scholarly journals Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko

Media Wisata ◽  
2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Atun Yulianto
Keyword(s):  
Marketing Strategy ◽  
Low Cost ◽  
Limited Liability ◽  
Foreign Market ◽  
Domestic Market ◽  
Market Development ◽  
Operating Profit ◽  
Business Profit ◽  
The Government ◽  
Historical Heritage

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year

Organization of marketing activities management of an agricultural engineering enterprise in the domestic and foreign markets

2021 ◽  
Vol 2 (98) ◽  
pp. 153-165
Author(s):  
O. G. Penkova ◽  
◽  
A. A. Kharenko ◽  
E. N. Kulishenko
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Foreign Market ◽  
Domestic Market ◽  
Pricing Policy ◽  
Agricultural Engineering ◽  
First Case ◽  
Marketing Activities ◽  
Private Entrepreneurs ◽  
Effective Organization

The strengthening of the role of an effective organization of marketing management for agricultural engineering enterprises in Ukraine is due to an increase in competitive pressure from domestic and foreign producers who offer functional analogues, as well as from importers of used equipment, a decrease in the capacity of the domestic market due to the crisis in economy and the loss of control over a part of occupied territories of Ukraine. Analysis of the peculiarities of organizing marketing activities on the example of one of the largest enterprises of agricultural engineering in Ukraine, CJSC “Umanfermmash”, showed that on the domestic market it mainly focuses on small and medium-sized agricultural enterprises, farms, private entrepreneurs providing services of the processing of land plots to the population, and its product and pricing policy in the current marketing strategy corresponds to the described group of potential buyers, which indicates the feasibility of its application in the future. The conducted research revealed a number of problems in the organization of marketing activities of CJSC “Umanfermmash”: low quality of feedback from end users, especially foreign ones, in the context of bringing product characteristics to their needs; insufficient presentation of information about various aspects of the company's activities on its website; narrowing of cooperation with distributors, which negatively affected the effectiveness of sales activities; insufficient attention to quality improvement, which sometimes deteriorates due to the use of cheaper raw materials and materials. Improving the organization of CJSC “Umanfermmash” marketing activities management initially requires adjusting the existing marketing strategy, which should be differentiated. So, for the foreign market, it should be based on an attacking concept, and for the domestic market it should be realized as supportive marketing. In the first case, there should be an active, aggressive position of the company in the market, which is aimed at gaining and expanding the market share, and in the second, – it involves maintaining the level of demand in the market that is optimal for the enterprise

scholarly journals Introduction to forecasts for the "great CPC" - demand approach

2019 ◽  
Vol 2019 (9) ◽  
pp. 19-28
Author(s):  
Marek Serafin ◽  
Ryszard Zaremba
Keyword(s):  
Low Cost ◽  
Geographical Location ◽  
Market Development ◽  
Traffic Demand ◽  
Transit Traffic ◽  
The Future ◽  
The Government ◽  
Effective Network ◽  
Private Investors ◽  
Almost All

The creation of the „Polish Great Central Transportation Port” (CPK) is considered already justified despite the fact that no detailed traffic forecast for different scenarios of market development has been created and presented. They are to be prepared in the future. In our Report, we created traffic forecasts for the CPK based on the key market and business assumptions. The airport will focus on transit traffic carried by network carriers. The proper and attractive conditions to serve low cost and charter airlines will not be created. Almost the entire transit traffic from Polish regions will be transported by fast trains. In our versions of forecasts we show how big the differences are between the forecasts that would have to materialize so that the CPK Project may become a market and financial success and the forecasts that we consider realistic. The unique geographical location of the CPK is supposed to be its one of its key assets. We show that this assumption is very far from reality. As part of the CPK Project, an enormous investment in a fast train system which is necessary to transport passengers not only from the Warsaw agglomeration but from almost all Polish regions is very important and in our opinion is rather risky. Nowhere in the world does currently an intermodal aircraft – train traffic system exist of such size and importance. In addition, even very general financial calculations have not been made that would show that the railway part of the project could be profitable. We do not argue that in the future the building of a completely new airport would not be justified and even necessary to take over the current role of Chopin Airport. But first, an effective network of Chopin Airport and other airports - located mainly in Eastern and North-Eastern Poland and dedicated to low cost and charter airlines - should be developed and may be sufficient for many years to come. The plans for the new airport have to be based on realistic market assumptions and consideration must be given to different scenarios of the air transportation market development and of the general economic situation. This is necessary because, as learned from international experience, even if private capital is involved in financing of the investment, the private investors will not agree to take their part of the financial risks demanding hard guarantees from the Government for the volumes of the traffic to be served by the airport. Keywords: Polish Central Transportation Port; Market analysis; Transit traffic; Demand

Analyzing the production and economic indicators of Russia's largest iron and steel works

2020 ◽  
Vol 19 (8) ◽  
pp. 1531-1550
Author(s):  
N.N. Yashalova ◽  
I.L. Ryabkov
Keyword(s):  
Russian Federation ◽  
System Analysis ◽  
Foreign Market ◽  
Domestic Market ◽  
Economic Indicators ◽  
Added Value ◽  
Current Status ◽  
Economic Activities ◽  
Iron And Steel ◽  
The Russian Federation

Subject. We investigate trends in the development of the largest steel companies in the Russian Federation. Objectives. The aim of the study is to conduct an industry-wide analysis of the production and economic activities of the largest domestic enterprises operating in the iron and steel industry. Methods. The study employs methods of comparative and system analysis, graphical and statistical methods for data processing. Results. We present the analysis of main production and economic indicators of the leading steel producers of the Russian Federation, i.e. NLMK, Severstal, MMK, and EVRAZ. The paper reveals their current status and key development trends. Conclusions. The largest Russian steel companies face serious challenges in both the domestic and foreign market. Competitive interactions in the domestic market as to the sale price of rolled metal and the share of presence are particularly sensitive. The threat of reduced supplies to export markets is also significant for Russian steel producers. It may entail insufficient utilization of capacities and potential loss of added value. The companies mainly export semi–finished goods and hot-rolled flat products, i.e. low-added value products. Products with high added value are usually delivered to the domestic market.

IMPLEMENTASI ALGORITMA K-Modes UNTUK MENENTUKAN STRATEGI MARKETING STMIK BUDI DARMA

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Ewin Karman Nduru ◽  
Efori Buulolo ◽  
Pristiwanto Pristiwanto
Keyword(s):  
High School ◽  
Data Mining ◽  
High School Students ◽  
Marketing Strategy ◽  
Process Data ◽  
School Students ◽  
The North ◽  
The Government ◽  
Using Data ◽  
North Sumatra

Universities or institutions that operate in North Sumatra are very many, therefore, of course, competition in accepting new students is very tight, universities or institutions do certain ways or steps to be able to compete with other campuses in gaining interest from community or high school students who will continue their studies to a higher level. STMIK BUDI DARMA Medan (College of Information and Computer Management), is the first computer high school in Medan which was established on March 1, 1996 and received approval from the government through the Minister of Education and Culture, on July 23, 1996 with operating license number 48 / D / O / 1996, in promoting the campus, the team usually formed a promotion team to various regions in the North Sumatra Region to provide information to the community. Students who have learned in this campus are quite a lot who come from various regions in North Sumatra, from this point the need to process data from students who are active in college to be processed using data mining to achieve a target, one method that can be used in data mining, namely the ¬K-Modes clustering (grouping) algorithm. This method is a grouping of student data that will be a help to campus students in promoting, using the K-Modes algorithm is expected to help and become a reference for marketing in determining the marketing strategy STMIK Budi Darma MedanKeywords: STMIK Budi Darma, Marketing Strategy, K-Modes Algorithm.

scholarly journals Testing the Effectiveness of CSR Dimensions for Small Business Entrepreneurs

2020 ◽  
Vol 7 (1) ◽  
pp. 6
Author(s):  
Nor Hadi ◽  
Udin Udin
Keyword(s):  
Corporate Social Responsibility ◽  
Small Business ◽  
Social Responsibility ◽  
Low Cost ◽  
Mining Area ◽  
Production Equipment ◽  
Loan Terms ◽  
The Government ◽  
Contract Implementation ◽  
Corporate Social

This article is intended to empirically test the effectiveness of the Corporate Social Responsibility (CSR) dimension of assistance to Small Business Entrepreneurs (SMEs) under companies’ guidance of Semen Indonesia in Central and East Java. Corporate Social Responsibility (CSR) implementation for Small Business Entrepreneurs (SMEs), besides as a social contract implementation, is also an effort to increase legitimacy. This study is essential to obtain effective and relevant CSR dimensions recommended for the SME empowering program. The study was conducted at SMEs domiciled around the mining area and the cement factory. Out of 250 SMEs, 92 SMEs were involved in this study. The research data was primary, including respondents’ opinions, where the data were taken using survey and interview procedures. Data analysis using statistics was a factorial analysis. The results showed that of the eight programs included in CSR in the field of assistance for empowering SMEs, two were effective for empowering SMEs: (1) low-cost revolving funds and (2) production equipment assistance for SMEs. Meanwhile, six other CSR programs showed ineffectiveness: (1) mentoring, (2) marketing, (3) ease of procedure and relief of loan terms, (4) education and training, (5) accessibility of obtaining loans, and (6) the involvement of parties in the implementation of CSR. It indicated that the six CSR programs were not effective in helping to build image and legitimacy. The results of the research make an important contribution to the government and corporations and show that the construction of CSR programs must give attention to the real conditions and needs of SMEs in order to achieve effectiveness in solving problems by SMEs. Especially for the government, regulations are needed that can systemically encourage companies to implement CSR. This research still has limitations, therefore further research should be developed, especially in the area of empirical testing related to the contextual dimensions of CSR that are relevant to assisted stakeholders. Development-based research should be considered.

scholarly journals Do Institutional Transplants Succeed? Regulating Raiffeisen Cooperatives in South India, 1930–1960

2021 ◽  
pp. 1-27
Author(s):  
Maanik Nath
Keyword(s):  
South India ◽  
Financial Regulation ◽  
Low Cost ◽  
Credit Market ◽  
Rural Credit ◽  
Market State ◽  
The Government ◽  
Political Economic ◽  
Rural Credit Market

The government in British-ruled India established cooperative banks to compete with private moneylenders in the rural credit market. State officials expected greater competition to increase the supply of low-cost credit, thereby expanding investment potential for the rural poor. Cooperatives did increase credit supply but captured a small share of the credit market and reported net losses throughout the late colonial and early postcolonial period. The article asks why this experiment did not succeed and offers two explanations. First, low savings restricted the role of social capital and mutual supervision as methods of financial regulation in the cooperative sector. Second, a political-economic ideology that privileged equity over efficiency made for weak administrative regulation.

scholarly journals Housing Programs for the Poor in Addis Ababa: Urban Commons as a Bridge between Spatial and Social

2021 ◽  
pp. 009614422198997
Author(s):  
Marianna Charitonidou
Keyword(s):  
Decision Making ◽  
Urban Planning ◽  
Low Income ◽  
Addis Ababa ◽  
Low Cost ◽  
Development Program ◽  
Housing Program ◽  
Cultural Aspects ◽  
The Poor ◽  
The Government

The article presents the reasons for which the issue of providing housing to low-income citizens has been a real challenge in Addis Ababa during the recent years and will continue to be, given that its population is growing extremely fast. It examines the tensions between the universal aspirations and the local realities in the case of some of Ethiopia’s most ambitious mass pro-poor housing schemes, such as the “Addis Ababa Grand Housing Program” (AAGHP), which was launched in 2004 and was integrated in the “Integrated Housing Development Program” (IHDP) in 2006. The article argues that the quotidian practices of communities and their socio-economic and cultural characteristics are related to the spatial attributes of co-housing practices. Drawing upon the idea that there is a mutual correspondence between social and spatial structures, it places particular emphasis on the analysis of the IHDP and aims to show that to shape strategies that take into account the social and cultural aspects of daily life of the poor citizens of Addis Ababa, it is pivotal to invite them to take part in the decision-making processes regarding their resettlement. Departing from the fact that a large percentage of the housing supply in Addis Ababa consists of informal unplanned housing, the article also compares the commoning practices in kebele houses and condominium units. The former refers to the legal informal housing units owned by the government and rented to their dwellers, whereas the latter concerns the housing blocks built in the framework of the IHDP for the resettlement of the kebele dwellers. The article analyzes these processes of resettlement, shedding light of the fact that kebele houses were located at the inner city, whereas the condominiums are located in the suburbs. Despite the fact that the living conditions in the condominium units are of a much higher quality than those in the kebele houses, their design underestimated or even neglected the role of the commoning practices. The article highlights the advantages of commoning practices in architecture and urban planning, and how the implementation of participation-oriented solutions can respond to the difficulties of providing housing. It argues that understanding the significance of the endeavors that take into account the opinions of dwellers during the phase of decision-making goes hand in hand with considering commoning practices as a source of architecture and urban planning frameworks for low-cost housing in this specific context. The key argument of the article is that urban planning and architecture solutions in Addis Ababa should be based on the principles of the so-called “negotiated planning” approach, which implies a close analysis of the interconnections between planning, infrastructure, and land.

Social housing for urban households sheltering children responsible for the "kuluna" and "black babies" phenomena in Congo Brazzaville.

2021 ◽  
Vol 7 (12) ◽  
pp. 424-437
Author(s):  
Alain Symphorien Ndongo
Keyword(s):  
Rural Areas ◽  
Social Order ◽  
Social Housing ◽  
Spiritual Development ◽  
Deviant Behavior ◽  
Low Cost ◽  
Urban Housing ◽  
The Government ◽  
Family Warmth ◽  
Congo Brazzaville

Housing as a place where household members spend about half (12 hours) of their daily time, including six to eight hours in sleep, is one of the essential conditions in the fight against poverty and precariousness.  The current Congolese urban environment is facing serious problems: small plots of land, lack of suitable housing in relation to the size and composition of households, overcrowding, and water and electricity supplies. This situation is becoming critical with the appearance of deviant behavior among children aged between 10 and 30. The government and its development partners have demonstrated their powerlessness face to this situation, leaving thousands of children on the streets without education or family warmth to form real criminal gangs. These street children have created the phenomena of "kuluna" and "black babies". It has been shown that these one act in this way for their survival, claiming their rights. In this study, we find innovative proposals to provide households sheltering adulterine and adoptive children with low-cost social housing, in order to restore the image of the head of the household and provide the children with a pleasant space for their physical, economic, cultural and spiritual development. This will undoubtedly help to find solutions to the problems facing children and indeed Congolese society as a whole today. The study revealed that if the government does not take practical measures in response to the phenomena created by wayward children, especially "black babies" and "kuluna", there will be a massive adherence of other children, especially the adulterine and adoptive ones. There will be a risk of the phenomena will to be exported to rural areas. The study recommends a "State - Household" partnership in the manufacture of new types of urban housing for households housing children likely to integrate or create gangs, jeopardizing social order and public security.

Cross-listing of real estate investment trusts (REITs)

2017 ◽  
Vol 35 (5) ◽  
pp. 509-527
Author(s):  
Kim Hin David Ho ◽  
Kwame Addae-Dapaah ◽  
Fang Rui Lina Peck
Keyword(s):  
Real Estate ◽  
Foreign Market ◽  
Real Estate Investment Trusts ◽  
Domestic Market ◽  
Risk Exposure ◽  
Real Estate Investment ◽  
Content Type ◽  
Cross Listing ◽  
Market Beta ◽  
The Cross

Purpose The purpose of this paper is to examine the common stock price reaction and the changes to the risk exposure of the cross-listing for real estate investment trusts (REITs). Design/methodology/approach The paper adopts the event study methodology to assess the abnormal returns (ARs). Pre- and post-cross-listing changes in the risk exposure for the domestic and foreign markets are examined, via a modified two-factor international asset pricing model. A comparison is made for two broad cross-listings, namely, the depositary receipts and the dual ordinary listings, to examine the impacts from institutional differences. Findings Cross-listed REITs generally experience positive and significant ARs throughout the event window, implying significant superior returns associated with the cross-listing for REITs. On systematic risks, REITs exhibit significant decline in their domestic market β coefficients after the cross-listing. However, the foreign market β coefficients do not yield conclusive evidence when compared across the sample. Research limitations/implications Results are consistent with prudential asset allocation for potential diversification gains from the cross-listing, as the reduction from the domestic market beta is more significant than changes in the foreign market beta. Practical implications The results and findings should incentivise REIT managers to explore viable cross-listing. Social implications Such cross-listing for REITs should enhance risk diversification. Originality/value This is a pioneer study on cross-listing of REITs. It provides a basis for investment decision making, and could provoke further research and discussion.

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