondents who met the criteria. Respondents in the study numbered 127 respondents. Data analysis techniques in this study used simple regression and Moderated Regression Analysis. This study found that community compliance to pay PBB P2 was influenced by the motivation and role of village officials. Meanwhile, morality has no effect on community compliance to pay PBB P2. The study also obtained the results of the taxation sanski variable moderating the influence of motivation on taxpayer compliance, and moderating the effect of the role of village officials on tax compliance. However, tax sanctions do not moderate the effect of morality on taxpayer compliance to pay PBB P2.


2021 ◽  
Vol 2 (2) ◽  
pp. 110-115
Author(s):  
Ni Made Putri Delita Sari ◽  
I Gusti Ngurah Sanjaya ◽  
Luh Putu Lusi Satyandarini Surya

This research was conducted on hotels and restaurants in Badung Regency. The formulation of the problem in this investigation is to test whether the quality variables of service, moral moral variables, and variables of taxation penalty have an influence on the compliance of hotel and restaurant taxpayers in badung district. the data in this study was collected by disseminating questionnaires to hotel and restaurant taxpayers in Badung Regency using random sampling techniques in sampling, where the questionnaire was distributed as many as 98 kursioner. This study uses multiple linear regression analysis techniques that will be combined with the SPSS (Statistical Package for Social Science) computer program. This study showed the results that variable (X1) quality of service, variable (X2) moral obligation, and variable (X3) tax sanctions showed positif results.


2021 ◽  
Vol 8 (1) ◽  
pp. 45
Author(s):  
Yani Zulvina

<p><em>This study aimed to examine the effect of Anti-Bribery Disclosure on Financial Performance and</em><em> also</em><em> to examine the role of the Women </em><em>Board</em><em> on Anti-Bribery Disclosure and Financial Performance where the Women</em><em> Board</em><em> </em><em>i</em><em>s a moderating variable. This research </em><em>was</em><em> a quantitative research using 101 observation units from Mining Sector Companies listed on the Indonesia Stock Exchange during 2017-2019. This study use</em><em>d </em><em>regression analysis techniques that </em><em>were</em><em> processed using the STATA </em><em>version 14 </em><em>application. The results showed that the Anti-Bribery Disclosure had no significant effect on financial performance as measured by ROA. The results also show</em><em>ed</em><em> that the Women</em><em> Board </em><em>does not significantly moderate the relationship between Anti-Bribery Disclosure and Financial Performance. This research contributes to an increase in the assessment of company management that focuses on the gender of the company board and its role in achieving integrity and transparency of corporate activities in order to improve corporate sustainability.</em><em></em></p>


2021 ◽  
Vol 4 (1) ◽  
pp. 39-52
Author(s):  
Dina Wati Veronika Napitupulu ◽  
Fitri Rahmafitria ◽  
Rosita Rosita

ABSTRACTThis study aims to see the effect of perceptions received by tourists visiting intention to Toba Lake, Samosir Regency. A quantitative approach method was used by using statistical data in multiple regression analysis. The population was domestic tourists and the sample was 325 respondents who were obtained using random sampling techniques. The results were divided into (1) a significant effect and positive destination accessibility and simultaneously on the intention in tourist visits 2) the ability of the independent variables in explaining the related variables was 53.8% the remaining 46.2% from other variables not discussed in this study 3) the influence of accessibility variable on tourists' visiting intention is strong. From these results it can be concluded that accessibility according to the Apollo concept needs to be improved by the manager of tourist destinations at Toba Lake because the role of accessibility affects the intention to visit tourists to Toba Lake. Keywords: Real Accessibility, Destination Accessibility, and Visiting Intention 


TRIKONOMIKA ◽  
2019 ◽  

Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.


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