scholarly journals STRATEGI PENGEMBANGAN USAHA AGROINDUSTRI SIRUP PARIJOTO (Medinilla speciosa) DI DESA COLO KECAMATAN DAWE KABUPATEN KUDUS

2021 ◽  
Vol 21 (1) ◽  
pp. 5-13
Author(s):  
Sri Wahyuningsih ◽  
Misbachul Munir ◽  
Istanto
Keyword(s):  
Data Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Location Selection ◽  
Personal Capital ◽  
The Matrix ◽  
Swot Matrix ◽  
The Right ◽  
Data Analysis Methods

The purpose of this research is to know the internal and external environment that affects the development of agroindustrial business and syrup Parijoto and formulate alternative strategies for business development of agroindustrial syrup Parijoto in Colo-Village district Dawe Kudu Regency. The methods used in location selection and sampling of respondents are purposive sampling. Total number of 24 respondents. Data analysis methods consist of first data analysis using Internal Factors Evaluation (IFE) and External Factors Evaluation (EFE), while second data analysis using SWOT matrix. The Total value of Matrik IFE is 3.11, this shows that the strength of the entrepreneurs of parijoto syrup is able to overcome the weakness. The Total value of Efe's matrix is 3.27, which shows that the opportunity of the Parijoto syrup entrepreneur is able to cope with the threat. Based on the construction of the matrix IE known that the business of Parijoto syrup in Colo village is in the area of cell I is growing and building, means the business of Parijoto syrup has the opportunity to continue to grow and continue to build. The strategies suitable for this area are market penetration, market development, and product development. The right alternative strategy for this endeavor is to use the power to capitalize on existing opportunities. Personal capital, quality produced products, have a PIRT and a halal label so that employers can run and improve its production business.

scholarly journals Analisis Strategi Pengembangan Usaha

2016 ◽  
Vol 1 (3) ◽  
pp. 46
Author(s):  
Aldiansyah Pratama ◽  
Ma’mun Sutisna
Keyword(s):  
Qualitative Method ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Internal Factors ◽  
Matrix Strength ◽  
The Matrix ◽  
Internal And External Factors

In running business poultry broiler, Rancamaya Farm faces many obstacles. Especially is not being able to meet all demand that there are (excess demand). The demand for chicken broiler currently reached 400.783, can be met by Rancamaya Farm is a 288.194. Along with the high education and people's income, then the demand for chicken broiler will progressively increase. This led to opportunities developed farms will increase anyway. The purpose of this research is to analyze the internal and external factors Rancamaya Farm as well as formulate strategies in developing his business. This research uses the qualitative method, as for the quantitative of with regard to internal factors (IFE) matrix, external factors (EFE) Matrix and internal-external (IE). After that, it was back in the analysis using the matrix Strength, Weakness, Opportunity and Threat (SWOT) and architecture strategy. Respondents used in these studies amounted to 7 persons, with consideration of the respondents understand the external and internal condition of the company. The results of this research indicate that the position is located in Rancamaya Farm II which gives recommendations to grow and develop. The strategy that best suits your Rancamaya Farm is a strategy of intensive (market penetration, market development, and product development) or integrative (integration, integration of the back, and the horizontal integration). The results of the SWOT analysis produces 8 business strategic alternatives for Rancamaya Farm which is then poured into 18 work program needs to be done within a period of five years.

scholarly journals Analisis Kepuasan Pelanggan dalam Membeli Buah-buahan Segar di Moena Fresh Bali

2018 ◽  
pp. 81
Author(s):  
PUTU OKA WARDIKA ◽  
RATNA KOMALA DEWI ◽  
NI WAYAN PUTU ARTINI
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Qualitative Data ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Satisfaction Index ◽  
The Matrix ◽  
Competitive Prices ◽  
Data Analysis Methods

Analysis Customer Satisfaction in Buying Fresh Fruits in Moena Fresh Bali Increased consumption of fruits in the country have an impact on the growth of fruitsales in Indonesia. This increase causes the appearance of stiff competition in thebusiness of fruits. Moena Fresh Bali as one of the companies that sell fresh fruitsmust innovate or improve the shortage so that the consumers do not turn to otherproducts. Consumer behavior may help explain how consumers obtain satisfaction.The purpose of this research is to determine satisfaction of Moena Fresh Baliconsumers and to find out actions to increase customer satisfaction of Moena Fresh.The location of the research was conducted at four Moena Fresh outlets as it wasconsidered to represent consumers in every sub-district in Denpasar City. Thenumber of respondents was as many as 50 respondents and the sampling wasconducted by using accidental sampling. Types of data collected include quantitativeand qualitative data which were sourced from primary and secondary data. Methodsof data collection were by using interview techniques, observation, anddocumentation. Data analysis methods used were descriptive analysis, ImportancePerformance Analysis and Customer Satisfaction Index. Based on the results ofresearch, the calculation of CSI to the attributes of Moena Fresh Bali was 77.6% i.e.it meets the criteria of satisfaction. Based on the Matrix of Importance Performance,product attributes are classified into four quadrants and actions to improve customersatisfaction are through the improvement of attributes that become the main priority,namely the attributes of advertising / promotion, price, and discounts. The studysuggests that Moena Fresh Bali should perform printed and electronic publicationsand set competitive prices to maintain its customers.

scholarly journals Analisis Swot Pengembangan Kawasan Wisata Telaga Ngebel Di Kabupaten Ponorogo

2020 ◽  
Vol 9 (1) ◽  
pp. 8-17
Author(s):  
Muhammad Imron
Keyword(s):  
Economic Growth ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Street Lighting ◽  
Road Infrastructure ◽  
Growth Increase ◽  
Waste Handling

The development of tourist areas is directed as a mainstay sector to boost economic growth, increase local revenues, empower the economy of the community, expand employment and increase the introduction and marketing of typical tourism areas. Ngebel Lake is a natural lake located in District Ngebel, Ponorogo Regency which has a stunning natural scenery with the condition is still natural, save a million potential to be developed. Development of Ngebel Lake tourism area should be planned thoroughly and use appropriate strategies in order to obtain optimal benefits for the community. The objectives of this research are: 1) to analyze the condition of external factors including opportunities and threats, 2) to analyze the condition of internal factors including strengths and weaknesses, appropriate for the development of tourism area Ngebel Lake using SWOT Analysis. Based on SWOT analysis, Telaga Ngebel tourism area has an external opportunity as well as an enormous internal strength to be developed. Result of internal and external matrix (IE), hence alternative of appropriate strategy to develop tourist area of Telaga Ngebel is SO Strategy (Strenght-Opportunity) that is a strategy chosen by using strength to utilize or seize opportunity. Implementation of the strategy is done through the development of tourism products, market development and market penetration. Important policies need to be taken, such as improving road infrastructure, developing tourism products, promoting promotion, providing souvenir shop area, handicraft and food, providing street lighting, improving hygiene and waste handling and cooperating with various parties including investors. Keywords—: strengths; weaknesses; opportunities; threats; development.

scholarly journals Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tubagus Imron ◽  
Rizal Syarief Sjaiful Nazli ◽  
Sapta Raharja
Keyword(s):  
Sampling Method ◽  
External Factor ◽  
Matrix Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Market Demand ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Internal And External Factors

<p>Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.</p>

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

Analisis Kebijakan Ekonomi dan Kesejahteraan Sosial Perspektif Maqāṣid Asy-Syarīʻah (Studi Pasal 88 UU Nomor 11 Tahun 2020)

2021 ◽  
Vol 22 (1) ◽  
pp. 49-64
Author(s):  
Ma'ruf Hidayat
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Human Life ◽  
Job Creation ◽  
Labor Law ◽  
Analysis Methods ◽  
Labor Issues ◽  
The Right ◽  
Number Of Parties ◽  
Data Analysis Methods

The coverage of the draft Law on Job Creation has drawn polemics from a number of parties, one of which is from workers who have taken action against regulations related to labor clusters which have changed many articles in Law Number 13 of 2003 concerning Manpower. This paper examines the implications of the Work Creation Omnibus Law Bill from the perspective of maqasid sharia which focuses on labor issues. This type of research is included in qualitative research in the form of descriptive, which explains some of the articles of the Omnibus law Cipta Kerja. The method used to obtain data is a normative juridical approach in the form of primary legal material, namely Law no. 11 of 2020 concerning Job Creation. Then for the collection and data analysis methods using descriptive analytical. The results of the study show that the concept of welfare in the omnibus law refers to the labor law where every worker has the right to earn income that meets a decent living, this is self-intersest and material oriented, while in the concept of Maqāṣid asy-syarīʻah is an orientation to maslahah which covers all aspects. human life which includes protection of religion, soul, descent, wealth, reason.

scholarly journals MARKETING STRATEGIES FOR ORGANIC RESTAURANT IN UBUD TOURIST AREA - BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 393
Author(s):  
Ni Putu Ariesta Budiani ◽  
Ni Luh Suastuti ◽  
Lidjah Magdalena Massenga
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Healthy Lifestyle ◽  
Public Awareness ◽  
Organic Food ◽  
Marketing Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Internal Condition ◽  
The Right

Public awareness of the importance of adopting a healthy lifestyle continues to increase. One indicator can be seen is an increase in the consumption of organic food. Likewise, the high interest of the global community in organic food is expected to impact on the restaurant business in Bali, especially in Ubud Tourist Area. At this time there are some marketing difficulties facing the restaurant business that sells food made from organic.  The purpose of research is exploring the strengths, weaknesses, opportunities, and threats organic restaurant in Ubud Tourist Area - Bali. It is also to investigate the marketing strategy to increase tourists visiting an organic restaurant in Region Ubud - Bali.Methods of data collection using observation, interviews, questionnaires, and documentation, and then analyzed using SWOT analysis. The results of this study are the internal condition of organic restaurants in Ubud Tourist Area is excellent for tourists and managers of restaurants, as well as external environmental conditions in Ubud. Based on a combination of analysis and IE Matrix Matrix position, the right strategy is applied industry Organic restaurant in Ubud Tourist Area is a strategy of market penetration, product development, and market development is limited.

scholarly journals ANALISIS USAHA DAN STRATEGI PENGEMBANGAN INDUSTRI RUMAH TANGGA TEMPE KEDELAI DI KABUPATEN KARANGANYAR

2019 ◽  
Vol 15 (2) ◽  
pp. 136
Author(s):  
Diyah Maharani ◽  
Kusnandar Kusnandar ◽  
Susi Wuri Ani
Keyword(s):  
Raw Material ◽  
Market Penetration ◽  
Alternative Strategies ◽  
A Value ◽  
Business Analysis ◽  
The Matrix ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
The Cost ◽  
Qspm Matrix

<p><em>This study aims to analyze the cost, revenue, profits, profitability, analyze internal and external factors, alternative strategies and prioritize strategies for developing the home industry of soybean tempeh in Karanganyar Regency. The data analysis methods used are 1) business analysis to find out the cost, revenue, profit, profitability; 2) IFE Matrix; 3) EFE Matrix; 4) IE Matrix; 5) SWOT Matrix; 6) QSPM Matrix. The results showed that the average cost of the soybean tempeh home industry business in Karanganyar Regency was IDR14,058,002.96 and the average revenue was IDR15,675,000.00 with an average profit of IDR1,616,997.04 and profitability of 11,50 %. Analysis of the matrix of IFE home industry in soybean tempeh in Karanganyar is strong with value of 2,877. The results of the EFE matrix also show it is classified as strong with a value of 2,680. The position is in cell 5, namely in the division guarding and maintaining through market penetration strategies and product development strategies. Based on the SWOT matrix, there were eight alternative strategies which were then selected by the four appropriate strategies based on consideration of the IE matrix results, to assess their attractiveness in the QSPM matrix. The highest value of attraction (TAS) of 5,522 is forming institutions or organizations to facilitate access to market, capital, raw material and technology information. </em></p><p><em><br /></em></p><p><strong>Abstrak</strong><em>: Penelitian ini bertujuan untuk menganalisis besarnya biaya, penerimaan, keuntungan, profitabilitas, menganalisis faktor internal dan eksternal, alternatif strategi serta prioritas strategi pegembangan industri rumah tangga tempe kedelai di Kabupaten Karanganyar. Metode analisis data yang digunakan adalah (1) analisis usaha untuk mengetahui besarnya biaya, penerimaan, keuntungan, profitabilitas (2) Matriks IFE (3) Matriks EFE (4) Matriks IE (5) Matriks SWOT (6) Matriks QSPM. Hasil penelitian menunjukkan bahwa rata-rata biaya selama sebulan pada usaha industri rumah tangga tempe kedelai di Kabupaten Karanganyar sebesar Rp14.058.002,96 dan rata-rata penerimaan Rp15.675.000,00 dengan rata-rata keuntungan adalah Rp1.616.997,04 serta profitabilitas 11,50%. Analisis matriks IFE industri rumah tangga tempe kedelai di Kabupaten Karanganyar tergolong kuat dengan nilai 2,877. Hasil dari matriks EFE juga menunjukan bahwa industri tersebut tergolong kuat dengan nilai 2,680. Posisi industri tersebut berada pada sel 5 yaitu pada divisi menjaga dan mempertahankan melalui strategi penetrasi pasar dan strategi pengembangan produk. Berdasarkan hasil matriks SWOT diperoleh delapan alternatif strategi yang selanjutnya terpilih empat strategi yang sesuai berdasarkan pertimbangan hasil matriks IE, untuk dinilai daya tariknya pada matriks QSPM. Nilai daya tarik (TAS) tertinggi sebesar 5,522 yaitu membentuk lembaga atau organisasi untuk mempermudah akses informasi pasar, permodalan, bahan baku dan teknologi. </em></p>

scholarly journals The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

2021 ◽  
Vol 10 (1) ◽  
pp. 1-8
Author(s):  
Kiki Joesyiana ◽  
Asepma Hygi Prihastuti ◽  
Desi Susanti
Keyword(s):  
Product Development ◽  
Qualitative Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Market Development ◽  
Market Penetration ◽  
Coffee Shop ◽  
Depth Interview ◽  
The World ◽  
Swot Matrix

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

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