Assessing the Effective Communication Channels to Reduce Child and Adolescent Marriage in Rural Communities of Egypt

BACKGROUND: Low levels of scholarly achievement, poverty, and geographical isolation are all known to be linked to early marriage. AIM: This study aimed at identifying the most credible and the best-suited communication channels (CCs) to reach rural communities for motivating them to reduce child and adolescent marriage. METHODS: This study was a community-based cross-sectional systematic formative research. The study targeted 1000 wives who were ever married women in childbearing period aged 15–49 years and their husbands in 21 rural village units of two governorates of Upper Egypt through questionnaires. Decisions concerning the choice of the best-suited CCs were based on their reach, frequency, managerial feasibility, and effectiveness. The investigated CCs included: modern social media (search browser engine/Facebook group and/or twitter/YouTube or messaging through WhatsApp or any mobile app), traditional mass media (T.V/Radio/Reading), and interpersonal communication (talk with religious leaders/partners/friends/doctors/health promoters). Comparisons between different CCs were done using odds ratios (OR) and 95% confidence intervals (CI). RESULTS: A vast majority of the surveyed wives (96.6%) were married at an age ranging from 15 to 24 years. The spread of social media through smartphones was limited to only one-third of wives and their husbands through mainly searching on YouTube (31.7% of wives and 27.8% of husbands). Television was the most accessible means of mass media for both wives and husbands (72.5% and 63.3%, respectively). The most credible and the best-suited CCs methods for wives were talking with the health promotors and doctors with 2 times significantly higher (OR = 2.0, CI = 1.7–2.4 for each one) than that with the search on YouTube and 3 times significantly higher (OR = 3.1, CI = 2.5–3.7 and OR = 3.1, CI = 2.6–3.8, respectively) than that for social media using browser engine. For husbands, the odds of the most credible and the best-suited CCs methods were more than 1½ times higher for the talk with the health promotors than the search on You Tube (OR = 1.6, CI = 1.3–2.0) or the search using browser engine (OR = 1.6, CI = 1.3–1.9), Whereas the odds were one and a third higher for the talk with the doctor than the search on You Tube (OR = 1.3, CI = 1.1–1.6) or the search using browser engine (OR = 1.6, CI= 1.1–1.6). Significant difference was detected in favor of the traditional media as the most credible source of information only for wives’ intention to postpone their children early marriage. CONCLUSIONS: Despite the availability of recent social media worldwide, rural communities with high illiteracy have limited access to the internet and limited availability of smartphones. Interpersonal communication is considered their most effective CCs for achieving equity in reducing child marriage. It seems vital during the implementation of any strategies toward reproductive health to use not only the media broadcasts, but also to rely on the channels that are most credible and suitable for the targeted communication to support meeting the unmet need.

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Assessing the Credibility of Best Suited Communication Channels in Rural Communities for Meeting the Unmet Need Towards Reducing Child and Adolescent Marriage: a Model From Upper Egypt

10.21203/rs.3.rs-790266/v1 ◽

2021 ◽

Author(s):

Ammal M. Metwally ◽

Manal H. Abuelela ◽

Dalia M. Elmosalami ◽

Amira Mohsen ◽

Hala A. Amer ◽

...

Keyword(s):

Social Media ◽

Rural Communities ◽

Interpersonal Communication ◽

Unmet Need ◽

Communication Channels ◽

Child And Adolescent ◽

Cross Sectional Study ◽

Early Marriage ◽

Cross Sectional ◽

Upper Egypt

Abstract Background: Low levels of scholarly achievement, poverty, and geographical isolation are all known to be linked to early marriage. This study aimed at identifying the most credible and the best-suited communication channels (CCs) to reach rural communities for motivating them to reduce child and adolescent marriage. Methods: A cross-sectional study targeted 1000 wives and their husbands were conducted in 21 rural village units of two governorates of Upper Egypt through questionnaires. Decisions concerning the choice of the best-suited communication channels were based on their Reach; Frequency; Managerial feasibility and Effectiveness. Results: a vast majority of the surveyed wives (96.6%) were married at an age ranging from 15-24 years. The spread of social media through smartphones was limited to only one-third of wives and their husbands through mainly searching on YouTube (31.7% of wives and 27.8% of husbands). Television was the most accessible means of mass media for both wives and husbands (72.5% and 63.3% respectively). The most credible and the best-suited CCs methods for wives were talking with the health promotors and doctors with two times significantly higher (OR= 2.0) than that with the search on YouTube and three times significantly higher (OR = 3.1) than that for social media using browser engine. For husbands, the odds were 1.6 for all. Conclusions: Despite the availability of recent social media worldwide, rural communities; with high illiteracy, limited access to the internet, and limited availability of smartphones. Interpersonal communication is considered the most effective CCs for achieving equity in reducing child marriage. It seems vital during the implementation of any strategies towards reproductive health to use not only the media broadcasts but also to rely on the channels that are most credible and suitable for the targeted communication to support meeting the unmet need.

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Electronic Communication, Telehealth, and Social Media

10.1093/oxfordhb/9780190634841.013.46 ◽

2018 ◽

Author(s):

Muniya S. Khanna ◽

Tommy Chou

Keyword(s):

Social Media ◽

Rural Communities ◽

Unmet Need ◽

Mental Healthcare ◽

Evidence Base ◽

Intervention Delivery ◽

Safety Issues ◽

Video Teleconferencing ◽

Empirically Supported ◽

Traditional Service

Explosive growth of communication technologies and increased ubiquity of Internet access in both urban and rural communities and particularly in youth have occurred. Coupled with concerns regarding limitations to traditional service provision models, researchers and practitioners are looking to affordable, acceptable technologies to expand the reach of evidence-based care and reduce barriers to intervention and unmet need in areas with few providers. This chapter describes the present literature on use of video teleconferencing, web-based programs, social media, and smartphone apps to enhance mental health intervention delivery, psychiatric assessment, and training and supervision. The strengths of the various delivery methods are discussed for providing empirically supported mental healthcare, focusing on implications related to science and practice with children and families. Outlined also are current limitations, risks, and challenges to technology-mediated services, including the significant gaps in the evidence base underlying these technologies and the legal, ethical, and safety issues that remain.

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The Impact of Mass Media in Using Contraceptives among Married Males-A study from Hatiya VDC of Makawanpur, Nepal

Asian Journal of Medical Sciences ◽

10.3126/ajms.v1i1.2928 ◽

2010 ◽

Vol 1 (1) ◽

pp. 9-11

Author(s):

Srijana Pandey ◽

Supendra Karki

Keyword(s):

Family Planning ◽

Reproductive Health ◽

Mass Media ◽

Interpersonal Communication ◽

Information Dissemination ◽

Cross Sectional ◽

Significant Difference ◽

The Media ◽

Media Channels ◽

The Impact

Objectives: To analyze the association between exposure to mass media and use of contraceptive.Methods: In this cross sectional descriptive study, 387 married males of Hatiya VDC were randomly selected. This study uses semi-structured questionnaire to acquire information regarding background character of respondents and the exposure of family planning message to mass media.Results: Both print and electronic media were found major reproductive health information dissemination tools. Exposure was positively related to age, education level, income, partner approval and discussed family planning with partner. There was no significant difference in exposure based on number of living children.Conclusion: Findings from this study are consistent with the interpretation that mass media promotion of the family planning message motivated sexual partners to discuss use of the contraceptives, and that discussion exerted a strong influence on their intention to use it. The programmatic implications of these findings are that multiple media channels should continue to be used to promote family planning and other reproductive health issues. Priority should be given to media channels that reach large numbers of the intended audience, but supporting channels (such as print and interpersonal communication) should also be included in the media mix.Key words: Mass media; ContraceptivesDOI: 10.3126/ajms.v1i1.2928Asian Journal of Medical Sciences Vol.1(1) 2010 p.9-11

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Role Of Mass Media And Interpersonal Communication In Promoting Awareness About Woman Rights In Pakistan

Pakistan Journal of Gender Studies ◽

10.46568/pjgs.v13i1.188 ◽

2016 ◽

Vol 13 (1) ◽

pp. 165-176

Author(s):

Lubna Zaheer ◽

Amber Mubeen

Keyword(s):

Social Media ◽

Mass Media ◽

Interpersonal Communication ◽

Significant Role ◽

Survey Method ◽

Positive Role ◽

Quantitative Survey ◽

Women Rights ◽

One Way Anova

Women rights have always been a debatable issue in almost every society. Being a watchdog, media is expected to give voice to all members of the society regardless of their gender, background and ethnicity. Media can play a vigorous role to educating people about women-rights by addressing their concerns and anxieties. This study aims to investigate the role of mass media (i.e. television, newspapers and social media) and interpersonal communication in promoting awareness about woman rights in Pakistan. Using quantitative survey method with a sample of N=358, results of One-way ANOVA show comparison among various types of media. The study figured out that mass media in Pakistan especially print media, play a positive role in promoting awareness about women rights. However, the role of interpersonal communication has been found more effective as compared to new and old media. The study also expresses that demographics play significant role to attaining the awareness about women rights.

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PENGUNGKAPAN DIRI MELALUI MEDIA SOSIAL DAN KOMUNIKASI INTERPERSONAL DITINJAU DARI JENIS KELAMIN PADA SISWA (SELF-DISCLOSURE THROUGH SOCIAL MEDIA AND INTERPERSONAL COMMUNICATION REVIEW OF GENDER OF STUDENTS)

PSIMPHONI ◽

10.30595/psimphoni.v2i1.11521 ◽

2021 ◽

Vol 2 (1) ◽

pp. 48

Author(s):

Twi Lia Widiyawati ◽

Dyah Astorini Wulandari

Keyword(s):

Social Media ◽

Data Collection ◽

Interpersonal Communication ◽

Pearson Correlation ◽

Negative Relationship ◽

Sampling Technique ◽

Simple Random Sampling ◽

The Self ◽

Self Disclosure ◽

Significant Difference

This study aims to determine the relationship between self-disclosure through social media with interpersonal communication in terms of gender in adolescents. This research is a quantitative research. The research population was 150 students with a sample of 108 students. The data collection technique in this study used a simple random sampling technique. The data collection method used interpersonal communication scale (31 valid items, = 0.874 ) and self-disclosure through social media (23 valid items, = 0.911 ). The results of data analysis using Pearson's product moment and obtained a p significance value of 0.008 (p < 0.05). These results indicate that the hypothesis is accepted, namely that there is a relationship between self-disclosure through social media and interpersonal communication in MTS Al-Hidayah Purwokerto students. And the Pearson correlation value of -0.254 which produces a negative correlation. And it can be concluded that there is a significant but negative relationship where the higher the self-disclosure through social media, the lower the interpersonal communication, and conversely the lower the self-disclosure made through social media, the higher the interpersonal communication. Based on the results of the independent samples test, the significance of 0.319 (sig < 0.05) indicates that there is no significant difference between self-disclosure in boys and girls. as well as interpersonal communication with a significance of 0.109 (sig < 0.05) indicates that there is no significant difference in interpersonal communication between men and women.

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What Social Media Data We Are Missing and How to Get It

The Annals of the American Academy of Political and Social Science ◽

10.1177/0002716215570006 ◽

2015 ◽

Vol 659 (1) ◽

pp. 192-206 ◽

Cited By ~ 4

Author(s):

Paul Resnick ◽

Eytan Adar ◽

Cliff Lampe

Keyword(s):

Social Media ◽

Interpersonal Communication ◽

Mobile App ◽

Limited Data ◽

Social Scientists ◽

Social Media Data ◽

Browser Extension ◽

Privacy Constraints ◽

A Site ◽

Media Data

Most electronic behavior traces available to social scientists offer a site-centric view of behavior. We argue that to understand patterns of interpersonal communication and media consumption, a more person-centric view is needed. The ideal research platform would capture reading as well as writing and friending, behavior across multiple sites, and demographic and psychographic variables. It would also offer opportunities for researchers to make interventions that make changes and additions to the information presented to people in social media interfaces. Any attempt to create such an ideal platform will have to make compromises because of engineering and privacy constraints. We describe one attempt to navigate those tensions: the MTogether project will recruit a panel of participants who will install a browser extension and mobile app that enable limited data collection and interventions.

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Viewer, Co‑creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data

Kwartalnik Ekonomistów i Menedżerów ◽

10.5604/01.3001.0013.0631 ◽

2018 ◽

Vol 50 (4) ◽

pp. 113-125

Author(s):

Krzysztof Franek

Keyword(s):

Social Media ◽

Big Data ◽

Mass Media ◽

Interpersonal Communication ◽

The Media ◽

The Mass Media ◽

Media Message ◽

Media Audience

The article deals with the issue of the influence of the evolution of contemporary mass media on the behaviour of their recipients and creators. Former passive viewers – consumers of content now have an opportunity to become much more closely involved in the media message and become its active co‑creators thanks to various forms of interactive interpersonal communication. The aim of the paper is to analyse the opportunities and threats resulting from these processes, with a particular emphasis on the role of humans in creating and filtering the growing collections of content available in digital mass media.

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Outcome of grand multi-gravidity & multiparity A retrospective study

Journal of Dhaka Medical College ◽

10.3329/jdmc.v22i1.15629 ◽

2013 ◽

Vol 22 (1) ◽

pp. 67-71

Author(s):

Rabeya Akther

Keyword(s):

Retrospective Study ◽

Gestational Diabetes ◽

Unmet Need ◽

Fetal Outcome ◽

Early Marriage ◽

Study Group ◽

Hypertensive Disorder ◽

Medical College ◽

Obstetric History ◽

Significant Difference

Objective: To examine the obstetric outcome in grand multi-parous and the effect of high parity among young women, aged 18-34 years vs. older women, aged 35years and above. Methods: This is a retrospective study done in DMCH from 1st August 2007 to 31st August 2008. For study purpose 98 patients were selected randomly whose gravidity 6th and more. To see peri-natal outcome, the cut-off point of 28 weeks was taken. Results: Mean age of the study group was 32(22-45) years. Mean gravidity and parity of the study group was 6.7 (6-11) and 4(1-8) respectively. Ninety percent pregnancy affected by different complications. Hypertensive disorder of pregnancy (14.3%) and ante-partum hemorrhage (14.3%) was more common. Bad obstetric history (12.35%), mal-presentation (11.23%) and intra-partum complications were also common. Twenty two percent (22.46%) pregnancies complicated by gestational diabetes, maternal medical disease and multi-fetal gestation. Regarding fetal outcome, peri-natal loss was 10(14%). Preterm delivery, ante partum hemorrhage, bad obstetric history, gestational diabetes and mal presentation were the cause of peri natal loss. Lack of reproductive knowledge, unmet need for contraception, poor obstetric performance and too early marriage are the main cause of grand multi-gravidity and multi-parity Conclusion: Diabetes mellitus, hypertension, ante partum hemorrhage, mal-presentation was more common in grand multi-parous irrespective of age. There was no significant difference in the incidence of obstetric complications and in perinatal outcome among both groups. DOI: http://dx.doi.org/10.3329/jdmc.v22i1.15629 J Dhaka Medical College, Vol. 22, No. 1, April, 2013, Page 67-71

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Exposure to a National Communication Campaign to Prevent Stunting in Indonesia

European Journal of Public Health ◽

10.1093/eurpub/ckaa166.042 ◽

2020 ◽

Vol 30 (Supplement_5) ◽

Author(s):

C Daines ◽

A Norton ◽

L Hunt ◽

E Friedbaum ◽

D Topham ◽

...

Keyword(s):

Social Media ◽

Mass Media ◽

Interpersonal Communication ◽

Electronic Device ◽

World Health ◽

Media Campaign ◽

Communication Campaign ◽

Media Component ◽

The Media ◽

The Mass Media

Abstract Background Reducing childhood stunting continues to be a priority in Indonesia. In 2015, the National Nutrition Communication Campaign (NNCC) implemented mass media and interpersonal communication (IPC) interventions to disseminate stunting-related information. The purpose of this study was to understand the factors associated with exposure to the media and IPC components of NNCC. The mass-media component was designed to influence attitudes, norms, and behaviors, while the IPC component was designed to develop skills to lead to behavior change. Methods The media campaign targeted a national audience and the IPC component of the campaign operated at a district level. IMA World Health collected data in three rural districts targeted with both media and IPC intervention components. Using simple random sampling, a sample of 1,734 caregivers was collected. Responses relating to demographic and socioeconomic factors, use of social media and WhatsApp, and electronic device ownership were analyzed using multiple linear regression analyses. Results Participants averaged 28.9 years old and most completed primary school. Exposure to the media component was higher than exposure to IPC. Ownership of an internet-accessible device (IAD) and social media use was negatively associated with exposure to IPC. Mothers who used a device to access health information were more likely to have been exposed to the media component. Exposure to the media campaign was positively associated with owning an IAD with WhatsApp. Conclusions Access to internet-accessible devices was predictive of positive exposure to mass-media and negative exposure to IPC. This latter finding was unexpected and may suggest people with IADs consume health online and feel less inclined to participate in IPC activities. Caregivers with technology and internet access may benefit from media-based interventions, whereas those with limited access may benefit from traditional interpersonal mediums. Key messages Future community health efforts in similar rural regions, should consider the use of both mass media and interpersonal communication interventions to influence health behaviors. Use of internet-accessible technology was positively related to exposure to the mass media campaign while negatively related to IPC exposure.

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Political Communication of Indonesian Female Regional Leaders

Jurnal ASPIKOM ◽

10.24329/aspikom.v5i2.655 ◽

2020 ◽

Vol 5 (2) ◽

pp. 365

Author(s):

Sadiyah El Adawiyah ◽

Aida Vitayala Hubeis ◽

Titi Sumarti ◽

Djoko Susanto

Keyword(s):

Social Media ◽

Interpersonal Communication ◽

Political Communication ◽

Mutual Influence ◽

Communication Channels ◽

Personal Communication ◽

Communication Patterns ◽

Interactive Communication ◽

Media Communication ◽

Regional Leaders

The women's presence as regional leaders is one of the strategies for establishing more gender-just policies. Female regional leaders conducted diverse methods to win the votes of their constituents. The communication patterns used are diverse despite having similarities. The research aims to find out and analyze patterns and channels as well as the effects of political communication by female regional leaders in Indonesia. This study used a qualitative approach with three female regional leaders in three Javanese provinces. The research found that women tend to choose communication patterns and channels that used interpersonal communication channels to obtain political information. The female regional leaders used interactive communication patterns through social media, outdoor media, and mass media, such as television and print media. Communication channels used were personal communication channels, group communication channels, public communication channels, social communication channels, and traditional communication channels. The effect is that there is a change in the process of fighting for various public interests through verbal and nonverbal messages and mutual influence with various government policies. The research recommended that it is necessary to change the communication channel using social media massively to greet and discuss with constituents so that the effects are received massively as well.

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