scholarly journals Development of tourist services market infrastructure in Ukraine

2019 ◽  
pp. 37-46
Author(s):  
Myhaylo Stupen ◽  
Nazar Stupen ◽  
Natalia Khomych
Keyword(s):  
Resource Use ◽  
Synthesis Method ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Infrastructural Development ◽  
Effective Functioning ◽  
Tourism Product ◽  
Tourism Resources ◽  
Tourism Services ◽  
Market Infrastructure

Introduction. The development of the infrastructure of such a market in domestic spaces is becoming extremely urgent In the current conditions of globalization and the intensive growth of the global tourism services market. Indeed, attracting foreign tourists has a positive impact on the national economy of the host countries by creating new jobs, and accordingly contributes to reducing unemployment, GDP growth, as well as filling the state budget and increasing its balance of payments, as well as stability of the exchange rate. At the same time, it should be borne in mind that directly in the field of tourism services less than 10% of the total income of this industry is obtained, while 90% is due to infrastructure facilities. In this aspect, an objective need is formed to study and substantiate effective ways of infrastructural development of the tourism services market in our country. Methods. The study is built on the basis of applying a systematic and holistic approach, an analysis and synthesis method, a structural modeling method, monographic, abstract and logical methods, informative data from the regulatory and statistical base, as well as the study of scientific and theoretical material in the plane of ensuring the effective development of the market infrastructure tourist services. Results. The effective directions of development of the infrastructure of the market of tourist services in Ukraine are identified and substantiated. The features of the infrastructural development of the tourist services market are disclosed. The importance of the integrated development of the infrastructure of the market for tourism services through the prism of ensuring a balanced level of resource use is argued. The current state of the tourism services market in Ukraine has been assessed and the main groups of factors influencing the infrastructure development of this market have been identified. A number of structural elements of tourism infrastructure have been identified: subjects of tourism activity, tourism resources, tourism industry, tourism services, tourism product. The scheme of the effective functioning and development of the tourism services market in the overall structure of the tourism industry development is built. It has been proved that the infrastructure of the tourism services market is represented by a certain set of material and material objects, the functioning of which is aimed at satisfying tourist needs and the development of this market, and also contains the material and technical base of functional economic structures. Discussion. In the context of substantiated directions for the development of the infrastructure of the domestic tourism services market, in addition to a number of specific ways and identified factors, the correct coordination and adjustment of the influence of which will increase the overall social and economic level of the country's development, also requires a thorough study of innovative and investment infrastructure support in the tourism services market system regarding its instrumental apparatus in the context of balanced resource use tions and increase the competitiveness of the tourism product in the light of the effective functioning of the sphere of tourist services. Keywords: infrastructure, development, market, tourism services, tourism product, tourism resources, tourism entities.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE DEVELOPMENT OF COMMUNITY TOURISM SERVICES IN HA GIANG PROVINCE

2021 ◽  
pp. 1-6
Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Factors Affecting ◽  
Organization And Management ◽  
Community Tourism ◽  
Human Resource Training ◽  
Tourism Resources ◽  
Tourism Services

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals Developing a Medical Tourism Marketing Model by a Meta-Synthesis Method

2021 ◽  
Author(s):  
Alireza Pashaeifar ◽  
Mojtaba Ramezani ◽  
Ali Janati ◽  
Yaghoub Alavi Matin ◽  
Hossein Bodaghi Khajeh Noubar
Keyword(s):  
Conceptual Model ◽  
Medical Tourism ◽  
Synthesis Method ◽  
Final Analysis ◽  
Tourism Industry ◽  
Validity And Reliability ◽  
Tourism Marketing ◽  
Marketing Model ◽  
East Azerbaijan ◽  
Tourism Services

Background: Today, medical and health tourism is one of the most promising sectors in the tourism industry in the world, which has led the organizations involved ,and the countries interested in developing tourism ,to focus their attention on this aspect of the tourism industry and plan for it. Hence, the aim of this study was to design the marketing model of medical tourism using meta-synthesis method. Methods: The present study was designed as a meta-synthesis research in several stages for East Azerbaijan Province, Iran. Accordingly, after identifying the categories, concepts and marketing codes of medical tourism and evaluating its validity and reliability, the initial conceptual model of the research was formed. Out of 100 retrieved studies, 8 studies completely related to the purpose of the study were included in final analysis. In order to present the marketing model of medical tourism, the qualitative research method of meta-synthesis,s Sandlowski and Barroso (2006) was used. Results: The conceptual model in the present study consists of 5 dimensions, 10 components and 40 indicators which can show the marketing model of medical tourism. 5 main dimensions included; quality of medical and tourism services, price of medical and tourism services, development of tourism and medicine, medical and tourism facilities and equipment, and information and communication technology. Conclusion: The results of the research show that the dimensions, components and indicators extracted from the meta-synthesis method are approved by the panel of experts. The findings provide a new model and perspective on how to market medical tourism for the Iranian tourism industry, which will help managers, planners and policy makers of the healthcare system.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

Marketing activities for the market of tourist services

2021 ◽  
pp. 115-122
Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova
Keyword(s):  
Tourism Industry ◽  
Marketing Activity ◽  
Tourism Marketing ◽  
System A ◽  
Marketing Function ◽  
Tourism Product ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Tourism Services

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.

scholarly journals Study on Countermeasures for the High-quality Development of Zunyi Red Tourism

2021 ◽  
Vol 3 (1) ◽  
pp. p60
Author(s):  
Liu Fei ◽  
Yuan Rongli ◽  
Yuan Jinyu ◽  
Yang Li ◽  
Yan Ke
Keyword(s):  
Regional Integration ◽  
Tourism Industry ◽  
Quality Development ◽  
High Quality ◽  
Local Characteristics ◽  
Cultural Connotation ◽  
Tourism Product ◽  
Holy Places ◽  
Tourism Resources

In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.

scholarly journals MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING

2021 ◽  
Vol 6 (5) ◽  
pp. 33-41
Author(s):  
Marta Barna ◽  
Bohdan Semak
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Distribution System ◽  
Tourism Industry ◽  
Global Distribution ◽  
Similar Model ◽  
New Markets ◽  
Tourism Product ◽  
Tourism Services

The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.

History of State Regulation of Tourism Industry in Ukraine in the Later Half of XX to the Beginning of XXI Century

2020 ◽  
pp. 71-78
Author(s):  
Iryna Malatsai
Keyword(s):  
Social Relations ◽  
Legal Framework ◽  
State Regulation ◽  
Tourism Industry ◽  
Material Base ◽  
Infrastructure Development ◽  
Tourist Destinations ◽  
Tourism Management ◽  
Tourism Product ◽  
History Of

The article is devoted to the study of the history of state regulation in the tourist sphere in Ukraine, as a component of socio-political and economic development of the country. The peculiarities of the management of the industry at the time of Ukraine’s joining the USSR along with the presence of a bureaucratic and controlling apparatus were determined. The article focuses on the study of the history of the formation and development of state regulation of tourism commencing with the proclamation of Independence to the present. The need for a well-considered and competent approach to determining the place and role of the tourism industry in the current challenges is emphasized. At present, it is the acknowledged fact that in many countries of the world the tourism industry has long been established and is steadily developing, having a material base and providing work to millions of people, which undoubtedly positively influences the development of individual states. In Recent years, building of market economy model in our country requires the development of fundamentally new approaches to the formation of effective regulatory mechanisms in the field of domestic tourism. There is a number of problems in Ukraine that do not contribute to the development of the tourism sector, leading to significant destruction of economic and social relations in tourism industry. The reasons for the inefficient realization of the competitive advantages of Ukraine’s unique resource potential are the lack of a comprehensive system of public tourism management in the regions; subordination of establishments for temporary accommodation of tourists as well as sanatorium-resort, health and recreational establishments to different ministries and departments; imperfection and «scattering» of the legal framework; slow rate of growth of investments in the development of the material and financial facilities of tourism industry; lack of state support and a comprehensive approach to the promotion of the national tourism product in the domestic and international market of tourism services; insufficient level of information infrastructure development; imperfection of the database regarding tourist destinations etc.

scholarly journals Halal Tourism Based on Value Creation

2020 ◽  
Vol 4 (2) ◽  
pp. 268
Author(s):  
Ririn Tri Ratnasari
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Sport Tourism ◽  
Study Approach ◽  
Tourism Management ◽  
Tourism Product ◽  
The People ◽  
Tourism And Hospitality ◽  
Tourism Services ◽  
Industry Needs

Nowadays, halal tourism product is not only focused on Muslim tourists, but also non-Muslim one. The halal tourism industry needs to develop the people understanding of halal values in order to bring benefits to consumers through recognition of the tourism management potency as well as the need of value identification. This research aimed to develop value-based tourism, identify the value types, as well as create value as the basis for managing lawful tourism, which needs a model to facilitate recognizion of the tourism product excellence. This research used qualitative case study approach, with the head of tourism in the region where has potency to implement Islamic Marketing Concept as the key informants. The result showed that halal marketing included not only about product but also about pricing, promotion, and place. Muslim consumers were keen on tourism services that implement lawful approach. Furthermore, there were ten values of tourism in Indonesia e.g. Religious Tourism, Geo Tourism, Natural Tourism, Fashion Tourism, Culinary Tourism, Medical Tourism, Historical Tourism, Sport Tourism, Culture Tourism, and Hospitality Tourism.

Digital pattern of life based tourist behaviour analysis system

2020 ◽  
Vol 5 ◽  
pp. 78-83
Author(s):  
S.A. Mikhailov ◽  
Keyword(s):  
Neural Networks ◽  
Tourism Industry ◽  
Data Sources ◽  
Tourist Behavior ◽  
Behaviour Analysis ◽  
Travel Experience ◽  
Digital Pattern ◽  
Analysis System ◽  
Tourist Behaviour ◽  
Tourism Services

The tourism industry has grown rapidly in recent years, and IT technology is also having a big impact on tourists. Tourism services, information generated by tourists and other sources can be used to build models of tourist behavior. These models can improve the travel experience in various ways. The author presents the system for analyzing tourist behavior based on the concept of a digital pattern of life. The system determines the tourist, possible data sources, ways of storing and presenting data, as well as tools for analyzing behavior. The author used artifi cial neural networks to analyze behavior from a dataset of tourist travels made with cars. One scenario of tourist behavior using artifi cial neural networks is presented. The collected results will be used for improving tourist services.

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