scholarly journals РОЛЬ МАРКЕТИНГОВИХ ДОСЛІДЖЕНЬ У ЗАБЕЗПЕЧЕННІ ЕФЕКТИВНОЇ РОБОТИ ПІДПРИЄМСТВ

2019 ◽  
Vol 83 (2) ◽  
pp. 42-53
Author(s):  
KHRAPKINA V., KUZNIETSOVA K.,
Keyword(s):  
Marketing Research ◽  
Effective Operation ◽  
The Subject ◽  
The Relationship ◽  
Further Development

Маркетингові дослідження відіграють вагому роль у прийняттірішення щодо функціонування підприємства, підсилюючи абоспростовуючи аргументи щодо позиції управлінців. Відмінноюособливістю маркетингового дослідження є, насамперед, виокремленняпроблеми, на вирішення якої спрямований подальший процес. Важливимаспектом забезпечення ефективної роботи підприємств є виявленнявзаємозв’язку між маркетинговими дослідженнями та результатамигосподарської діяльності.У статті проаналізовано ринок маркетингових досліджень України,який, в контексті галузевого розподілу, тяжіє до тенденції зростаннюобсягів замовлень в грошовому вимірі. Розглянуто сутність такласифікації маркетингових досліджень, які зумовлюють подальшуефективність роботи підприємств. Сформульовано визначеннямаркетингових досліджень та виокремлено групи маркетинговихдосліджень залежно від предмету дослідження. Зроблено висновки щодовпливу використання маркетингових досліджень з позиції сучасногостану українського ринку та отримання прибутку як результатугосподарської діяльності підприємств. The Ukrainian market of marketing research has experienced sharpfluctuations in the dollar equivalent during the last 10 years, but in the hryvniaequivalent it has constantly grown. In order to fully cover the sectoraldistribution and further development of trends, the positions of differentscholars on the nature and classification of marketing research should betaken into account. An important aspect of ensuring the effective operation ofenterprises is the identification of the relationship between marketing researchand the results of economic activity.In the article analyzed the Ukrainian market of marketing research, which,in the context of branch division, tends to increase the volume of orders inmonetary terms. The issue and classification of marketing researches, whichdetermine the further efficiency of the enterprises, are considered. Thedefinition of marketing research is formulated, and the groups of marketingresearches are distinguished depending on the subject of the research. Theconclusions about the influence of marketing research on the position of thecurrent state of the Ukrainian market and profit as a result of economicactivity of enterprises are made.

Features of using technology of project training to increase the interest of students studying biology

2020 ◽  
Vol 44 (3) ◽  
pp. 172-181
Author(s):  
G. Baitasheva ◽  
◽  
А. Musina ◽  
A. Issayeva ◽  
Zh. Myrzabaeva ◽  
...  
Keyword(s):  
Group Work ◽  
Cell Biology ◽  
Use Of Technology ◽  
Teachers And Students ◽  
Asking Questions ◽  
The Subject ◽  
Relationship Of ◽  
The Relationship ◽  
Further Development

On the basis of the updated educational program were discussed issues of application of design technologies, in biology lessons in the section «Cell Biology» on the method of spiral training. Communication between parents, teachers and students is provided for in project technology. The point is that interest in the topic will increase by asking questions to parents. I was asked to voice my question, share my ideas through group work. The analysis of the works of these scientists is carried out and some stages of application are noted. In order to increase the interest of students studying the subject of biology, the specifics of the use of technology in project training are determined. In the field of biology are defined stages of work aimed at further development and consolidation of data on the topic «Cell Biology». The role of the teacher was shown. Highlighted the relationship of parents with children and friendship, communication in the classroom.

Accounting theories and their impact on the formation and development of social expenditure accounting

2020 ◽  
pp. 251-258
Author(s):  
Vera Savchenko ◽  
◽  
Oleksandr Gai ◽  
Oksana Yurchenko ◽  
◽  
...  
Keyword(s):  
Social Development ◽  
Point Of View ◽  
Social Costs ◽  
Social Expenditure ◽  
Economic Theories ◽  
The Subject ◽  
Accounting Theory ◽  
Relationship Of ◽  
The Relationship

The article considers the essence of accounting theories, approaches to their separation, the relationship of accounting and economic theories, and the direction of development of accounting theories in accordance with the needs of economic and social development. The approaches to the classification of accounting theories are generalized, as well as the approaches to the interpretation of «accounting theory», the peculiarities of the interpretation of the subject of accounting from the point of view of different accounting theories are revealed and the objectivity of expansion of accounting objects is substantiated. In the context of the formation and development of accounting theories, the category of «social costs» is considered as an accounting object.

scholarly journals The development of customs law in the scope of Eurasian integration

2018 ◽  
Vol 2 (3) ◽  
pp. 72-77
Author(s):  
A. Algazina
Keyword(s):  
Public Relations ◽  
International Law ◽  
Social Relations ◽  
Administrative Law ◽  
Scientific Methods ◽  
General Scientific ◽  
The Subject ◽  
Russian Law ◽  
The Relationship ◽  
Further Development

The subject. The paper is devoted to the main trends of the Russian customs law at the present stage.The purpose of the paper is to determine the place of customs law in the system of Russian law and to identify the features of its impact on the development of integration within the EAEU.The methodological basis for the study: general scientific methods (analysis, synthesis, com-parison, description); private and academic (interpretation, formal-legal).Results, scope. Despite all the variety of social relations that make up the subject of customs law, their core is the relationship associated with the management of customs authorities, regulated by the rules of administrative law. In this regard, the allocation of customs law as an independent branch of law, in our opinion, is premature.Further development of integration within the EAEU has necessitated the development and adoption of a new codified legal act regulating public relations in the field of customs.Analysis of the provisions of the customs code of the EAEU revealed the following innovations, confirming the thesis on the simplification of regulation in the sphere of customs affairs:– reduction of terms of performance of separate customs operations;– priority of electronic Declaration form;– improvement of the Institute of customs control;– further development of the Institute of authorized economic operators.Conclusions. Customs law is a sub-branch of administrative law at present. A natural con-sequence of the integration processes is the transformation of the domestic customs law into an alloy of international law, integration law (acts of the EAEU) and national law.

Problems of administrative law in the system of public administration

2018 ◽  
Vol 60 (6) ◽  
pp. 1255-1271
Author(s):  
Djamilya Ospanova ◽  
Duman Kussainov ◽  
Akif Suleimanov ◽  
Ainur Kussainov ◽  
Rysgul Abilsheyeva
Keyword(s):  
Local Government ◽  
Public Administration ◽  
Administrative Law ◽  
Content Type ◽  
Governmental Organization ◽  
State Authority ◽  
Regulatory Impact ◽  
The Subject ◽  
The Relationship ◽  
Further Development

Purpose The relevance of the work is determined by the fact that administrative law appears as one of the significant factors influencing the development of both the public administration system as a whole and the processes of its reform that the Russian Federation has faced today. The authors show that if the relations of state administration are the subject of the administrative law’s influence (after all, it is they who are influenced by administrative and legal norms), then we are faced with an extremely important question regarding the character and specificity of the relationship between administrative and legal relations and relations of state management, on the one hand, and analysis of the concept of administrative and legal regulation of public administration relations on the other. This goal is important, given that the authors substantiate the relationship between administrative law and public administration through identifying the possibilities of regulatory influence on the part of administrative law on public administration relations. Design/methodology/approach Prospects for the further development of the study are the formation of an understanding that government is not limited to administrative law, but it cannot be denied that the regulatory impact of law in public administration is decisive, and therefore public administration is largely a state-legal category, although it is not limited to this. Findings So, having analyzed the above approaches and positions of scientists regarding the subject of administrative law, the authors believe that it can include any managerial activity of the state authority and local government bodies that does not directly concern the subject matter of another branch of law; is realized with the help of the executive-administrative mechanism (in this case the author does not consider the executive-administrative mechanism as an exclusive prerogative or a unique feature of the executive authorities, although, of course, he agrees that it is the most typical and characteristic feature for them); is realized within the framework of a certain state authority, local government or non-governmental organization (in case of delegating state powers to it) to ensure its proper functioning (internal management relations); is implemented outside the framework of a certain state authority, local government or non-governmental organization (in case of delegating state powers to it) and is directed to other (external) with respect to the relevant body or organization of entities (external organizational management relations); and is largely characterized by relative constancy and immediacy of implementation relative to the management object. Originality/value Prospects for the further development of the study are the formation of an understanding that government is not limited to administrative law, but it cannot be denied that the regulatory impact of law in public administration is decisive, and therefore public administration is largely a state-legal category, although it is not limited to this. At the same time, indistinctness and uncertainty about different ways of understanding public administration often generate negative effects both at the general scientific level and at a purely practical level (when it comes to the exercise of administrative powers by certain state authorities).

Materia Medica of Tibetan Medicine: Identification, Quality Check and Protection Measures

2009 ◽  
Vol 5 (2) ◽  
pp. 407-432 ◽  
Author(s):  
Dr Dawa ◽  
Tsering D. Gonkatsang
Keyword(s):  
Medical Practitioner ◽  
Theory And Practice ◽  
Tibetan Medicine ◽  
Protection Measures ◽  
Materia Medica ◽  
Medical Theory ◽  
The Subject ◽  
Cultivation Techniques ◽  
The Relationship

This paper discusses the relationship between Tibetan medical theory and practice with respect to the classification of Materia Medica and the discernment of quality and potency. Based on more than thirty years of experience as a Tibetan medical practitioner, the author describes a number of specific Materia Medica in detail, with an emphasis on how to determine fake from authentic ingredients. The author also offers recommendations and guidance on proper cultivation techniques and conservation methods, in line with Tibetan textual sources on the subject, in combination with empirical knowledge.

scholarly journals Eltern, Schule, Aushandlung: Chancen und Grenzen demokratischer Schulentwicklung im Kontext von Vielfalt

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Katjuscha von Werthern
Keyword(s):  
Equal Opportunity ◽  
School Development ◽  
Entire Group ◽  
Educationally Disadvantaged ◽  
Starting Point ◽  
The Subject ◽  
Anglo American ◽  
The Relationship

In educational policy and practical school discourse, cooperation between parents and schools is generally considered important in promoting more equal-opportunity education, but is also described as difficult in terms of implementation. The relationship between schools and parents with a so-called migration background (Migrationshintergrund) is the subject of a great deal of discussion, and these parents are frequently assigned responsibility of a lack in cooperation. In this contribution, I will show that the classification of an entire group of parents as bildungsfern (literally “far from education”) is part of the problem. (This problematic term is currently used in Germany to designate those population groups that in Anglo-American discourse are labelled “educationally disadvantaged”.) Classical forms of participation such as parents’ associations are insufficient and do not live up to parental diversity. The concept of democratic school-development (Schütze & Hildebrandt 2006) tries to engage all the parents in a school to minimize exclusion and institutional hierarchies. The starting point of this study, presented here in sections, is whether this can succeed over the long term. Democratic processes of school development offer great potential to approach diversity constructively and to make schools more democratic. But such processes, it seems, can never be considered completed, but need to be seen as an ongoing development in which all participants need to be involved in ever new ways and where the aims require constant renegotiation.

scholarly journals Approaches and Models for the Change Management at the Enterprise

2020 ◽  
Vol 10 (513) ◽  
pp. 370-376
Author(s):  
M. M. Budnik ◽  
◽  
Y. Y. Ivanova ◽  
Keyword(s):  
Change Management ◽  
Development Strategy ◽  
Specific Situation ◽  
Competitive Advantages ◽  
Organization Management ◽  
Effective Implementation ◽  
The Subject ◽  
And Control ◽  
Further Development

The article is aimed at offering and highlighting the results of the authors’ research on existing approaches and methods for change management, as well as to finding ways to improve the effective implementation of changes at the enterprise. The subject of the research was methodological approaches to the process of change management at the enterprise. The research was carried out by analyzing scientific works of foreign and domestic scholars on the topic of the article. The concept of change management is substantiated, which is based upon the possibility to reproduce the model of successful changes on the basis of specific instruments that allow to effectively implement changes. In the course of the analysis, the main competitive advantages that the enterprise can get in the implementation of effective change management were allocated. The models that allow efficient implementation of changes are defined. The choice of a particular model depends on the nature of the enterprise’s work and its chosen development strategy. It is proposed to classify approaches to change management by the nature of changes and the nature of management. Also noted is the necessity to distinguish between approaches to development management by the nature of planning, organization, management and control at the enterprise. In addition to approaches to change management at enterprises, it is advisable to consider existing models of implementation of changes, taking into account the specific situation and the desired results. The authors developed and proposed the process of managing changes at the enterprise in the form of a specific algorithm. As a result, the direction of further development of classification of approaches to change management is obtained. The authors propose their own vision of the change management process, which is advisable to present in the form of a specific algorithm for implementing and managing changes at the enterprise. Prospects for further research are coverage of applied aspects of change management at domestic enterprises.

scholarly journals INFORMATION AS THE BASIS FOR THE DIFFERENTIATION OF THE SUBJECT AND OBJECTS OF FORENSIC EXAMINATIONS

2017 ◽  
Vol 17 ◽  
pp. 139-146
Author(s):  
M. G. Shcherbakovskiy
Keyword(s):  
Direct Object ◽  
Legal Information ◽  
Procedural Law ◽  
Forensic Examination ◽  
The Subject ◽  
Definition Of ◽  
Relationship Of ◽  
The Relationship ◽  
Expert Study

The subject offorensic examination as a practical activity is one of the most important categories offorensic examinations theory. The subject offorensic examination is used to classify forensic examinations. The definition of the subject offorensic examinations through the prism of information theory categories is the most productive. Information is a part of the data about the investigated object which is used to solve a particular task. Legal information is used during investigation of crimes. The author proposes a classification of legal information. Information is divided into criminally relevant and neutral, depending on the relationship of the data to the event of the crime. Information is procedural or nonprocedural, depending on the method of receipt in accordance with the procedural law. Information is evidentiary if it presents the content of evidence by itself. Information is orienting when it’s used for organizational or tactical purposes. Information is criminalistic, expert or operative-search, depending on the methods and subjects of its receipt. Information, received by the expert during the investigation, is criminally relevant or neutral, procedural, expert, evidentiary or orienting. The data that are received by an expert, become useful information if they help to resolve issues put to a forensic expert. A special object of forensic examination (information field) is the totality of homogeneous properties of the subsumer. The direct object of an expert research is a part of a special object that is subjected to research during a specific expert study. The subject of forensic examination kind is evidentiary and orienting information that can be obtained at the contemporary stage of forensic examination development by researching a special object that is a part of the object properties offorensic examination kind. The subject ofparticular forensic examination is evidentiary or orienting information, which must be obtained by an investigation of a direct object that is the part of the properties of the particular material carrier submitted for examination.

scholarly journals Nikolay Grech’s Rhetorical Teaching as a Tool of Text Analysis

2021 ◽  
Vol 22 (4) ◽  
pp. 1098-1106
Author(s):  
L. E. Makarova
Keyword(s):  
Comparative Analysis ◽  
Language Arts ◽  
Text Analysis ◽  
Russian Literature ◽  
The Subject ◽  
Theory Of Language ◽  
The Relationship ◽  
Persuasive Speech ◽  
Theory Of Literature

Russian rhetoric began with Mikhail Lomonosov’s Brief Guide to Eloquence (1765), which was written in the classical tradition of the Aristotelian-Ciceronian teaching about effective and persuasive speech. By the time philology had become a unified knowledge system in 1820s, Russian rhetoric stopped being a part of the trivium of verbal sciences, which also included grammar and logic, and evolved into a theory of language arts [slovesnost] that included both fiction and nonfiction literature. Its focus shifted from statement building to development and classification of the existing types and genres of literature. The science gave birth to a new discipline, namely the history and theory of literature, Nikolay Grech being one of its founders. Thus, the subject of rhetoric was mostly the principles of understanding of written fiction. Grech’s concept reflected those new trends in the development of rhetoric while focusing on the analysis of the system of Russian literature as a whole. The present research employed the methods of comparative analysis and analytical interpretation of the text. The article introduces N. Grech’s ideas about rhetorical and fictional prose, as well as his classification of prose and poetry. The author showed how the emergence of borderline, semi-rhetorical, and semi-poetic genres, changed the relationship between prose and poetry and, accordingly, between rhetoric and poetics. From a tool for creating an utterance, rhetoric gradually became a tool for analyzing a finished text.

scholarly journals USA and Russia: 210 Years of Diplomatic Relations and International Communication

2017 ◽  
pp. 8-14 ◽  
Author(s):  
Р. Райнхардт ◽  
R. Raynhardt
Keyword(s):  
Historical Analysis ◽  
The United States ◽  
Diplomatic Relations ◽  
Cross Cultural Communication ◽  
The Us ◽  
Key Issues ◽  
The Subject ◽  
The Relationship ◽  
Further Development

The article is dedicated to the 210th anniversary of establishment of diplomatic relations between the United States of America and Russia and casts light upon their genesis and development. It provides an acute insight into the key issues of US-Russian agenda within a time span of more than 200 years. Along with giving a holistic picture of the subject, the author focuses on specific cases crucial for understanding the current geopolitical juncture shaped by the interaction of the two nations. With an emphasis on differences in political culture, he outlines the important role of cross-cultural communication within the framework of the respective cases. The findings derived from the historical analysis give grounds for a certain degree of optimism in terms of further development of the relationship between the US and Russia.

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