scholarly journals Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Ratika Zahra ◽  
Nofha Rina
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Online Shopping ◽  
Modern Society ◽  
New Information ◽  
Celebrity Endorser ◽  
Use Of Social Media ◽  
The Many ◽  
Society Today

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 

scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL, WORD OF MOUTH MARKETING DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO MUTIMUV STORE SAMARINDA

2021 ◽  
Vol 9 (2) ◽  
pp. 161
Author(s):  
Fitri Yani
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Statistical Software ◽  
Independent Variables ◽  
Use Of Social Media ◽  
Dominant Influence

In this study, there are four variables, namely Social Media (X1), Word Of Mouth Marketing (X2), Trust (X3) and Purchasing Decision (Y) variables at Mutimuv Store Samarinda Distro. The purpose of this study was to determine and test the effect of the use of social media, word of mouth marketing and trust on purchasing decisions at the Mutimuv Store Samarinda distribution, either partially or simultaneously. The analysis tool used is multiple linear regression with the help of statistical software SPSS version 25.0. The sampling technique in this study is an accidental sampling technique based on who was found when the author conducted the research and the sample used was 75 consumers at the Mutimuv Store Samarinda Distro. This research is a survey research, in which the information collected from respondents using a questionnaire. The method used in this research is quantitative method. The results showed that Social Media, Word of Mouth Marketing and Trust together had a significant influence on purchasing decisions at Mutimuv Samarinda Distro. These results mean that variations in purchasing decisions are jointly influenced by Social Media, Word of Mouth Marketing and Trust. Partially, individual Word of Mouth Marketing has no significant effect on purchasing decisions at Mutimuv Samarinda Distro. Of the three independent variables that have a dominant influence on purchasing decisions are social media variables.

scholarly journals Social Media and Youth’s Political Activism: Emergence of a Networked Public Sphere in Pakistan

2020 ◽  
Vol 04 (02) ◽  
pp. 64-82
Author(s):  
Dr. Qasim Mahmood ◽  
Dr. Kasim Sharif ◽  
Zarmina Gull
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Public Discourse ◽  
Modern Society ◽  
Political Activism ◽  
Central Component ◽  
Political Issues ◽  
Use Of Social Media ◽  
Networked Public Sphere ◽  
Politically Active

Social media has become a central component of modern society and politics around the world including Pakistan. The paper attempts to examine the influence of political activism among social media-savvy youth in highlighting the political issues of Pakistan. This paper examines how Pakistani youth’s political activism via social media gives rise to an emergent-networked public sphere. A survey questionnaire was distributed to 403-university students aged 18-29 to examine their social media use and political engagement. Findings of the survey show that public discourse on social media, driven by Pakistan’s networked youth, is a growing force that political players and pundits must reckon with. The paper concludes that politically active youth make use of social media to discuss political issues, highlight problems besetting the country, which generates a public discourse, put pressure on government and politicians to take action that ultimately bears influence upon politics and governance in Pakistan.

scholarly journals Level of Knowledge in the COVID-19 Pandemic: A Cross-Sectional Survey of Canadian Medical Students

2020 ◽  
Author(s):  
Kacper Niburski ◽  
Rachel Vaughan ◽  
Elitsa Papazova ◽  
Keith J. Todd
Keyword(s):  
Social Media ◽  
Medical Students ◽  
High Rate ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Public Consumption ◽  
New Information ◽  
Daunting Task ◽  
Public Health Information ◽  
Use Of Social Media

AbstractBackgroundDuring health crises medical education is often derailed as was the case during the current COVID-19 pandemic. Medical trainees face the daunting task of having to gather, filter and synthesize new information about the evolving situation often without the standardized resources they are used to.MethodsWe surveyed Canadian medical students, in the hardest hit province of Quebec, on how they were acquiring knowledge as well as what they knew of the pandemic. Google Forms was used, with the survey being distributed to each medical school in Quebec (McGill, ULaval, Udem) both through email and through social media pages for each class year. Two analyses, Mann-Whitney and ANOVA tests, were performed for year of study and degree obtained.ResultsWe received responses from 111 medical students from three universities, which represents 5% of the students invited to complete the survey. Students reported using mass media most frequently (83%) and also had a high rate of use of social media (to gather information about the pandemic. They rated these resources low in terms of their trustworthiness despite the high rates of use (average 2.91 and 2.03 of 5 respectively). Medical students also endorsed using more formal resources like public health information, scientific journals and faculty-provided information that they trusted more, however, they accessed these resources at lower rates. Of note, medical students had correct answered 60% of COVID-19 prevention strategies, 73% clinical correct answers, 90% epidemiological correct answers. Additionally, students who were training in the larger city of Montreal, where the worst of the outbreak was focused, tended to significantly perform better (p<0.0001) than their colleagues who were not located there.ConclusionThese finding indicate a wide use of information resources intended for public consumption rather than more rigorous and trustworthy sources. Furthermore, there seems to be a knowledge gap amongst medical students responding to this survey that suggests an opportunity to improve the delivery of educational content during this rapidly evolving pandemic.

From Reactive to Proactive Use of Social Media in Emergency Response

2016 ◽  
pp. 236-252 ◽  
Author(s):  
Kees Boersma ◽  
Dominique Diks ◽  
Julie Ferguson ◽  
Jeroen Wolbers
Keyword(s):  
Social Media ◽  
Emergency Response ◽  
Learning Strategy ◽  
Pilot Project ◽  
Project Planning ◽  
Web Based ◽  
New Information ◽  
Use Of Social Media ◽  
The One ◽  
Media Data

This chapter examines the introduction and implementation of the pilot project Twitcident in an emergency response room setting. Twitcident is a web-based system for filtering, searching and analyzing data on real-world incidents or crises. Social media data is seen as important for emergency response operations: it can be used as an ‘early warning monitoring system' to detect social unrest, and for improving common operational pictures (COPs). This chapter shows that the expectations on the functioning of the tool were not fully met: first it was hard for the response room professionals to make sense of the data and second, the management did not develop a proper project planning. The recommendations are twofold. On the one hand, the professionals who work with Twitcident must invest in developing new information management routines. On the other hand, the response room management needs to create a much more inclusive project learning strategy.

Feminicidio and #NiUnaMenos: An Analysis of Twitter Conversations During the First 3 Years of the Argentinean Movement

2020 ◽  
pp. 107780122092194
Author(s):  
Francesca Belotti ◽  
Francesca Comunello ◽  
Consuelo Corradi
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Data Analysis ◽  
Violence Against Women ◽  
Quantitative Method ◽  
Women's Movements ◽  
Gender Violence ◽  
Effective Combination ◽  
Use Of Social Media

This article analyzes the Twitter conversations carrying the hashtag #NiUnaMenos produced in Argentina during the time of the marches in 2015, 2016, and 2017, by adopting a quali-quantitative method. After describing the origins of NiUnaMenos, we illustrate the mobilizing force of femicide in a context of technopolitical use of social media by women’s movements. Data analysis diachronically shows to what extent and in what terms conversations on NiUnaMenos refer to gender violence and femicide. The conclusions highlight the effective combination of femicide narrative, the Argentinean human rights tradition, and Twitter usages in transforming violence against women into a general civic matter.

scholarly journals PENENTUAN TINGKAT MINAT BELANJA ONLINE MELALUI MEDIA SOSIAL MENGGUNAKAN METODE CLUSTERING K-MEANS

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Anita Anita
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Data Processing ◽  
Online Shopping ◽  
Age And Gender ◽  
And Gender ◽  
Use Of Social Media

Social media becomes the pre-eminent businessperson in marketing the goods. This is based on the increasing use of social media from year to year. The determination of the level of interest in online shopping through social media aims to help find out which social media are in demand in online shopping. In this study the data used are social media BBM Group, Instagram, Facebook, Twitter and Whatsapp and age and gender. In determining the level of online shopping interest one method of Data Mining used is the method of Clustering K-Means. Clustering is the process of dividing data into classes or clusters based on their similarity. To assist in data processing used Rapid Miner application that is able to provide information on the level of interest in online shopping in social media

scholarly journals Democracy Today: Assessing Democracy Phenomenon in Indonesia

POLITEA ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 75
Author(s):  
Ratna Istriyani
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Interesting Phenomenon ◽  
Digital Era ◽  
Information And Communication ◽  
History Of ◽  
The Government ◽  
Use Of Social Media ◽  
The Many

<p>Democracy as a political and the government system has demonstrated its existence in the history of the world. This existence can be seen from the many countries that implement it, especially Indonesia. The democratic process becomes an interesting phenomenon because it cannot be separated from the dynamics of the community itself.</p><p>At present the community has entered the digital era, that the utilization of information and communication technology are massive. One phenomenon of concern is the widespread use of social media. The reality of the utilization of social media not only showed the trend of community interaction and communication but also the trend of political participation which correlates with the sustainability of democracy in Indonesia. At least, it has happened in the last decades, where political figures have been using social media as a channel to construct personal image. On the other hand, social media for civil society is as a new media (alternative media) in channeling aspirations, support, and even criticism to political and government figures.</p><p>Social media trends also cannot be separated from the figure of young people as massive users of these contemporary products. Even social media is a preference for young people to participate in upholding democratization in Indonesia. It can be seen from the posts or their responses to the socio-political conditions in this country through their account lines and the number of comments they wrote on the accounts of a number of political and government figures.</p><p><strong><em>Keywords: democracy, social media, youth. </em></strong></p>

scholarly journals From Reactive to Proactive Use of Social Media in Emergency Response

2019 ◽  
pp. 602-618 ◽  
Author(s):  
Kees Boersma ◽  
Dominique Diks ◽  
Julie Ferguson ◽  
Jeroen Wolbers
Keyword(s):  
Social Media ◽  
Emergency Response ◽  
Learning Strategy ◽  
Pilot Project ◽  
Project Planning ◽  
Web Based ◽  
New Information ◽  
Use Of Social Media ◽  
The One ◽  
Media Data

This chapter examines the introduction and implementation of the pilot project Twitcident in an emergency response room setting. Twitcident is a web-based system for filtering, searching and analyzing data on real-world incidents or crises. Social media data is seen as important for emergency response operations: it can be used as an ‘early warning monitoring system' to detect social unrest, and for improving common operational pictures (COPs). This chapter shows that the expectations on the functioning of the tool were not fully met: first it was hard for the response room professionals to make sense of the data and second, the management did not develop a proper project planning. The recommendations are twofold. On the one hand, the professionals who work with Twitcident must invest in developing new information management routines. On the other hand, the response room management needs to create a much more inclusive project learning strategy.

scholarly journals KESENIAN DAN TEKNOLOGI DI ERA DISRUPSI (Studi Terhadap Akun Instagram Madihin @gazali_rumi)

2020 ◽  
Vol 18 (2) ◽  
Author(s):  
Rahmi Hartati ◽  
Najla Amaly
Keyword(s):  
Social Media ◽  
New Media ◽  
Service Providers ◽  
Modern Society ◽  
Daily Activities ◽  
Internet Service ◽  
Traditional Art ◽  
The People ◽  
The Media ◽  
Society Today

Instagram is one of the most popular social media in the new media age community, including the people of Indonesia. Based on survey data released by the Indonesian Internet Service Providers Association (APJII) in 2016 there were 19.9 million Instagram accounts registered. Instagram not only uses the media to post pictures of daily activities, but already uses promotional facilities and to preserve the culture. Madihin is a culture originating from South Kalimantan. The @gazali_rumi account is an Instagram account that has Madihin art posts. Social media can be the latest innovation in preserving this traditional art, while social media has become a characteristic of modern society today.

scholarly journals ANALISIS PARTISIPASI MASYARAKAT DALAM MEMINIMALISIR DAMPAK PENGGUNAAN MEDIA SOSIAL PADA ANAK MELALUI OMAH BOCAH DI KOANG KECAMATAN JETIS KABUPATEN BANTUL YOGYAKARTA

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Ade Sofiana ◽  
Sitti Nur Djannah
Keyword(s):  
Social Media ◽  
Social Issues ◽  
Community Empowerment ◽  
Easy Access ◽  
Research Subjects ◽  
Observation Methods ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
The Many ◽  
The Impact

Introduction: Social problems that have occurred have been successfully adopted by the development media that can be used as victims or perpetrators of crime through social media. The many negative impacts of using social media to make children, build the Omah Bocah community in the Koang area of Jetis District, Bantul Regency, Yogyakarta with the aim of minimizing the use of social media. The importance of integrating the community in the context of social issues so that it can be used to analyze the community in minimizing the use of social media use in children through Omah Bocah in Koang, Jetis District, Bantul Regency, Yogyakarta. Method: qualitative research with observational descriptive design. Using interview and observation methods. The research subjects consisted of eleven people consisting of one of the founders of Omah Bocah, two Omah Bocah administrators, three children of Omah Bocah users, two community leaders and three communities. Data collection tools are interview guides, observation guides, handpones and stationery. Results: Omah Bocah is a community that aims to minimize the impact of using social media. The history and strategy of the establishment of Omah Bocah with the role of community participation has included determining strategic locations and easy access. socialization of the delivery of vision and mission. Community empowerment and community self-reliance according to ability. Participation is seen from participation in planning, implementation, monitoring evaluation and utilization has been running well to include all levels of society with their respective roles. Obstacles from the implementation of Omah Bocah in the form of awareness from their children and also the ability to procure materials by the Omah Bocah management.

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