The Determinant of Positive eWom Intention: Perspective Social Media Users

2021 ◽  
Vol 12 (1) ◽  
pp. 43-43
Author(s):  
Fadhel Audia Yusran ◽  
Kurniawati Kurniawati
Keyword(s):  
Social Media ◽  
High Speed ◽  
Online Shopping ◽  
Consumer Information ◽  
Target Market ◽  
Business World ◽  
Acceleration Rate ◽  
Online Brand Community ◽  
To Come ◽  
The Many

The current technology, whose acceleration rate is high-speed, cannot be denied. You can see that all the tools are getting more advanced, and anything is quicker and easier. Especially now, everyone can do anything via smartphones, from reading newspapers to paying bills to shop online. Consumers need to open a smartphone, select the desired item, make payments and wait for the goods to arrive in front of their house (Sazali & Rozi, 2020). The presence of smartphones and online shopping makes communication between consumers and a particular company or brand easier (Parvin et al., 2020). Another more straightforward thing is that some sellers allow cash on a delivery payment system or goods pay when they arrive home. The following reason why online shopping is more popular now is that the price is lower, there is no need to come directly to the store, the area is not a barrier for consumers, it can access 24 hours, and there is even a free shipping fee (Muljono et al., 2018). The many conveniences that can obtain in shopping online make Indonesians more consumptive. But here's a positive that marketers should quickly grasp. Given the substantial population of Indonesia, and also have the characteristics of each individual. The diverse characteristics of the Indonesian population and the needs and desires of consumers for the products that consumers will buy are different. For example, in terms of sports goods (Nike, Adidas, and Reebok), fast fashion (Zara, H&M, Uniqlo), and also smartphones (Apple, Samsung, and Huawei). The shift in online behavior currently happening in Indonesia is a new opportunity (Nurjanah et al., 2019). The number of these factors is a challenge for marketers to increase sales and reach the target market. In the past, social media was created only as a means of entertainment for its users. Still, now social media is a source of consumer information, and the evolution of social media use is pervasive in the business world (Yuan et al., 2021). Keywords: Brand trust, online brand community trust, brand attachment, repurchase intention, positive eWOM intention

Big Data: A Very Short Introduction

2017 ◽  
Author(s):  
Dawn E. Holmes
Keyword(s):  
Social Media ◽  
Big Data ◽  
Online Shopping ◽  
The Internet ◽  
Gps Data ◽  
Security Risks ◽  
Short Introduction ◽  
Business World ◽  
The World ◽  
Diverse Cultures

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world’s population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, videos, and photos; all our social media traffic; our online shopping; even the GPS data from our cars. Big Data: A Very Short Introduction explains how big data works and is changing the world around us, the effect it has on our everyday lives and in the business world, and it considers the attendant security risks.

scholarly journals PROMOTION ON BOOKS OF HEAVEN ON THE EARTH OF SRIWIJAYA BY USING SOCIAL MEDIA

2020 ◽  
Vol 7 (2) ◽  
pp. 1-8
Author(s):  
Benget Simamora ◽  
Yessy Yerta Situngkir ◽  
Engga Saputra
Keyword(s):  
Social Media ◽  
Target Market ◽  
Business World ◽  
Project Report ◽  
Final Project ◽  
The Earth ◽  
Marketing Social ◽  
Novice Writers ◽  
Quantitative Descriptive ◽  
Descriptive Method

Book promotion is the most important part in marketing activities.in the business world,promotional activities are carried to support marketing and sales activities “Surga di Bumi Sriwijaya”. In this finnal project report,the writer has the goal of explaining how to use Instagram and Facebook social media to promote the book’s script ‘Surga di Bumi Sriwijaya” by novice writers. The author uses the promotional mix theory is the Interactive internet marketing. Social media used by the authors are Instagram and Facebook. In final project,the author uses Quantitative descriptive method that explains in detail and validity the promotion of the book “Surga di Bumi Sriwijaya” Using social media Istagram and Facebook is an easy and inexpensive effective step for novice writers who are introducing works accroding to target market already determine

scholarly journals Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Ratika Zahra ◽  
Nofha Rina
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Online Shopping ◽  
Modern Society ◽  
New Information ◽  
Celebrity Endorser ◽  
Use Of Social Media ◽  
The Many ◽  
Society Today

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 

Increasing the value of accounting research: An Italian perspective

2017 ◽  
pp. 29-42
Author(s):  
Aldo Pavan ◽  
Isabella Fadda
Keyword(s):  
Qualitative Methods ◽  
Empirical Research ◽  
Policy Recommendations ◽  
Business World ◽  
Accounting Research ◽  
Business Objects ◽  
To Come ◽  
Quantitative And Qualitative Methods

Accounting research has a speculative and normative tradition. Starting at the beginning of the 1970s, empirical methodologies gained prominence and the boundaries of accounting disciplines have become uncertain. Quantitative and qualitative methods tend to overwhelm the accounting and business objects; often they are only suitable to deal with past and narrow phenomena. Empirical methodologies need reference theories, coming from other disciplines and particularly economics and sociology. In this context, it is questioned if accounting research does exist anymore and if it is relevant to the business world. Some scholars have begun to wonder whether it would be appropriate to revalue normative approaches in order to conduct a type of research which is useful to the society and allows the preservation of specific accounting knowledge. A necessity emerges to come back to the prominence of business and accounting issues over methodologies and sociological theories. Research should be directed to tackle wide and current phenomena, not just the narrow and past ones. Speculative thinking has to be reassessed and empirical findings should be used to strengthen it as starting premises. Explaining phenomena is not enough; empirical research has to go beyond its findings; the emphasis should be shifted to the drawing of policy recommendations.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

AISI TYPE M7

Alloy Digest ◽  
1987 ◽  
Vol 36 (10) ◽  
Keyword(s):  
Tool Steel ◽  
High Speed ◽  
High Speed Steel ◽  
Heat Treating ◽  
Significant Loss ◽  
Steel Mills ◽  
Aisi Type ◽  
End Mills ◽  
The Many ◽  
Twist Drills

Abstract AISI Type M7 is a molybdenum type of high-speed steel. It is somewhat similar to AISI Type M1 tool steel but with higher percentages of carbon and vanadium to provide an improvement over AISI Type M1 in cutting characteristics without a significant loss in toughness. It is suitable for a wide variety of cutting-tool applications where improved resistance to abrasion is required. The many uses of Type M7 include twist drills, end mills, shear blades, punches, milling cutters, lathe tools, taps and reamers. This datasheet provides information on composition, physical properties, hardness, and elasticity as well as fracture toughness. It also includes information on forming, heat treating, machining, and surface treatment. Filing Code: TS-483. Producer or source: Tool steel mills. See also Alloy Digest TS-468, January 1987.

Factor Analysis among the variables relating to purpose of using social media websites and nonacceptance of social media in recruitment

2020 ◽  
pp. 245-248
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Social Science Research ◽  
Cost Effective ◽  
Science Research ◽  
Recruitment Strategies ◽  
Job Seeking ◽  
Hiring Process ◽  
To Come ◽  
New Strategies

In the era of Globalization, advancement of technology and stiff competition, particularly, in the I.T. Industry, companies have to adopt new H.R. strategies and practices so as to constantly evolve and grow. In this context, existing recruitment strategies have to be replaced by new strategies. Many companies are now extensively depending on the internet to connect to larger audiences globally. Organizations are in a position to attract profiles, resumes from potential candidates by announcing their vacancies on their own websites. E-recruitment is evoking interest among the companies typically over the last few years. The spread of information technology and growth of Internet has paved way for companies willing to hunt for talent on the job seeking websites. In the years to come, social networking will soon be an indispensable part of the hiring process. It is cost effective, does not require setting up an office and forms an effective tool for recruiters. The main purpose of this study was to understand the application of factor analysis in social science research and to reduce a large number of variables into manageable smaller factors for further analysis of the employers’ perception on social media recruitment with reference to the I.T. Sector in Bangalore.

Social media and peer-to-peer support for individuals with health care needs and their caregivers: a scoping review (Preprint)

2019 ◽  
Author(s):  
Katherine Kelly ◽  
Shelley Doucet ◽  
Alison Luke ◽  
Rima Azar ◽  
William Montelpare
Keyword(s):  
Health Care ◽  
Social Media ◽  
Peer Support ◽  
Scoping Review ◽  
Emotional Support ◽  
Peer To Peer ◽  
Health Care Needs ◽  
Care Providers ◽  
Care Needs ◽  
The Many

BACKGROUND Individuals with health care needs and their caregivers require substantial informational and emotional support. Providing this support is a major challenge for care providers, who are often not able to adequately address barriers and may not be aware of available services and programs. Online P2P support offers an accessible and inexpensive source of support; however, the breadth of these supports on social media has not been previously documented. OBJECTIVE This study was a scoping review of research examining the use of peer-to-peer support on social media by individuals with health care needs and their caregivers. METHODS This review used the PRISMA-SR method to search for articles from 1997 to 2019. RESULTS A total of 94 articles were included. Patients and caregivers use many social media websites for P2P interaction, including: Facebook (n = 19), Twitter (n = 7), and YouTube (n = 6). Providing and receiving informational and emotional support were important uses of social media for P2P support; however, the specific needs and experiences of patients and caregivers appeared to change as knowledge regarding the condition(s) improved. Despite the many benefits associated with participating in online P2P groups, concerns related to ethics, privacy, and the potential to spread misinformation are outlined as risks associated with its use. CONCLUSIONS This study revealed that patients and caregivers engage in P2P support on social media to receive informational and emotional support from peers, despite known risks and limitations. Social networking websites were revealed to be particularly suited for P2P support communication.

Big Data in the philippines: How do we actually use them?

2021 ◽  
pp. 1-30
Author(s):  
Lisa Grace S. Bersales ◽  
Josefina V. Almeda ◽  
Sabrina O. Romasoc ◽  
Marie Nadeen R. Martinez ◽  
Dannela Jann B. Galias
Keyword(s):  
Big Data ◽  
High Speed ◽  
The Philippines ◽  
Complex Data ◽  
Official Statistics ◽  
Group Discussions ◽  
The Public ◽  
The Government ◽  
The Many ◽  
Current Utilization

With the advancement of technology, digitalization, and the internet of things, large amounts of complex data are being produced daily. This vast quantity of various data produced at high speed is referred to as Big Data. The utilization of Big Data is being implemented with success in the private sector, yet the public sector seems to be falling behind despite the many potentials Big Data has already presented. In this regard, this paper explores ways in which the government can recognize the use of Big Data for official statistics. It begins by gathering and presenting Big Data-related initiatives and projects across the globe for various types and sources of Big Data implemented. Further, this paper discusses the opportunities, challenges, and risks associated with using Big Data, particularly in official statistics. This paper also aims to assess the current utilization of Big Data in the country through focus group discussions and key informant interviews. Based on desk review, discussions, and interviews, the paper then concludes with a proposed framework that provides ways in which Big Data may be utilized by the government to augment official statistics.

THE INFLUENCE OF AGE ON PERFORMANCE AS SHOWN BY EXERCISE TESTS

PEDIATRICS ◽  
1963 ◽  
Vol 32 (4) ◽  
pp. 737-741
Author(s):  
D. B. Dill
Keyword(s):  
Work Performance ◽  
Experimental Studies ◽  
Business Administration ◽  
Distance Runner ◽  
Indiana University ◽  
Exercise Tests ◽  
The Subject ◽  
To Come ◽  
The Many ◽  
Harvard School

THE STUDY of work performance as related to age began in this country when Sid Robinson joined the group at the Fatigue Laboratory of the Harvard School of Business Administration. In the winter of 1936-7, he persuaded five champion milers who were in Boston for indoor meets to run on the Laboratory's treadmill on week-ends. Simultaneously, he was chiefly engaged in studying treadmill performance as related to age. This was the subject of his doctorate thesis published later under the title: "Experimental Studies of Physical Fitness as Related to Age". The 91 subjects ranged in age from boys 6 years of age to one man of 91. There were eight 6-year-olds, 10 between 8 and 13 and 20 between 48 and 76. Robinson's background as an Olympic middle-distance runner and as an assistant track coach at Indiana University gave him skill in dealing with the many diverse problems that confronted him. Often he was faced with sociological-psychological problems more difficult to solve than the physiological problems. Indicative of his success is the fact that the subjects were volunteers—no money was offered as an inducement to come to the laboratory. Also worthy of note is that there was no untoward incident throughout the study. Robinson's plan included respiratory, circulatory and metabolic observations in the basal state and in two grades of exercise. He describes the work experiments as follows: (pp. 251-3, reference 2) "After the above observations were completed, the subject performed two grades of work on a motor-driven treadmill, set at an angle of 8.6% in all experiments. Each subject below 73 years of age first walked at 5.6 km per hour for 15 minutes; this raises the oxygen consumption 7 or 8 times the basal level. After resting 10 minutes, he ran or in some cases, walked, at a rate which exhausted him in 2 to 5 minutes.

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