scholarly journals The Effect of Promotion on the Decision to Choose a Higher Education through the Brand Image of Education

2021 ◽  
Vol 13 (3) ◽  
pp. 1611-1621
Author(s):  
Umin Kango ◽  
Ari Kartiko ◽  
Muhammad Anas Maarif

Increasingly fierce competition from universities in getting new students requires universities to carry out marketing activities well, one of which is through promotion and formation of a good college image to influence the decisions of prospective new students in choosing a university. This research uses quantitative research, which consists of promotion variable (X1) as an exogenous variable, education image (Y1) as intervening variable, and decision to choose university (Y2) as an exogenous variable. This study uses primary data. It is obtained directly from respondents through questionnaires that have been tested for validity and reliability tests for each question item or statement that will be submitted to respondents. Data analysis technique to test the relationship between variables using structural equation modelling (SEM) using AMOS25. The sample of this study was 148 students of the Tarbiyah in an Institute. This study indicates that sales have a significant effect on choosing a college, and the image of education significantly affects college decisions. At the same time, the primary outcome variable can mediate the promotional education image variable on the decision to choose a college.

2020 ◽  
Vol 1 (4) ◽  
pp. 619-634
Author(s):  
Rajab Muh ◽  
Munawar N.A.

This study aims to analyze the influence of organizational culture, and work motivation towards discipline work at SMK Mitra Karya Karawang. The primary data were derived from questionnaires and the secondary data were from school statistics. The population of the research was all college teachers in SMK Mitra Karya Karawang. The research method is: quantitative research that uses the survey method in question is to explain the causal influence or correlation which is commonly referred to as path analysis with the data analysis technique used in this research is SEM (structural equation modeling) lisrel 8.8. The respondents were 150 teachers of Mitra Karya Karawang Vocational School with a minimum service period of 1 year. The results show that organizational culture, anda work motivation together have a significant effect on work discipline. Partially organizational culture and work motivation have a significant positive effect on work discipline. The most work motivation is a powerful variable of influence on discipline work.


2020 ◽  
Vol 2 (1) ◽  
pp. 51-70
Author(s):  
Nurul Hamidah

ABSTRACT The purpose of this study is to discuss and analyze the Effect of Competence, Motivation and Teacher Performance and School Facilities on Student Success in Studying Knowledge Through the Learning Process at the Ar-Ridho Development Foundation, Depok City           Methods and Types of data in this study, are quantitative data obtained through the results of a survey of students. This study uses primary data that is data obtained directly from respondents who filled out and developed the questionnaire through the Learning Process at the Ar-Ridho Development Foundation, Depok City. With a student population of approximately 1,508 students. The sample of this study was 125 students and alumni. Test the validity and reliability using SPSS 24.0. The statistical method used to test the hypothesis in this study uses the multivariate Structural Equation Modeling (SEM) technique with the software used is AMOS 18.           The results of the research and testing of hypotheses that have a significant effect are as follows: 1. Teacher competence has no significant effect on the learning process. 2. Motivation does not significantly influence the learning process. 3. Teacher performance has a significant effect on the learning process. 4. Facilities have a significant effect on the learning process. 5. Competence does not significantly influence student success. 6. Motivation does not significantly influence student success. 7. Teacher performance does not significantly influence student success. 8. Facilities have a significant positive effect on student success. 9. The learning process has a significant effect on student success. Keywords: Teacher Competency (X1), Teacher Motivation (X2), Teacher Performance (X3), School Facilities (X4), Learning Process (Y1), Student Success (Y2)  


2017 ◽  
Vol 14 (1) ◽  
pp. 27
Author(s):  
Hermi ,

<p>The purpose of this study is to analyze the influence of Independence, Competence<br />and Islamic work Ethics partially and simultaneously to the Audit Quality . The next<br />purpose is to analyze the influence of Audit Quality, Audit Services Portfolio and Audit<br />Firm Reputation partially and simultaneously against Auditee Satisfaction on Islamic<br />Banks in Indonesia. This study is expected to provide benefit to the development of<br />knowledge, particularly in the field of accounting and auditing, Government, Islamic<br />Bank, Indonesian Institute of Accountants (IAI ), Indonesian Institute of Certified Public<br />Accountants (IAP ), the auditors and the Audit Firm (KAP). The results are expected to<br />provide information for various parties accurately and meaningfully as a solution to<br />determine the variables that affect the Auditee Satisfaction and Audit Quality at Islamic<br />Bank in Indonesia. Limitations of the study include: (1) The extent of the problem which<br />studied in determining the factors that can affect the Audit Quality and Auditee Satisfaction<br />in Islamic Bank in Indonesia , (2) Limitation of the study lies in the data acquisition, (3)<br />This study only emphasized the perception of the factors that may affect Audit Quality and<br />Auditee Satisfaction.<br />This study used primary data through questionnaires with the population of<br />internal auditors of Islamic Banks in Indonesia. This study used a quantitative approach<br />and in terms of the type of investigation, this study is causal. Based on the time horizon<br />the study is cross-sectional (one - shot ) because the data was collected only once . Before using the data to test hypothesis, the validity and reliability test should be done first.</p><p>Data analysis uses Structural Equation Model (SEM) supported by AMOS software.<br />Based on the test results, it shows that Independence, Competence and Islamic work<br />Ethics partially or simultaneously affect the Audit Quality significantly. The next stage of<br />testing Audit Quality partially has no significant effect on the Auditee Satisfaction. While<br />Audit Service Portfolio and Audit Firm Reputation either partially or simultaneously<br />have significant effect on the Auditee Satisfaction. Simultaneously the three variables<br />Audit Quality, and Audit Services Portfolio and Reputation of Audit Firm have<br />significant effect on the Auditee Satisfaction. .<br />Keywords: Independence, Competence, Islamic Work Ethics, Audit Quality, Audit Services<br />Portfolio, Audit Firm Reputation and Auditee Satisfaction.</p>


2021 ◽  
Vol 4 (3) ◽  
pp. 798-812
Author(s):  
Resa Novita ◽  
Isni Andriana ◽  
Kemas M Husni Thamrin

The purpose of this research is to analyze the effect perceptions about financial literacy factors against the investment decisions on life insurance in Palembang. The population in this study is the owner of life insurance in Palembang, the sampling in this study is using the Purposive Sampling method with 50 respondents as samples. The type of research used is quantitative research with primary data sources obtained from distributing questionnaires to respondents. The data analysis technique in this research are descriptive and inferential statistical analysis using Structural Equation Modeling (SEM) with smartPLS (Partial Least Square) 3.0 software. The results showed that the perception of age and gender has no significant effect against the investment decisions on life insurance in Palembang, meanwhile the perception of education level and income have a significant effect against the investment decisions on life insurance in Palembang. Keywords: Age, Gender, Level of Education, Income, Investment Decisions


2021 ◽  
Vol 2 (1) ◽  
pp. 53-70
Author(s):  
Puspopo Ponco Ratno ◽  
Ayu Tahta Nur Aida ◽  
Laily Nur Qomariyah

This study has a background to determine the correlation between internet services and library access services at IAIN Kediri, so that the results can be used to facilitate librarians in arranging the priority needs of library service users, especially students. This research uses quantitative research method by collecting data through a questionnaire distributed to 300 students. The result of the questionnaire is then analyzed to gain the correlation value to find relationships between variables followed by looking for regression values to determine the influence of one variable on another. To determine the value of validity and reliability, the Pearson Correlation Product Moment formula and Alpha-Cronbach formula are used. Based on the results of the data analysis technique using simple linear regression, between the independent (internet services) and the dependent variable (services in the library) has a correlation value (R2) of 25.5% which means that there is a positive correlation (interrelated between one variable and one variable). other). Briefly, it can be concluded that internet services have a correlation with access to library services and an important role in supporting student learning activities. Accordingly, librarians are strongly expected to carry out management especially in terms of library service facilities and infrastructure at IAIN Kediri.


2019 ◽  
Vol 26 (3) ◽  
pp. 808-835
Author(s):  
Suman Mittal ◽  
Krishan K. Garg ◽  
Renu Aggarwal

Purpose The Indian banking industry has undergone many changes with the advent of changing economic environment in the country. Many changes have taken place in terms of customer services, work culture, infrastructure, approach to sales and customer relationship management amongst others. This paper aims to attempt to evaluate the adherence of BCSBI code by the banks. Customer perception has been evaluated to analyse the adherence of the code. Also, the authors have tried to evaluate the impact of customer type (mass and class customers) and bank type (based on bank ownership- private and public banks) on the compliance of the code by the bankers or minimum regulatory requirements with respect to customer services. Questionnaire has been developed as per the Banking Code and Standard Board of India (a customer services cell of Reserve Bank of India), and BCSBI has been used as a regulatory standard to compare the level of compliance by the banks. Design/methodology/approach Primary data have been collected from private and public sector banks. In the first step, instrument validity and reliability has been checked by using structural equation modelling; in the second step, descriptive statistics has been used to know the extent of fulfillment of standard by banks; and in the third step, a two-way multivariate analysis of variances has been used to do the comparative analyses of the respondents data. Findings The overall finding of the research shows that overall adherence of the dimension of code are not in sync with the objective of the code. Study also has shown the mindset of the Indian bankers that how they predominantly serve the class customers and push those products to the customers which are target based or earn profitability for the banks and incentives for the banker. Private banks are ahead in compliance with respect to the customer services, but they are also ahead in sales malpractices. Practical implications This study is an eye opener for the regulators, as per BCSBI regulations, surprise supervision take place every year, but this study shows the ineffectiveness of that supervision. Following the BCSBI norms by the banks is just eyewash of regulators, but all the norms are fulfilled only in papers but not in actual practice. Originality/value The research paper is original piece of work; the researcher did not find any study related to BCSBI code in Indian as well as in international literature.


2019 ◽  
pp. 1231
Author(s):  
Ni Luh Dwi Ariestanti ◽  
Made Yenni Latrini

At this time competition between companies is increasing accompanied by various problems faced by companies in Indonesia. In dealing with this problem, the company managers need accountant services, especially public accounting services. Audit quality is one of the important things in approaching the existence of a company. This study aims to prove empirically the effect of task complexity, time budget pressure and auditor experience on audit quality. This research is associative quantitative research. The data used in this study is primary data obtained by distributing questionnaires to each auditor at 9 Public Accounting Firms (KAP) in Province of Bali. The analysis technique used in this study is multiple linear analysis. The test results aimed at task complexity have a negative and significant effect on audit quality. Time budget pressure has a positive and significant effect on audit quality. The auditor's experience has a positive and significant effect on audit quality. Keywords: Task complexity, time budget pressure, auditor experience, audit quality


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Makjen Sinaga ◽  
Suharyono Suharyono ◽  
Muhammad Al Musadieq ◽  
Mohammad Iqbal

PurposeThis study aims to test and analyze the effect of maintenance operation, time utility and occupancy on sustainability with transit oriented development (TOD) as a moderating variable.Design/methodology/approachThis research is a quantitative research. The data in this study are a combination of primary data obtained through a questionnaire. The research took place at PT MRT Jakarta with all the board of directors as a sample in this study. The sampling technique used is saturated sampling and data analysis using structural equation model (SEM).FindingsThe result shows that maintenance and operation (M&O) have a positive and significant effect on time utility, M&O have a positive and significant effect on sustainability, time utility has a positive and significant effect on occupancy, occupancy has a positive and significant effect on sustainability and the influence of TOD does not significantly influence the relationship between time utility on occupancy and occupancy on sustainability.Originality/valueThe originality of this research lies in testing the maintenance operation, time utility and occupancy variables on sustainability with the renewal of TOD as a moderating variable.


Author(s):  
Taudlikhul Afkar ◽  
Grahita Chandrarin ◽  
Lilik Pirmaningsih

This study intends to provide an overview of the consistency of research results with theoretical and empirical points of view, it is done because many research results are inconsistent with the theory. Quantitative research methods are used to make generalizations using a sample of 14 Islamic Commercial Banks in Indonesia with time series data collection techniques for 5 years. The data analysis technique used is multivariate analysis using the Warp PLS structural equation model. The results showed that the level of profitability of Islamic banks is always overshadowed by the occurrence of credit risk that causes non-performing financing from financing of the type of natural uncertainty contracts because it is type of financing is a financing that does not provide certainty of results. The results of this study are consistent with agency theory that explains the existence of information asymmetry, and consistent with the theory of mixing that by providing opportunities to manage business to business managers (mudharib/mustyarik) without interference from the owner of the fund (shaibul maal) can lead to the risk of default and thus affect the ability of Islamic banks to obtain profitability.


2020 ◽  
Vol 3 (1) ◽  
pp. 189-198
Author(s):  
Arwin Arwin ◽  
Debora Silvia Hutagalung

The rapid development of the business world has resulted in increasingly fierce competition, so that various ways are used by business actors to maintain and develop a competitive advantage with its competitors. In the era of modernization like today, a practical and instantaneous lifestyle has developed which affects almost the entire human population in the world. Instant lifestyle is a lifestyle that prioritizes practicality, speed and time efficiency. For some people, fast, practical and efficient have become the main needs in their daily activities. This certainly has an effect on business competition, which is then responded by most manufacturers in designing products that suit the needs of people's instant lifestyles. A business that is influenced by people's lifestyle is the restaurant business of PT. Sari Melati Kencana Pematangsiantar. Data collection methods used in this research are questionnaires, interviews, documentation and observation. The population in this study was 40 people and the number of samples in this study was 40 people because the sampling technique in this study was the census method. The data analysis technique used was the instrument test, namely validity and reliability tests, classic assumption tests, namely normality tests and hypothesis tests, namely multiple linear regression, correlation coefficient, determination coefficient, partial test (t test), and simultaneous test (F test). The results showed that: (1) price has a positive effect on purchasing decisions, this is evidenced by the value of tcount> ttable (4.452> 2.026) with a significance value of 0.000 (sig ≤ 0.05), (2) service quality has a positive effect on the decision. purchases with tcount> ttable (7,401> 2,026) with a significance value of 0,000 (sig ≤ 0.05), (3) price and service quality have a positive effect on purchasing decisions, this is evidenced by the value of Fcount> Ftable (49.320> 3, 25) with a significance value of 0.000 (sig ≤ 0.05)


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