scholarly journals PECULIARITIES OF TRANSLATION OF ADVERTISING DISCOURSE TEXTS IN THE PERIOD OF GLOBALIZATION

2021 ◽  
Vol 1 (193) ◽  
pp. 112-117
Author(s):  
Svitlana Baranova ◽  
◽  
Alina Polezhai ◽  
Keyword(s):  
Consumer Behavior ◽  
Comprehensive Analysis ◽  
Persuasive Writing ◽  
Spiritual Experience ◽  
Main Task ◽  
Cultural Phenomenon ◽  
Complicated Process ◽  
Analysis And Synthesis ◽  
And Behavior ◽  
Descriptive Method

The article presents a comprehensive analysis of advertising texts and their functioning in the process of globalization. Certain aspects of linguistic and stylistic means of advertising texts and peculiarities of their translation are traced. The influence of advertising as a cultural phenomenon is proved. The analysis of the structure and features of advertising texts was carried out based on such research methods as the descriptive method, the method of observation, the method of comparison, the method of analysis and synthesis, the method of induction and deduction, and dictionary definition. Advertising has been found to have a significant impact on a globalized society, and virtually every culture is involved in this process. It plays a significant socio-cultural role in shaping the stereotypes that define the national mentality. Values are introduced through advertising. Translation of advertising texts is a very creative and complicated process that requires considering a set of factors. First of all, you need to understand that the main task of advertising texts is to sell goods, so they must be quite convincing and promote the emergence of vivid images in the minds of potential consumers. As a result of the analysis of advertising texts, we concluded that advertising is a vivid example of persuasive writing that can influence a globalized society. That is why the experience of understanding the globalization of advertising communications conveys spiritual experience in the form of models of consumer behavior and behavior in general and forms vital values. The study of advertising messages is a multifaceted, complicated process that requires consideration of the dynamics of advertising texts. Therefore, there is a need to analyze the linguistic and stylistic features of advertising texts. Translation of advertising differs from all others in form, language, and pronounced communicative direction. In translating advertising, the translator must solve not only linguistic problems but also sociolinguistic adaptation, because the perception of the world's picture in each culture is different.

scholarly journals A Sociolinguistic Experiment in Defining the Forms of Impoliteness

2019 ◽  
Vol 25 (2) ◽  
pp. 323-337
Author(s):  
Svitlana Formanova ◽  
Tetiana Dombrovan
Keyword(s):  
Field Research ◽  
Comprehensive Analysis ◽  
Scientific Methods ◽  
Analysis And Synthesis ◽  
Common Technique ◽  
The Subject ◽  
Characteristic Features ◽  
Set Up ◽  
High Degree ◽  
Descriptive Method

The importance of the study is determined by the need for a comprehensive analysis of the conducted sociolinguistic experiment in order to identify the forms and means of impoliteness and to clarify the linguistic status of the latter. The objective of the article is, by means of a survey, to find out the forms, types and means of impoliteness among the student youth. The investigation of social awareness of the anti-etiquette space based on the analysis of the SE participants’ answers has never before been in the focus of linguists. The object of the study is the sociolinguistic experiment, the subject being the characteristics of forms and means of impoliteness. The following scientific methods are employed: the method of observation – to fix linguistic and non-linguistic expressions of anti-etiquette forms; the descriptive method – to identify the characteristic features of forms and means of impoliteness; analysis and synthesis of factual material in order to systematize and classify the factual material; the field research method with a questionnaire as its most common technique – to collect the corpus; the quantitative method and the method of sociolinguistic analysis of the collected corpus – to process the revealed facts about the subject of the study; the psycholinguistic method – to process and analyze the speech data received from informants as a result of questioning, which helped to establish the forms, types and methods of impoliteness among students. Findings. The authors claim that a high degree of impoliteness in the speech of young people is a means of self-expression and self-establishment, a striving for violation of social taboo, a way to set up one’s own communicative rules. The use of the anti-etiquette forms of communication is influenced by a variety of factors such as age, sex, social status, area of residence, education, and profession. The survey has revealed certain differences in the regional use of the anti-etiquette forms in Ukraine. Being accurate and emotionally colored, those forms express a negative phenomenon which sometimes exists in the process of communication.

НАРАТИВ ЯК КОНТЕНТНА ОСНОВА МІЖНАРОДНИХ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ

2020 ◽  
pp. 4
Author(s):  
N. Zykun ◽  
A. Bessarab ◽  
L. Ponomarenko
Keyword(s):  
Selection Method ◽  
Historical Narrative ◽  
Neutral Position ◽  
Main Task ◽  
Grand Narrative ◽  
National Narrative ◽  
Strategic Communications ◽  
Analysis And Synthesis ◽  
The Media ◽  
International Interaction

<p><em>The article, basing on the analysis of selected media texts with reference to narrative from the leading Ukrainian newspapers «Dzerkalo Tyzhnia» (Weekly Mirror), «Den» (Day), «Ukraina Moloda» (Young Ukraine) for 2016–2020, the semantic and content characteristics of the «narrative», «strategic narrative», «small narratives» nominations has established; the directions of the semantic realization of the meaning of the narrative and its possibilities in the process of international strategic communications aimed at both external and internal audience, are outlined. It is proved that the main task of a strategic, or national, narrative is a reasoned explanation to the state population and interested audiences of specific realities, intentions, plans; justification of certain directions of state activity aimed at partners, at opponents and those occupying a neutral position.</em></p><p><em>There are divided the spheres of use of different narratological nominations: in international communications and in scientific discourse, the conceptual foundations of state identity and international interaction are referred to as strategic narrative or grand narrative, in publicistic discourse the narrative nomination is used, more rarely – historical narrative, national narrative.</em></p><p><em>The scientific novelty of the research is that the focus is on the media aspect of the use of one of the key concepts of strategic communications and the role of the media in its implementation.</em></p><p><em>The main general scientific methods used in this article are descriptive and comparative ones, as well as analysis and synthesis. The following empirical methods were also used: solid selection method (solid selection method for allocation texts with the «narrative» lexeme; quantitative method of content analysis with elements of qualitative one – for characterizing the semantic of the «narrative» term).</em></p><p><em>The results of the study can be used in the complex research of the technology of international strategic communications and in the practical activity of specialists in international strategic communications, a new trend in Ukraine, which is currently under active institutionalization.</em></p><strong><em>Key words:</em></strong><em> international strategic communications, propaganda, narrative, strategic narrative, grand narrative, «small narratives».</em>

Concerning the abuse of power by an official

2020 ◽  
pp. 103-110
Author(s):  
Ihor Oheruk
Keyword(s):  
Criminal Code ◽  
Comprehensive Analysis ◽  
Practical Significance ◽  
Abuse Of Power ◽  
Government Functions ◽  
Analysis And Synthesis ◽  
The Status ◽  
The Subject ◽  
Criminal Legislation ◽  
Logical Semantic

Purpose. The purpose of the work is to analyze the application of the second and third parts of Article 3692 of the Criminal Code of Ukraine to officials in the context, that defines them by the Criminal Code of Ukraine in the note to Article 364 of the Criminal Code of Ukraine. Methodology. The methodology includes a comprehensive analysis and synthesis of the available scientific and theoretical material and the formulation of relevant conclusions and recommendations. In the course of the study, the following methods of scientific knowledge were used: terminological, logical-semantic, system-structural, logical-normative. Results: in the course of research the cause of criminalization of such act as "abuse of power" is considered, the subject of the specified criminal act which has the features of "an official" in the context, that defines it by the note to Article 364 of the Criminal Code of Ukraine is analyzed and the main ways of committing criminal acts, that are provided for in this article of the Criminal Code of Ukraine are identified. Originality. The study found, that one of the key conditions for the opportunity to influence officials, that are authorized to perform government or local self-government functions, is the position held by the official and the related opportunities. Therefore, taking into account the opinion of the scientists, that the subject of crimes, that are provided for by the second and third parts of Article 3692 is special, the peculiarities of which is the cumulative feature, that denotes, that such person is not endowed with the status of an official, well-founded need to specify the criminal legislation of Ukraine in terms of the application the second and third parts of Article 3692 of the Criminal code of Ukraine concerning officials in the context, that defines them by the criminal legislation of Ukraine in the note to Article 364 of the Criminal Code of Ukraine. Practical significance. The research results can be used in lawmaking in the improvement of anti-corruption legislation.

Perilaku Birokrat Dalam Pelayanan Publik Di Distrik Asologaima Kabupaten Jayawijaya

2020 ◽  
Vol 12 (2) ◽  
pp. 93-100
Author(s):  
Yoel Tabuni
Keyword(s):  
Consumer Satisfaction ◽  
Rapid Development ◽  
Main Task ◽  
Government Administration ◽  
Following Instructions ◽  
District Government ◽  
The Times ◽  
Rule Governance ◽  
Descriptive Method

In line with the rapid development of the times and the increasingly complex problems faced by the state, there has also been a development in government administration which has been marked by a shift in the paradigm of governance from Rule Governance. This situation makes the bureaucracy rigid, in an environment that is only limited to flowing the instructions or following instructions. The district government in an Asologaima District has the main task of carrying out part of the authority delegated by the district head in the fields of government, economy, and development, society, peace, and order as well as coordination.The method is sed is descriptive method. Bureaucrats as providers of public services must be able to provide quality services, the quality of service of bureaucrats to society is closely related to customer satisfaction or consumer satisfaction as the recipient of the service itself.

Conditions for the development of the philosophy of non-violence in the modern world

2020 ◽  
pp. 337-352
Author(s):  
Tolganay V. Mustafina-Kulchmanova ◽  
Zhabayhan M. Abdildin ◽  
Kudaibergen A. Temirgaliev ◽  
Kuralay S. Yermagambetova ◽  
Manifa S. Sarkulova
Keyword(s):  
Public Opinion ◽  
Comparative Study ◽  
Political Science ◽  
Practical Significance ◽  
Modern World ◽  
Practical Application ◽  
Theoretical Methods ◽  
University Teachers ◽  
Analysis And Synthesis ◽  
And Behavior

This article addresses the issues of the genesis of non-violence and the practical application of non-violent practices in the context of modern realities. The phe-nomenon of non-violence is seen in close connection with violence, which is more often reflected in the form of wars, military clashes, and conflicts. The article pro-vides an analysis of the use of non-violent practices and the possibility of develop-ing peacekeeping in public opinion and behavior. During the preparation of this article, a review and comparative study of various literature aimed at studying non-violence were carried out. Together with the philosophical works, various ma-terials of a political science character are studied. In preparing this work, they were used as general theoretical methods, such as analysis and synthesis. At the same time, analogies, systematization, etc. were used. The materials of the article sug-gest practical significance for university teachers of humanitarian/philosophical specialties.

scholarly journals REVIEW: INTEGRATIVE COORDINATION ABILITIES OF COACHES IN WELLNESS TYPES OF GYMNASTICS

2015 ◽  
Vol 4 (99) ◽  
pp. 2-7
Author(s):  
Olga Aftimichuk
Keyword(s):  
Professional Training ◽  
Theoretical Research ◽  
Professional Activity ◽  
Human Organism ◽  
Wide Range ◽  
Different Types ◽  
Analysis And Synthesis ◽  
And Behavior ◽  
Coordination Development ◽  
Complex Coordination

Background. The coordination development level influences the execution of any human activity, which is very important for the general perception of this activity and behavior in general. It is especially relevant for to coaches in wellness and sports gymnastics. The aim of the present study was the identification of the coordination skills of coaches of different types of gymnastics, which would improve the process of their professional training. Material and Methods. This review presents a synthesis of research conducted by the author. The following methods of theoretical research were used: abstract and axiomatic methods, analysis and synthesis, induction and deduction, idealization, comparison and generalization, and projecting. Results. The coaches’ training in different types of gymnastics includes the development of a wide range of professional skills: the tandem of communicative and motor skills that determine one type of complex coordination. The realization of complex coordination presupposes the participation of sensor systems (analyzer systems), which are visual, auditory, tactile, vestibular, and motor systems. The basic speech component of complex coordination in coaches’ activity/behavior determines his/her communicative orientation in the process of teaching. It is explained by the connection between the cultivation of complex coordination skills with the congenital and genetic, anatomical and physiological particularities of the human organism. We determined the coordination abilities, the formation of which contributes to the development of complex coordination skills. Conclusion. Development of integrative coordination abilities is an important part of professional activity of coaches of gymnastics, which requires such preparation.

scholarly journals Pola Perilaku Konsumen Digital Dalam Memanfaatkan Aplikasi Dompet Digital

2020 ◽  
Vol 12 (2) ◽  
pp. 311
Author(s):  
Sisca Aulia
Keyword(s):  
Consumer Behavior ◽  
Literature Study ◽  
Digital Era ◽  
Payment Instruments ◽  
Electronic Transactions ◽  
Impulsive Buying ◽  
Qualitative Descriptive ◽  
Digital Payments ◽  
Descriptive Method ◽  
Digital Wallets

This research is about consumer behavior in making digital payments in buying and selling transactions. Digital payment methods are a new way of making payments, especially in times of a pandemic like today, this is also a result of government policies, various countries globally to not do many activities outside the home and keep each other apart during the Covid-19 pandemic. Consumer behavior has begun to switch conventional payment instruments to digital payments. Payment via digital wallets has become popular and most accepted as an emerging payment method in both developed and developing countries. This research itself aims to determine the behavior patterns of millennial consumers with impulsive buying because of seeing promotions and digital payment facilities. Based on this, the use of digital wallets on millennial consumer behavior during the Covid-19 pandemic is the object of research. This study uses a qualitative descriptive method with a literature approach. The research data is obtained through literature study and theoretical studies from various scientific sources. The results of the study show that the Covid-19 pandemic has increased the use of digital wallets to the tendency of consumer consumerism to use electronic transactions that are more suitable and efficient for use during a pandemic. The digital era has developed rapidly in a society that has adapted to become an adaptive shopper in a cashless society that has developed a new normal culture, namely electronic payment transactions through digital wallets. Penelitian ini mengenai perilaku konsumen melakukan pembayaran digital dalam transaksi jual-beli. Metode pembayaran digital menjadi cara baru melakukan pembayaran terlebih lagi di masa pandemi seperti sekarang ini, hal ini juga sebagai dampak dari kebijakan pemerintah, berbagai negara secara global untuk tidak banyak melakukan kegiatan di luar rumah serta menjaga jarak satu sama lain di masa pandemi Covid-19. Perilaku konsumen mulai beralih alat pembayaran konvensional menjadi pembayaran digital. Pembayaran melalui dompet digital telah populer dan paling diterima sebagai metode pembayaran yang muncul di negara maju dan berkembang. Penelitian ini sendiri bertujuan untuk mengetahui pola perilaku konsumen milenial dengan pembelian yang cepat serta tidak direncanakan (impulsive buying) karena melihat promosi dan sarana pembayaran digital. Berdasarkan hal tersebut, penggunaan dompet digital pada perilaku konsumen milenial di saat pandemi Covid-19 menjadi obyek penelitian. Penelitian ini menggunakan metode deksriptif kualitatif dengan pendekatan literature. Data penelitian diperoleh melalui studi pustaka dan kajian teoritis dari berbagai sumber ilmiah. Hasil penelitian memperlihatkan bahwa pandemi Covid-19 memberikan peningkatan penggunaan dompet digital hingga kecenderungan konsumerisme konsumen dengan penggunaan transaksi elektronik yang lebih cocok dan efisien untuk digunakan dalam masa pandemi. Era digital sudah berkembang pesat dalam masyarakat yang sudah beradaptasi menjadi adaptive shopper di dalam cashless society yang mengembangkan budaya normal baru yaitu transaksi pembayaran elektronik melalui dompet digital.

scholarly journals RELIGIOSITY AND CONSUMER BEHAVIOR: A STUDY OF CONSUMPTION PATTERNS FOR ALCOHOLIC AND NON-ALCOHOLIC BEVERAGES AMONG ANIMIST, CHRISTIAN AND MUSLIM CONSUMERS IN THE CONTEXT OF GHANA

2020 ◽  
Vol 2 (4) ◽  
pp. 244-261
Author(s):  
Dr. Théophile Bindeouè Nassè ◽  
Naab Francis Xavier ◽  
Bismark Boateng ◽  
Nicolas Carbonell ◽  
Justice Agyei Ampofo ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Qualitative Data ◽  
Alcoholic Beverages ◽  
Research Approach ◽  
Structured Interviews ◽  
Production And Consumption ◽  
The Social ◽  
And Behavior ◽  
Voice Recorder

Researchers' interest in consumer religiosity and behavior is explained by the fact that religion influences not only the social behavior of individuals, but also their consumption behavior. Most of the studies on the subject come from Western and Asian countries with a few of such studies been conducted in Africa and particularly in Ghana. The aim of this paper is to explore the concepts of religiosity and consumer behavior in Ghana, in order to consider the role of culture in the management and marketing of industrial products. Ghana is a country where religion plays an important role in shaping lives and ensuring community cohesion. However, a determined part of the believers contributes to increasing the consumption of industrial beverages, and the obliviousness in the marketing sector also seems to be a barrier that slows the production and consumption of non-alcoholic industrial beverages. The research approach is exploratory and qualitative. The collection of qualitative data is done with the aid of a SONY voice recorder through some semi-structured interviews. Then, the qualitative data are transcribed manually and verbatim analyzed. The results show that in the context of Ghana, religiosity of believers affects the behavior of the consumer and that consumer behavior towards non-alcoholic industrial beverages affects religiosity. Keywords: Religiosity, Consumer Behavior, Industrial Beverages, Consumption, Marketing, Ghana.

scholarly journals Administrative and Legal Principles of the Activities of the National Police of Ukraine in Preventing and Counteracting Bullying

2020 ◽  
Vol 79 (4) ◽  
pp. 48-53
Author(s):  
Д. А. Сорочан
Keyword(s):  
Comprehensive Analysis ◽  
Educational Institutions ◽  
Main Task ◽  
Legal Principles ◽  
Ethical Education ◽  
Preventive Activity ◽  
Close Cooperation ◽  
National Police ◽  
The Impact

The negative socio-economic situation and large gaps in the moral and ethical education of the younger generation have led to an increase in the number of cases of deliberate abuse of older and stronger to the smaller and weaker members of educational institutions. The author has studied administrative and legal principles of the activity of the National Police of Ukraine on preventing and counteracting bullying. Based on a comprehensive analysis of national legislation on preventing and combating bullying in Ukraine, the author has determined perspective areas for improving administrative and legal principles in this area. It has been emphasized that the role of the National Police in this area cannot be limited to the preventive registration of a child. It is necessary to develop a set of preventive and educational measures aimed at preventing bullying manifestations among minors. It has been found out that there are no tools to assess the effectiveness of the impact of existing strategies to combat bullying in Ukraine, which necessitates further research in this area. It has been determined that it is necessary to fight not with individual facts of bullying, but to enshrine in the legislation the system of counteraction to harassment in educational institutions, which can be preventive in nature. It has been established that the legislator has introduced a number of amendments over the last few years, which are characterized by the strengthening of the component of protection of children’s rights. A positive novelty is that the main task of the juvenile police was preventive activity instead of punitive one. In general, the regulatory basis for the activities of the National Police of Ukraine to prevent and combat bullying can be divided into two parts: general legislative acts and departmental regulatory acts. It has been noted that the prevention of bullying and the prevention and combating of domestic violence are different aspects of the same problem, which are in constant close cooperation, and then the measures to overcome them should be common.

scholarly journals The Policy of Poland and Romania Concerning Interned Army of the Ukrainian People's Republic (1921–1924s): Modern Domestic Historiography

2021 ◽  
pp. 118-129
Author(s):  
Mykola Stopchak ◽  
Keyword(s):  
Comprehensive Analysis ◽  
The State ◽  
Significant Progress ◽  
National Interests ◽  
Scientific Analysis ◽  
The First World War ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Historical Comparative ◽  
First World

The article focuses on a comprehensive analysis of the historiographical achievements of modern Ukrainian historians on the policy of the leadership of Poland and Romania regarding the interned in the camps of these countries, the Army of the Ukrainian People's Republic. The methodological basis of the study comprises the principles of historicism, objectivity and systematics. General scientific and special research methods were used in solving the set tasks: historiographical analysis and synthesis of knowledge development, generalization, quantitative, historical-comparative, chronological, retrospective, etc. The scientific novelty of the work lies in a comprehensive analysis of the state of study in modern domestic historiography of the policy of the leadership of Poland and Romania during 1921-1924s concernig interned Army of the UPR. Conclusions. The analysis of the historiographical achievements of modern Ukrainian historians proved they have made significant progress in studying the scientific field. Having gained access to previously closed domestic and foreignarchival materials, scholars of independent Ukraine cooperated with foreign historians and rejected unscientific, ideologically biased approaches and conclusions of Soviet historiography regarding the policy of the Polish and Romanian leadership towards the interned army. The shortcomings of Ukrainian foreign historiography on this problem, which consisted of a number of inaccuracies and a weak source base, were eliminated, which led to the distortion of historical realities. Domestic historians have clearly shown that the policy pursued by the governments of Poland and Romania regarding the internment of the UPR Army in the camps of these countries was aimed at ensuring their own national interests. It varied depending on the state of relations with its aggressive northern neighbor – Bolshevik Russia. The orientation of this policy was significantly influenced by the position of the Entente states, the victors of the First World War/ They viewed the UPR Army as a force capable of counteracting the expansionist aspirations of Bolshevik Russia. At the same time, despite significant progress in the study of this topic, especially in the 1990s – early XXI century, in the last twenty years, domestic historians didn’t pay enough attention to its study. A number of aspects of this problem remain unexplored and require further scientific analysis.

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