Organization of marketing activities management of an agricultural engineering enterprise in the domestic and foreign markets

2021 ◽  
Vol 2 (98) ◽  
pp. 153-165
Author(s):  
O. G. Penkova ◽  
◽  
A. A. Kharenko ◽  
E. N. Kulishenko
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Foreign Market ◽  
Domestic Market ◽  
Pricing Policy ◽  
Agricultural Engineering ◽  
First Case ◽  
Marketing Activities ◽  
Private Entrepreneurs ◽  
Effective Organization

The strengthening of the role of an effective organization of marketing management for agricultural engineering enterprises in Ukraine is due to an increase in competitive pressure from domestic and foreign producers who offer functional analogues, as well as from importers of used equipment, a decrease in the capacity of the domestic market due to the crisis in economy and the loss of control over a part of occupied territories of Ukraine. Analysis of the peculiarities of organizing marketing activities on the example of one of the largest enterprises of agricultural engineering in Ukraine, CJSC “Umanfermmash”, showed that on the domestic market it mainly focuses on small and medium-sized agricultural enterprises, farms, private entrepreneurs providing services of the processing of land plots to the population, and its product and pricing policy in the current marketing strategy corresponds to the described group of potential buyers, which indicates the feasibility of its application in the future. The conducted research revealed a number of problems in the organization of marketing activities of CJSC “Umanfermmash”: low quality of feedback from end users, especially foreign ones, in the context of bringing product characteristics to their needs; insufficient presentation of information about various aspects of the company's activities on its website; narrowing of cooperation with distributors, which negatively affected the effectiveness of sales activities; insufficient attention to quality improvement, which sometimes deteriorates due to the use of cheaper raw materials and materials. Improving the organization of CJSC “Umanfermmash” marketing activities management initially requires adjusting the existing marketing strategy, which should be differentiated. So, for the foreign market, it should be based on an attacking concept, and for the domestic market it should be realized as supportive marketing. In the first case, there should be an active, aggressive position of the company in the market, which is aimed at gaining and expanding the market share, and in the second, – it involves maintaining the level of demand in the market that is optimal for the enterprise

scholarly journals Analyzing the Foreign Economic Activities of Ukraine and the Structure of Export-Import Operations with Plastic Pipes

2020 ◽  
Vol 9 (512) ◽  
pp. 29-36
Author(s):  
M. S. Rakhman ◽  
◽  
O. V. Zaika ◽  
Keyword(s):  
Structural Changes ◽  
Raw Materials ◽  
Polymeric Materials ◽  
Foreign Market ◽  
Economic Activities ◽  
Average Volume ◽  
Pricing Policy ◽  
Goods And Services ◽  
Polyethylene Pipes ◽  
The Impact

Polyethylene (PE) and polyvinyl chloride (PVC) are used in many areas of human activity, in the production of various goods, which is carried out mainly on the basis of imported raw materials. This production is almost entirely focused on the domestic consumption, and the pricing policy directly depends on customs duties and taxes. On the Ukrainian market are presented imported fabricated products with uprated specification, in particular, pipe products made of polymeric materials. The article is aimed at studying the volumes and structure of export-import operations of Ukraine in terms of the group «Polymeric materials, plastics and products from them», identifying problems and prospects of Ukrainian producers of pipe products and their participation in foreign economic activities. The analysis of structural changes in volumes and balance of the foreign trade in goods and services of Ukraine in dynamics is carried out; the volume of export-import operations in goods is determined; averages for the period are computed. The participation of Ukrainian enterprises in the implementation of foreign economic activities is characterized, including: quantity, regional placement in the territory of the country, the average volume of operations. The volumes and dynamics of export-import operations in the group 39 «Plastics, polymeric materials», both the commodity and the geographical structure are analyzed. The authors consider the main producers of fabricated polymer-pipe products together with the producers of domestic raw materials, their proportion in the sale of goods in the foreign market; the suppliers of imported raw materials and the impact of changes in customs tariffs and fees on prices. The range of average export-import prices for 1 kg of polyethylene pipes for the top five countries is calculated. Market problems are identified and the relevant recommendations are made.

scholarly journals Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko

Media Wisata ◽  
2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Atun Yulianto
Keyword(s):  
Marketing Strategy ◽  
Low Cost ◽  
Limited Liability ◽  
Foreign Market ◽  
Domestic Market ◽  
Market Development ◽  
Operating Profit ◽  
Business Profit ◽  
The Government ◽  
Historical Heritage

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year

scholarly journals MARKETING STRATEGY TO INCREASE SALES VOLUME

2021 ◽  
Vol 2 (2) ◽  
pp. 321-328
Author(s):  
Tarmizi Tarmizi
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Pricing Policy ◽  
Islamic Perspective ◽  
Marketing Activities ◽  
A Company ◽  
Strategy Marketing

Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched about marketing strategies in an Islamic perspective.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Analyzing the production and economic indicators of Russia's largest iron and steel works

2020 ◽  
Vol 19 (8) ◽  
pp. 1531-1550
Author(s):  
N.N. Yashalova ◽  
I.L. Ryabkov
Keyword(s):  
Russian Federation ◽  
System Analysis ◽  
Foreign Market ◽  
Domestic Market ◽  
Economic Indicators ◽  
Added Value ◽  
Current Status ◽  
Economic Activities ◽  
Iron And Steel ◽  
The Russian Federation

Subject. We investigate trends in the development of the largest steel companies in the Russian Federation. Objectives. The aim of the study is to conduct an industry-wide analysis of the production and economic activities of the largest domestic enterprises operating in the iron and steel industry. Methods. The study employs methods of comparative and system analysis, graphical and statistical methods for data processing. Results. We present the analysis of main production and economic indicators of the leading steel producers of the Russian Federation, i.e. NLMK, Severstal, MMK, and EVRAZ. The paper reveals their current status and key development trends. Conclusions. The largest Russian steel companies face serious challenges in both the domestic and foreign market. Competitive interactions in the domestic market as to the sale price of rolled metal and the share of presence are particularly sensitive. The threat of reduced supplies to export markets is also significant for Russian steel producers. It may entail insufficient utilization of capacities and potential loss of added value. The companies mainly export semi–finished goods and hot-rolled flat products, i.e. low-added value products. Products with high added value are usually delivered to the domestic market.

Economic and geographical potential of the organization of new forms of economy in Jabrayil district

2021 ◽  
Vol 09 (04) ◽  
pp. 31-37
Author(s):  
Ləman Müşfiq qızı Həsənzadə ◽  
◽  
Tapdıq Güləhməd oğlu Həsənov ◽  
Keyword(s):  
Economic Geography ◽  
Regional Economy ◽  
Raw Materials ◽  
Geographical Location ◽  
Mineral Deposits ◽  
The Sustainable Development ◽  
Territorial Planning ◽  
External Relations ◽  
Global Transport ◽  
Effective Organization

One of the most urgent tasks of economic geography in the article is to ensure the sustainable development of the Jabrayil region on new foundations, whose economic and social facilities, which have been under occupation for many years, have been completely destroyed. The initial data collected on the objects destroyed in the area as a result of the analysis and their geographical location can be used as substantive information in the reconstruction activities of the district. As a result of the analysis, the existing potential in the region: favorable transport, new Zangilan and Fizuli centers in the neighborhood, sand, cement raw materials, fertile lands, canals, rivers, hydropower and solar resources will have a significant impact on the rehabilitation and development of farms. As a result of the research, the optimal centers for the location of "smart villages" in the region were identified. The article will focus on the development of local and global transport routes through the region, the use of local mineral deposits and the effective organization of internal and external relations. The information obtained as a result of the research will allow to build the perspective territorial planning of the regional economy on the basis of existing standards. Key words: consequences of occupation, advantages of reconstructed forms of economy, substantiation of centers, features of distribution in the area

STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA

Pringgitan ◽  
2021 ◽  
Vol 2 (01) ◽  
Author(s):  
Suhartapa Suhartapa
Keyword(s):  
Marketing Strategy ◽  
Tourism Destination ◽  
Short Term ◽  
Marketing Program ◽  
Marketing Function ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Selling Process ◽  
Target Markets

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function. Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

Cross-listing of real estate investment trusts (REITs)

2017 ◽  
Vol 35 (5) ◽  
pp. 509-527
Author(s):  
Kim Hin David Ho ◽  
Kwame Addae-Dapaah ◽  
Fang Rui Lina Peck
Keyword(s):  
Real Estate ◽  
Foreign Market ◽  
Real Estate Investment Trusts ◽  
Domestic Market ◽  
Risk Exposure ◽  
Real Estate Investment ◽  
Content Type ◽  
Cross Listing ◽  
Market Beta ◽  
The Cross

Purpose The purpose of this paper is to examine the common stock price reaction and the changes to the risk exposure of the cross-listing for real estate investment trusts (REITs). Design/methodology/approach The paper adopts the event study methodology to assess the abnormal returns (ARs). Pre- and post-cross-listing changes in the risk exposure for the domestic and foreign markets are examined, via a modified two-factor international asset pricing model. A comparison is made for two broad cross-listings, namely, the depositary receipts and the dual ordinary listings, to examine the impacts from institutional differences. Findings Cross-listed REITs generally experience positive and significant ARs throughout the event window, implying significant superior returns associated with the cross-listing for REITs. On systematic risks, REITs exhibit significant decline in their domestic market β coefficients after the cross-listing. However, the foreign market β coefficients do not yield conclusive evidence when compared across the sample. Research limitations/implications Results are consistent with prudential asset allocation for potential diversification gains from the cross-listing, as the reduction from the domestic market beta is more significant than changes in the foreign market beta. Practical implications The results and findings should incentivise REIT managers to explore viable cross-listing. Social implications Such cross-listing for REITs should enhance risk diversification. Originality/value This is a pioneer study on cross-listing of REITs. It provides a basis for investment decision making, and could provoke further research and discussion.

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